Based on a True Story

On today's episode, we bring on friend and client, Dr. Jason Ford.

Dr. Ford joins us on the podcast and discusses his approach to sedation dentistry, dental implants, creating a culture of compassion and integrity at his practice, and how maintaining dental school relationships helps him uniquely serve patients.

We hope you enjoy it!

On today's episode of Based on a True Story, we have a very special guest with us, Salvador Sanchez.

Sal is a friend of ours and a local entrepreneur based in Lexington, KY. He owns a multi-location coffee shop called A Cup of Common Wealth, as well as a unique sipping chocolate-coffee bar, Chocolate Holler.

We get to sit down and discuss how Sal got his start in the industry and why he decided to bring his coffee goodness to Kentucky. We learn about how A Cup of Common Wealth trains their staff, how they handle turnover in the coffee industry, and lots more. Thanks for tuning in!

The Harris & Ward team sits down with Dr. Len Tau of Birdeye to discuss review marketing, and its pivotal impact in small business marketing strategy. Learn how to channel your consumer audience to do the marketing for you.   

Birdeye helps businesses grow through happy customers. Over 60,000 businesses use Birdeye everyday to attract new leads with Listings, Reviews and Referrals, convert them into customers with Webchat and Appointments, and delight those customers with Surveys, Ticketing, and Insights - all in one place.

Welcome to Based on a True Story by Harris & Ward! This is our podcast where we get to share the real stories of small businesses.

On today's episode, we sit down Dr. David Wardlaw to talk about his multi-generational practice that he's managed for three decades. We get to hear about his relationship-first style of management, as well as a recent pivot he made toward providing Invisalign, and how that has breathed new life into the business.

Thanks for tuning into the podcast! We’ll be back in a couple weeks for another true story.

Welcome to Based on a True Story by Harris & Ward! This is our podcast where we get to share the real stories of small businesses.

For our first episode, we sit down Dr. Shira Tor to talk about her small business orthodontic office. Dr. Tor walks us through how her her growth on social media has impacted not only reaching her audience but connecting with people who visit her office each day. We hear how important authentic leadership has helped build and maintain a strong team as well as excellent service.   

Thanks for tuning into episode one! We’ll be back in a couple weeks for another true story.

Based on a True Story.

On episode 5 of Based on a True Story we conclude the final episode of our SEO mini-series with Lesley Goodaker. We spend time talking through content creation, what it actually means, and what it can do for your rankings.

Thanks for tuning in.

On episode 4 of Based on a True Story we continue to explore SEO with our Marketing Director, Lesley Goodaker. We discuss keyword research and best (and worst) practices!

Thanks for tuning in.

On our third episode of Based on a True Story we continue talking with our Marketing Director, Lesley Goodaker. 

We dive in to what Google reviews can actually do for your small business, as well as search intent (2:45-8:00) - what can you possibly do about the pesky negative reviews (8:00-19:30) - and some practical tips on how to generate new, genuine reviews. 

Thanks for tuning in! 

On the second episode of Based on a True Story we're joined by our Marketing Director, Lesley Goodaker. We discuss what SEO can truly do for a small business and Google's newest BERT update (1:45-5:30) - Relevance, distance and prominence (5:30-15:00) - using GMB to your advantage and some practical tips (15:00-20:30.)

Thanks for tuning in!

Thanks for tuning in to the very first episode of the Harris+Ward Podcast, Based on a True Story!

In this first episode we will talk with the Marketing Director at H+W, Lesley Goodaker where she'll give us a brief glimpse of what SEO actually means to a small business (1:07-8:00) - how COVID-19 has affected Google rankings (8:00-12:40) - and some quick easy steps that you can take to start improving your local rankings (12:40-15:00.)