Skip to main content
Hometown Marketing with Elian Tyson

Hometown Marketing with Elian Tyson

By Elian Tyson
Enjoy hometown, small business marketing advice, training, and interviews with Elian.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo


Castbox Logo


Google Podcasts Logo

Google Podcasts

Overcast Logo


Pocket Casts Logo

Pocket Casts

RadioPublic Logo


Spotify Logo


13 - How to effectively use Instagram for your business
In today's episode Elian is talking all about Instagram and how to use it with your business. Be sure to download - 10 Steps To Maximize Your Instagram at The next insta challenge Today’s episode is broken up into 3 parts: 1-Goals 2-Strategy 3-Review Learn about: - Instagram trends and if your business should be on there or not. - How to properly set up your account. - Ways to strategically use IG to maximize your results. - Get Elian's business strategy based on where you are in your IG journey. Don’t miss an episode. Go to Produced by
November 11, 2018
12 - Case Studies
Today's episode Elian gives some case studies. Learn about the following: 1. Learn her client process and who she works with. 2. Case study – yoga instructor 3. Case study – personal coach 4. Case study – new book keeping company 5. Case study – new printing company 6. The steps to getting a great online marketing plan. Don’t miss an episode. Go to Produced by
October 20, 2018
11: Heart of Business - a differentiator
Today's episode Elian talks about putting more of your heart into business and how you can make that a differentiating factor between you and your competition. Listen in as she presents the following: 1. Why leading your business with your heart AND mind is super important 2. Being strategic and taking a 30,000 foot view of your business 3. Some specific techniques and examples you can use to show more heart to your target market 4. Learn how to get the bonus material that compliments these topics 5. Talking about your ideal client and how to talk to them more easily. Don’t miss an episode. Go to Produced by
September 15, 2018
10: What is working now in social media w Starr & Stephanie
Today's episode is part two where Elian sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to discuss social media and what is working now. Listen in as we discuss the following: - The importance of good images - How to research your market - Apps they recommend - Ways to save time with your social media - Tips about how to connect with your audience - How to easily utilize youtube - Facebook strategy tips - The answer to “where should I be” as a small business - How to juggle it all - Posting tips Want to get a list of all the tools with links mentioned in the show? Follow the link to grab that list. Included is my list… which was not recorded on the show. Don’t miss an episode. Go to Produced by
August 21, 2018
09 - Small Business Branding with Stephanie and Starr
In today's episode Elian traveled to Greer, SC to host a discussion on branding. She sits down with small business marketing experts Stephanie Acker of In the Know Upstate and Starr McKinney of Southern Starr Promotions to let them share about the importance of good branding of your business. This is part one of a two part series. Listen in as we discuss the following: - Learn about the services and offerings from these two businesses. - Tips with your branding - What consistency means and where to apply it - How to handle competition - Tips on creating raving fans & words about follower counts - Tips on creating a good brand & consistent messaging - Learn their recommendations to keep sane with all the possible activities you could do to promote your business - Learn different ways to grow with networking… both on and offline - Find out some great tools to use to make things easy Don’t miss an episode. Go to Produced by
August 12, 2018
08: Interview with Paige of Breezy Quarters in Abbeville, SC
In today's episode Elian interviews Paige Bowser of Breezy Quarters, a cute personal care shop in Abbeville, SC. Tune in to learn the secrets of her hometown marketing success. 1:13 Learn about the history of her business 1:48 Hear about the cool products & the development of her business 3:28 Learn about why she moved away from craft sales, festivals & farmer’s markets 4:38 Hear about what she did to tweak her business to become profitable 5:55 Listen in about how she reached out to her community 7:55 Her thoughts about competition 10:05 Paige’s strengths & about perseverance 13:28 Learn about how she has help with her store 15:35 Hear about benefits of having procedures 16:04 Learn about her biggest challenges and how she handles things 19:54 Techniques for reaching out to her customers and new potential ones 22:46 Advice for new business owners 27:30 Special discount & wholesale options Don’t miss an episode. Go to Produced by
July 29, 2018
07 Help your business survive when things are stressing you out
In today's episode Elian talks about how to help your business survive when things are stressing you out. Tune in to learn these secrets. Listen in as she discusses the following: 0:59 Learn about 4 businesses on the brink of collapse 3:09 Hear about the common themes for these businesses and how to make adjustments 5:48 Get exact 6 steps on how to stream line and simplify your business 9:18 Learn tips on how to clarity on your long term thinking for your business 10:38 Get the list of all the required areas you must cover 11:25 Learn the steps of where to get started in refining your company 14:33 Learn about the status of the 4 businesses after their “turn around” Don’t miss an episode. Go to Produced by
July 22, 2018
06: Learn about the hot new hangout, 313 Cafe in Seneca, SC
In today's episode Elian Leslie Schweitzer of 313 CAFÉ in Seneca, SC. Recorded May 9, 2018. Tune in to learn the secrets of this hometown marketing success. Listen in as we learn about her amazing shop. 2:05 – Leslie’s background in hospitality 2:34 – How Leslie picked just the right "product" for her community 3:13 – Learn about some of the CAFÉ’s unique features 5:18 – Hear about how they picked their name 7:50 – How Detroit is shaping their menu 8:18 – Learn how they found their great location 12:26 – Hear about how 313 handles competition 14:03 – Learn about their biggest strengths 15:17 – Discover how they got the wonderful look and feel for their Café 17:29 – Hear Leslie’s advise for new business owners 21:54 – Learn about finding great staff 26:40 – Meet barista Lauren Rick 30:54 – Meet barista Wade Kelly Don’t miss an episode. Go to Produced by
June 30, 2018
05: Stand out from your competion with Events
In today's episode Elian talks about building your business by hosting events. Tune in to learn the secrets of this hometown marketing success. Listen in as I discuss the following: 2:08 Find out what a local bakery is doing to build their following. 2:46 Learn the things to watch out for when hosting events. 3:25 Learn the best way to get feedback. 4:14 Hear about a great way to celebrate your fans. 4:39 Learn a great trick to multiply your efforts. 5:07 I share how frequently you should have events. 5:24 Learn some about great promotion. 9:20 Hear examples for events by different industries. 12:40 Listen in to avoid these top mistakes. Don’t miss an episode. Go to Produced by
June 20, 2018
004: Interview with Leopard Forest Coffee Company
In today's episode Elian talks with Adam Kelley, owner of Leopard Forest Coffee Company located in Travelers Rest (TR), SC. Tune in to learn the secrets of this hometown marketing success. Listen in as we talk about what it’s like to run a successful 14 year old coffee house in a growing hometown community. 1:13 Learn about the longevity of Leopard Forest & it’s history 2:48 Learn about the company moving around TR 4:21 We talk about the marketing of their brand 5:40 How they reach folks who aren’t using social media 6:45 Learn how they market the Café & distribute their coffee beyond 8:04 Learn how they handle competition 9:08 We touch on standard operating procedures for consistent product delivery 11:38 Learn about how they have customer retention and repeat business 12:29 Learn about white labeling 13:52 Lastly, get advice from Adam if you have a new business or are thinking about starting one Don’t miss an episode. Go to Produced by
May 28, 2018
003: Email Marketing for Small Town Business
In today's episode Elian talks all about email marketing. One of the biggest marketing bottle necks is with email marketing. What if all social media were to cease? No more Facebook, no Instagram, no Twitter. Could your business survive? You’d have to increase your advertising budget so that you could keep in front of your customers? You’ve got to build that email list of yours. Think of it as just another way to cultivate your raving fans. Think of it as a fan club. This episode is in 4 parts: 1. Mindset 2. How to start 3. What to say 4. How to grow your list Here is how to know if today's episode is perfect for you: 1. If you’ve been in business for over a year now and you have less than 500 people on your list. 2. If you are not growing your list by 25 people a week. 3. You already have a decent sized list, but you get no response. 4. If you have any doubt about your business. 5. If you are in business for the long haul. Produced by
May 15, 2018
002: Interview with The Mercantile
Welcome to the Hometown Marketing Podcast with Elian Tyson - a podcast aimed at small business owners in towns of 15,000 people or less. Today's guest: Terri Earl Brooks of The Mercantile in Pendleton, SC. This is a charming building chock full of great treasures. If you are in the area, be sure to check them out. In this episode you will learn: [0:38] Find out what awesome milestone they have reached. [2:06] Learn about their biggest promotional challenge and how they’ve tackled it. [4:25] Find out an easy way to get seen on social media. [6:04] Get their number one business advice for all small businesses. [12:06] Find out an innovative way to sell more stuff. [24:12] Get Terri’s tips for business promotion. Produced by Free resources for you: Ultimate checklist for rocking out your business (touches on marketing and operations) Check out our awesome blog!
April 29, 2018
001: Marketing Foundations
Welcome to the first episode of the Hometown Marketing Podcast with Elian Tyson! This podcast is aimed at small business owners in towns of 15,000 people or less. Today I discuss the basic marketing foundations every business (big or small) needs to address. IN THIS EPISODE YOU WILL LEARN: [0:36] Why I choose the number 15,000. [1:11] What the plans are for the podcast. [1:29] Who our first guest will be 😊 [1:49] The Marketing Foundations. [5:18] Do this task to look professional and polished. THE ONE THING TO TAKE AWAY FROM THIS EPISODE: Marketing is not an option. Having a cohesive, professional presence is a must in today’s ever competitive environment. AWESOME, FREE RESOURCES FOR YOU! These are available on our website at If you know of a small town business owner that would be great featured on the show, please share their name with us! Produced by
April 22, 2018