Haydn 1791

Haydn 1791

By Bernhard Kerres
In 1791 Joseph Haydn went to London and became a music entrepreneur. Haydn 1791 is a network of consultants and managers passionate about classical music and working on its future. This podcast is our contribution to challenge your thinking about performing arts, share trends and ideas, and contribute to our passion for classical music.
Available on 9 platforms
7/19 Marketing Events Outside of Your Catchment Area
Many venues are strongly focused on their natural catchment area. And they are great in marketing to people in that area. But, as Bernhard Kerres points out, targeted marketing and sales can reach out to towns outside your own city, reach new and more people. So, it is all about the right analysis, good public transport, and the right partners. More news about La Scala returning the sponsorship from La Scala, the strike at Chicago Symphony and the director of Seattle Opera.  And when you want to find out more about Haydn 1791 - the firm that consults and manages performing arts - go to www.haydn1791.net.
14:53
March 25, 2019
6/19 Imagine the Environmental Friendly Performing Arts Organization
The Helsingborg Symphony Orchestra and Concert Hall has announced that they will reduce the air travel of soloists and conductors to take a step towards being more environmental friendly. Bernhard Kerres explores in the lastest episode of Haydn 1791 what stopping air travel would mean for performing arts organisations. He points out that environmental pressure will impact arts organisations and that this offers the opportunity for them to root themselves much deeper in their respective communities. In other news, the most famous opera house in the world, La Scala in Milan, has just announced a EUR 15 M sponsorship from Saudi Arabia. As part of the deal the cultural minister of Saudi Arabia will get a seat on the board of La Scala. The Philadelphia Orchestra has announced their 2019/20 season with a strong commitment to female composers and conductors.  If you enjoy the podcast please support it on www.patreon.com/bernhardkerres.
25:00
March 11, 2019
5/19 Where is the Star Alliance for Performing Arts?
The airlines have early on realised the importance of forging alliances between themselves. All major airlines are now part of one of the three worldwide alliances. Performing arts organisations tend to stay autonomously and rarely reach out to other arts organisations. From a customer perspective having performing arts alliances between different kind of organisations in a region could be fascinating and interesting.  More news on the possible new Artistic Director for the Wiener Musikverein, Dr. Stephan Pauly, and the enouraging numbers from the Recording Industry Association of America.  More about Haydn 1791 is on our website: www.haydn1791.net.
16:54
March 4, 2019
4/19 Do We Need KPIs for Performing Arts
Key Performance Indicators (KPIs) are a well used tool in business. Should we apply them in performing arts, too? If so, they need to relate to the organisation's strategy.  More news on the discussion around the behaviour of Maestro Daniel Barenboim and the ideas for a new opera house in Dusseldorf, again, in a harbour.
17:04
February 25, 2019
3/19 Don't be Anti-Social
Performing Arts Institutions enjoy the company of hundreds, often thousands of people attending their events every day. The first thing an audience member hears is, "Please turn off your phone. Taking photos, videos or any other kind of recording is forbidden." These concert halls, opera houses, and theatres forgoe the opportunity to have hundreds of people sharing their impression on social media with their friends and followers. Instead, many performing arts institutions rather pay thousands of dollars to Facebook & Co for expensive and often poorly targeted advertisements. There are ways to use the audiences' buzz for social media without disturbing the artistic performance. Other news includes the Progressive Classical Music Award by the German violin duo, The Twiolins, the potential strike of the Chicago Symphony musicians, and the Helsingborg Concert Hall and Orchestra becoming environmentally friendly.
15:42
February 18, 2019
2/19 Customer Experience and Spotify's Move into Podcasting
Museums are far ahead providing a much richer customer experience than most performing arts institutions. Bernhard Kerres has some suggestions for concert halls and theatres based on his latest visit to the Van Gogh Museum in Amsterdam. Furthermore Bernhard speaks about Spotify's recent acquisitions of the podcasting companies Gimlet and Anchor. Grammofy, the classical music discovery station on Spotify, already shows the power of combining music with the spoken word and creating radio features.
21:37
February 10, 2019
1/19 Ticket Pricing and Discovering Florence Price
Increasing revenue without jeopardising access is important to any performing arts venue. When one takes the perspective of an audience member, there are many opportunities to increase revenue per show without increasing ticket prices. Bernhard Kerres explains some of the options. Florence Price (1897-1953) is an almost forgotten American composer although her works are of stunning beauty. The Oakland Symphony recently performed her third symphony.
20:48
February 4, 2019
Pilot/19
A short introduction to our new podcast about performing arts management. Bernhard Kerres, the former CEO and Artistic Director of the Wiener Konzerthaus introduces the Haydn 1791 Podcast. Don’t hesitate to reach out at www.haydn1791.net.
02:14
January 29, 2019
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