In this Q&A, we dive into the topic of green claims with Director of Growth & Innovation, Joao Brites. Green claims have become increasingly important to both consumers and brands in recent years. To learn more, watch the full webinar on Green Claims and Preventing Greenwashing.

We’ll discuss the different standards and guidelines set by organizations like ISO and industry bodies, as well as those passed down by governments like the FTC and EU. We’ll talk through examples of companies that have faced regulatory repercussions for greenwashing, as well as cases where companies successfully defended their green claims.

Join us for a Q&A about the power of green claims in the consumer market and the importance of truthful and impactful messaging.

Podcast Chapters:

Intro
4 Reasons Green Claims Matter for Your Bottom Line - (02:48)
Preference & Confusion: Consumer Response to Green Claims - (05:18)
Defining Greenwashing - (07:12)
Regulatory Frameworks - (08:01)
Standards Organizations - (08:56)
Industry Bodies - (09:58)
Greenwashing Example - (11:05)
Green Claims in the EU & the UK (13:00)
Substantiating Green Claims (18:07)
Case Study: Walmart & Kohls vs FTC (20:16)
Case Study: Chipotle vs NAD (21:43)
Understanding the Green Claims Landscape (24:58)

This episode features João Brites, Director of Growth & Innovation at HowGood, and is moderated by Leah Wolfe, Head of Regenerative Education & Content.

HowGood is a SaaS data platform with the world's largest product sustainability database. To learn more about how we can help leading brands, retailers and restaurants improve their environmental and social impact, visit our website.

The Power of Green Claims in the Consumer Market

Carbon&By HowGoodFeb 16, 2023