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Be Your Own Manager

Be Your Own Manager

By Bernhard Kerres
Be Your Own Manager is a career podcast for classical musicians from the former CEO and Artistic Director of the Vienna Concert House, Bernhard Kerres. Learn how to win your next engagement, how to build up a fan base, and how to market yourself. The podcast is an extension to the career handbook for classical musicians, Be Your Own Manager, which Bernhard co-authored with Bettina Mehne.
More about the podcast, the book, and regular courses on www.beyourownmanager.com.
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Currently playing episode

5/20 Meet flutist Hélène Boulègue

Be Your Own Manager

5/20 Meet flutist Hélène Boulègue

Be Your Own Manager

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12/21 Clarinet to Go - Meet Bettina Aust
Bettina Aust is an outstanding young clarinetist from Germany. She won several prizes and has performed around the world. Bettina has just released her latest album Fin de Siècle with music from the beginning of the 20th century. Her brother, Robert Aust is the pianist on the recording. In the conversation with Bernhard Kerres, Bettina Aust talks about her new album, her research into female composers, how she coped with COVID19 and more. You find out more about Bettina Aust on her webpage: www.bettina-aust.de. Curious about the upcoming nexTus Festival of the BYOM community? - Check it out: nextus.beyourownmanager.com. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
28:34
April 11, 2021
11/21 The nexTus Festival is coming!
Meet three out of sixty artists behind the nexTus Festival. The singers Monika Kertesz, Sofia Livotov, and Benjamin Hewat-Craw are not only great musicians, members of the BYOM Community, but they are also part of the 10 people committee that organises the nexTus Festival in less than three months. The nexTus Festival starts on April 17th 2021. The idea only came up in January of this year. Hear about how the three of them coped with COVID19, how they put together the festival, and what motivates them. Curious about the upcoming nexTus Festival of the BYOM community? - Check it out: nextus.beyourownmanager.com. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
49:57
April 6, 2021
10/21 When Will the World Return to Normal?
In a recent Clubhouse discussion, Bernhard Kerres was asked, when the world would return to normal after the pandemic. The answer - probably never. In this podcast Bernhard analyses four trends around the pandemic and its impact on classical music. From that he derives tips for classical musicians to have a successful career post-pandemic. Curious about the upcoming nexTus Festival of the BYOM community? - Check it out: nextus.beyourownmanager.com. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
16:45
March 22, 2021
09/21 Don't Be Shy to Be an Introvert
Surprisingly to audience members, many musicians are introverts. They communicate through their instruments. Bernhard has some concrete tips in how to deal as a musician with being an introvert off stage. Curious about the upcoming nexTus Festival of the BYOM community? - Check it out: nextus.beyourownmanager.com.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
09:55
March 15, 2021
08/21 Another 80:20 Rule
Driving for excellence is key to your artistic profile. But if you apply that drive for excellence to all your activities, you will be slowed down and frustrated. Bernhard Kerres offers a little exercise on where to utilise your drive for excellence and where to avoid it. And he looks forward to the results of the little exercise he has for you. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
11:59
March 1, 2021
07/21 Breaking the Recording Chains
Recordings have been technically limited by time. There were only so many minutes you could press on an LP or a CD. But with streaming taking over, that changes completely. This allows musicians to be significantly more creative in sharing their recorded music. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
11:27
February 22, 2021
06/21 Does Form Follow Function?
With opera houses and concert houses closed in so many parts of the world due to the pandemic, on can question the almost cultist tradition of concert and opera performances. As beautiful as they might be to the illuminati, they might stop many people from enjoying classical music. The pandemic is a good time to re-think of how we share our music and what we can change to communicate musically with more people. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
11:54
February 15, 2021
05/21 Your Secret Pet Projects
Many musicians have amazing creative projects but keep them secret from the world. There are pianists writing pop songs. There are cellists finding their roots in folk music. Others are painting, cooking, writing etc. Bernhard Kerres argues that it is time to reveal and share your secret projects. They are an important part of your Lovemar. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
11:48
February 2, 2021
04/21 Groundhogs, Ostriches, and Penguins
The COVID19 pandemic has been a massive challenge to classical music and performing arts. Musicians have, in our experience, reacted in three ways: like a groundhog hoping that things will get better when they wake up again,  like ostriches, ignoring what is happening, and hoping that everything will be back to normal when they raise their head, and like penguins, adapting to the harshest climate one can imagine. Bernhard Kerres talks about the three different ways of dealing with the crisis and encourages musicians, to act like penguins. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
17:12
January 25, 2021
03/21 Be Adventurous in the Digital World!
The various lockdowns and closures of cultural institutions is challenging. Many musicians have taken to the internet to share their music. But is it enough to replace the physical experience with a digital one? Bernhard Kerres argues, that musicians should use this unusual times to experiment and to see the any event from the audiences' perspective. It is not only about making great music. It is also about providing a unique experience. This is the time to experiment! The best guide for your technical setup comes from Sofia Livotov and Satriya Krisna, two amazing singers. Have a look at their YouTube site TuneInsiders with a lot of really useful tutorials: www.youtube.com/c/TuneInsiders  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
09:58
January 18, 2021
02/21 What Promoters Will Look At
We are often asked, how promoters find talent. Recommendations and the personal network is definitely still the best and most successful way to get in touch with promoters. Over the years, promoters have learned not only to look at competitions, but also at social media for talent they are interested in. How will that change through the COVID19 crisis? - Bernhard Kerres argues, that continuing to make music and to find an audience in these difficult times will get the attention of promoters. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
08:41
January 11, 2021
01/21 Happy New Year! 🍀
Welcome to the 2021! We all hope that it will be better than the last one. Bernhard Kerres has a few tips for you how to best start the New Year. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
08:44
January 4, 2021
19/20 You are Qualified! 🏁
Musicians should neither worry about being part of the ocean of greatness, nor should they worry about competition. Horse compete. Musicians don't. But finding one's own Lovemark, the Why one makes music is key to differentiate oneself in that ocean of greatness. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
11:05
December 21, 2020
18/20 Am I Good Enough? (AGAIN...) 🛑
Self-doubt and perceived competition stop many musicians in their growth. They forget that they actually have already mastered greatness with all the hours and hard work they put in. Before even entering university, they are close to the 10,000 hours to greatness Malcolm Gladwell cites. Bernhard Kerres suggests to acknowledge your greatness and ignore the stop signs popping up in our mind. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
09:22
December 14, 2020
17/20 How Much Do You Practice?
You can practice at least three hours a day or not more than three hours a day. The little difference in phrasing between "at least" and "not more" seems insignificant but changes the quality of our practicing immensely. Bernhard Kerres explain the impact a change like that can have on the quality of your practicing and therefore your career. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
06:11
December 4, 2020
16/20 Thinking Beyond Concert Halls
Is the future of music making in opera houses and concert halls? Yes, but probably not only. Bernhard Kerres argues that especially with the crisis of COVID19 it is time to think of delivering music to people in other ways than just opera houses and concert halls.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
09:56
November 2, 2020
15/20 Music Matters
It is time to change the narrative. Rishi Sunak, the Chancellor of the Exchequer in the UK, suggested in an itv interview, that artists should retrain. An outcry by artists and media followed. But the question is not if society should support the arts and artists. The question is, argues Bernhard Kerres, do the arts and especially classical music support society. And he answers that with a clear yes. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. To find out more about Bernhard Kerres go to www.bernhardkerres.com.
06:16
October 19, 2020
14/20 Four Steps to Networking and Small Talk
Networking and small talk can kill people - especially introverts. Musicians have trained their whole live to express themselves through their instruments and their music. And suddenly they find themselves at a reception or at a dinner where they need to talk to people. Not easy.  Bernhard Kerres has four steps for you, how to start and lead such a conversation and even lead it to a point where it is useful for you. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
09:47
October 12, 2020
13/20 Am I Good Enough? 😳
For so many musicians, young as well established, the question, if they are good enough, is always in their mind. Bernhard Kerres argues, that this is the wrong question. After having worked so hard, you are good enough. The right question is, what makes you interesting. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
12:54
October 2, 2020
12/20 House Concerts in the Middle of Nowhere
Meet Leona Rajakowitsch and Clemente Prudencio, two young musicians, who did not want to wait until the COVID19 crisis is over to share their music. They started a series of house concerts in a small town in the South of Austria. The Sunday evening concerts have quickly established themselves as a cultural highlight in Carinthia. Leona and Clemente not only perform themselves but enjoy inviting colleagues and friends to make music with them. You find more about these concerts at www.hauskonzerte.at. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
34:12
September 10, 2020
11/20 The Corona Scenarios 3
Following the last episode, Bernhard Kerres discusses potential scenarios of the COVID19 crisis and its impact on classical music. In this episode, he takes you to August 2021 - one year from now. He invites you to consider three scenarios: Australia, based on the current quarantine regulations in Australia Vaccine, based on reports from Goldman Sachs and others about the availability of a COVID19 vaccine by December 2020 Seniors, based on various research requiring senior citizens to be either vaccinated or to stay at home. Again, Bernhard Kerres suggests that listeners get together with friends and colleagues to discuss the various scenarios and consider what it means for their careers. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
12:26
August 25, 2020
10/20 The Corona Scenarios 2
The COVID19 crisis will be part of our lives and careers for some time. We cannot predict the future and what will happen. But we can prepare for all possible outcomes. In this second episode on the Corona Scenarios, Bernhard Kerres invites you to think about the impact of the COVID19 crisis on four different musician types. He encourages you to get together with colleagues and friends to discuss your thoughts. This will help you to be better prepared. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
10:39
August 13, 2020
9/20 The Corona Scenarios
The COVID19 crisis will not go away. The only thing that is certain is uncertainty. Bernhard Kerres speaks about how to deal with this kind of uncertainty. And he invites listeners to the Corona Scenarios webinar on August 14, 2020 -> go.beyourownmanager.com.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
11:34
July 27, 2020
8/20 African Classical Music
Meet Rosalyn Aninyei, the courageous founder of the Vesta Orchestra in Lagos, Nigeria. While studying and living in Vienna, violinist Rosalyn Aninyei became so fascinated by the lively musical culture of the city, that she wanted to bring the spirit of it to Lagos. She founded the Vesta Orchestra dedicated to the promotion of African classical and contemporary composers, besides playing classical repertoire. And, Rosalyn has big dreams! If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com.
22:22
May 27, 2020
7/20 Music for Free
With the COVID 19 crisis many musicians turned to social media and the internet to spread their music. They brought joy to many people. Some people in the music world are now concerned if audiences will ever make the effort to go to a live concert again - and even pay for it. Bernhard Kerres, author of the career handbook for classical musicians, Be Your Own Manager, and former CEO and Artistic Director of the Wiener Konzerthaus is not concerned.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
12:18
May 18, 2020
6/20 Meet Bernhard Kerres
Many musicians asked Bernhard Kerres about his career path, leaving the stage, running tech companies, and returning to head one of the greatest concert halls in the world. So, he decided to share his musical career path in this podcast. He speaks about his introduction to classical music in his home town Vienna with the Vienna Philharmonic and the Vienna Stateopera, singing with Agnes Baltsa, José Carreras and many others, and eventually deciding that he was not good enough for a performing career.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com. More about Bernhard Kerres who is an Executive Coach based in Vienna and teaches career management for classical musicians: www.bernhardkerres.com.
36:21
May 3, 2020
5/20 Meet flutist Hélène Boulègue
In this episode, Bernhard Kerres, talks to Luxembourg based flutist Hélène Boulègue about COVID 19, her discovery of André Jolivet and more. Hélène Boulègue one the first price of the Kobe International Flute Competition in 2017. In the recent months she has released two CDs with the flute works of  André Jolivet on Naxos. Hélène is a member of the Orchestre Philharmonique du Luxembourg.  If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com
28:32
April 20, 2020
4/20 Krishna Thiagarajan on the COVID 19 Crisis
Krishna Thiagarajan, CEO and President of the Seattle Symphony Orchestra, talks with Bernhard Kerres on the impact the COVID 19 crisis has on classical music. He gives insides on how the Seattle Symphony stands united to secure its future. More importantly he is full of ideas what will change and sees many opportunities for younger artists in a post-COVID 19 crisis. If you are interested in the Be Your Own Manager Webinars on career management and entrepreneurship for classical musicians, you find the details here: www.beyourownmanager.com
37:07
April 9, 2020
3/20 Corona
The COVID-19 crisis brought the world close to a complete standstill. Musicians are facing significant economic challenges. The world as we knew it will change. Bernhard Kerres talks about trends which will impact the post Corona world for musicians. You’ll find more about Bernhard Kerres on his website: https://www.bernhardkerres.com
24:25
March 30, 2020
02/20 Time Travel
When thinking about ones career, one gets easily stuck between huge dreams and the harsh reality. Bernhard Kerres takes you on a time journey to develop a more concrete career strategy.
08:33
January 23, 2020
01/20 HAPPY NEW YEAR
A happy New Year from Bernhard Kerres and some thoughts on resolutions and goals.
10:40
January 9, 2020
32/19 No More Boring Concerts
Today's concert format comes from the late 19th century. It has something which is almost religious. And it is probably completely outdated. Bernhard Kerres talks about how musicians can think about new and different concert formats involving fans, colleagues, music lovers, and people who have never been to a concert. And, if you have great ideas, Bernhard will share your idea on the next episodes of this podcast.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
09:08
November 7, 2019
31/19 Get Stuff Done (Kind of...)
Following a question about apps for time and project management, Bernhard Kerres delves into more project management considerations. The right process comes before the tools. He himself uses Daylite from Marketcircle but that's only available on Apple platforms. Still, there are enough other tools out there which can support you in time and project management. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
16:05
October 24, 2019
30/19 Walk on Water!
In preparation for his lecture at the University of Music and Dance Cologne in Wuppertal, Bernhard Kerres looks at Christo and Jeanne-Claudes' project "Floating Piers" and what it means for a career in music.  More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
09:14
October 10, 2019
29/19 Start with Your Community!
So many musicians, singers, composers, entrepreneurs, and freelancers think that having lots of "friends" on social media makes a strong community for them. It does not. Bernhard Kerres explains that musicians should start building a following in their community, the town they come from, the town they are living in. The places you lived in are the starting point for a real community.  Also in the podcast, a short introduction to cellist Ernst Simon Glaser and his wonderful blog giving people a peak back stage.. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
11:08
October 3, 2019
28/19 Routines and Habits
While practicing is a strong established habit for musicians, looking after one's career isn't. Bernhard Kerres shares his ideas on starting with a self-management routine which over time should form a strong habit. This will enable musicians to manage their careers proactively and be more successful in it. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
11:59
September 25, 2019
27/19 Together We Are Stronger
Working on selling and marketing yourself alone can be tedious. Bernhard Kerres talks about a new system he recently came across - Working Out Loud. Based on the book by John Stepper, it is the idea of four to five people working on together on their individual goals over twelve weeks. It is an idea which might be useful to many freelance musicians planning the summer 2020 and the season 2020/21. More about the podcast and the book on www.beyourownmanager.comand www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
09:31
September 12, 2019
26/19 Play on High Streets
The high streets of our villages, quarters, and towns, are the main artery of life in our community. Due to e-commerce, the economic cycle, and other developments, many high streets are dying out because the shops are closing down. Bernhard Kerres explores an idea of bringing back life to the center of our communities. More about the podcast and the book on www.beyourownmanager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
09:55
September 5, 2019
25/19 The 3Cs in Marketing Yourself as a Musician
A few months ago, Bernhard Kerres, was talking at the Nordic Orchestra Conference in Stockholm. He introduced a new marketing concept for the arts world which he called 3Cs. The 3Cs stand for Content, Community and Conversation. Today he adapts this concept to the marketing needs for classical musicians.  You can read more about the 3Cs Concept on the blog of Haydn 1791 -> www.haydn1791.net More about the podcast and the book Be Your Own Manager, on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
13:44
August 7, 2019
24/19 You Are Special!
Being outstanding on one's instrument, being a great singer, a motivating conductor, a creative composer, is only a start. To be successful you need to know what makes you special. Bernhard Kerres talks about daring to communicate one's strengths, one's passions.  More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
11:10
July 25, 2019
23/19 The Power of a Good Story
What makes a good story and why should you think about stories? Your bio, your website, even your concert program is a story. Bernhard Kerres shares some secrets of good stories with you. More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
11:33
July 10, 2019
22/19 Summer! - You're To Do List
Summer is coming! Time for holidays. But also for reflection. Bernhard Kerres has your summer to-do list for you. More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
07:25
July 4, 2019
21/19 Social Media versus E-Mail Newsletters
When marketing in the digital age we all flock to social media. It is so easy. But if you look at the numbers it is a big waste of time. In our latest episode, Bernhard Kerres, compares the effectiveness of social media to e-mail newsletters. What has been your experience? More about the podcast and the book on www.hellostage.com.  You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening! 
12:13
June 13, 2019
20/19 Videos!
Videos are today an almost must for musicians. Videos give promoters, artistic director, agents, etc. the opportunity to get to know an artist better before actually having them audition or engaging them. Most competitions use videos today. But there is a difference what the target audience of a video is. Bernhard Kerres speaks about the different kinds of videos for classical musicians.  You can find good examples for videos on the HELLO STAGE webpage at: www.hellostage.com/?p=2049 More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
12:30
June 5, 2019
19/19 Write Better Applications for Concerts and Performances
In our latest career podcast for classical musicians, Bernhard Kerres talks about how to write a good application for a concert or performance. He suggests to do research, focus on quality over quantity, and to follow up. What is your experience? More about the podcast and the book on www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
12:44
May 29, 2019
18/19 Get Paid!
Again and again musicians tell us that they play for free. An article in the Dutch newspaper NOS says that even the world famous Concertgebouw in Amsterdam does not pay artists for lunchtime concert. Simon Reinink argues it with the opportunity for artists to gain concert experience. In this episode of Be Your Own Manager, Bernhard Kerres makes a point that musicians and artists need to get paid for their work. In other news, Bernhard introduces the new website dedicated to Johann Sebastian Bach's Cello Suites -> www.jsbachcellosuites.com. Cellist Marianne Dumas presents all her groundbreaking research and the background to her outstanding recording of the cello suites on that site. More about the podcast and the book on www.be-your-own-manager.com and www.hellostage.com. You can also support the podcast on www.patreon.com/bernhardkerres. Thanks for listening!
15:25
May 15, 2019
Special Edition: Podiumsdiskussion Karriere heute
This weeks Be Your Own Manager podcast is in German! Dies ist die Aufzeichnung einer Podiumsdiskussion zum Thema Karriere heute. Die Diskussion wurde im Rahmen des Festivals Rising Stars der Musikhochschulen Freiburg, Karlsruhe und Stuttgart am 3. Mai 2019 in Karlsruhe aufgenommen. Bernhard Kerres spricht mit den Gästen über die beruflichen Herausforderungen an junge Musikerinnen und Musiker. Die Gäste sind: Hannah Bregler, ehemalige Fagottistin, die heute die "Musikfeste auf dem Lande" des Schleswig-Holstein Musik Festivals leitet; die Pianistin und Spezialistin für zeitgenössische Musik, Magdalena Cerezo Falces; und die Rektorin der staatlichen Hochschule für Musik und darstellende Kunst Stuttgart, Dr. Regula Rapp.
56:32
May 8, 2019
17/19 Selling, selling, selling
Selling leads to engagements. That's why we need to learn about it. In today's episode, Bernhard Kerres talks about the differences of direct and indirect sales and what that means for musicians. His recommendations is to focus significantly more on direct sales than on marketing and social media. Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open. If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. More information on the things we do and a form to contact us can be found on www.hellostage.com. Thank you!
17:15
May 1, 2019
16/19 Even Oral Agreements Can Be Contracts (RR)
In our latest Be Your Own Manager podcast, Bernhard Kerres talks about contracts. Even an oral agreement can be a contract. Documenting it might be helpful. Also, contracts should be read and can be negotiated. Furthermore in the podcast an introduction to the 14th International Mozart Competition Salzburg 2020 for violin, piano, and horn. The online application for the competition is already open. If you like that podcast consider supporting it on Patreon www.patreon.com/bernhardkerres. Thank you!
17:07
April 25, 2019
15/19 Your Friends Make You Famous
A recent article on Artsy.net cited a study that not your creativity but friends make you famous - at least that seemed to have been the case at the beginning of the 20th century when abstract art emerged. Bernhard Kerres takes this study as a starting point to ponder what that could mean for classical musicians. Also some first information on the upcoming International Mozart Competition Salzburg 2020 for violin, horn and piano. If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :)
11:32
April 17, 2019
14/19 Playlists will be the New Social Media
Social Media becomes crowded and overrated. Although we all spend - too - much time on it, its value for communicating with fans is diminishing. Bernhard Kerres points out that Playlists on Spotify and other platforms might be a much more effective social media tool for musicians to bond with their fans. Also in the podcast the reminder of the online workshop with Marie-Luise Dingler from the Twiolins about cold calling and selling. More on the www.hellostage.com. If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :)
13:51
April 12, 2019
13/19 Stay Motivated
Staying motivated for the non-musical work can be challenging. Asking someone for something might even be daunting. Still, it is part of a musician's life. Bernhard Kerres talks about why asking is always better than not asking and how to deal with negative energy.  Also in the podcast the reminder of the online workshop with Marie-Luise Dingler from the Twiolins about cold calling and selling. More on the www.hellostage.com. If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :)
10:57
April 3, 2019
12/19 How to Start as a Conductor
Today Bernhard Kerres is answering a question we got via Instagram. How do you start your career as a conductor? It isn't an easy question but Bernhard's answer holds some valuable information not only for conductors but generally for musicians. Listening, performing and networking.  Also in the podcast the reminder of the online workshop with Marie-Luise Dingler from the Twiolins about cold calling and selling. More on the www.hellostage.com. If you like this podcast please support it and enjoy a wide variety of benefits. Go to www.patreon.com/bernhardkerres for more information. Thank you :)
13:10
March 28, 2019
11/19 Music & Management
Performing outside of concert halls might be shocking for some. But Bernhard Kerres takes you through the example of a leadership course for business managers he regularly does with the wonderful Alauda Quartet for London Business School. The quartet not only gets to perform but is an integral part of the workshop interacting with participants and discussing issues around teamwork and leadership.  If you like that podcast, do support it: www.patreon.com/bernhardkerres. You can order the book, Be Your Own Manager, on Amazon or on www.beyourownmanager.com.
11:30
March 21, 2019
10/19 Dealing with Setbacks
Setbacks are inevitable. So it is good to find our own way to deal with it. Bernhard Kerres talks about his five steps to work through setbacks. If you like that podcast, do support it: www.patreon.com/bernhardkerres. You can order the book, Be Your Own Manager, on Amazon or on www.beyourownmanager.com.
12:39
March 14, 2019
9/19 Women's Day!
Celebrating women is one thing. Changing the inequalities in classical music is a second one. Bernhard Kerres talks about what all musicians and presenters can do to increase the equality in classical music. If you like that podcast, you can support it on https://www.patreon.com/bernhardkerres. Thank you!
11:33
March 8, 2019
8/19 Ghosting
Have you ever been ghosted? Ghosting is a term in dating when people you were in contact with suddenly stop all communication without an explanation. But ghosting also happens in business. And you might have ghosted a lot of people. Time to change that. Furthermore, Marie-Luise Dingler of The Twiolins introduces the Progressive Classical Music Award. This award goes to composers of short pieces. Overall there is price money of EUR 11.000 waiting for the finalists.
12:32
February 28, 2019
7/19 Re-Selling is Easier than Cold Calling
We often focus on performing at a new concert hall, singing in yet another opera house, or approaching a festival which is new to us. And we entirely forget that there are people who have already hired us for concerts and performances before. It is much easier to build on an existing relationship than to foster new ones. You need to focus on re-selling.
12:35
February 21, 2019
6/19 Meet Flutist Daniela Mars
The Brazilian-Scottish flutist Daniela Mars is not only a rising star on her instrument but also an influencer on Instagram. She shares her passion for music, contemporary music and the bass flute with her over 33,000 followers -> @danielamarsflute. She was able to inspire some of her followers to write short pieces for the bass flute. The first volume of these compositions was just published by Master Music Publications. Daniela is a Trevor James Flute Artist.
29:10
February 14, 2019
5/19 I Don't Understand Music
How often do patrons come up to you and say that they don't understand music? One of the - difficult - tasks of musicians is to communicate about music with audiences,  not in an academic way but rather a meaningful one for them.
11:30
February 7, 2019
4/19 Concert Experiences and Competitions
In the latest career podcast for classical musicians, Bernhard Kerres speaks about how to enhance the concert experience for audiences with a few simple tricks. He also addresses how to prepare for competitions, especially getting used to do videos early on.  Reach out with ideas, questions and suggestions at www.hellostage.com.
17:15
January 29, 2019
3/19 Envisioning the Future, US Shutdown, the Second Woman since 1974
When thinking about the future it is better to envision it and then looking back than staring at it and not knowing how to reach one's goals. The Self Coaching process is taken from the book, Be Your Own Manager, and extended with the element of expectations from family and friends.  The US Shutdown opened the doors of many museums and symphonies for US Public Servants who haven't been paid for weeks. Among the institutions offering free tickets are the Metropolitan Opera in New York and Seattle Symphony. The Ernst von Siemens Prize goes to British composer Rebecca Saunders, only the second woman since 1974 receiving it.
17:04
January 21, 2019
2/19 - Elevator Pitch and the BREXIT Fanfare
Having an elevator pitch is crucial for young musicians to learn how to differentiate themselves and communicate successfully about who they are and what they do. Believing that classical music can comment on current political campaigns HELLO STAGE started crowdfunding for a BREXIT Fanfare. And news on the signing of young conductors Gemma New and Marta Gardolinska.
11:45
January 17, 2019
1/19 - Focus on Social in Social Media
Be more social in social media, start sharing and share a bit more about yourself. Vienna will see massive leadership changes in its leading cultural institutions in 2020. Will it make Vienna more innovative?
12:37
January 7, 2019
Plans and Pay
Have you made your plans for 2019 yet? Bernhard Kerres has a few tips for you. Furthermore Bernhard talks about the equal pay case at the Boston Symphony Orchestra. For links go to www,hellostage,com
16:07
December 18, 2018
Finns in and out of America
Enjoy the #classicalbuzz news roundup of classical music news from around the world. Esa-Pekka Salonen is heading back to California. Osmo Vänskä leaves Minnesota. Daniele Gatti got a quick contract in Rome. The Aldeburgh Festival won some of the most innovative musicians for the 2019 edition.
11:21
December 10, 2018
Your First Recording - Interview with John Anderson of Odradek Records.
Bernhard Kerres speaks to John Anderson what it takes to do the first album as a young musician. John, a former pianist himself, is the founder of Odradek Records, a non-profit label and the only one which selects new projects anonymously by peer review.
42:16
November 30, 2018
Connect with Your Audiences
Building a close relationship with your audience will make their music experience but also your music making much richer. This requires talking and relating to them.
08:56
November 24, 2018
The 3Cs in Marketing
Marketing for classical music needs content, community and conversation - the 3Cs.
09:14
November 12, 2018
Pirates for Classical Music
This episode comes from Stockholm where I give a keynote with this title. The keynote starts with the customer journey of an audience member going to listen to a live concert. It is time to change that and to innovate the experience drastically.
09:19
October 23, 2018
The Bread and Butter Job
A career as musicians can be a challenge for your private life. The constant travel, sometimes splitting your life between two or more places require a lot of understanding from partners and family. Having a bread and butter job especially when having a family is important to provide the necessary security for families.
09:55
October 19, 2018
The new HELLO STAGE
Five years after creating HELLO STAGE we have decided to completely revamp our online classical music community. www.hellostage.com focuses even stronger on sharing the passion for classical music and creating a #classicalbuzz. Check it out!
07:17
October 14, 2018
The Golden Age is Coming!
An optimistic episode on the future of classical music with special guest Christian Ehlers. He believes that the future of classical music will be outside traditional concert halls and that it will be exciting and prosperous. Christian founded a non-profit organization in Los Angeles helping musicians to craft exciting programs and to play in house concerts. More about his organization can be found at www.futurereadymusicians.org.
50:22
October 1, 2018
The Future of Classical Music is Great
The dinosaurs are lamenting their extinction. But classical music has more people listening to it than ever before. It is up to us to believe in the future of classical music and to drive it.
09:09
September 26, 2018
Get out Pen and Paper
In an increasingly digital world, writing a note by hand can be a game changer.
05:45
September 20, 2018
Cold Calling Violinist Marie-Luise Dingler
Having coffee with violinist Marie-Luise Dingler of the The Twiolins we talk about cold calling and selling. Marie also announced an award for composers. And she introduced her Cold Calling online workshop on November 3 and 4.
20:52
September 12, 2018
The 3:1 Time Management Rule
Some more thoughts on how to structure your day to be more efficient and effective.
04:38
September 2, 2018
Violinist on a Bike - Meet Justina Auskelyte
An Interview with Lithuanian Violinist Justina Auskelyte (www.auskelyte.com) who is going around on a bike in her new hometown of Malmö playing the music of Bach, Paganini and others in coffee shops, barber shops, parks etc. Hear all about Justina‘s project.
17:15
August 29, 2018
Happy Birthday, Lenny!
It is Leonard Bernstein’s 100th Birthday today. He is an inspiration for so many of us as a musician, a conductor, a composer, but above all as a true humanist. How does he inspire you?
05:50
August 25, 2018
Make House Concerts!
Classical music can do we some innovation. Bernhard Kerres introduces Groupmuse which organizes house concerts in the US. He recommends looking at it and perhaps bringing it to other cities around the world.
05:12
August 22, 2018
Dresscodes
When on stage you not only represent you and your fellow musicians but are an ambassador of music. Dressing and behaving accordingly seems obvious. Bernhard was shocked that some musicians seem to think differently.
05:18
August 10, 2018
About Competitions
Should a musician do a competition? Competitions are not only about winning but about seeing where you are in your career compared to your peers.
06:27
August 3, 2018
Learn from House Concerts
Being at the Inaugural Deans & Arts Leaders‘ Summit in Harbin, China, Bernhard talks about the importance of house concerts and outreach projects.
06:28
July 28, 2018
Get a Second E-Mail Adress
Split business and personal emails in two different accounts. This will increase your creative space but also make you more professional.
04:14
July 20, 2018
Doing Recordings Today
The time when a big label signs artists with a big check and a lot of artistic freedom are gone. But today’s world offers good ways for financing and distributing your recording.
08:14
April 21, 2018
My Daily Schedule
The demand on your time is enormous. Practice, rehearsals, learning new repertoire, business issues and more can easily stress you out. My little secret is to divide my day in active and re-active slots.
05:09
April 13, 2018
Get Business Cards
Even in a digital world these small pieces of paper with your contact details on there are really helpful. Get them and make sure that they represent what you stand for.
07:57
April 8, 2018
Don’t Just Send E-Mails
We have more and more communication tools available. Picking the right one at the right moment when in contact with festivals and concert halls is important. Some guidance from Bernhard.
08:20
March 31, 2018
Portfolio Careers
A career in classical music will comprise several activities. You will play a bit solo, you might play in an ensemble, you might teach. Start to think early on about your portfolio to ensure that you are not only prepared but can really thrive in it.
06:55
March 26, 2018
Making music in ensembles
Making music in ensembles
04:27
March 26, 2018
Working with agents
Working with agents requires close cooperation. Define together what you want to achieve and what everyone has to do. Be aware of “rouge agents” who just take money but are not really artist managers. If in doubt check at www.classicalmusicartists.com
04:54
March 26, 2018
Your Route to Creativity
Finding creativity for classical musicians can be hard. The pressure on their schedule is immense with practice, rehearsals, business issues and much more to take care of. You need to think about preparing the ground for creativity to happen.
05:50
March 18, 2018
A Deal with you on Sales
Selling can be hard. As artists we would love just to be called up for a performance. Unfortunately life is different. Therefore I suggest a deal: do a bit of selling every morning and let me know how it goes.
04:59
March 6, 2018
Filling Your Calendar
Unfortunately your calendar will not fill up by itself. So you need to go out and sell. But build up a relationship first!
05:39
March 5, 2018
A Podcast on Accidents
Hopefully you will never need this podcast. Nevertheless accidents and illnesses happen. Therefore it’s important that you think about them beforehand and that you make sure that you have the right insurance and a network of people to support you.
05:33
March 3, 2018
Social Media for Musicians
There are musicians who are not on social media at all. Others seem to spend all their time on it. Do you need to be on social media as a classical musician? Some thoughts on channels and strategy.
04:56
February 11, 2018
Making Ends Meet
When starting out as a musician you might take on a job to pay your rent. This is a harsh reality. But be proud of following your dream and sharing your wonderful music even if this is not always easy.
04:40
February 8, 2018
Don’t focus on your Plan B!
If thinking about a music career don\u2019t focus on your Plan B but fully commit to it. Music requires your full attention and is a lot of work. You cannot do it halfheartedly.
04:49
February 5, 2018
Artist Manager of the Year!
We are honored to receive the Association of British Orchestras\u2019 Award Artist Manager of the Year! An incredible joy and great honor which we couldn\u2019t have done without the many great musicians and people trusting and working with us! Thank you!!!
03:33
January 27, 2018
Dealing with Being Famous
Even if you have just started out as a musician you are famous to your family and closest friends. You are doing something different than they are. You are performing in front of others. Dealing with this sudden \u201cfame\u201d is not always easy. Here are some thoughts about it.
04:48
January 23, 2018
Cold Calling!
Cold Calling takes a lot of courage but can be one of the best sales techniques available to you. Forget email. Forget letters. Start cold calling!
04:27
January 21, 2018
Please call! Selling projects
In today\u2019s world we strongly rely on non-personal communication - email, texts etc. But calling someone up or visiting someone can do wonders to your sales process. Don\u2019t be afraid to call. Yes, make your research before to find the right person but use phone calls and visits when marketing yourself.
04:27
January 18, 2018
Networking for Composers
Composers mostly need and want others to reform their works. A few thoughts on how to get your works out there.
04:58
January 16, 2018
Involve your Fans
Your fans are the backbone of your career. Not only broadcast about your upcoming concerts but start a two way communication with them. Use your media channels to provide them with relevant content.
04:51
January 13, 2018
About making a recording
Recordings are a calling card for young musicians. But doing a recording is even more complex than going to the studio. Some thoughts on what to consider.
04:40
January 10, 2018