Storydriven Marketing: The B2B brand storytelling podcast

In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand.

Topics include:

• What your brand story should (and shouldn't) include
• The relationship between your brand story and your content
• Why not all content is copy (but when it absolutely should be!)
• How to make your copy, content, and story work together like a well oiled machine

Enjoy the show!

In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing.

Topics include:

• What does "appropriate vulnerability" look like in B2B marketing
• How you can walk the fine line between authentic vulnerability and awkward oversharing
• Questions to ask yourself to determine if your vulnerability is genuine and appropriate (including flowchart)

Enjoy the show!

In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023.

Topics include:

• What "being a media company" looks like on a practical level
• How to build a robust media strategy that builds brand loyalty and trust
• The role of content marketing and brand storytelling for sustained growth

Enjoy the show!

In this episode, I discuss how to effectively scale your organisation (and build your personal profile) with thought leadership content

Topics include:

• How to give your audience a high ROI per unit of time they invest in consuming your content by adding your unique thoughts and ideas to a topic
• Systems and strategies for uncovering your best thoughts, ideas and unique perspectives
• Which aspects of creating thought leadership content you can (and can't) outsource

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In this episode, I chat about what building an effective content marketing engine looks like for growth stage tech companies, and why NOW is the absolute best time to start.

Topics include:

• Optimal content marketing tools for Series A marketers
• At which stage it makes sense to engage agencies/freelancers and what to outsource
• Which aspect of content marketing you should never outsource (and why)
• How small teams can take on big industry competitors
• How to use CEO thought leadership content to build your organisation

Enjoy the show!

In this episode, I chat about the importance of maximizing ROI in content marketing and give you a step-by-step process for creating and distributing content effectively on a budget.

Topics include:

• Operationalising and scaling content on a budget or as a one-man-band
• What realistic and achievable content distribution looks like as a team of 1
• How to give your content legs by repurposing it across long and short shelf-life channels

Enjoy the show!

In this episode, I break down how you can make your B2B marketing more human and engaging with brand storytelling by tapping into your audience's emotional drivers and core desires. 

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In this episode, I break down the difference between brand storytelling and telling a story in your marketing. I also outline how you can effectively pair the two to become your customers' obvious choice.

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Welcome to Storydriven Marketing - Your B2B Brand Storytelling Podcast.

I'm Helena, your host and co-founder of Tales Consulting - a dedicated B2B brand storytelling and content marketing agency.

I want to help B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust.

So you can build a community, drive revenue for your organisation, and spearhead your industry.

I'm going to teach you all about the brand storytelling model, and dive deep into topics like building your brand identity, narrative positioning, and story driven marketing.

I'll also have some spectacular guests joining me, and will bring you a new episode every second Monday.