Marketing Minute from Minimum Viable Marketing

Have you been tempted by one of those ads to buy a pre-made content bundle? Even though I’m a content creator at heart, I have! In this episode, I talk about why it’s not usually a good idea, and 3 things to do instead.  

If you've been seeing your email response rates decline, it may be time to clean up your email list and remove inactive subscribers. Get the free checklist in the blog post.  

You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you need a lead magnet at all! 

Be sure to join in the conversation with the question of the week: Of the last 5 freebies or lead magnets that you signed up for, how many of them did you actually use?  

Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you’re trying to figure out how (and if) you need to be doing all those same things?  

In this episode, I share with you several of these ‘every one is doing it’ activities that I’m not doing in my business in the hopes that these give you permission to take a less-traveled road for yourself!  

Be sure to join in the conversation with the question of the week: What things you see other people doing in their businesses that you’re not planning on doing? 

What are the key foundations of a strong marketing strategy? No, it’s not your logo or brand color. Its your website and your email list. Learn more about why each of these is critical to your marketing success in this week’s episode. 

Be sure to join in the conversation with the question of the week: Is your messaging consistent? Does it inspire action?

Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages: 

If you're not meeting your marketing goals for Q1, then don't miss out on this chance to get Minimum Viable Marketing - for FREE! (Offer good February 13-15)

Have you ever signed up for a webinar only to find that it was a pre-recored video? You’re not alone. In this episode, I share why these are a bad tactic for your marketing, and ways that you can still meet your customer’s needs without the deception.  

Be sure to join in the conversation with the question of the week: What’s your target market’s biggest motivation to seek your product or service?  

In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow’s hierarchy of needs,. Instead of using positive statements to make customers feel like they’re going to fill a need with their purchase, the fear statements motivate by making the customers feel like they’re missing something.  

In this episode, I break down my fifth marketing resolution for 2019: I resolve to make marketing fun again. Talking about consistency and data can make marketing seem like a chore instead of a joy. Get 6 tips on how you can make marketing fun again. 

In this episode, I break down my fourth marketing resolution for 2019: I resolve to trust the data. It’s tempting to turn a blind eye to our marketing statistics; getting into the numbers isn’t the highlight of the week. And often those numbers can reveal inconvenient truths. But trusting the data helps you make better marketing decisions.  

One of the biggest reasons that marketing fails is because we are not consistent in our actions. In this episode, I discuss resolution #3 of my 5 marketing resolutions for 2019: I will be consistent with my marketing efforts - including 4 tips to maintain your consistency.  

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