Skip to main content
According to Hickey

According to Hickey

By John Hickey
John Hickey has been exposed to the ups and downs of business management, climbing the career ladder and starting multiple businesses. In this podcast, John shares tools that helped him manage better, achieve success and handle bad situations.

If you are running your own business or managing a team for an organization, this podcast will hit home for you. Gain practical methods for improving work life balance while achieving more in business.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo


Google Podcasts Logo

Google Podcasts

Overcast Logo


Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


Stitcher Logo


Episode 19 - Work from Home Mindset Interview with Certified Life Coach, Elisa Butrym
Certified Life Coach, Elisa Butrym shares actionable tips for dealing with a sudden migration to work from home.  Managing your work in conjunction with raising children, homeschooling and sharing works pace with spouses who now work from home can elevate levels of frustration and anxiety, especially during the Covid_19 pandemic.  Receive a free session with Elisa by visiting
April 21, 2020
Episode 18 - Expert SEO advice from Internet Entrepreneur Larry Ludwig
Web expert and Internet Entrepreneur Larry Ludwig offers actionable tips for improving your company's search engine results.  Content is a top priority and your web site's content needs to be unique, genuine and designed with your customer in mind.  Larry's SEO for Writers course is available to help your team improve the content of your web site and blog posts without the underlying technical infrastructure of the web site. It's important to start monitoring your web sites results and begin using tools like Google Analytics to gauge you current standing.  Quickly graduate to tools such as Ahrefs to further analyze your success as well as your position vs. your competition.  Larger organizations serious about search results and ad spend can leverage Woopra to fully optimize every touch point in your customer's experience.  Listen for more great tips on improving your company's Internet marketing strategy.
September 19, 2019
Episode 17 - Use Office 365 to Collaborate in your Business
After coming to grips with the fact that we will only receive pennies in comparison to the $125 offered in the Equifax Data Breach settlement, we discuss the Office 365 platform. The suite of apps is amazing for collaboration, file sharing, communication, task lists and project planning all in a cloud based platform.
September 2, 2019
Episode 16 - Washington DC Visit and the Equifax Data Breach Settlement
After visiting Washington DC with the NAMA Association to meet with congressmen and senators, we review the process for meeting the legislators' staff and we discuss the monuments in Washingon, DC, the Smithsonian and the great atmosphere in the Nation's Capital.  We also discuss the Equifax data breach, how you can claim your $125 and what you should be doing to monitor your credit and freeze & unfreeze your credit information.
July 29, 2019
Episode 15 - Who do you want to be at the end of the summer?
We discuss the word behave and break it down to Be & Have as taught by Gene Zannetti of  You have to focus on who you want to be rather than what you want to have.  This can be applied to business, school, family, and personal life.  We discuss forming habits and how to use social media to hold us accountable and motivate others to join us on our quest for constant improvement. 
June 26, 2019
Episode 14 - Data is everywhere. What data is important to you?
Big Data, Artificial Intelligence (A.I.) and Business Intelligence (B.I.) are becoming household names and are being associated with every report writer and new technology being introduced today.  While businesses can leverage A.I. & B.I. to transform growth, most businesses are neglecting to use simple data from daily operations to measure and track service levels, tech support and financial health.  We discuss how you can quickly leverage some simple data to make a difference and apply data at home to improve nutrition, weight loss & personal finance. 
May 31, 2019
Episode 13 - LIVE! Sometimes doing less is more. The riches are in the niches.
In this first Live recorded version of the podcast, John discusses how his business partners decided to reduce the amount of custom projects sold and focus on standard lines of business.  How many of us have that one piece of business that consumes our resources or margins and we continually allow it to distract us?  It could be a person, customer, team member, etc.  John also discusses his trip to the NAMA Show in Las Vegas.
May 9, 2019
Episode 12 - Expect the Unexpected to Better Process Unplanned Change
The only guarantee is that things will change.  This is true of your career and business and in your home life.  We discuss how an unplanned change due to my son's shift from baseball to bowling impacts my schedule and free time and may be impacting productivity.  There are some things we can do to better process unplanned changed, whether it be trivial like youth baseball or major like an illness or loss of a family member.     
April 12, 2019
Episode 11 - Spring Cleaning, LetGo, Ebay & Amazon
Spring is a great time of year to get another fresh start on business goals and also on personal goals.  Its time to have a planning session to review your goals and adjust your plan to get back on track.  We discuss how to use the LetGo app and Ebay to turn some things around the house into some extra cash.  Using these apps is also a great way for kids to make some money to subsidize their summers.  If you're looking to start a business, Amazon is the place to do so.  We'll review some pros and cons and what you need to do to get started.
April 1, 2019
Episode 10 - Voicemail has no place in a voice driven world
Based on the feedback from the previous episode, we learned that most people prefer communicating via text message.  We also learned that people overwhelmingly despise voicemail.  How ironic that in an age becoming dominated by Alex, Siri and Google Home and countless voice recognition services that the recorded voice has become an annoyance.  In this episode we discuss this as well as how the popularity of text messages will make it a popular place for advertisers to broadcast their own messages.  So here is my 17 minute long voicemail for you all to enjoy.
March 23, 2019
Episode 9 - Communicating More Effectively & Expanding How You Can be Contacted
Have you ever missed out on something because you weren't communicated with effectively or have you heard the excuse, "Nobody told me!" from your team or family.  Odd are it can be avoided with over communication.  Communication is a two way street and not only do we need to understand that not everyone is responsive to the way we want to contact them, we are also becoming more close minded about the methods we accept communication from others.  We discuss how expanding communication helped change a charity basketball tournament from a huge stress to an annual success and how the shift in communication can improve your business, friendships and family relationships.
March 14, 2019
Episode 8 - Tips to get started protecting yourself and your business from hackers
Cyber criminals are working 24/7 to infiltrate your e-mail, social media accounts and business networks.  Although most people say that data security is a high priority to them, their behavior does not match their sentiments.  In this episode, we review simple ways to start protecting yourself and your business from cyber criminals that will greatly reduce the risk of your data being compromised.
March 8, 2019
Episode 7 - Step Out of Your Comfort Zone
Your comfort zone can hold you back from trying an activity that will provide you with great joy and have a positive impact on your relationships at home and at work.  After discussing some scenarios where John was able to step outside his comfort zone, we review steps you can take to improve your chances of success, making it less stressful to venture outside of your comfort zone and successfully complete the activity.
February 28, 2019
Episode 6 - Complaints are a Gift! Convert a Complaint into an Opportunity.
After receiving a complaint from a customer, we are given the opportunity to regroup, restart and show our best work.  Only 1 in 25 dissatisfied customers will ever complain.  The same may be true for unhappy employees.  We discuss how to receive a complaint and create an action plan to solve the issue at root cause.
February 21, 2019
Episode 5 - LinkedIn and Wine Tasting selections from Piedmont, Italy.
How well people know you dictates whether or not they will say hello to you or approach you when you meet in public.  John discusses how his use of LinkedIn to tell his story lead to memorable in person encounters at a wine tasting at his son's school.  Listen for tips and the strategy for growing your linked in network, why you need to expand your network now, and how to create meaningful content without a marketing team.
February 14, 2019
Episode 4 - Focus, Emotional Intelligence & Exercising Empathy
We underestimate how much personal information everyone is exposed to throughout the workday and how that affects everyone's mood and focus throughout the day.  We discuss self awareness, emotional intelligence, exercising empathy and using focus to achieve greater empathy.
February 7, 2019
Episode 3 - Flat Lined Friday & How to Leverage 7 Habits & GTD tips
John discusses how an attempt to take a day with an empty calendar backfired.  He applies some of the teachings from The 7 Habits of Highly Effective People course by Stephen Covey and the book Getting Things Done by David Allen to create a plan for a productive work week.  These concepts, adjusted for our own style can relieve stress and anxiety at work, with children getting ready for school, recovering addicts, health improvement and weight loss.  
January 31, 2019
Episode 2 - NRF Show, Alibaba, AmazonGo & A.I.
This episode is a discussion on some of the very cool innovations from the 2019 NRF (National Retail Federation) Show.  John discusses how Alibaba stole the show from the big brands on the main floor, how generic versions of AmazonGo stores will have a hard time deploying, due to operations, not technology and how some of the not so big companies fair in their booths at these giant trade shows. 
January 24, 2019
Episode 1 - Podcast Introduction
This episode is an introduction to the podcast and the host, John Hickey.  After a brief background, John introduces listeners to his business and personal history and reviews the goals of the podcast.   For anyone who is a manager, business owner, self employed, coaching youth sports, struggling with work life balance.  This is for you.
January 18, 2019