Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools.

But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all.

Over that year, as we are all well aware, there was a rapid wave in demand for AI copywriting tools.

The team at copy.ai correctly predicted that demand. And as a result, they were the first to build an SEO strategy to capture it.And they won.

Their big money maker? A cluster of tools pages that now brings in way over 150,000 high-intent visitors a month.

In this SEO case study, we look at how copy.ai's SEO strategy helped them seize a first-mover advantage in the emerging category and how they built an SEO moat that they still benefit from today.

Guest: Jeremy Moser the Founder of uSERP.io, which is the Digital PR and Performance SEO agency for copy.ai.

Listen to this episode to find out:

How Copy.ai gained a first-mover advantage, capitalizing on the AI wave
How to determine if you have content-intent fit, or your content misses the point
5 changes to your that improved copy.ai’s CTR by 2.1% points.
Where they focused backlink building at copy.ai and 3 key tips for building backlink authority

Full case study teardown here (with video!)

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Key Links:

1. ⁠⁠⁠⁠Sponsor #1: Workello: ⁠⁠https://workello.com/?fpr=howthefck⁠⁠ for a platform that helps find, vet, and hire writers at scale

2. Sponsor #2: Ahrefs: Ahrefs is my go-to keyword and competitor research, too. Test out their free tools here: https://ahrefs.com/webmaster-tools

3. Grab my SEO brief template⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking

4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠SEO case study library⁠

Ep. 19: Lindsay Tjepkema on putting a B2B podcast at the heart of your content engine

How the Fxck SEO PodcastBy Ben GoodeySep 20, 2020