How Offer Variability and Delegation Has Taken This 23-Year-Old Agency Owner to Nearly 1M in Revenue

What are the key things you need to focus on as an agency founder to differentiate yourself in an industry with similar ideas?

In this episode of the How to Scale an Agency, we have Jordan Calderon, Founder, and President at StratDev, a full-service digital marketing agency providing digital marketing services to both large and small SaaS and eCommerce companies. Jordan started StratDev 2 years ago and was able to scale it to a 6-figure agency within the first 6 months of business.

Listen in to learn how to adopt the unapologetically copying mindset and then find ways to separate yourself from the crowd. You will also learn how you can use your entrepreneur position to build a network that allows you to expand your impact and build leverage.

“Entrepreneurship is about continuing to evolve and improve and we all no matter what level you’re at, have room to grow and to cover.”- Jordan Calderon [18:43]

What You Will Learn in this Episode:

[0:34] Intro
[1:11] Jordan’s journey to building a digital marketing agency focusing on SaaS and eCommerce companies.
[4:17] How to unapologetically copy what others are doing and then figure out how to be different.
[6:38] Jordan on how offer variability helps with client retention.
[9:01] How Jordan uses SOPs to simplify his agency’s systems and processes.
[10:32] Want to crash your SOPs? Top hacks for founders.
[12:35] The benefits of having SOPs for both the agency and the clients.
[16:04] How Jordan is using StratDev to build a network to expand his impact and build leverage.
[18:21] Learn to embrace growth and improvement at any level as an entrepreneur.
[19:04] How working for free has enabled Jordan to build case studies and testimonials.

Connect With Jordan:

Website: https://www.stratdevdigitalmarketing.com/
LinkedIn: https://www.linkedin.com/in/jordan-a-calderon/

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