Honest Business

Are you aligning your business model with your goals? In this episode I explore how crucial business models are for success and growth.

I also touch on differentiation, consistent revenue generation, and the importance of stakeholder feedback and data-driven decisions. I advised against trend-chasing and highlighted the value of strategic planning and professional guidance when implementing changes.

Join me as we delve into the transformative potential of optimizing your business model for long-term success.

Key points in this episode:

Indicators that a business model needs an update (00:01:12)
Impact of a well-designed business model (00:02:54)
Understanding what a business model is (00:04:07)
Differentiation of business models (00:05:16)
Aligning personal and business goals with the business model (00:09:45)
Considerations for different business scenarios (00:12:42)
Effect of the business model on profitability (00:18:20)
Is your business model the right one? (00:20:40)
Struggle to generate revenue (00:22:40)
Giving yourself permission to change (00:24:51)
Avoiding trend-based decisions (00:28:00)
Planning business model changes (00:30:05)
Creating a stable and robust business (00:32:43)
Exploring transformation through business model changes (00:35:27)

Manifestation is more than just wishful thinking; it's about setting clear intentions and taking aligned action. From manifesting my engagement ring to building a thriving business community, I've experienced its power firsthand.

In this episode, I explore key elements like specificity, visualisation, and energy work that contribute to successful manifestation. I also discuss some of the experts who have been instrumental in my journey.

Whether you're looking to find love, achieve business success, or simply manifest a more fulfilling life, this episode is for you. Join me as I share my process of manifestation and the importance of energy work as an entrepreneur.

Resources mentioned:

Victoria Jackson from The Manifestation Collective: https://www.instagram.com/themanifestationcollective/

Jamie Contrastano https://www.instagram.com/jamieseaofficial/

Key points in this episode:
My journey with manifestation (00:01:43)
Long-term vs. Short-term Manifestation (00:03:19)
Manifestation process (00:04:05)
Vision boards and visualisation (00:08:52)
What I've manifested (00:13:24)
The importance of energy work (00:17:56)
Manifestation as nervous system regulation (00:18:45)
My future desires (00:22:16)
Recommendations for learning about manifestation (00:26:56)

Have you thought about setting up multiple businesses but wondered how to manage them effectively and efficiently to make them successful? Today I dive into this topic that I am sure many of you have thought about at some point in your journey.

I'm sharing my strategies, like maintaining a strong entrepreneurial mindset and effective problem-solving, as well as tactics you can implement to manage it all. Whether you're just starting or have been in the game for a while, this episode offers valuable tips to help you succeed as a serial entrepreneur.

Key points in this episode:

What is a Serial Entrepreneur? (00:00:57)
Serial Entrepreneur mindset (00:03:50)
Managing multiple ventures (00:07:01)
Embracing the lifestyle (00:11:21)
Strategies for enjoying the entrepreneurial journey (00:13:15)
The challenges of starting multiple businesses (00:20:54)
Building and managing a reliable team (00:27:03)
Managing money and financial strategies (00:30:44)
Understanding exit plans and future-proofing (00:32:47)
Comprehensive risk management and situational planning (00:35:33)

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Today I am opening up and answering 6 questions that my community have asked me. If you're interested in hearing my answers to the below questions, then take a listen to this episode.

The 6 questions I answer:
1. What are your big business fears?
2. What makes you so motivated to succeed?
3. Why did you decide to start a business helping other women?
4. What do you like about running a product based business?
5. How do you manage to not get sick of hearing about everyone else's problems?
6. How do I manage not being as far ahead as I want to be?

Do you have a new business idea that you're eager to implement right away? Well today I am discussing what key things should you consider before starting a new business.
Throughout this episode, I will ask you different questions to help you understand if now is the right time, and consider challenges that might come up. Plus I share my strategies for running two businesses and how I've helped my clients launch new ventures successfully too.

Key points in this episode:

Wondering how to craft compelling qualifying copy on your sales pages? Well, today I'm answering that and more!

In this episode I'm answering five burning questions about sales and marketing. From writing killer sales page content to effectively emailing leads without bombarding them, I've got you covered. Plus, I tackle how to stay motivated and keep the momentum going on social media, even when you're crazy busy.

Tune in for actionable insights and expert advice to help you navigate the world of sales and marketing whilst juggling everything else in your business.

Key points in this episode:

Question 1: How to write qualifying info correctly on a sales page (3:10)
Question 2: How to email leads and not feel like you're bombarding them (10:15)
Question 3: As a new business, I have intro offers. How long do I leave it to offer a new one? (16:59)
Question 4: How do you keep motivated and momentum for socials when you're so busy? (29:22)
Question 5: What do I do if my content is not getting any engagement, likes, etc. (37:38)

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Join me in today's episode as we dive into the critical topic of preventing burnout and reclaiming your work-life balance.

I'll help you distinguish between everyday tiredness and full-blown burnout, sharing some practical tips to keep you feeling fresh and focused. From breaking down goals and scheduling wisely to prioritising self-care, I explore actionable steps you can take to stay on top of your game without sacrificing your well-being.

So, tune in, it's time to take charge of your professional journey and know when to stop and prioritise rest.

Key points in this episode:

Understanding Burnout (00:59)
Goal Attainment and Time Allocation (03:08)
Contingency Planning and Team Hours (04:55)
Behavioural Patterns and Entrepreneurial Experience (08:57)
Impact of Overworking on Health (09:59)
Drive to Keep Going (13:49)
Setting a Schedule Based on Energy Levels (20:02)
Balancing Work and Rest (21:04)
Mental Disconnection from Work (21:59)
Avoiding Burnout (00:23:55)

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Why is sustainability becoming increasingly crucial in today's business landscape? In this episode I'm exploring this ever-present topic, diving into the significance of environmental sustainability, strategic business planning, and social responsibility.

I review real-world examples and offer my insights to help you embrace sustainability for long-term viability and success. Tune in to gain a deeper understanding of how fostering a sustainable business model is essential for the future of businesses everywhere.

Key points in this episode:

Defining sustainability (01:05)

Long-term viability (03:17)

Business design and adaptability (05:42)

Technological advancements and regulatory changes (07:42)

Societal shifts and scenario planning (09:37)

Strategic decision-making (15:21)

Environmental sustainability and social responsibility (17:13)

Values and Business Design (20:44)

Adaptability and Crisis Management (22:44)

Long-Term Planning and Revenue Streams (25:56)

Product Offering and Marketing Strategy (27:10)

Brand and Community Nurturing (30:00)

Risk Factors and Team Management (32:06)

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In the unpredictable world of entrepreneurship, feeling lost is a common challenge many face. Imagine pouring your heart into your business, only to hit a roadblock that leaves you disoriented. Today, I explore how to navigate uncertainty and feeling lost in your journey.

Instead of getting caught up in comparing yourself to others, focus on your big-picture vision. Feeling bored or pressured from outside can throw you off track, but starting fresh can actually be a good thing. I chat about whether you need to make big changes, tweak things a bit, or just shake up your strategies all while keeping your energy levels in check.

Remember, you're not alone in this wild ride. Let's figure out how to steer toward clarity, confidence, and success together. So, tune in, and let's navigate this journey with purpose and passion!

Key points in this episode:

Feeling Lost and Conflicted (00:59)
Normalising Feelings of Uncertainty (02:51)
Avoiding Comparison and Seeking Clarity (03:58)
Why are you feeling lost (06:03)
Buying Time and Vision Boarding (08:47)
Differentiating Change, Shift, and Tweak (12:58)
Avoiding Negative Comparisons (16:49)

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How can embracing diverse leadership styles empower more women to step into leadership roles? Happy International Women's Day, today I'm exploring the importance of leadership diversity.

This episode underscores the significance of being a role model and integrating coaching skills into leadership styles. Tune in to discover how embracing varied leadership traits can help women craft their distinct leadership identities and contribute to a more inclusive business landscape.

Resources mentioned:

Have you come across anything in the business world that you wish you could remove? Today I dive into 15 things that I wish that I could remove. From lack of diversity in the boardroom to dishonesty we speak all about why these things should be removed from the business world from my perspective.

Do you relate to any of my 15 things or do you have your own that you wish you could get rid of? If you have any others then please share them with me on Instagram as I am intrigued to hear what yours are.

Key points in this episode:

Ageism in Business (00:00:50)
Inauthentic Marketing (00:01:58)
Lack of Diversity in Boardrooms (00:02:43)
Issues with Men on LinkedIn (00:03:03)
Dishonesty in Messaging and Manipulation (00:03:36)
Shitty Business Awards (00:04:12)
Need for Patience and Slow Growth (00:05:03)
Stop Shaming in Entrepreneurship (00:06:57)
Challenges with VAT in the UK (00:08:03)
Money vs. Expertise and Knowledge (00:09:11)
Obsession with Stuff and Volume of Features (00:11:13)
Quitting Job as a Success Metric (00:12:11)
Dealing with Non-Payers (00:13:24)

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If you're looking to add another revenue stream into your business, maybe even aiming for a six-figure revenue stream, or perhaps you're seeking to shake things up in your work routine, or feeling a bit bored with your current setup, or maybe life changes have prompted you to reconsider how you deliver your services - whatever your reason, considering offering a VIP Day could be the direction for you.

Join me as we explore how VIP days can completely transform your service-based business. From delivering concentrated value to mastering pricing and structuring, I'll be sharing essential tips and strategies that you won't want to miss.

Ready to revolutionise your business with VIP day strategy? Let's dive in together - hit play and let's get started!

Key points in this episode:

What is a VIP Day? (00:02:20)
When to add VIP Days (00:04:14)
Who can benefit from VIP Days (00:05:58)
Creating a VIP Day (00:08:02)
Testing and Feedback (00:21:10)
Challenges and considerations (00:22:02)
Benefits of VIP Fays (00:22:55)
Marketing and selling (00:30:42)
VIP days as a business model (00:32:50)

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Do you think you can balance rapid business growth with a fulfilling personal life? Today I share my insights and strategies on how you can stay present with your loved ones at the same time as achieving your professional goals.

If you feel like you're on the verge of burnout, I discuss the importance of setting personal limits to safeguard against this, and uncover the joy that lies within the entrepreneurial journey.

Are you ready to create a life that's as successful as it is fulfilling? Then tune in now!

Key points in this episode:

The feeling of balance (00:03:07)
Time management (00:04:10)
What are you willing to sacrifice? (00:08:00
Strategies for managing busy periods (00:12:18)
Enjoying the entrepreneurial journey (00:17:10)
The importance of emotional intelligence (00:19:02)
Creating a "yes-no matrix" (00:20:06)
Non-Negotiables and warning signs (00:22:43)

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Are you thinking of starting a podcast for your business? Curious what it's really like to host one? Today I share my experience over the past 20-months of hosting The Honest Business Podcast.

From the positive impacts like streamlined lead times and heightened visibility to strengthened client support, I also address the challenges of running a weekly podcast. Tune in and hear how having a podcast can support your business strategy and goals.

Key points in this episode:

Lead time reduction (00:00:00)
Increased visibility (00:06:02)
Consistent message sharing (00:07:58)
Helping more people (00:09:03)
Client support (00:10:04)
Replacing freebies (00:12:55)
Enhanced brand perception (00:16:01)
Future hopes for the podcast (00:19:02)
Costs and Considerations (00:21:57)

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Ever wondered why competent business owners, despite their know-how, sometimes trip on the road to success? Join me in today's episode as I'm sharing 10 different mistakes and bad habits you might be doing that's holding you back in business.

From constantly seeking answers from the people around you to not fully committing to the strategy you put in place, I'm exposing the not-so-glamorous side of entrepreneurship. Can you spot these mishaps before they trip you up? Tune in now!

Key points in this episode:

Asking for Content Ideas (00:01:02)
Constantly Seeking Feedback (00:05:05)
Obsessively Seeking New Networks (00:09:07)
Struggling to Commit to Strategy (00:11:08)
Failing to Scale Business Efficiently (00:13:14)
Avoiding Important Projects (00:16:14)
Shiny Object Syndrome (00:18:10)
Recognising and Addressing Habits (00:21:24)
Impact of Complacency on Business (00:27:19)

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Ever felt overwhelmed by the emotional rollercoaster of running a business? I get it, the guilt that comes with the entrepreneurial journey can be heavy. From those last-minute tasks to email overload, financial worries, team dynamics, and tough client decisions, it's a lot.

Tune in to this episode where I explore these challenges and offer insights on navigating them with a lighter heart.

Key points in this episode:
Benefits of doing things last minute (00:00:53)
Managing emails and messages (00:03:39)
Feeling behind in business (00:05:33)
Not doing enough in business (00:08:30)
Not having a large team (00:09:27)

What key strategies do you believe contribute most to the success of your business in 2024? Today I'm sharing the core strategies that I'm focusing on in 2024.

From fine-tuning our day-to-day operations to getting the entire team marching in sync with our big-picture goals, optimising how we make decisions, to expanding our brand message's reach and throwing some new marketing tactics into the mix. Tune in and hear what we will be working on and start thinking about what you'll focus on this year.

Key points in this episode:

Team Alignment (00:00:59)
Decision Making (00:02:14)
Audience Growth and Expansion of Message (00:07:37)
Marketing Additions (00:10:28)

Have you faced a challenging year that reshaped your perspectives and priorities? Today I share my experiences, and lessons learned during a difficult period.

From the resilience required to navigate difficulties to the revelation of prioritising personal life over business, I explore the spectrum of valuable insights.

How have challenging times shaped your own journey, and what lessons have you embraced along the way? Let me know on Instagram.

Have you thought about what 2024 may hold for you and your business yet? Well in this episode I dive into my 2024 trend predictions!

I also discuss the anticipated rise in businesses targeting corporate audiences, a return to personalised sales experiences, and an increase in branded merchandise. Don't miss out – tune in now to gain the insights that will propel your success in the dynamic landscape of 2024.

Key points in this episode:

SEO Focus (00:01:00)

Agency-Consultant Partnership (00:01:55)

AI-Driven Product with Coaching (00:02:55)

The blended approach to marketing (00:10:23)

The rise of shortcut products (00:11:22)

The future of office space and remote work (00:12:13)

Prioritisation of Services (00:19:38)

AI for Marketing and Testing (00:20:45)

Delivering Results and Value in Sales (00:24:29)

Wondering if it's time to start something new, maybe launch a new offer, or give your business rebrand as the New Year rolls in? Well today I'm discussing how to navigate this next season.

Wondering how to avoid falling for the allure of 'shiny object syndrome' and instead, zero in on what truly propels your business forward? I've got the tips you're looking for. In this episode I discuss the importance of aligning those exciting new ideas with your business values and long-term vision – the real game-changer.

Key points in this episode:
Should You Start Something New in the New Year? (00:01:31)
Determining if You Have Shiny Object Syndrome (00:06:25)
Evaluating New Ideas Based on Long-Term Objectives (00:12:30)
Making Business Decisions Less Complicated (00:21:32)
The Importance of Planning and Consideration (00:24:04)

Ever wondered what the secret behind some businesses' consistent success versus others grappling to stay afloat? Today we unravel a game-changing strategy: the monthly business health check.

Can you envision a systematic assessment of your operations, finances, team dynamics all working together to bring clarity and propel your business forward? Then tune in and explore how a monthly checkup can serve as the prescription for sustained success.

What can you do to ensure your business stands out in 2024? Well, in this episode I share some vital strategies for success. I look into the significance of a robust brand, crystal-clear messaging, and fostering innovation, plus a lot more!

Your business's standout moment could be just around the corner. So tune in and let's get started on how to stand out in 2024!

Key points in this episode:
[00:04:18] Establishing Your Unique Message
[00:06:13] Power of Effective Communication
[00:08:25] Embracing Innovation
[00:10:41] Shifting Your Brand and Being Different
[00:11:52] Leaning into Industry Trends

Ever wondered how our emotions affect business decisions? In this episode, I dive into the ups and downs of emotional choices in business. It's crucial to separate personal feelings from our professional decisions. We explore the pitfalls of letting emotions take the driver's seat, which can impact business growth and leadership.

I share strategies like leadership development, income diversification, and creating a financial safety net to steer clear of these pitfalls. Tune in to hear how you can reduce emotional decision-making while still valuing the role of emotions in business.
Key points in this episode:
[00:02:04] The issue with using too much emotion in business
[00:09:01] The impact of emotional decision making on business results
[00:15:52] Resistance to change your decision making

Ever wondered how to price your products or services without second-guessing yourself? In this podcast episode, I'm answering your questions about the art of pricing and why it's crucial to confidently charge what you're worth. I explore how to make that shift from undercharging to owning your desired price. Trust your instincts, align pricing with costs, understand your brand's position, and quantify the value you provide to your customers. It's time to take pricing seriously and recognise your power in determining your worth.

Key points in this episode:
[00:00:00] The disconnect between pricing and belief
[00:08:57] How to price your offer
[00:16:58] Pricing above industry average
[00:21:53] Adding Value to Stay Competitive
[00:23:56] Understanding Your Competitive Advantage

Have you really thought if making more than 6 figures is right for you and your business? In this episode I discuss the question of whether it is necessary to earn six figures or more in revenue per year. I look into the VAT threshold in the UK and the implications of reaching it. I also take a dive into long-term vision, valuing time, setting boundaries, and building a strong brand.

Key points in this episode:
[00:01:10] The issue of hitting the VAT threshold
[00:08:30] Why scaling past 100 grand doesn't work for everyone
[00:11:16] Not Needing Constant Business Growth
[00:21:11] The vision and long-term strategy
[00:27:49] Building a solid brand and brand value

Do you feel like you struggle with selling your high ticket offer? Each time a spot opens up it feels like you need to use all of your energy to fill it? Well in today's episode I'm sharing exactly how you can create a high ticket offer that not only sells but your ideal clients are looking for.

I'm sharing the different things you could include in your high ticket offer to make it more irresistible, create demand and improve your customer experience. So if you're looking to make more sales in your business with high ticket offers tune in to this episode!

Key points in this episode:
[00:01:08] Understanding a High Ticket Offer
[00:02:05] Creating a Desirable High Ticket Offer
[00:22:38] Reasons for Buying High Ticket Offers

Have you ever experienced a sales nightmare that left you questioning everything you thought you knew about the art of selling? In this episode, I share my recent sales nightmare, one that has profoundly impacted my perspective as a buyer and has the potential to supercharge your sales game.

Join me as I take you on a journey through the highs and lows, the frustrations, and the lessons I learnt so I can share them with you. Whether you're a seasoned sales professional or just starting out, these lessons will revolutionise your approach to sales.

Don't miss this episode, where I reveal how understanding the buyer's perspective can transform your sales strategy and lead you to unprecedented success in the competitive world of sales.

Key points in this episode:
[00:00:59] Knowing Your Product
[00:02:05] Providing Context in Bio Links
[00:05:19] Putting Prices on Your Website
[00:10:06] The importance of values in sales
[00:11:00] Differentiating yourself through detail and depth
[00:13:39] The impact of personal brand on sales
[00:21:10]The importance of a long-term mindset
[00:24:24]The significance of consistent follow-up

Why is it important to set ourselves up for success in 2024? As business owners, we must pause and reflect on our strategies, identifying areas for improvement and planning for the future. In this episode I'm sharing some quick wins that you can do in Q4 to make sure you have the best year yet!

Ready to find out what you can be doing to elevate your year-end game? Tune in for some exciting insights and practical steps.

Key points in this episode:
[01:10] Understanding what is and isn't working
[02:08] Identifying your biggest fears and beliefs about your business
[03:06] Mapping out your availability for next year
[10:16] Implementing AI in Your Business
[11:16] Building Relationships for 2024 Goals
[12:14] Planning Team Changes

Have you ever wondered the critical importance of confidence in your role as a business owner? In this episode, I dive into precisely that. I guide you through the essential practice of recognising and celebrating your accomplishments, a cornerstone of both personal growth and business triumph.

Throughout this episode, you'll gain valuable insights and practical tips for managing self-doubt and enhancing your self-assurance. I shed light on the transformative benefits of reflection, visualisation, and keeping a success diary. These aren't just abstract concepts; they're actionable steps toward greater confidence and achievement.

Tune in to hear the keys to enduring success and unwavering self-belief.

Key points in this episode:
[00:01:10] Feeling Confident in Your Achievements

[00:03:30] Gaslighting and Discounting Achievements

[00:07:04] Practical Ways to Manage and Celebrate Achievements

[00:11:46]Finding Small Wins

[00:12:43] Reflection as a Key Practice

[00:13:54] Visualising Success

[00:24:02] Commit to Celebrating Your Achievements

Have you ever wondered how refreshing your business model can benefit your company? In this episode, I encourage you to ask yourself some important questions. What are your motivations for making changes? What specific aspects of your business do you want to transform? By getting clear on these factors, you can lay a solid foundation for your business model refresh.

During the episode, I also discuss various signs that indicate it may be time for a business model refresh. By recognising these indicators, you can proactively adapt and stay ahead of the curve.

However, I stress the importance of careful consideration and planning when refreshing your business model. It's crucial to thoroughly analyse the potential impact of any changes and ensure they align with your overall business goals and values.

Key points in this episode:

[00:01:10] Does Your Business Model Need a Refresh?

[00:06:25] Signs that Your Business Model Needs a Refresh

[00:08:23] How to Refresh Your Business Model

Ever wondered how to grow your audience as a business owner? Well, today we're diving into just that! Join me as I break down the three main approaches: building your own audience, buying one, or borrowing someone else's.
Developing an audience takes time and dedication – I've walked that path myself and now I'm here to share my experience with you. To truly get the most out of audience building, I believe in a smart and strategic approach tailored to your unique business. In this episode I share some valuable tips and a streamlined plan to help enhance your online presence.
So, let's embark on this journey of audience building and tap into the endless opportunities it offers!

Key points in this episode:

[00:02:54] The Commitment of Building an Audience

[00:07:50] Strategies for Building an Audience

[00:10:42] Building an Audience

[00:12:34] Buying an Audience

[00:22:04] Borrowing an audience

[00:30:54] Being Agile and Adapting to Change

[00:31:57] The Power of Collaboration

[00:33:08] Clarity in Message and Selling

Have you ever wondered why some offers just don't seem to sell? Join me in this episode as I uncover the hidden challenges that hold back sales. Could it be the messaging, the sales approach, the audience, or even the offer itself? There are four key factors at play here, and I'm about to reveal how each one could be the game-changer your business needs.

But that's not all – I'll share the inside scoop on infusing your sales strategies with the perfect dose of energy, pinpointing that elusive market fit, and making your value proposition resonate like never before. Your business's sales success is just a listen away – tune in for expert insights that could transform your approach and boost your results!

Key points in this episode:
[00:01:56] The messaging problem
[00:05:17] Not selling enough
[00:06:45] Bad sales energy
[00:09:27] Struggling with Evergreen
[00:10:22] Importance of Audience Size
[00:19:16] The market fit of the offer
[00:19:16] Communicating the value proposition

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Pause for a moment and ask yourself, have you truly explored what success means to you? Living with a chronic illness has given me a fresh perspective on time, freedom, and stress management, reshaping how I perceive success.

Remember, comparing your journey to others' paths is counterproductive, your success should be measured against your own objectives and the progress you make.

Let this episode be a catalyst for change in how you approach success. Break free from the traditional metrics and societal expectations, and pave your path towards a life that aligns with your authentic self.

Key points in this episode:
[00:02:04] My definition of success in my business
[00:06:41] Freedom and Taking Time Off
[00:14:13] Measuring success and impact
[00:19:24] Impact on Team and Personal Growth
[00:28:22] Identifying Business Structure Misalignment
[00:30:44] Challenging the Importance of Revenue

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Can you imagine launching a successful business while gracefully managing a chronic illness? In this episode, I discuss my own journey running May James with a chronic illness and share some invaluable tips for a successful business launch despite the challenges.

From meticulous systems and self-care scheduling to strategic collaborations, I highlight the key elements that make it possible.Tune in and gain the transformative knowledge needed to forge ahead with confidence, even in the face of chronic illness.

Key points in this episode:
[00:01:49] Launching without podcast promotion
[00:02:53] Email marketing strategy shortcomings
[00:03:50] Failure to fully execute content strategy
[00:11:15] Launch goals and limitations
[00:18:46] Systems and Workflows
[00:20:38] Leveraging JVs, Collaborations, Affiliates, and Referrals

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Join me in this episode as I reveal the secrets behind May's Accelerator's seamless and successful launch! I share my personal approach to launching and express gratitude to our amazing team for their support throughout the campaign. Throughout this episode, I delve into the power of intentional marketing efforts that fuelled our success. From meticulous planning to targeted outreach, you'll discover the strategies that brought us an amazing group of clients.

If you're seeking inspiration to conquer your next launch with ease and grace, this podcast is a must-listen. Learn from my real-life experiences, embrace innovation, and unlock your potential to craft your very own tale of success.

Key points in this episode:
[00:01:53] Chronic Illness and Launching
[00:09:29] Finding the right people for the program
[00:18:49] Waitlists
[00:28:09] Marketing platforms
[00:30:42] Sales page & application process
[00:36:59] Launch Team Dynamics
[00:41:38] Future Plans

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How can I make my sales and offer development more effective? In this episode I'm answering your questions on this topic. I addressed questions from clients and audience members about offering credits, having too many offers, power hours, preparing for Black Friday, and dealing with a lack of enjoyment in delivering a best-selling service.

By the end of this episode you'll be able to make more intentional decisions, understand your brand message, and strategically approach sales and marketing efforts.

Key points in this episode:
[00:01:50] Should I offer credits for additional purchases?
[00:10:41] The issue of having too many offers in a business
[00:27:06] The importance of preparing for Black Friday
[00:35:55] Long-term impact and building a business asset
[00:39:33] What to do if you don't enjoy delivering your best selling service

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Have you ever wondered why some businesses consistently achieve success while others struggle to make progress? In this episode, I delve into the crucial topic of the art of execution. Execution is the key that unlocks the door to achieving your goals and turning your vision into reality.

Join me as I explore the challenges that individuals face when it comes to executing effectively. I discuss the common roadblocks that hinder progress and discover strategies for overcoming them. Whether it's a lack of focus, procrastination, or simply not knowing where to start, I provide practical tips and insights to help you improve your execution skills.

Key points in this episode:
[00:02:47] Understanding Strategy and Goals for Effective Execution
[00:10:33] Importance of Having a Plan
[00:11:23] Execution as a Mindset and Culture
[00:14:41] Challenges and Strategies in Execution
[00:21:22] Importance of Feedback and Monitoring Progress
[00:31:41] 90 Day Execution Challenge

What's hindering your ability to scale? In this episode, I explore the impact of business fundamentals on scalability. From strategy and branding to legal matters, finance, and customer experience, I emphasise continuous improvement in these areas.

Throughout this episode I passionately encourage you as the CEO to actively invest in the foundational elements of your business and cultivate a culture of curiosity and involvement. Tune in to hear my strategy on business fundamentals.

Key points in this episode:
[00:01:04] Business Fundamentals
[00:03:16] Constantly Evolving Fundamentals
[00:07:41] Dangers of Neglecting Fundamentals

In this episode, we dive into the second part of the client management Q&A. I cover topics such as client retention and resigning, dealing with mistakes, managing client issues, and the importance of having a separate email address or support inbox for client communication.

I emphasise the need for you to evaluate your business model and the type of services you offer to determine the level of client management required. I also encourage you to prioritise client management in your operations, even if you don't enjoy it.

Key points in this episode:
Resigning and retention [00:01:41]
Lifetime Value [00:08:58]
Making mistakes [00:18:13]
Systems & processes to manage client management [00:27:39]

In this episode, we dive into the world of client management and address some of the most common questions people have. From asking for feedback to how to handle late payments, I cover it all.

I discuss how effective communication and setting clear expectations with clients is important to ensure a positive and productive working relationship. If you're looking to improve your client management or curious to my approach, listen to this episode.
Key points in this episode:
Asking for Feedback [00:07:16]
Setting Boundaries [00:15:51]
Late Invoice Payments [00:27:39]
Managing Difficult Clients [00:42:00]

Scaling a business is difficult, let alone the statistics being against female entrepreneurs. Male SMEs are five times more likely to scale up to 1 million pound turnover than female SMEs. This gap is due to accessibility, opportunity, and knowledge, among other factors. But don't worry, in this episode, I am discussing how to navigate the scaling journey and achieve your goals.

Many people have the talk about scaling their businesses, but they struggle to do the work required for a long period of time. Therefore, having a sustainable strategy in place and clear support can make a significant difference in staying on the path and closing the scaling gap.

If you want to learn more about the scaling gap and how to overcome it, tune in to this episode of the Honest Business Podcast.

Key points in this episode:
The Scaling Gap [00:00:53]
Importance of Support [00:07:35]
The Importance of Long-Term Work [00:09:47]
The Challenges of Scaling a Business [00:11:29]
The Importance of Mindset and Vision [00:21:10]
Maintaining Quality and Service [00:24:16]
Managing Risk Strategically [00:27:27]
Opportunities and Challenges [00:34:21]
Support when Scaling [00:40:01]