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Carbon&

Carbon&

By HowGood

The global food supply system is responsible for a tremendous amount of impact from greenhouse gas emissions to water impact, labor risk to biodiversity loss. The Carbon& podcast features conversations with leaders in the food industry and sheds light on comprehensive sustainability strategy beyond solely carbon footprint. HowGood is a SaaS data platform with the world's largest product sustainability database. To learn more about how we can help leading brands, retailers and restaurants improve their environmental and social impact, visit https://hgd.is/3iIxbL4
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Currently playing episode

Deepening Supplier Partnerships: Chipotle & Niman Ranch

Carbon&Jan 24, 2023

00:00
57:45
Investing in a Sustainable Future
May 10, 202343:58
Double Materiality: Capturing Impact in Financial Reporting
May 10, 202346:08
True Cost Accounting in the Food Industry
Mar 29, 202338:60
Q&A: Innovating for Sustainability in Plant-Based Products
Mar 29, 202316:04
White Leaf Provisions & Hive Brands
Mar 14, 202355:05
Leaders in Impact Labeling: Airly Foods & JustSalad
Mar 14, 202357:27
Preventing Greenwashing: Dr. Bronner's & GoodSam Foods
Mar 14, 202356:43
The Power of Green Claims in the Consumer Market

The Power of Green Claims in the Consumer Market

In this Q&A, we dive into the topic of green claims with Director of Growth & Innovation, Joao Brites. Green claims have become increasingly important to both consumers and brands in recent years. To learn more, watch the full webinar on Green Claims and Preventing Greenwashing.

We’ll discuss the different standards and guidelines set by organizations like ISO and industry bodies, as well as those passed down by governments like the FTC and EU. We’ll talk through examples of companies that have faced regulatory repercussions for greenwashing, as well as cases where companies successfully defended their green claims.

Join us for a Q&A about the power of green claims in the consumer market and the importance of truthful and impactful messaging.


Podcast Chapters: 

  1. Intro
  2. 4 Reasons Green Claims Matter for Your Bottom Line - (02:48)
  3. Preference & Confusion: Consumer Response to Green Claims - (05:18)
  4. Defining Greenwashing - (07:12)
  5. Regulatory Frameworks - (08:01)
  6. Standards Organizations - (08:56)
  7. Industry Bodies - (09:58)
  8. Greenwashing Example - (11:05)
  9. Green Claims in the EU & the UK (13:00)
  10. Substantiating Green Claims (18:07)
  11. Case Study: Walmart & Kohls vs FTC (20:16)
  12. Case Study: Chipotle vs NAD (21:43)
  13. Understanding the Green Claims Landscape (24:58)


This episode features João Brites, Director of Growth & Innovation at HowGood, and is moderated by Leah Wolfe, Head of Regenerative Education & Content.

HowGood is a SaaS data platform with the world's largest product sustainability database. To learn more about how we can help leading brands, retailers and restaurants improve their environmental and social impact, visit our website.


Feb 16, 202327:36
Scaling Regenerative Supply: Cargill
Feb 10, 202351:21
Leaders in Climate Reporting: Symrise & Ingredion
Jan 24, 202358:08
Sourcing Biodiverse Ingredients: Simple Mills & Alpha Food Labs
Jan 24, 202354:53
Deepening Supplier Partnerships: Chipotle & Niman Ranch
Jan 24, 202357:45