HolosBody/Max Out Your Gym Podcast - with Remi Mayer

How Steven Got 30 New Clients (And $66,600 in Revenue) in Just 2 Weeks

Do you want more clients and revenue for your gym?

What if I told you it's possible to get 30 new clients (and $66,600 in revenue) in just two weeks?

I know it sounds unbelievable.

But it's exactly what happened for Steven, the owner of a functional training gym in the Netherlands.

Steven went through my 8-week training program for gyms.

And generated those results in a short time by:

• Delivering incredible value to clients through nutrition, mindset and habit coaching
• Having effective marketing and advertising strategies
• Implementing a consultative sales process

The key is that Steven has a 100% closing rate from prospects to enrolled clients in his 6-week program.

And he has a 100% conversion rate from 6-week clients to long-term gym members.

His cost per acquisition is only 57 euros per client.

Since he sells a 600 euro program, and got 30 clients, he made 18,000 euros upfront.

That's a 10.5x ROI on his ad spending.

And since 100% become members, he'll make 48,600 euros on the back-end.

For a total of 66,600 euros in revenue.

That's an incredible 38.7x ROI overall!

By focusing on all three areas - value, marketing and sales - Steven is able to rapidly grow his gym.

And his delighted clients spread the word to all their friends and family.

I recently sat down with Steven to discuss his success.

In this interview, you'll discover:

• How Steven generated 30 clients and $66k in just 2 weeks
• His step-by-step process to deliver value and transform lives
• How he structures his high-value 6 week transformation package
• How he converts 100% of his prospects
• The importance of mindset and habit coaching
• How word-of-mouth spreads with extreme results
• Exactly how much he spends on advertising

And more...

If you want to rapidly grow your gym in 2024, watch this interview.

Steven reveals all the details behind his success.

To learn about HolosBody and what it can do for your gym business, go to https://go.holosbody.com

I recently had an enlightening conversation with Caleb, owner of a gym in Australia. Here's a recap of our discussion:
- Caleb's gym was in a tough spot post-Covid, and he was on the verge of considering liquidation. Despite trying various marketing tactics, nothing seemed to work.
- After joining the HolosBody program, Caleb's gym experienced a dramatic turnaround, generating $81,946 in revenue from an ad campaign in just four weeks.
- Caleb attributes this success to a paradigm shift from focusing solely on exercise to a more holistic approach, which takes into account clients' mindsets, habits, and behaviors. This approach allowed him to increase membership prices and offer a more premium service.
- The HolosBody system, as Caleb pointed out, is simple and easy to implement. It focuses more on clients' habits and mindset, which are the areas they're struggling with.
- Caleb has achieved a 100% closing rate for his consultations, which he attributes to having genuine conversations with potential clients and getting to know them on a deeper level.
- Caleb's gym offers a tailored six-week challenge focused on habits and accountability, which has resulted in clients averaging about 1.5 kg weight loss per week.
- Caleb's coaches were trained to do habit and mindset coaching, which they found to be the easiest and most effective coaching they've ever done.
- Caleb feels that his gym is now in a category of its own, offering a unique holistic transformation service that sets it apart from other gyms.
- Caleb's gym has achieved a 7.6X return on ad spend (ROAS) on the front end and a 32X ROAS when including the back end cash.
- Caleb emphasizes that the HolosBody program is not a magic pill. It requires effort and learning new skills, but the results have been worth it.
This conversation with Caleb is a testament to the transformative power of the HolosBody program. It's not just about exercise; it's about a holistic approach that considers mindset, habits, and behaviors. It's about genuine conversations and deep connections. And most importantly, it's about real, tangible results.

The importance of putting yourself in the shoes of your leads and clients to grow your gym business, with: 

Lauren - mindset coach at HolosBody

Leidy - psychologist at HolosBody

Remi - Founder of HolosBody

After joining the HolosBody program, Anthony Ebery - CrossFit gym owner:  

- went from working 70h a week to only 10h a week 

- went from relying on content marketing with very few leads and new clients to having a scalable, predictable and automated client acquisition system that brings new leads and clients each and every time he needs more 

- can now go on holidays and spend time with his family 

- doubled his revenue  

- has more impact on his gym members

Ayden Kelly - gym manager at Fikaa Gym - acquired 150 new gym members worth $212,000 in just 60 days. In this episode, he explains how he did it.

In this episode, Tye Arnett shares the mindset and strategies that gym owners, personal trainers and health coaches can adopt to prepare for the upcoming recession. Some financial indicators predict the next recession in the next 6 months, so now is the time to prepare for it.

Improve your gym members results to grow your profits - with Brian Costello from O23 Holistic Systems

We do NOT agree with this statement: "The desired end-result / success is 100% reliant on the participant, not the coach".  Listen to this podcast episode to learn why.

Interview with Scott, founder of VAs For Gyms

In this episode, we speak about the problem within the fitness niche, how to create a blue ocean to stop competing against the competition and how to help people who need it the most.  Willem currently used to have 600 members at his CrossFit gym before the pandemic and now has 520 members. So he's got a very successful business!  An interesting insight he shared is that if he would have to start again, he wouldn't grow a gym with 500/600 members... he would use a different business model. We then provide recommendations on which business model to use (or fitness category).  To work with Willem on your systems and processes and how to build a team, send him an email: willem@unscared.fitness

In this episode Mark Linsky, gym owner of 10 years and I discuss the REAL problem in the fitness niche.

In this podcast Remi Mayer, founder of Holosbody interviews Jono Petrohilos, online course creator specialist.

Would you like to dominate in the health & fitness niche? In your local area or online?

And by dominate I mean be the “go to” for everyone who wants to transform their bodies and health.

Of course you’re going to say yes, and then I’m going to tell you it’s easier than you think…

And you’ll say "but how"?

Well let me share it with you….

It’s all about singular focus.

Hyper attention to the ONE thing that will catapult your fitness business and focusing on that one thing like your life depends on it.

What is the opposite of focus?

For gym owners and fit pros, it’s the “shiny object syndrome”.

It’s you trying to do every new shiny thing out there, instead of that singular focus I mentioned.

Do you know why the top 1% of gym owners and personal trainers see massive success with what they do?

Guess what?

It’s not a big secret.

They are NOT trying to dominate TikTok and Facebook and Instagram and YouTube and a blog and a podcast and whatever else.

They aren’t using tricks and gimmicks to grow their fitness business.

They’ve picked ONE THING, and they DOMINATE IT.

And that one thing is: RESULTS.

Providing amazing results to the gym members and personal training clients.

One thing, singular focus.

Dominate.

It’s that simple (I know it seems more complicated but from my own experience helping fit pros, this is how you win at getting ahead).

Try it.

Put on blinders to all those quick fixes, tricks, gimmicks, those free trials, those discounts, those bait-and-switch free 6-wk challenges, those free 21-day challenges, those "get 5k followers on Instagram in 5 days", or those "how to do Facebook ads in 4 simple steps",...

And FOCUS ON PROVIDING RESULTS to your clients.

It works.

Better results = better reputation, retention, word of mouth, success stories, marketing, client acquisition

If you want to learn more on how you can provide better results FIRST, and then improve your client acquisition, then listen to this podcast right now:

In this podcast, Jono Petrohilos - 2020 Fitness Australia Educator of the Year and Founder of Fitness Education Online - interviews me to learn more about this "RESULTS FIRST" approach.

If you're struggling with your fitness business right now, there is a very high chance that this is the missing piece of the puzzle.

To your success,

Remi

Interview with Jaime Mayer Morse and Kendyll Holmes Stafford - owner and manager at CrossFit Azimuth

Here are their results since January:

- Added an extra +$10,000 USD a month to revenue

- Added 60 new members

- Scheduling 90% of their leads

- Enrolling 100% of their shows

- Kept 91% of their new clients since January (retention over 8 months, not monthly!)

- Acquiring new clients for only $30 (they only spent $1,800 on ads since January - that's only $225 a month)

- Hired a new coach

- Bought new equipment

All of this done by Kendyll (manager) - as Jaime (owner) was at home taking care of her baby

How the owners of CrossFit Climbers Cabin maxed out their gym in 2021 WITHOUT advertising

Nikki and Mac went from not being able to pay themselves a salary to:

- keeping all their members in 2020

- 3xing their average membership (from $115/mo to $340/mo)

- generating 15 new members in just 3 days of advertising

- MAXING OUT THEIR GYM, they now have to move to a bigger facility

- paying themselves a great salary and being able to save!

Discover the 360° Method Gym Owners Have Been Using to Have Their Biggest Months EVER  

Bulletproof your business & generate more revenue, more freedom and more impact without using gimmicky marketing and pushy sales tactics.  

In this Free Masterclass, you’re going to discover...  

- Why this strategy is working right now - and why it will continue to work in the future ​- How you can generate an awesome salary and lifestyle with only 150/200 members 

- ​How to differentiate yourself from the competition & thrive in 2021 

- How you can only work between 5 to 20 hours a week ​

- How this method will help you with your success rate, how your members will completely change their bodies and lives and how it will skyrocket your retention and your word-of-mouth 

- How to acquire 20-80 new high-paying members per month  

Book your Free Audit Call here: http://maxoutyourgym.com/audit   

Video Training by Josh Braden @ FitHive and Remi Mayer @ Max Out Your Gym.  

Remi Mayer: Remi Mayer is the founder of Max Out Your Gym. Over the past 3 years, Remi has helped hundreds of gym owners across the globe to increase revenue and profits. And in this free presentation, he’ll unveil his bulletproof strategy for growing your gym.  

Josh Braden: Gym Management and Marketing Software (FitHive)  

Book your Free Audit Call here: 

http://maxoutyourgym.com/audit

How Brett just got 46 new members in the last 30 days

- They kept 90+% of their members during the lock-down

- 100% of their members are now back

- Got 40 new members in 20 days, and they still have more consultations to run even if ads are off (they can probably bring it to 50 new members)

- They only spent 200£ on ads

- They added 3,000£ in recurring income

- Alex got out of burn out and is about to quit his job. And finally get his first salary from the gym

- Helen and Alex improved their relationship

- They have more time to spend with their kid

Those members signed a 12-month agreement, so that's $52,800 in revenue...

...and it has been generated with just $100 bucks in Facebook ads!

- first 60 days are very important for retention

- how to optimize for space, for your coach schedule, for your equipment, and for maximum capacity --> this leads to increasing profit margin up to 55%

- how to have an evergreen onboarding system allowing you to onboard new members every day without using an onramp / foundations program

- how to onboard 30, 40, 50, 60, 70, 80+ new members in less than 30 days with no overwhelm

-> Ad spend was only 250 euros, and the marketing campaign was running for only 5 days. That's only 3.3 euros to acquire a new client.
-> Business profit margin is over 50%
-> That's an extra 5,000 euros RECURRING
-> Guido has a 100% closing rate
-> Guido just signed a lease for a gym during the lockdown
-> Guido is getting ready to franchise his business

[REOPENING TRAINING 6/6] Taking control of your own branding as a micro-gym owner

[REOPENING TRAINING 5/6] The importance of social media advertising & how to do it right

[REOPENING TRAINING 4/6] How To Have a 80%, 90%, even 95% Enrollment Rate From Cold Social Media Leads During Re-Opening

[REOPENING TRAINING 3/6] How To Have The Right Mindset & Heartset During Re-Opening

[REOPENING TRAINING 2/6] Reopening strategies with Sylvia Lokollo - gym owner, and mentor at Max Out Your Gym

In this interview Sylvia,  owner of Core Strength Fitness Center, Melbourne, will share the shifts that happened recently and what she did to save her business.

Keep More Members, Distinguish Yourself & Deliver More Value with Nathan Holiday, owner of The Level Method.

How Tye Arnett from Vive Group (former Affiliate Solution) helped George Rainey Giles III  from CrossFit Hippo run a tight ship while the Max Out Your Gym acquisition system saved his gym

 DEAR GYM OWNERS - Here is the ONE secret that will skyrocket your results... 🚀🚀🚀

It's the secret to get:

✔️ A magical Cost per lead
✔️ A magical Scheduling rate
✔️ A magical Show-up rate
✔️ A magical Enrollment rate
✔️ A magical Retention rate

Check out this video...

This video is an extract from one of our group coaching calls for clients only.

But it's such an important video that I decided to give it to you guys for free.

It's literally the best advice I can give to gym owners...

💗💗💗

 How Mark generated $26,000 while running his marketing campaign for only 4 days 

 Braiden generated 11 new clients in only THREE HOURS OF LEAD GENERATION (and $3,850 in front-end cash!) 

Truths behind the entrepreneurs’ journey, owning and growing a successful box, and leadership keys 

 How Kaylee is SUSTAINABLY growing her gym by 20 clients a month with only having ads running 2-3 days a month (with a super low ad spend budget) 😍