Consumer packaged goods (CPG) are items we use that require replacement or replenishment like perishable goods, clothes, and household products. Joining us today is a consumer packaged goods, retail marketing, sales, and go-to-market expert, Brad Hendrickson. His extensive sales and marketing expertise helps House of Revenue™ clients bridge the communication gaps between sales and marketing, maximizing efficiencies and revenue opportunities at all stages of the sales journey.

More small brands are consuming more market share than they have ever before and that's because now, customers are sitting at home, looking and have time to browse online. We're noticing an emergence of third-party logistics companies popping up all over the place or ones that were pretty well established going through unbelievable growth phases and wanting to expand and offer their services to gaming, perishables, and all these avenues that maybe they didn't have before, because they're seeing this as an opportunity. Every brand now wants to sell online. And so the supply chain really from an efficiencies perspective for every brand is picking up steam tremendously.

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S3E8: The Bias with CROs

Revenue Radio™ By Revenue Radio™Oct 26, 2022