Haydn 1791

Haydn 1791

By Bernhard Kerres
In 1791 Joseph Haydn went to London and became a music entrepreneur. Haydn 1791 is a network of consultants and managers passionate about classical music and working on its future. This podcast is our contribution to challenge your thinking about performing arts, share trends and ideas, and contribute to our passion for classical music.
Available on 8 platforms
3/19 Don't be Anti-Social
Performing Arts Institutions enjoy the company of hundreds, often thousands of people attending their events every day. The first thing an audience member hears is, "Please turn off your phone. Taking photos, videos or any other kind of recording is forbidden." These concert halls, opera houses, and theatres forgoe the opportunity to have hundreds of people sharing their impression on social media with their friends and followers. Instead, many performing arts institutions rather pay thousands of dollars to Facebook & Co for expensive and often poorly targeted advertisements. There are ways to use the audiences' buzz for social media without disturbing the artistic performance. Other news includes the Progressive Classical Music Award by the German violin duo, The Twiolins, the potential strike of the Chicago Symphony musicians, and the Helsingborg Concert Hall and Orchestra becoming environmentally friendly.
15:42
February 18, 2019
2/19 Customer Experience and Spotify's Move into Podcasting
Museums are far ahead providing a much richer customer experience than most performing arts institutions. Bernhard Kerres has some suggestions for concert halls and theatres based on his latest visit to the Van Gogh Museum in Amsterdam. Furthermore Bernhard speaks about Spotify's recent acquisitions of the podcasting companies Gimlet and Anchor. Grammofy, the classical music discovery station on Spotify, already shows the power of combining music with the spoken word and creating radio features.
21:37
February 10, 2019
1/19 Ticket Pricing and Discovering Florence Price
Increasing revenue without jeopardising access is important to any performing arts venue. When one takes the perspective of an audience member, there are many opportunities to increase revenue per show without increasing ticket prices. Bernhard Kerres explains some of the options. Florence Price (1897-1953) is an almost forgotten American composer although her works are of stunning beauty. The Oakland Symphony recently performed her third symphony.
20:48
February 4, 2019
Pilot/19
A short introduction to our new podcast about performing arts management. Bernhard Kerres, the former CEO and Artistic Director of the Wiener Konzerthaus introduces the Haydn 1791 Podcast. Don’t hesitate to reach out at www.haydn1791.net.
02:14
January 29, 2019
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