Blair Enns is the Author of Win Without Pitching and Pricing Creativity. Great books about specialization, positioning and pricing for creative forms; but totally adaptable to accounting and any service or knowledge-based business.
Check out Blair's company: https://www.winwithoutpitching.com/
And BUY his BOOK: https://amzn.to/2TXI0rU
Discussing in detail with Todd about the role of the CPA in this incredibly fast-paced world and leveraging the "TRUST" that our clients have in the CPA profession to create value that keeps us relevant