How Games Make Money

How Games Make Money

By Jeff Grubb
How Games Make Money is a podcast where host and GamesBeat editor Jeff Grubb talks to people in and around the business of video games. The purpose of each episode is to find out how different people are bringing in cash from games. Jeff talks with developers, publishers, executives, content creators, tool makers, and more.

Look for new episodes every Friday.
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How publishing indie games is like building a band
Guillaume Jamet is the VP of publishing and marketing at Dear Villagers, which is the indie-publishing division of game-distribution company Plug-In Digital. Guillaume joins How Games Make Money host Jeff Grubb to talk about the kinds of studios he wants to work with. He also explains what Dear Villagers looks for in games. Join us, won't you?
33:04
May 22, 2020
How gaming YouTubers make money
games+podcast@venturebeat.com @HGMMShow @JeffGrubb gamesbeat.com Rate us on Apple Podcasts YouTuber and video producer Jake Baldino of Gameranx joins host Jeff Grubb this week to talk about that job. Jake explains how he came to accept the "YouTuber" job title over time. He also explains the back-and-forth relationship that Gameranx has with YouTube's algorithm, viewer expectations, and sponsorships.  Join us, won't you? Theme music: Blippy Trance by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5759-blippy-trance License: http://creativecommons.org/licenses/by/4.0/
30:01
May 15, 2020
How developers can still squeeze opportunity from a crowded mobile gaming market
games+podcast@venturebeat.com @HGMMShow @JeffGrubb gamesbeat.com Rate us on Apple Podcasts On this week's episode, host Jeff Grubb talks with Idil Canal, the general manager of Max at AppLovin. She oversees a product that enables developers to monetize their games with ads. She also explains how that process has improved over time and whether there's still room for innovation in mobile gaming.  Join us, won't you? Theme music: Blippy Trance by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5759-blippy-trance License: http://creativecommons.org/licenses/by/4.0/
25:28
May 8, 2020
How Xbox Game Pass freed Microsoft to make Gears Tactics
Microsoft is releasing Gears Tactics for Windows 10, Xbox Game Pass for PC, and Steam next week, so host Jeff Grubb sits down with the company to talk about it. How did The Coalition settle on a PC-first Gears game? And what does Games Pass enable the studio to do that it otherwise wouldn't? We talk about all that and more. Join us!
27:42
April 24, 2020
How to make an indie game that can survive (with Rootpew)
games+podcast@venturebeat.com @HGMMShow @JeffGrubb gamesbeat.com Rate us on Apple Podcasts On this week's episode of How Games Make Money, host Jeff Grubb talks with developer Rootpew, who is the creator of prisoner's-dilemma simulator Split or Steal. While Split or Steal has found an audience, it's not a huge source of income for Rootpew. And he talks about how he overcame the costs of keeping the game up and running. 
30:41
April 17, 2020
Rami Ismail on why games aren't "recession proof"
games+podcast@venturebeat.com @HGMMShow @JeffGrubb gamesbeat.com Rate us on Apple Podcasts Over the last three weeks, 17 million people filed a jobless claim in the United States. The country is certainly in a recession (or even a depression) -- as is the rest of the world. But hey -- at least video games are "recession proof," right? That's the line Activision chief executive officer Bobby Kotick gave investors back in 2008. But indie developer Rami Ismail doesn't agree with that. Ismail is one half of indie studio Vlambeer, and the executive director of the online multilingual GameDev.World event. And this week he joins the How Games Make Money podcast to talk about all of that and more.
40:26
April 10, 2020
How Amber makes money as a work-for-hire studio during a global recession
games+podcast@venturebeat.com @HGMMShow @JeffGrubb gamesbeat.com Rate us on Apple Podcasts This week host Jeff Grubb talks with Amber chief executive officer Mihai Pohontu. Amber is a game-development agency that produces its own games but also works with external companies to provide support services. That includes art assets, game design, engineering, and more. Mihai gets into how that business works. He also provides insight into what coronavirus and the COVID-19 pandemic mean for the future of making games. Mihai then tells the story of how Amber started a studio in Guadalajara, Mexico. Join us, won't you?
34:58
April 3, 2020
How do designers create games that make money?
Email: games+podcast.com @HGMMShow My twitter: @JeffGrubb gamesbeat.com Rate us on Apple Podcasts Mobile gaming is a massive business that makes billions of dollars worldwide each year. On this week's episode, host Jeff Grubb speaks with Metamoki chief game designer Mitch Zamara (@IMakeDotFun). Mitch provides perspective on what it's like to work as a game designer within the  rapid-paced environment of mobile games. Join us, won't you!
29:26
March 27, 2020
How Spawn On Me makes money talking about people of color in gaming
Email: games+podcast.com @HGMMShow My twitter: @JeffGrubb gamesbeat.com Rate us on Apple Podcasts On this week's episode of the How Games Make Money podcast, Kahlief Adams of Spawn On Me (@kahjahkins) swoops in to talk about scraping by in the world of content creation. Kahlief makes a podcast about people of color in gaming. He's worked on Spawn On Me for the last six years. For this How Games Make Money, he talks about the costs involved with that project.  Blippy Trance by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5759-blippy-trance License: http://creativecommons.org/licenses/by/4.0/
35:25
March 19, 2020
How does Kinda Funny make money talking about video games?
Email: games+podcast.com @HGMMShow My twitter: @JeffGrubb gamesbeat.com Rate us on Apple Podcasts Making money in video games isn't just about developing games and tools. Sometimes it's about developing an audience that wants to hear you talk about PlayStation, Xbox, and more. That's exactly the business that Kinda Funny cofounder Greg Miller is in, and we talk about all of that and more on this week's episode of How Games Make Money.  Blippy Trance by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5759-blippy-trance License: http://creativecommons.org/licenses/by/4.0/
37:09
March 13, 2020
How do sports-management games make money?
On this week's episode of How Games Make Money, host Jeff Grubb speaks with Out of the Park Developments chief operating officer Rich Grisham. Out of the Park is the name of the studio as well as its beloved baseball-management simulator, which has had a new release every year for the last two decades. While OOTP has always relied on selling their game as a product, things are starting to change. Now, the studio is getting into subscription services like EA Access, and it has even introduced microtransactions in its new Perfect Team mode.  We talk about all of that and more. Join us, won't you? Theme music: Blippy Trance by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5759-blippy-trance License: http://creativecommons.org/licenses/by/4.0/
41:04
March 6, 2020
How do hypercasual games make money?
On the pilot episode of How Games Make Money, host Jeffrey Grubb talks with Ironsource chief financial officer Omer Kaplan about serving up ads in hypercasual games. Do those ads really make money? And why are those ads always for other games? We talk about all of that and more, so listen, won't you? Theme music: Blippy Trance by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/5759-blippy-trance License: http://creativecommons.org/licenses/by/4.0/
25:24
February 28, 2020
How Games Make Money: It's A Podcast!
This is going to be the How Games Make Money podcast. It isn't that, yet -- but it will be! For now, this is just a quick intro to explain what the show is. If you don't want to listen, here's the short version:  How Games Make Money is a podcast where I ask smart people how they make money in the games industry. That's it.  Each episode is about 30 minutes. I'll be talking with publishers, developers, content creators, and more. And the conversations are really fascinating so far, and I think you're going to like it. So tune in, give it a chance, and let's all figure out how this business works. 
02:41
February 27, 2020