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Hayley in Higher Ed | Professor at UCCS

Hayley in Higher Ed | Professor at UCCS

By Dr. Hayley Blackburn

Professor HB focuses on technical editing and writing practices, audio and video strategies for technical information, and social media for strategic communication. During her career in and out of higher education, she has worked in content marketing with social media, public relations, professional development, and student success/advising.

She currently teaches classes on professional and technical writing.

Hayley also hosts episodes of Inspired in Higher Ed, where she and Dr. Grant Clayton talk with a guest about the research and work that inspired their passions.
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Week 8: Audience Analysis and Segments

Hayley in Higher Ed | Professor at UCCSOct 10, 2021

00:00
48:43
Feedback and Revisions for the Recommendation Report
Apr 27, 202424:02
Recommendation Report for Spring 24

Recommendation Report for Spring 24

This is the biggest project of the semester and may take 10-15 active hours over the project cycle. You must conduct research, analyze sources, and write ~3,000 words of content (about 10-20 single-spaced pages total).

Requirements List: Imagine you work for a think tank in your field (a collection of thought leaders and researchers tasked with solving problems). You are focused on comparing solutions to an issue with sustainability, equity, or economic impacts. You’ve found the leading TWO solutions and are researching the best option given the current technological, social, and economic climate. 

You need to conduct primary (you generate data) and secondary research to directly compare the solutions on 3 standards (think effectiveness, costs, logistics, social perceptions, acceptability, etc.). You then write a formal recommendation report that details the results of your research, targeted toward decision-makers on the topic. You write a cover letter addressed to that stakeholder.

Mar 08, 202429:06
eBook Feedback and Evaluation

eBook Feedback and Evaluation

Full Transcript to Read

Hey associates. This podcast episode reviews the common pieces of feedback across the eBook and Tutorial project. I want you to listen while you review your work and the feedback I marked. Check if you are doing what I’m describing–both the creative and effective elements and the developing aspects needing revisions. I will walk through the project pages in order, starting with notes on the memo.

Feb 29, 202424:15
Technical Descriptions Overview: Spring 24

Technical Descriptions Overview: Spring 24

Follow along with all the assignment details in Canvas while listening to this episode. I talk through the timeline, milestones, requirements, and group project grading.

Feb 14, 202421:57
Project 1: How To eBook for Spring 24

Project 1: How To eBook for Spring 24

Introduction (00:18), Milestone/Progress Assignments (01:27), Support Level Choices (02:40), Due Date and Revisions (03:55), Expectations (05:02), Requirements (08:15), Grading (13:20), Skills to Practice (15:35), Rubric Overview (18:15)

It is due Feb. 18 and is worth 15% of your grade. Review Canvas for written details, supporting materials, and the rubric for this assignment.

Jan 15, 202424:14
Recommendation Report Overview: 2090 Fall 2023

Recommendation Report Overview: 2090 Fall 2023

This episode is the audio version/explanation of the recommendation report assignment sheet for TCID 2090 in the Fall of 2023.

Your individual design challenge is to create a useful, useable, and enjoyable recommendation report about a sustainability, equity, economic, or technological issue (in a field of your choosing) and the existing solutions. You will need to conduct primary (you generate data) and secondary research to find if or which option is best positioned to solve the problem at hand.

Oct 13, 202329:41
Explanation of the Mini E-Book for TCID 2090

Explanation of the Mini E-Book for TCID 2090

This episode offers and audio version of the user e-book instructions.

A user guide is a document or set of documents that provide specific instructions on how to use a product. It typically includes an overview of the product (remember from descriptions), step-by-step instructions for performing tasks, troubleshooting tips, and a reference section. User guides can be created for a variety of products, including equipment, software programs, and hardware devices.

Your design challenge is to create a useful, useable, equitable, and enjoyable manual (e-book) for students about a Microsoft 365 app to help them succeed. You will design a digital booklet with at (around) ten steps and visuals to walk them through a process. The e-book runs between 5 to 10 pages with the headings, visuals, tables, bullet points, and other design features included. This is not a hard page count, just an outcome of solving the writing & design challenge. Your e-book should be highly visual to practice showing users what to do.

Sep 22, 202329:00
Inspired in Higher Ed Teaser Trailer

Inspired in Higher Ed Teaser Trailer

🎙️Narration: Hayley Blackburn ❤️Guest: Hayley Blackburn 💡Inspiration: Louis Giannetti, Understanding Movies, Pearson (2018/2005): https://www.pearson.com/en-us/subject-catalog/p/understanding-movies/P200000002848/9780137554379 📓Clips Referenced: ✅To Kill a Mockingbird (1962): https://www.imdb.com/title/tt0056592/?ref_=ext_shr_lnk ✅ The Lord of the Rings Trilogy (2003): https://www.imdb.com/title/tt0167260/?ref_=ext_shr_lnk 🎶Intro/Outro Music: Genuine Authenticity-SBA, licensed from Storyblocks **************************************************************************** Welcome to Inspired in Higher Ed with Dr. Blackburn and Dr. Clayton. On this podcast, we talk with guests from the University of Colorado Colorado Springs faculty and researching-student body. We interview folks about their research, passions, and projects with an emphasis on what inspired or impacted their work the most. Everyone on campus has a story like this—a thing that sparked their curiosity and inspired them to move forward and change course. We're excited to share these stories with you and to learn more about the amazing work that's being done at UCCS. So join us and get Inspired in Higher Ed. And don't forget to subscribe to the podcast so you don't miss an episode.

May 24, 202302:49
How to Record and Share Your Lecture or Portfolio Content
Mar 15, 202308:16
Common Features of User Guides and Instructions for Technical Writing Students
Feb 06, 202354:03
Common Formal Reports for Business and Technical Writing Students
Feb 03, 202301:12:12
Action Reports in the Workplace (Emails, Memos, Progress Reports, Incident Reports)

Action Reports in the Workplace (Emails, Memos, Progress Reports, Incident Reports)

This lecture introduces several common workplace and technical documents that document situations and direct future actions.  

Reference Sway: https://sway.office.com/ch4FsbxsKV6tZshO?ref=Link 

Slide Deck: https://pitch.com/public/3221b8cb-e324-4a40-b172-2fe0849eb3e6

Jan 26, 202301:17:01
Basics of Document Design for Technical Writers
Jan 24, 202301:13:43
Research and Thought Leadership
Jan 13, 202345:23
Basics of Structure and Editing
Jan 12, 202301:08:03
2080 Hiring Packet

2080 Hiring Packet

This episode explains the hiring packet project with a recommended roadmap and the grading explanation.

Jan 09, 202318:39
2080 Thought Leadership Proposal

2080 Thought Leadership Proposal

This episode explains the project roadmap for the Thought Leadership Proposal for TCID 2080. See Canvas for the milestone details, inspiration, and grading rubrics.

Jan 09, 202316:11
2080 DEI Research Project

2080 DEI Research Project

This episode explains the research project to investigate the history, outcomes, and value of dei-related workplace policies for 2080.

Jan 09, 202313:23
2090 Finals Portfolio

2090 Finals Portfolio

This episode explains the finals portfolio project for TCID 2090. Use Canvas to find more details, the templates, and the grading rubric.

Jan 09, 202307:41
2090 Recommendation Report Project

2090 Recommendation Report Project

This episode explains the big picture for the recommendation report project. See Canvas for the milestone details, grading, and specific instructions.

Jan 09, 202316:02
2090 Instruction Set Project: Big Picture Overview

2090 Instruction Set Project: Big Picture Overview

This podcast explains the big action of the instruction set project for TCID 2090 in Spring 2023. See Canvas for the specific milestone rfps (instructions) and grading rubrics.

Jan 09, 202317:25
Introduction and Concepts for TCID: Spring 2023

Introduction and Concepts for TCID: Spring 2023

Your homework this week focuses on understanding the class goals, structure, and general context for professional communication. This episode overviews my general classroom policies, offers the foundations for technical communication and information design, and suggests 5 tips for writing this semester.

I want to be a collaborative work-leader who empowers you to grow. I value student self-efficacy—your belief in your abilities—and skill applicability in my classrooms, which is why I enjoy teaching strategic and technical communication. I also love creating courses that feel like a workplace (in a good way!). The assignments, activities, and grades reflect a combination of classroom best practices and my own experiences in content marketing, public relations, technical editing, professional development, and general office workplaces. I promise to help you feel confident sharing information for business and administrative contexts. I got you!

Jan 06, 202319:33
Research Proposal | 2080 Business and Admin Writing
Oct 20, 202215:04
User Guide Project- 2090

User Guide Project- 2090

Associates in Technical Writing and Presentation will work in teams to create a user-guide for a technical task.

Oct 13, 202213:33
A Brief Introduction to Definitions, Descriptions, and Instructions for Technical Writers

A Brief Introduction to Definitions, Descriptions, and Instructions for Technical Writers

For the Technical Writing and Presentation course: audio lecture about definitions, descriptions, and instructions to frame the week's readings and video materials.

Oct 13, 202212:51
DEI Workshop Team Project

DEI Workshop Team Project

Teams of 2080 Business Writing Students will research a DEI topic related to a business process and create a workshop to teach their classmates.

Sep 23, 202211:47
Document Revision Project

Document Revision Project

The 2090 Technical Writing associates will down and revise a poorly designed report.

Sep 15, 202208:15
Business Blog Analysis

Business Blog Analysis

The 2080 Associates will analyze a piece of thought leadership published in the recent year about an industry they are interested in pursuing. 

Sep 15, 202208:47
Audience Usability Study | Assignment Explanation

Audience Usability Study | Assignment Explanation

2090: Teams of students will research the audience for several UCCS technical documents and assess the usability of the products.

Students who complete this activity will demonstrate their ability to create usable content by adopting rhetorical communication strategies. This project requires research techniques and a grasp of how different audiences interact with content. This assignment assesses nine (9) departmental learning outcomes.

1: Develop rhetorical communication strategies that enable end user to take action

2: Hone writing process strategies to enhance communication

4: Develop basic skills in communication tech and the effects

6: Demonstrate knowledge of best practices for specific rhetorical situations

7: Demonstrate empathy of diverse audiences

8: Demonstrate critical consideration of ethical issues in decision-making

9: Collaborate productively in group writing projects

10: Strategically use technology to collaborate productively

11: Research library and online sources

Aug 31, 202223:01
A conversation about cover letters

A conversation about cover letters

This episode is the recorded lecture from 4/25/2022 for Public Relations Techniques.

Apr 27, 202248:31
3 Golden Rules for better presentations

3 Golden Rules for better presentations

This episode is the recorded lecture from Wednesday April 27, 2022 for the Public Relations Techniques course.

Apr 27, 202247:20
Portfolios and Projects in PR

Portfolios and Projects in PR

Recording of lecture from 4/22/2022

Apr 22, 202244:23
LinkedIn Tips and Tools

LinkedIn Tips and Tools

Recording of lecture on Wednesday 4/20/2022

Apr 20, 202247:42
Talking Examples of Bad PR

Talking Examples of Bad PR

Recording of class on Friday 4/15/2022 with a discussion and brainstorming of how to handle different PR scenarios (from real examples).


Apr 15, 202238:35
Ethics and Leadership Part 2

Ethics and Leadership Part 2

Recording of the lecture from 4/13/2022 discussing some elements of ethics, creativity, and leading teams in PR.

Apr 14, 202244:22
Ethics and Leadership Part 1
Apr 12, 202233:49
Careers Part 3 | Common Interview Questions in PR, Communication, Marketing

Careers Part 3 | Common Interview Questions in PR, Communication, Marketing

A recording from lecture on Friday, April 8 where we workshop and consider common interview questions.

Apr 10, 202247:27
Career Prep Part 2

Career Prep Part 2

This episode is the recording of lecture from April 6, 2022. We review tips and strategies for writing resume entries.

Apr 06, 202243:28
Overview of the Career Demand and Skills in PR and Marketing
Apr 06, 202248:47
Basics of Data Storytelling

Basics of Data Storytelling

Recording from the Friday, April 1, 2022 lecture for Public Relations Techniques

Apr 01, 202239:36
Social Media and PR

Social Media and PR

Lecture from 3/9/2022 with very basics of social media and PR including types of audience, types of partners, and core aspects of voice.

Mar 10, 202252:16
Radio and Podcasts in PR

Radio and Podcasts in PR

Provided an overview of podcast and radio in the PR toolbox

Mar 03, 202246:51
Introduction to Press Events

Introduction to Press Events

We review media training concepts and look at examples of press events.

Feb 25, 202201:29:11
Media Training for PR Clients | 2.18.22

Media Training for PR Clients | 2.18.22

This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.

Feb 19, 202255:59
Features of Video News | 2.14.2022
Feb 15, 202251:25
Blogs and Newsletters | 2.9.2022

Blogs and Newsletters | 2.9.2022

This episode covers pitching and using contributing articles, blogs, and newsletters in our Public Relations campaigns.

Feb 09, 202249:26
Pitching to the Press pt. 1 | 2/7/2022
Feb 08, 202237:37
Beyond the Press Release | 1.31.22

Beyond the Press Release | 1.31.22

The recording from Monday's lecture and activity with examples of PR at work in the world.

Jan 31, 202242:06
Walking through the steps of a press release | 1.28.2022
Jan 28, 202250:13
Press Releases #2 | Why and Examples 1.26.2022

Press Releases #2 | Why and Examples 1.26.2022

Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.

Jan 26, 202250:31