Revenue Radio™

Navigating CRO and CMO relationships can be challenging. While these two roles need to align, it's crucial to establish the difference and boundaries of each function. So, as a leader, how would you strike the perfect balance? How will you enable the critical elements of your organization's success?

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A solid sales and marketing alignment is essential in achieving a higher close rate, increased revenue, client retention, and a significant competitive advantage. When hiring for a perfect CRO, your ideal candidate has extensive experience in both marketing and sales, so they understand both fields and don't have too much bias toward one over the other. But what do you do if your current CRO has a strong marketing or sales bias? How will you change the course to better waters?

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The gender gap in leadership is a global phenomenon. Women in leadership positions continue to lag far behind men because of stereotyped perceptions and face persistent gender-related challenges in the workplace. In this episode, Paralee Walls, a Fractional CRO at House of Revenue®, joins in diving deep into these hurdles and sharing strategies to get past them.

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In Sales, a comp plan is essential when deciding whether to accept a role. Salespeople deserve an opportunity to win and an equitable comp plan that doesn't change in the middle of the year without warning. In this episode, Mary talks about Faux-TE. What does it mean for you and your organization? Where along the path does it become fake? 

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Recruiting sales leadership and finding the right people for the right seats can be tricky. Today, Mary dives deep into why most Sales VPs fail statistically and how to help them succeed. Let's uncover hiring mistakes you definitely should avoid.

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Today, Mary talks about the importance and benefits of investing in your team. As a leader, you stay ahead of the curve and make sure to identify potential challenges even before you see them in lagging results. Business leaders tend to be workaholics, but you should never get so busy making a living that you forget work-life balance and expect your team to do the same. So, what is work-life balance, and why it matters?

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What is Product Testing? How do you conduct an effective product assessment? And how does it help your business grow? Tune in and learn the value of product testing to generate more opportunities for your brand.

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As a leader, how do you spot signs that your organization's culture is going down the tubes? How do you intervene in these challenges? And when is the right time to change what you've been accustomed to at work? Learn these and more straight from Mary, who brought on a special guest to talk about "toxic culture" in the workplace.

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After taking a summer break to recharge, we are finally back! In this episode, Mary tells you about what has transpired recently - some exciting news about House of Revenue®, the launch of the "Do Remarkable Work" brand, and thrilling changes at Revenue Radio™. Listen now!

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In today's episode, Mary has exciting announcements to make - publishing books with Forbes, hiring a personal branding agency to help elevate her personal brand, changes at House of Revenue™, and big plans for Revenue Radio™. Listen now!

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Entrepreneurs will encounter hurdles when re-imagining and rebuilding their businesses. In this episode, Mary sits down and talks about the Top 5 Reasons Revenue Engines Fail. Let’s go through each, working from the bottom up to the #1 reason.

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What is Revenue Operations (RevOps)? How do you build a revenue engine that drives optimization? And why is it important? In this episode, Mary Grothe is back to talk about real-life RevOps engines today.

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Mary Grothe is a visionary leader - passionate, fast-paced, and actively seeks out opportunities. In this episode, Sam Sleeman, Chief Operating Officer of Unleashed, deeps dive into what a visionary integrator duo looks like, identifies their attributes, and explains their primary role between the CEO and the rest of the organization.

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Growth-Driven Design (GDD) is a systematic approach to website design and maintenance that drives optimal results. Why should you care about GDD? How do you build a high-performing website? How does GDD apply to the whole revenue engine? You're going to find out in this episode.

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How do you integrate risk and finance? A robust CFO-CRO relationship can be a foundation for better risk-adjusted returns and is essential for building a sustainable business. In this episode, Mary talks about how she sees this relationship evolving inside organizations.

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There is a fine line between innovating and copying, so how do you come across as authentic? How do you assess your competitive advantage in today's global economy? Join Mary as she talks about strategies to help elevate your business.

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Your mental health determines your thoughts, feelings, and actions. So, how do you look after your mental health? Today, Mary talks about taking care of your social well-being and creating stability in a time of chaos.

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Today, Mary is thrilled to finally share what she's been working on. Something that stokes her power, passion, and fire. 

Stay tuned for some exciting news!

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How do you set a goal for fine-tuning your optimization to improve your efficiency? In this episode, Mary talks about why CEOs should know their numbers, understand the revenue funnel, and have visibility in their business pro forma.

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If you want to build a consistently winning sales process, it's vital that you hire the right individuals for your specific roles. Most companies have three distinct positions: SDRs, BDRs, and entire-cycle sales agents. In this episode, Mary explains why she's a full-cycle sales rep advocate, and how it's gaining momentum among smaller companies.

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Consistency means continuously producing standard results to achieve company objectives and improve overall performance. But why is it so underrated? In this episode, Mary talks about how we should embrace consistency to create consistent wins.

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In this episode, Mary talks about endurance inspired by hope. Your work is produced by faith, and your labor is prompted by love. As a CEO with the heart of resilient leadership, how do you ensure you have enough to give to your family, friends, or clients? What do you plug into to recharge?

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The art of life is living in the moment. But why do people live in the past and worry about tomorrow? How much of today is being eaten up by still thinking of yesterday? What about our fear for tomorrow that's not guaranteed? In this episode, Mary talks about why today matters.

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In this episode, Mary Grothe talks about Revenue Optimization. What are the challenges to becoming a Revenue optimization-driven organization? What areas of revenue should your team optimize to be more sustainable? And how do you analyze revenue performance and trends?

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Last week, we got technical and dove into revenue operations. In this episode, we shift our direction a little bit - we promise that it's just as good as revenue scaling. They say wise leaders engage their employees, but what can you do to intentionally invest in your team? How can you inject power into your teams to produce remarkable outcomes, and how will it impact your employees' psyche, energy, outlook, and passion?

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Revenue Operations, or RevOps, has emerged in the professional industry as a new method to manage communication among marketing, sales, and service teams to ensure a consistent and seamless customer experience. However, what does revenue operations actually mean? Why is it important? How does RevOps drive growth? In today's episode, Mary dives deep and answers all of our questions.

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The last three episodes of Revenue Radio™ have been very tactical, straightforward, and how-to execution advice. Host, Mary Grothe likes to switch back and forth between tactical and speaking directly to the hearts of CEOs and executives. In this episode, you will learn how to love & embrace trials. Why do we consider them as blessings in disguise?

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How do you set your business apart from the competition, win over more customers, and remain relevant in your industry? Today, Mary Grothe talks about the Product-Led Growth (PLG) strategy. Some methodologies have been around for a long time but why are they not widely adopted? What is PLG in sales and marketing? Why it's here to stay? 

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In this episode, Mary Grothe talks about go-to-market hacks that guarantee success. With so much competition in today's saturated market, business leaders should focus on revamping their marketing strategies to scale. 

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Integrating a sales playbook into your business strategy will empower your sales team to engage customers at every step of the buying journey. But how do you build a playbook? What are the key elements to include? In this episode, you'll learn how to build a winning playbook for high-performing teams with our host, Mary Grothe.

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Every single moment is a gift and cliche as it may sound, you can't relive any moment. In this people, host Mary Grothe talks about the importance of creating space for purposeful living. Learn how to connect with people in a profound way, not only to sustain your physical existence but sustain yourself through times of adversity. 

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