How the Fxck - Marketing Podcast

How the Fxck - Marketing Podcast

By Ben Goodey
We interview creative leaders about the methods behind their marketing success. Marketing podcast. SaaS marketing podcast. Visit www.thefxck.com for summarised insight.
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Ep.13: Augmented reality in marketing: Use cases, market trends, and making sure you add real value

How the Fxck - Marketing Podcast

Ep.13: Augmented reality in marketing: Use cases, market trends, and making sure you add real value

How the Fxck - Marketing Podcast

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Ep. 15: Jonny Plein, founder of 175,000 weekly active user browser extension (Pouch) shares his journey and marketing secrets.
This week's interview is with Jonny Plein, founder of Global Savings Group acquisition, Pouch. Pouch is a browser extension that automatically applies voucher codes at checkout, reducing basket abandonment for brands and finding the best deals for users. Pouch works with most of the largest UK brands and has around 150-175k weekly active users (!). In this interview we discuss: - Getting in +150 large publications. - Appearing on Dragon’s Den (that’s the UK's version of Shark Tank). - Skyrocketing visitor count (40k live visitors) and user conversions (2k to 60k in days) after the show. - Dealing with churn. - Reaching product-market fit. - Creating 'wowing' customer experiences. - The acquisition of Pouch 18 months ago by GSG. This is such an exciting interview and the second one we’ve done with Dragon’s Den founders (check out Pasta Evangelists.) They’ve always got an interesting story to tell. Read the full interview with Jonny at How the Fxck, where we interview marketing leaders every week. #MarketingStrategy #Marketing #Branding #DragonsDen #BBC
52:00
August 2, 2020
Ep. 14: How I got 30,000 organic downloads and $2m ARR from one research report
This week we interviewed Ian Luck, VP of Marketing at CustomerGauge. They've done some incredible things in the past few years, including: • Creating a category: Account Experience. • Won world-leading clients: IKEA, EventBrite, DHL, Philips, and many more. • Written an 80 page eBook based on original research that drove 30K leads and $2m in revenue without PPC. • Taken on goliath competitors. We talked about all this in enough detail for you to do the same and drive growth at your company. Covering everything from strategy to distribution to the marketing technology used in Ian's campaigns. Here is the interview with this week's marketing leader.
43:51
July 22, 2020
Ep.13: Augmented reality in marketing: Use cases, market trends, and making sure you add real value
This week on the How the Fxck podcast, we have a true marketing leader: Paula Monteiro. Paula is Head of Marketing at Wikitude, which has been a leader in the augmented reality (AR) world since 2008. Working with clients like Jim Bean, Nissan and Herbal Essences, Paula and her teamwork to build value-adding, brand-building experiences using AR. I was lucky to grill Paula on AR, well, specifically the connection and uses for AR in marketing. Like most people, I had only a basic understanding of AR from Pokemon Go and Instagram filters. But, it turns out there's much, much more that you can do to connect with your customers using augmented reality. We discussed use cases like Nissan letting customers look at the inside of their cars in the showroom, using augmented reality to project the engine and its components to their car-lover customers. I can see the value that can come from brand storytelling with AR. Perhaps not quite yet, but I soon expect to see a more mainstream addition of AR in the marketing tool kit Find a summary of the insight here: Augmented reality in marketing.
26:59
July 15, 2020
Ep. 12: Storytelling, purpose, and stimulating the human senses with Ariana Alexander-Sefre
This week we catch up with serial founder, Ariana.  She's a passionate storyteller and an expert in creating multisensory experiences. a big believer in the founder-activist.  In this episode, we talk about customer experience.  You could not get a more passionate speaker to discuss branding, storytelling, purpose and founder activism. This is a must-listen if you want to get inspired. Read it here: Multisensory brand experiences with Ariana.
31:40
July 7, 2020
Ep. 11: How to establish an effective product marketing function
Today's interview is with Devon O'Rourke, founder of Fluvio, the product marketing consultancy. We discuss the fundamentals of a successful product marketing team so that you can improve both your product and marketing metrics. This was a great chat, full of stories from Amazon and Etsy, so make sure you come back for the full podcast when you get a moment. Until then, here is a summary of the insight. Read the full story at How the Fxck: Establishing a product marketing function with an ex-Amazon, ex-Etsy product marketing leader
37:35
July 1, 2020
Ep. 9: Improving your messaging: Make your marketing resonate, with Dan Ritzke, Founder of Third Act Marketing.
This week, I am interviewing Dan Ritzke, the founder of Third Act Marketing, a marketing consultancy that helps businesses clarify their messaging and tell a better story so that their marketing efforts are not wasted. In this interview, Dan and I dive in to his area of expertise: messaging. We cover examples of good and bad messaging, as well as the common mistakes he see’s and how you can make sure your messaging resonates.  Spoiler alert, you need to make sure you understand your customer and put them first. We summarised everything you can learn in this recording on the How the Fxck website: Improving your messaging: How to make messaging that resonates with your customer
30:50
June 17, 2020
Ep 8. Essentials for organic marketing: How to do great SEO - Best practices and innovative techniques from Gareth Morgan, Founder of Liberty Marketing
This week's interview on the How the Fxck podcast is with Gareth Morgan, Founder of one of the UKs largest marketing agencies: Liberty Marketing. Gareth regularly speaks to audiences about SEO, PPC, and other marketing strategies, and after his +15 years of experience in SEO he is uniquely qualified to do so. We conquer the world of SEO today. Covering onsite and offsite SEO, from content optimisation and how to do proper keyword research, through to creating sharable content that generates backlinks, this interview is a rare glimpse at how the marketing professionals approach SEO. Read a summary of the insight here: SEO Best Practice.
38:35
June 10, 2020
Ep. 7: Breaking in to new customer segments and experimentation in marketing with MJ Peters, VP Marketing at Firetrace
This weeks interview is with MJ Peters, VP of Marketing at FireTrace and host of The Industrial Marketer Podcast. MJ has worked in manufacturing companies her whole career across product and marketing. She’s largely a self-taught marketing leader, and she’s a pro in marketing strategy and inbound demand generation. In this interview we start with MJs career and the differences in marketing in manufacturing rather than software, before covering technqiues for marketing strategy and breaking in to new customer segments. You can expect to learn how to gather customer insight, how that insight should influence your business model, building out marketing hypotheses, and how to experiment across channels, content type and content topic to determine what resonates with your audiences. Visit www.thefxck.com to get a summary of the insight in this interview.
30:28
June 3, 2020
Ep. 6: Building a powerful consumer brand: B2C marketing strategy and brand building with Finn Lagun, CMO & Co-founder at Pasta Evangelist
Finn Lagun is the Co-founder & CMO at Pasta Evangelist, a high-growth fresh pasta delivery company in the UK. Back by the biggest names in retail (Harrods, M&S, Ocado), Pasta Evangelist has raised more than £5m from investors. In this interview we talk about the startups' growth journey, before moving on to Finn's tips on building a brand through content, PR, and events - the examples are SUPER fun.
35:16
May 26, 2020
Ep.5: Demand generation marketing - How to drive high quality leads on a budget
This week’s interview is with Gaetano DiNardi, the Director of Demand Generation at Nextiva – a tech company that was recently voted in the top 100 companies to work for by Glassdoor. Gaetano had an unorthodox route into marketing, starting out as a musician and music producer before transitioning into roles as an SEO Manager at Pipedrive, VP of Marketing at Sales Hacker, and Growth Marketing at Outreach. In this interview we discuss demand gen without the big budget. How you need a marketing flywheel of content, distribution, and promotion all executed through strategic, free channels. We also dive into what metrics to analyse to make sure your leads are high quality, and there’s much more marketing insight dotted around in the conversation.
23:23
May 19, 2020
Ep.4: How to build a brand: the four C's behind a compelling brand with Iona Ratcliffe, CMO at Ocean Bottle
This week’s interview is with Iona Ratcliffe, CMO at Ocean Bottle, and previously a brand and comms strategist at Wieden and Kennedy, Portas, and Droga5 where she worked on projects with brands like Converse, Nike, Google, and Gucci. We use Ocean Bottle as a case study to talk about building a brand. We look at the four truths: consumer, category, culture, and company, and how we can weave a thread between them to create a compelling brand story. We also talked about Ocean Bottles growth, how partnerships on the B2B side have been so valuable, and how they got their bottle in the hands of Ed Sheeran while at Glastonbury Festival.
25:56
May 12, 2020
Ep.3: You're doing marketing and sales wrong, here's how to do it right. The new inbound demand gen with Chris Walker
Chris Walker, CEO at Refine Labs, talks to us about inbound demand generation.  Chris tells us why marketers need to focus on high volume, buyer-led content, and throw away the useless ebook strategy. Doing that will mean more qualified leads from buyers who come to you, and fewer time-wasting leads passed to your sales team. Read the full interview with Chris Walker at How the Fxck.
28:19
May 4, 2020
Ep.2: How to approach and win new partners that improve your service with Ali Shahrestani, CMO at Peyk
Ali Shahrestani is the incredible CMO of three companies, the primary one being Peyk. Peyk is a London-based courier platform that was nominated in the top 5 startups by Startup Grind last year. They have 5,000 riders and their demand is shooting through the roof at the moment. We caught up to discuss partnerships. Ali recently discovered the power of partnerships as win-win relationships that cost-effectively improve your value proposition. Here Ali tells us which partners he goes for and his 3 step process for winning them for Peyk. Find the full transcript over at www.thefxck.com
13:47
April 26, 2020
Ep.1: How I helped reposition a database product that went on to make $1 billion in revenue - April Dunford
April Dunford is a renowned positioning consultant and author of the incredible Obviously Awesome! We caught up and she told us the story of positioning a product from her early career, as well as insight into her methodology. Find the full transcript over at www.thefxck.com
25:56
April 21, 2020