Hello Life Academy

We sat down with expert story teller Jilliane Yawney from Calgary Alberta. She is a story coach, a TEDx coach and the creator of the Core 7 Stories for Business™ framework. She has worked with Shark Tank winners, board game creators, and multi-national real estate managers to change lives and grow brands. Jilliane and I talk all about how to choose story for your soul vs story for your audience - can they be the same? How do you decide what stories to share with the world as an entrepreneur. Once you've listened leave a review & tag us on social media #hellolifeacademy. 

The final episode of season 1! See ya later 2020 xo Emma captures some of my awkward but funny lines that aren't meant to be heard ever again, like moments of Bradley Cooper.  If you're not having fun in your business....are you even living, always remember to laugh - life is beautiful 😆 We hope you have the most enjoyable final days of 2020, and that the beginning of 2021 is full of love. 

I pray for each and every single one of you to have more love, laughter and light moving into 2021. Thank you for listening this year, thank you for leaving comments, reviews and everything in between. We are SO excited about what is coming in 2021 with our episodes and blog! 

Just get a darn website, if you want to have a business you NEED to have a store. 

Let it grow — it won’t be ‘perfect’ at first, but it will evolve xo

First thing I did: Get a website. I built my first website on WIX and it sucked…literally was just a page with “here are my classes” but it took PAYMENTS, which was the BEST thing I could’ve ever done. When people show up to your store with their credit card/ bank card = they want to pay you..let them.

Treat your website:

1. It’s your STORE
2. It houses all your products
3. It is a way for people to come to you 24/7 instead of just your 9-5 store front hours
4. Make sure your ‘shelves’ are stocked….I mean you wouldn’t rent a store / lease a building and NOT have products in it. Treat it the same!
5. Great spot to EMAIL list (listen to episode 32 if you have to start building one)

Episode produced by: Share on Air 

Every entrepreneur NEEDS a list, but so many of us just focus so much on putting content out into the world and find we never have any "leads". 

It's time to start building up a line up outside of your store so you always have leads.  In this episode I talk all about how you can collect information from your audience,  so you can make sure to stay in touch with them outside of social media. It's time to get OFF social media and dive into your marathon list building. 

Some key points in this episode: 

LIST BUILDING = core foundation of building ANY business.

1. Your audience wants to ‘binge’ consume just like Netflix…aka have LOTS of content like blogs, podcasts, youtube videos.
2. Within that content ask them for their EMAIL address in exchange for giving them MORE information
3. Its a marathon - slow and steady…put yourself out there consistently
4. Collect PHONE numbers, EMAILS, home addresses = get people OFF of social media and onto your LIST, even if it's on paper - whatever you have to do just do it! 
5. The importance of getting a waitlist of people…so you don’t PANIC when you need to make money, as a business owner you should always have leads...and I'll show you how. 

Leave a review, subscribe - it is like getting love notes from your fave human ;) 

Download our guide: https://www.hellolifeacademy.com/building-plan-build-audience/

We all want to have more eyes on our businesses & it can be easy if you're FOCUSED. Create content on one platform that people can gradually get to know you and your knowledge around the product, services you're offering. If you start with Facebook you can understand the BASICS and the foundation of relationship building online. 

In this episode we talk specifically about where you can START with your own marketing instead of trying to do all the things (Pinterest/ Blog/ Podcast/ Tok Tok). 

My fave part of this episode is the gentle reminder that you are not a consumer, you are a creator. Create content that is meant for YOUR AUDIENCE to enjoy ;). If you're not sure where to or how to start with this, I give specific ideas on what you can post on your platforms to encourage people to talk, share and eventually buy your stuff! 

Marketing your business can be a lot of fun, but if you 'hate' following the trends your business will fall behind 😫. Right now more than ever before planning your marketing is important - you need to REACH people and share your story so they buy from you. During Covid-y times 

Opportunity for people in business to say HOW can I move my business forward right now? WHAT can I choose to change?

Marketing things ALL come back - just like scrunchies ;) Snail mail will come back, old school ways of building relationships - actually picking UP the phone and talking to people - is going to be more important. 

Podcast recorded by: Emma with Share on Air, make sure you mention Hello Life Academy for a special discount when you hire her (because she's incredible!) 

I get a ton of questions about Tiny Home living, so we decided to get YOU all to send in questions (send a voice message or email to admin@hellolifeacademy.com) and I will answer them. In this episode we had questions from landscaping to POOP (yup!) 

If you keep telling people they can "have it for free", you've got a hobby not a business. It's OKAY to charge for your services (even to your family members!) but there's simple things to do that can help you step into that. When I first started my business I couldn't even charge $10 because I felt BAD about asking for money, fast forward a few years and I can easily ask for $10 or $10,000.  In this episode I give you some seriously awesome tips to start stepping into being a SALES person even if you currently suck at sales ;)  

"I keep getting fired!" 

"I keep dating the same kind of people" "

Why can't I make more money in my business?" - These are all quick little sentences that stem from not feeling WORTHY enough. 

Patterns in our life come up in love, business, parenting, health ....and so many other things. 

Bobbie Cochrane has a master’s degree in counselling psychology, is a registered social worker, certified life coach and also specializes in hypnotherapy. Her years of experience in both organizations and institutions and her own private practice have given her a wealth of knowledge for helping you approach your unique situation.