Higher Ed Demand Gen Podcast
By Concept3D
Concept3D helps Higher Ed Leaders create location-driven interactive mapping, virtual tour, and event calendaring solutions that engage your students, showcase your university, and effectively tell your story.
Visit Concept3D.com to learn about out how we may help your institution.
Higher Ed Demand Gen PodcastSep 26, 2022
Ep.90: It’s MORE Than A Website Redesign, It’s An Opportunity To Break Down Silos // Higher Ed Demand Gen - Robynne Lofton & David Poteet
Learn more about how to create a better experience for both your students and admin on your website on this week’s episode. Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website. In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns. Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/ Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/
Ep.89: No More CROCKPOT Strategies & Increasing Enrollment Growth by 41% // Higher Ed Demand Gen - Kathleen Stockham
With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie. Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education. Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/
Ep.88: Did COVID Kill The Campus Tour? // Higher Ed Demand Gen - Seth Odell
Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries. We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to. Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/
Ep.87: The SECRET To Building Business School Enrollment // Higher Ed Demand Gen - Dorothy Harpool
Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University. We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of! Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/
Ep.86: Success Strategies for Enrollment During FAFSA Changes // Higher Ed Demand Gen - Mary Beth Marks, Bobby Gandu, Adam Stoltz, Curt Dircks
This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes. Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events. Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.
Ep.85: When to bring PPC in-house & Marketing For A Business School // Higher Ed Demand Gen - Brian Connelly
As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial. However, when does it stop being worth the additional fees and instead marketing should be brought in house? We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024. Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly/
Ep.84: The SECRET to YoY GROWTH in Enrollment & Helping Families with the Updated FAFSA Deadline// Higher Ed Demand Gen - Cynarah A.
The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times? What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION. Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/
Ep.83: Building A Sense of Belonging for Prospective Students // Higher Ed Demand Gen - Kate Coffman
FAFSA has gone through changes over the years, and it’s recently come to a head.
So how can we as higher ed professionals deal with this hurdle for prospective students?
We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions. Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/
Ep.82: How To Craft Compelling Student Testimonials and Content To Increase Enrollment Yield // Higher Ed Demand Gen - John Azoni
Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency. They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries. Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast. Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni/
Ep.81: Uplifting your University Brand & 2024 Higher Ed Marketing Bets // Higher Ed Demand Gen - Timm Baldwin
As a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle. We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expect in higher ed marketing in 2024. Connect with Timm Baldwin on Linkedin: https://www.linkedin.com/in/timmbaldwin/
Ep.80: Higher Ed Social in 2024: What’s Next // Higher Ed Demand Gen - Nikki Sunstrum, Andrew Cassel, Andrew Sogn
This is from our Webinar where we discuss the future of social media marketing in Higher Ed.
We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more!
Ep.79: Improving the Student Journey From Inquiry to Enrollment // Higher Ed Demand Gen - Rustam Irani
With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions. He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts. Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani/
Ep.78: Saving the World Through Agriculture & Making Your College Stand Out // Higher Ed Demand Gen - Tim Senft
Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS).
He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%!
Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024/
Ep.77: The Sweet Harmony of When Strategic Branding Meets Strategic Planning // Higher Ed Demand Gen - Anne Peters
With over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance. We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares some of her research findings and how they have informed her marketing strategy at the University of Texas, San Antonio. Connect with Anne Peters on Linkedin: https://www.linkedin.com/in/anneconawaypeters/
Ep.76: Are You Using Student Insights to Inform Marketing Decisions? // Higher Ed Demand Gen - Allison Turcio
Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College. At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies. In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights. Connect with Allison on Linkedin: https://www.linkedin.com/in/allisonturcio/
Ep. 75: Increasing Enrollment from Digital Marketing Channels & The First 90 Days as a Higher Ed CMO // Higher Ed Demand Gen - Kin Sejpal
For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets. Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enrollement from digital marketing at U of R. Connect with Kin Sejpal on Linkedin: https://www.linkedin.com/in/kinnarisejpal/
Ep. 74: The Coach Prime Effect on University Advancement // Higher Ed Demand Gen - Maria Kuntz
Maria Kuntz is the Communications Director at University of Colorado Boulder. We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years. Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz/
Ep. 73: Coach Prime & Breaking the Cycle in Higher Ed Marketing // Higher Ed Demand Gen - Jennifer Schufer
Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer Schufer Now the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos. Connect with Jennifer Schufer on Linkedin: https://www.linkedin.com/in/jennifer-schufer-176672a9/
Ep. 72: Breaking Down Silos in Higher Ed // Higher Ed Demand Gen - Myla Edmond
Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills. With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos. This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills. Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond/
Ep. 71: How To Be A Campus Where People ACTUALLY Want To Work // Higher Ed Demand Gen - Eddie Francis
Eddie Francis is a brand strategist, award-winning broadcaster, and speaker. With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces. Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institution? Connect with Eddie Francis on Linkedin: https://www.linkedin.com/in/eddiefrancis/
Ep. 70: Improving Retention Rates Up to 83% // Higher Ed Demand Gen - Jody Owen
Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State.
Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State.
Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/
Ep.68: Breaking Down Silo Campuses // Higher Ed Demand Gen - Chantell Cosner
Chantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors. We discuss how Higher Ed institutions can break down silos and work collaboratively to achieve greater success. Connect with Chantell Cosner on Linkedin: https://www.linkedin.com/in/ccosner/
Ep.66: Building A Social Media Team From The Ground Up // Higher Ed Demand Gen - Andrew Sogn
With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media. As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key. By allowing current students to control the social media pages, they can connect better with prospective students. And at the end of it all, the power of storytelling will distinguish your campus from the rest. Connect with Andrew Sogn on Linkedin: https://www.linkedin.com/in/andrew-sogn/
Ep. 64: The First 90 Days as an Executive Director in Marketing & Enrollment Management // Higher Ed Demand Gen - Sarah McMaster
Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College. With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges. Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/
Ep. 63: Student Success Solutions: Retention and Persistence // Higher Ed Demand Gen - Aaron Basco, Gil Rogers, John Andrick
With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have. So what are some of the strategies that you can implement on your campus to help combat this issue? On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.
Ep.62: Where Does Higher Ed Marketing Fall Short? // Higher Ed Demand Gen - Philip Smith
Is Video the key to success in marketing? Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students. Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%. However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing. I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed. Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/
Ep.61: Everything You NEED To Know About Creating Student Experiences // Higher Ed Demand Gen - Dustin Ramsdell
In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them. This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will survive the enrollment cliff. We discuss this and other tools for success in Higher Ed with Dustin Ramsdell. Connect with Dustin Ramsdell on Linkedin: https://www.linkedin.com/in/dustinramsdell/
Ep. 60: Improving 1st Year Experience & Student Retention // Higher Ed Demand Gen - Nii Abrahams
First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being. Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom. Nii Abrahams is the Director of First Year Experience at Butler University, a new position that aims to address this issue. We discuss how he plans to serve first year students and more on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Nii Abrahams on Linkedin: https://www.linkedin.com/in/niikpakpoabrahams/
Ep. 59: How To Prepare For The Removal Of Affirmative Action // Higher Ed Demand Gen - Jonathan Martin
The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed? How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now? We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast. Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-martin-951229a9/
Ep. 67: How to Better Understand & Connect With The LGBTQ+ Community in Admissions Marketing // Higher Ed Demand Gen - Shamell Forbes
Shamell has been a passionate partner to hundreds of campuses, assisting them on their admissions process. In this episode we talk with Shamell on how Higher Ed admissions can better market and encourage LGBTQ students to enroll to their campus. As more youths come out as LGBTQ, it is increasingly important for institutions to create an environment that welcomes them, rather than alienates them. Connect with Shamell Forbes on Linkedin: https://www.linkedin.com/in/shamellm-forbes/
Learn more about Concept3D's solutions for higher ed at Concept3d.com
Ep. 58: What to do with Threads? And Social Media Strategy on Move in day and Commencement // Higher Ed Demand Gen - Mike Gombita
With Instagram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed. Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement. Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/
Ep. 69: Why You Should NOT Be Sleeping On Starting An Official University Podcast // Higher Ed Demand Gen - Kate Young
Kate Young runs and hosts Purdue University’s official podcast, ‘This is Purdue’. Related to their Podcast, they launched their official YouTube channel just 9 months ago which has garnered over 2 million views across all platforms. We discuss how she has been able to grow the podcast, her strategy for creating the podcasts, and whether or not there is value for other institutions to create their own podcast. Connect with Kate Young on Linkedin: https://www.linkedin.com/in/kate-young-podcast/
Ep. 65: Crafting a Physical Experience that Embeds Students in the University Brand // Higher Ed Demand Gen - Chris Alexander
As the Senior Director of Digital Communications and Brand Experience at NYU School of Global Public Health, Chris Alexander leads the strategic planning and execution of integrated marketing campaigns that showcase the school's mission, vision, and impact. Chris has over 15 years of experience in designing and delivering engaging and effective media projects for universities, online publications, and small businesses. In this episode, we discuss how he has been curating a physical experience that gets students to feel attached to their school. This is an area of opportunity that not many institutions are talking about, but might be that little extra nudge you need. Connect with Chris on Linkedin: https://www.linkedin.com/in/chrisalexander85/
Ep.57: Challenging the Enrollment Cliff & The Role of CMO in Higher Ed // Higher Ed Demand Gen - Carrie Phillips
Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock. With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/
Ep.56: Using Social Media To Communicate The Power of Higher Ed // Higher Ed Demand Gen - Nikki Sunstrum
Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years! In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like. Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunstrum/
Ep. 55: The Future Role of The CMO in Higher Ed // Higher Ed Demand Gen - Rob Zinkan
Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience. In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools. Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/
Ep.54: Importance of Brand from a Vice Chancellor for Marketing // Higher Ed Demand Gen - Renea Morris
Renea Morris is the Vice Chancellor for Marketing & Communications at the University of Denver, but has worked in marketing in higher ed for over 25 years! In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renea is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first-year students can lead to higher retention rates at your school. Connect with Renea Morris on Linkedin: https://www.linkedin.com/in/reneamorris/
Ep.53: The Ever Evolving Game of Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Andrew Cassel
In just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage. But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus. In a post-covid world, using social media is vital to your marketing needs in higher ed. Connect with Andrew Cassel on LinkedIn: https://www.linkedin.com/in/abcassel/
Ep.52: Increasing Student Success Post Covid with Orientation // Higher Ed Demand Gen - John Andrick
John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation. We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectations, and much more. Connect with John Andrick on Linkedin here: https://www.linkedin.com/in/johnandrick/
Ep.51: Revisiting AI: How To Use It and What’s Next // Higher Ed Demand Gen - Kyle Campbell
2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper. So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI? Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we all adopt this new amazing tool we have at our disposal. Connect with Kyle Campbell on Linkedin: https://www.linkedin.com/in/kyledavecampbell/
AI tools discussed in the episode:
- Microsoft copilot: https://blogs.microsoft.com/blog/2023/03/16/introducing-microsoft-365-copilot-your-copilot-for-work/
- Supercreator.ai https://www.supercreator.ai/
- Motion: AI that plans your day: https://www.usemotion.com/
- AI that splices your videos into clips: https://vidyo.ai/pricing
- Runway - text to prompt video edits https://runwayml.com/
- Descript - for podcast editing https://www.descript.com/
Ep.50: Optimizing Higher Ed Website To Convert, Simple and Effective Tips // Higher Ed Demand Gen - Joel Goodman
Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates. Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of improving your website immediately. I hope you enjoy this episode of the Higher Ed Demand Gen Podcast. Connect with Joel on Linkedin: https://www.linkedin.com/in/joelgoodman/
Ep.49: Centralization of Marketing and Branding, and Why Trust is The Most Important KPI // Higher Ed Demand Gen - Isaac Munoz
Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding. This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line. Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics? In this episode, we talk all that and more! Connect with Isaac on Linkedin at: https://www.linkedin.com/in/isaac-i-munoz-ph-d-488b076/
Ep.48: Sharing Stories and Structuring Long Term Marketing plans with 3 Core Brand Principles // Higher Ed Demand Gen - Mike Barzacchini
With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing. In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own. Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/
Ep. 47: Maximizing Your Social Media Strategy in Higher Ed // Higher Ed Demand Gen - Courtney O’Banion
Courtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years. How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students. Check out this conversation with Courtney and Shiro and see what Miami University has been doing to stay successful with Social Media in 2023.
Ep 46. Accessibility Mini series Episode 3: Maximizing Accessibility On Campus and Online Through UX/UI // Higher Ed Demand Gen - Terrill Thompson
Terrill Thompson has over 15 years of experience in the IT Accessibility field, and is on a mission to create inclusive experiences on campuses for all students. We discuss how he the University of Washington has created 3 specialized task forces to help with accessibility across their digital and analog experiences on campus. And how marketing works with their IT group to create accessible material in all their projects. We hope you enjoy this conversation between Shiro and Terrill on this special series on Accessibilty in Higher Ed.
Ep. 45: How to Use Dashboards to Elevate Your Marketing Function in Higher Ed // Higher Ed Demand Gen - Ryan Morabito
In this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions.
Here are some of the key takeaways from the episode:
- Dashboards are a powerful tool for measuring and tracking key metrics. They can help you identify trends, track progress, and make informed decisions.
- It's important to communicate effectively with leadership about your marketing goals and metrics. Dashboards can help you do this by providing a clear and concise overview of your performance.
- Data is essential for making informed decisions. Dashboards can help you collect and analyze data so you can make the best possible decisions for your institution.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/colleges/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Accessibility Mini Serieis Episode 2 : Creating Inclusive Environments, Online and In Person - Jordan Prewitt
Jordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars! The tips that Jordan implements take advantage of Alum to help foster views, but it also helps create a greater sense of connection in the community at University of Tennessee. And we discuss the ways in which we can create a welcoming environment by being inclusive with your events, digital and in person.
Connect with Jordan on LinkedIn -- https://www.linkedin.com/in/jordanprewittutk/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Accessibility Mini Series Episode 1 : Accessibility and Inclusion: The Importance of Leading with Universal Design - Katie Grennell
Katie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is often left out of these initiatives. The speakers also talk about the importance of digital accessibility specialists beyond the disability services office in schools, and their experiences with accessibility offices in universities. Connect with Katie on Linkedin -- https://www.linkedin.com/in/katie-grennell-phd-87217438/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Ep. 42: NFTs and Moving Fast By Using Data // Higher Ed Demand Gen - Sol Nasisi
In this episode of the Higher Ed Demand Generation Podcast, we interview Sol Nasisi, the Director of Digital Marketing at Bentley University. Bentley is at the cutting edge of Web3 and even has an NFT project on OpenSea! Sol shares three key takeaways from his experience in demand generation, including the importance of meeting students where they are, personalizing the student experience, and using data to inform decisions. We also discuss the challenges of demand generation in higher education, and how to overcome them. If you're interested in learning more about how to generate demand for your higher education institution, then this episode is for you! Tune in to hear our conversation with Sol, and learn how you can increase your school's visibility and attract more students. We hope you enjoy the episode!
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Ep. 41: The “Death of Inquiry” and Using Transparency in Marketing // Higher Ed Demand Gen - Mike Sklens
In this episode of the Higher Demand Gen Podcast, we talk with Mike Sklens of Syracuse University.
With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students.
Tune in to this episode to discover how colleges can navigate the "death of inquiry" and leverage digital marketing to attract and retain students.
Connect with Mike: https://www.linkedin.com/in/mikesklens/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions