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How the Fxck SEO Podcast

How the Fxck SEO Podcast

By Ben Goodey

Dive into the world of fast-growth SEO case studies on the How the Fxck podcast. Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SEO right now.
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Ep 8. Gareth Morgan, SEO expert: Best practice and innovative SEO techniques

How the Fxck SEO PodcastJun 10, 2020

00:00
38:35
Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust

Trish Seidel: "My approach to SEO has completely changed!" Tales from Scaling Content Production at Springly & Moving to Djust

This week, I welcomed Trish Seidel onto the show. Trish is "marketing's big sister" on LinkedIn, where she shares advice on SEO, content strategy and growth.


We discuss:

  • Scaling Springly's content to 100 articles per month
  • Building content strategies & how to build clusters
  • Setting standards for content quality
  • Important processes for scaling
  • Changing approaches to SEO now she's Head of Content at Djust (with a longer sales cycle)
  • AI content—where she's using it


Join the How the F*ck newsletter here.


Learn to produce content at scale in my eBook here.

Mar 20, 202426:48
Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

Josh Spilker: “Focus On Middle Funnel First!” Scaling ClickUp to 100K/Mo as a One-Man Content Team

This week, I welcome Josh Spilker onto the show. Josh is a seasoned marketer, having been the sole or first content person at ClickUp, Friday, and several other venture-back startups.


We discuss:

  • Is Josh worried about AI in SEO and content marketing? How will our world change? Is this the end of Google’s dominance?
  • How has Josh streamlined his content processes with Open AI tools?
  • Taking 2 websites from 0 to 100K traffic/month
  • How middle-of-funnel optimization drives growth
  • Is there any value to top-of-funnel content?
  • Scaling the one-man band: Working with writers to achieve velocity
  • How to achieve quality and quantity at scale
  • 3 top tips for increasing content quality
  • Does Google care about duplicate content?


Join the How the F*ck newsletter here: https://www.thefxck.com


Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

Dec 13, 202331:18
$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty

$1.6M to $17M annual revenue in 16 months 🤯 SEO certainly can generate demand | Aditya Vempaty

"There's no search volume for what we do"—okay, well do THIS instead.


In this case study, Aditya Vempaty (ex-Amplitude, current MoEngage VP of Marketing) shares his story of identifying an underserved segment of a competitive industry and building an SEO-led content strategy to capture it.


In this conversation, we discuss:


  • Why you should ignore your competitors. 
  • Pain points and ‘the need behind the need’. 
  • How to make SEO a demand creation channel. 
  • How to tell if your product marketing is focusing on the wrong problem. 
  • The trick to becoming a ‘no-brainer’ brand. 
  • The role of AI in SEO


Find Aditya on LinkedIn here: https://www.linkedin.com/in/adityavempaty/

Follow me on LinkedIn here: https://www.linkedin.com/in/benjamingoodey/

Join the How the F*ck newsletter here: https://www.thefxck.com/


Learn to scale content production in my eBook! https://www.thefxck.com/produce-content-at-scale

Dec 04, 202346:22
Solo: Crafting your first topic cluster; Building authority content libraries; Getting real about quality (Just me & you, Ben Goodey)
Oct 03, 202315:11
Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)

Q&A: Keyword optimization best practices; featured snippets, HARO, working with freelancers (with Zoe Ashbridge, Co-Founder at Forank)

I was so excited to welcome fellow Brit, Zoe Ashbridge, to the community today.


We throw tips and questions back and forth, discussing best practices around these four topics: 


  1. How to write content that targets a specific keyword

  2. How to win featured snippets

  3. How to win HARO links

  4. How to work efficiently with freelancers (from briefs to workflows)


In the newsletter this week, I’ll round up some of our advice on 1 and 2 and I’ll let you dive into the conversation with Zoe to hear the rest.


Sponsored messages:


OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a ⁠⁠discounted price here.⁠⁠


Want a free backlink? Visit the ⁠⁠Editorial Link website⁠⁠ and book a meeting. Order 5 backlinks to get 1 free, use promo code "Ben Goodey" to get your free links (only pay when links are secured!).

Jul 12, 202345:52
6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)

6-steps to building a high-converting SEO strategy (Cognitive FX SEO Case Study - 0 to 250K visitors/mo) (Benji Hyam, Co-Founder of Grow and Convert)

OMG. The Scale Package is LIVEEE for pre-order! Grab yours at a discounted price here.


Benji Hyam and his team at Grow & Convert build SEO strategies that focus on conversion, not traffic.


In this interview, we focus on the case study of Cognitive FX, which is a classic example of how to build a blog full of content that's high-converting, differentiated, and still outranks WebMD.


Benji walks us through pain point SEO, keyword prioritization and his approach to topical authority.


The results speak for themselves: their work has led to 250K monthly organic visitors and drives 50% of all new business for Cognitive FX.


Things You'll Learn:


  • How to create a revenue-generating SEO strategy (from customer research to prioritizing keywords)
  • How & why Grow & Convert charges $10K for 3 SEO articles
  • The power of investing in truly quality content
  • How to hire the best of the best writers
Jul 05, 202341:49
3-Part Framework for Ranking Content on Page 1 (Jessica Lam Hill Young & Yamon, the brand creatives) - Part 2
Jun 28, 202320:27
How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1

How to Properly Update Old Content - The SEO Refresh Checklist with Jessica Lam Hill Young & Yamon Y. (the brand creatives) - Part 1

Supporting article (free): How to Refresh Old Content for SEO (and what NOT to do)


This week's episode focuses on one of the most powerful tools in the SEO arsenal: content refreshes.


Want to impress your clients or boss? Start revisiting your vast library of content.


Be warned: hockey stick traffic growth awaits.


As you'll hear in the episode, updating old content can take a blog post from 0 to 5,500 monthly visitors in as little as one month.


Expect to Learn:

  1. What content to update and when
  2. How to update old content


Read the full article here to learn more about this topic. I offer 8 questions to ask yourself when updating old content and give tips on what not to do.


Key Links:


1. ⁠⁠⁠⁠⁠⁠⁠⁠Sponsor #1: uSERP⁠⁠ (Need an ambitious SEO agency? These are your people.)

2. Sponsor #2: Ahrefs (Best all-in-one SEO platform). Test out their free tools here: ⁠⁠https://ahrefs.com/webmaster-tools⁠⁠

3. ⁠⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking

4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠⁠SEO case study library⁠

Jun 20, 202324:25
How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]

How to Build Quality Content into a Velocity SEO Workflow [Erin Balsa, Founder at Haus of Bold, Content Strategist for Complex Enterprise SaaS]

Our "raison d’etre" is to help marketers scale search traffic without sacrificing quality. This week, expect a ton of tips & ideas for doing just that.


I interviewed Erin Balsa, who builds thought leadership-driven content strategies for B2B SaaS startups that sell complex, enterprise solutions.


She, like me, has a strong aversion to putting out content that’s not unique and well-sourced. Both of our standards for minimum viable content are pretty damn high.


With the companies she works with, this stuff is critical.


B2B enterprise SaaS is as far from an impulse purchase as you can get. It’s expensive and there are lots of decision-makers involved.


You just can’t get away with cheap or AI-written content when you’re selling something expensive and complex to such a smart audience.


Grab the full case study here (it's a lot more in-depth than the interview).


Expect to Learn:

  1. How to build quality thought leadership-driven SEO topic clusters (a framework that drove 789 leads/month for me in my last role)
  2. The “how” behind a research report that drove $680k in closed business for Erin
  3. Two tips for building thought leadership into a Velocity SEO workflow


Key Links:


1. ⁠⁠⁠⁠⁠⁠Sponsor #1: Skale B2B SEO Agency

2. Sponsor #2: Ahrefs (You know who they are). Test out their free tools here: ⁠https://ahrefs.com/webmaster-tools⁠

3. Sponor #3: uSERP (Need an ambitious SEO agency? These are your people.)

4. ⁠Grab my SEO brief template⁠⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking

5. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠⁠SEO case study library⁠

Jun 14, 202339:57
How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]

How Copy.AI Got 1M Clicks in 5 Months with First-Mover Advantages [Jeremy Moser, Founder at uSERP.io]

Since launch in 2020, copy.ai has grown to 8M users in the fierce battle for AI content writing tools.


But back in 2022, when they began investing in SEO, search volumes for their core keywords (e.g. "AI content generator") were negligible if they existed at all.


Over that year, as we are all well aware, there was a rapid wave in demand for AI copywriting tools.


The team at copy.ai correctly predicted that demand. And as a result, they were the first to build an SEO strategy to capture it.And they won.


Their big money maker? A cluster of tools pages that now brings in way over 150,000 high-intent visitors a month.


In this SEO case study, we look at how copy.ai's SEO strategy helped them seize a first-mover advantage in the emerging category and how they built an SEO moat that they still benefit from today.


Guest: Jeremy Moser the Founder of uSERP.io, which is the Digital PR and Performance SEO agency for copy.ai.


Listen to this episode to find out:


  1. How Copy.ai gained a first-mover advantage, capitalizing on the AI wave
  2. How to determine if you have content-intent fit, or your content misses the point
  3. 5 changes to your that improved copy.ai’s CTR by 2.1% points.
  4. Where they focused backlink building at copy.ai and 3 key tips for building backlink authority

Full case study teardown here (with video!)

——


Key Links:


1. ⁠⁠⁠⁠Sponsor #1: Workello: ⁠⁠https://workello.com/?fpr=howthefck⁠⁠ for a platform that helps find, vet, and hire writers at scale

2. Sponsor #2: Ahrefs: Ahrefs is my go-to keyword and competitor research, too. Test out their free tools here: https://ahrefs.com/webmaster-tools

3. Grab my SEO brief template⁠⁠⁠⁠⁠ - Drive expertise, connection & ranking

4. View sh*t loads of awesome case studies in our ⁠⁠⁠⁠SEO case study library⁠

Jun 07, 202340:14
How to Find and Target High Converting Keywords in Your Niche (With Jacob Clarke, Organic Growth @ NerdWallet)
May 23, 202320:11
How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)

How Maze.co Built an SEO Revenue Engine to 900 Monthly Organic Sign-Ups (Jake Stainer, Co-Founder at Skale.so)

This case study is about an underdog website.


A new company, launching into a competitive niche and winning some of those most difficult keywords.


Maze broke through on topics like “UX Design” and “UX Design Tools” by focusing on:


  1. Thorough, well-crafted content
  2. Superior UI/UX designs
  3. Scalable link building
  4. CRO techniques

These are the core tenants of the SEO revenue engine that has allowed Maze to fuel its growth via search.


Listen to this episode to find out:


1. The SEO engine companies like Hubspot, MoonPay, UserZoom, PiktoChart and Maze have under the hood, and how to build one yourself.


2. How to pioneer your category via search. Winning growth EVEN when no one is searching for what you do.


3. How to avoid wasting search visitors. Most traffic reads and leaves, not anymore with this 3-step process.


4. A simple yet powerful technique for backlink building that will put you AHEAD of your competitors. Maze did this to beat a powerful competitor.


Note: Got questions? Jake kindly offered How the F*ck listeners a free 15-minute chat to SaaS peeps who wants help implementing this. ⁠Book here.⁠

——


Sponsors:


1. ⁠⁠⁠Grab my SEO brief template⁠⁠⁠ - Drive expertise, connection & ranking

2. Sponsor #1: uSerp: ⁠⁠⁠⁠⁠⁠⁠userp.io⁠⁠⁠⁠⁠⁠⁠ for a great backlink-building agency

3. Sponsor #2: Workello: https://workello.com/?fpr=howthefck for a platform that helps scale hiring writers

4. ⁠Read the full teardown here.

5. View sh*t loads of awesome case studies in our ⁠⁠⁠SEO case study library

May 16, 202343:24
How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)

How to Build Topical Authority in SEO (With Jacob Clarke, Organic Growth @ NerdWallet)

Jacob Clarke joined the show today from NerdWallet's stupidly successful SEO team. He helps us define topical authority and drill down into how to achieve it to accelerate growth results.


In SEO, the concept of topical authority is one that's relatively new in our lexicon. But it's one of THE most powerful tools to have in your belt when building an SEO-driven content strategy.


Topics covered: Why prioritize topical authority? Two tried & tested methods for measuring authority. And a step-by-step for building authority.


Key links:


1. Reduce time and improve rankings: Get the ultimate SEO brief template


2. Sponsor: uSerp: ⁠⁠⁠⁠userp.io⁠⁠⁠⁠ for a great backlink-building agency


3. Read this in article format


4. View sh*t loads of topical authority case studies in our SEO case study library

May 09, 202318:39
Scaling LivingCozy.com to 335,000 Monthly Page Views with Expert Content [Ash Read, Co-Founder at 937 Media. Ex-Buffer Editorial Director)
May 01, 202342:31
Google's E-E-A-T: What is The New E and How to Demonstrate It in an AI World [Olga Zarr, SEO Consultant]
Apr 19, 202327:01
Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)

Product-Led SEO and SurveyMonkey's $200M Annual Organic Growth Strategy (Eli Schwartz, Author of Product-led SEO and ex-SurveyMonkey Director of Growth)

Eli Schwartz has advised the who's who of technology companies: Zendesk, Coinbase, Quora, InsightTimer, and many more.


During his 7-year tenure at SurveyMonkey, his growth team of 5 was responsible for 2/3 of their annual revenue. In total, over $1bn in organic value (yes, that includes both branded search and content strategy).


"By the time I left, we were generating an average $200 million a year in revenue sourced from organic search."—Eli Schwartz


He systemized his learnings at SurveyMonkey into an approach called Product-led SEO. A methodology used by companies like Canva, Coinbase, Language Drops, and more to drive explosive growth.


In this episode, we learn all about it:


  • The SurveyMonkey Story - $200M in annual organic revenue - $1BN over 7 years he worked there [9:37] 
  • Inventing product-led SEO at SurveyMonkey [17:26]
  • The REAL definition of product-led SEO [19:32 - 24:16]
  • How product-led SEO drives revenue. The buyer journey [24:22-28:20]
  • Predicting the end of Google’s dominance [31:48]
  • Is Product-led SEO for you? [39:40]
  • Common mistakes people make with Product-led SEO? [49:28]


Want to really understand this technique?


I break down this strategy in full at thefxck.com:


  • Premium case study: https://seo.thefxck.com/surveymonkey-seo-case-study/


Sponsors:


Apr 11, 202359:09
Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

Part 3: 2,300 Blog Posts in One Go?! How to Do Tomb Raiding Keyword Research - The Strategy Behind the "BEAST" SEO Case Study (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast

In the final episode with Adam Smith, we look at the keyword research system behind his "beast" SEO case study.

Here's the background on the niche site:

  • He bought an aged domain (DR 27)
  • He wrote 4 million words (2,300 blog posts)
  • It's currently at ~40,000 monthly visitors in

We've already heard:

In this week's episode, we explore how to raid competitor sites for content ideas that you're all but guaranteed to win.

Adam calls the system "tomb-raiding SEO", and it's the exact process he used to build the content strategy for the "beast".


Want to really understand this technique?

I break down this strategy in full at thefxck.com:

  • Premium case study: ⁠⁠⁠⁠Tomb Raiding SEO: The Keyword Strategy Behind the "Beast"


Sponsors:

Apr 04, 202324:46
Part 2: How to Choose a Profitable Niche That You Can *Actually* Win (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
Mar 29, 202321:35
Part 1: How to Use Aged Domains to Juice Up Your Authority (Adam Smith, Founder @ Niche Website Builders) - SEO Podcast
Mar 22, 202332:56
Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership)

Part 2: How Monday.com Scaled Search Traffic 600% in 2 Years (Eliana Atia and Zoe Averbuch, Monday.com SEO & Content Leadership)

In this week's SEO case study, we revisit a story we released in December 2022: How Monday.com Scaled its SEO (1,000 articles in 12 months).

In part one, we lifted the hood of the content operation that underpinned Monday's very first major investment into SEO.

We learned how Monday worked with the content production company, Codeless.io, to make up for lost time.

In part two, we hear from two Monday insiders.

Eliana Atia, Brand and SEO Content Team Lead, who joined the team just after the IPO, 6 months after the project started.

Zoe Averbuch, Senior SEO Manager, who led the project while it unfolded.

Eliana and Zoe tell us the logic behind the strategy; the return on investment for Monday; and how they've since iterated their strategy.

Expect to learn:

Monday's SEO philosophy: Why failing fast, learning, and iterating were all part of the plan.

Working together with the paid acquisition team: How Monday's 8 years of heavy ad spend helped optimize their SEO strategy.

Why prioritization is everything in SEO. And why this means it's important to ship new content before it's fully edited.

Return on investment: Was the experiment worth it? How has Monday's SEO strategy iterated from their learnings?

Moving forward: What were their biggest learnings and how are they continuously maintaining their enormous content library?

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Mar 15, 202346:52
Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)

Aura.com's Full Funnel SEO Strategy: ~1 Million Monthly Visitors in 12 Months (Gaetano DiNardi, Growth Advisor, and ex-VP of Growth at Aura)

Gaetano developed the strategy that took Aura's SEO traffic to close to ~1 million monthly visitors in 12 months.

The blog started with zero content and low domain authority. Now, with only 100-200 pieces of content, Aura holds its own in competition against rivals like McAfee, Norton, and Experian.

In this week's SEO case study, we learn how Aura approached content. Everything from their publishing schedule to why they built a YouTube channel.

Key questions:

  • What is "introductionless content?"
  • Why do brands need to move into video NOW?
  • What do most companies get wrong about keyword research?
  • How to do backlink building in 2023
  • The power of empathy in content

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Mar 01, 202339:21
How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)

How to Create Remarkable SEO Content with LEMA (Lily Ugbaja, Freelance Content Strategist for B2B SaaS, ex-Animalz)

Downloadable LEMA framework template: https://www.thefxck.com/lema-framework-template

In SEO, creating quality, experience-driven content has never been more important.

It now takes 5 minutes to write a better-than-average article using AI. Which means we have just entered into an age of content commoditization.

You need to differentiate your strategy. Fast.

Great content that *actually* wins in the next 5-10 years needs to be the kind of stuff that you bookmark and come back to read. It needs to go the extra mile.

In short, it needs to follow the LEMA framework. Logic. Explicitness. Memorable. Action.

Find out what this means and exactly how to use it in your content in this week's interview with Lily Ugbaja.

She's written for Zapier, WordPress, Databox, Animalz, and Hubspot. And she knows how to make remarkable content.

Mentioned article: The Idea Farm by Animalz https://www.animalz.co/blog/idea-farm/

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Feb 22, 202344:07
Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist]

Fixing the SEO of an £80m monthly fashion eCommerce company (and adding 22% Revenue in 12 Months (Louis Smith, eCommerce SEO specialist]

eCommerce SEO expert, Louis Smith, came on the podcast this week to talk through one of his case studies. 

He helped this company grow from £80m monthly revenue to ~£100m in 12 months.

When he started working with this fashion brand, they'd grown rapidly through paid acquisition channels. SEO hadn't been a focus at all, so they had a ton of technical issues, content strategy needs, and best practices to implement across the board.

We look at what those SEO implementations were and why they were pivotal to success.

Think: GeoTags; Category page design; Content strategy; Backdoor link building.

Watch extra videos, get concepts explained, and deep dive into this full strategy in the premium case study.

--

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Feb 15, 202343:22
0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)

0 to £6 billion IPO in 2 years | The role of SEO in Cazoo's growth story (Andy Francos, Ex-Group Head of Organic Performance at Cazoo)

Andy Francos was the Group Head of Organic Performance at Cazoo from day one through to IPO.

In this episode, we learn:

  • How Cazoo built a customer-centric organic strategy for the long-term
  • Why Cazoo's non-branded search traffic grew from 6k to 120k a month within 2 weeks
  • The interplay between PR, national TV ad campaigns, high-profile acquisitions, and SEO

This one's a real masterclass in SEO from one the UKs biggest tech success stories of recent years. 

--

Read the teardown: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Feb 07, 202301:16:44
My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)

My content operations playbook (How to create 800 blog posts per month) (Gordana Sretenovic, Co-Founder at Workello)

Bonus: Find the full content operations guide here.

This week I’ve got a very special guest Gordana Stretenovic from Workello.

Gordana and her team have grown multiple company's search traffic exponentially again and again from 0 to up to a crazy 1.5m visitors per month.

At one point, her agency produced 800 blog posts per month for their clients with in-house 45 writers and editors.

To get an operation like that producing high-quality content you need:

  • Hiring processes
  • Enablement docs
  • Templates to follow
  • And a tech stack to support you

In this episode, we learn the exact processes, documentation, and tools you need in place to build a quality content operation that supports both writers and your clients.

Deep dive content operations: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com. 

Jan 25, 202301:12:17
How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth)

How Typeform Built SEO into a $3M Annual Lifetime Revenue Channel (Jake Stainer, Co-Founder at Skale, Ex-Typeform Head of Growth)

Jake Stainer joined Typeform in June 2015 as employee #29.

In his first couple of weeks, they celebrated hitting £1M in annual revenue from 5,000 customers.

By the time he left just 3.5 years later?

Typeform had:

  • 10x the employees
  • Grown to $13M in ARR
  • Grown their SEO channel to $3M in yearly lifetime value revenue

In this week's SEO case study, we hear how a growth marketer scales SEO.

---

Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Jan 17, 202356:15
Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study]

Hotjar's Traffic Explosion: 47% Increase in 2 Years (Sean Potter, Senior SEO & Content Strategist at Hotjar) [SEO Case Study]

Hotjar's search volume increased 47% over the past 2 years. That's millions of new visitors each year. 

And the best thing? Revenue results. It's driving *actual* revenue results. 

Hotjar's SEO strategy is mission-critical to its customer acquisition strategy. And as a channel, the costs are proving to be significantly lower. 

On the podcast this week, I've got Hotjar's SEO content mastermind, Sean Potter, to discuss how one of the most authoritative websites in the world approaches SEO-led growth. 

Read this episode with extras: Access our full library of 25+ Premium SEO case studies and deep best practice insights for £17 at www.thefxck.com.

Jan 11, 202336:57
How Retro Dodo grew 1M clicks and $50K monthly revenue in 3 years (Brandon Saltalamacchia, Founder at RetroDodo) [SEO Case Study]
Jan 04, 202334:35
How Scribe grew from 0 to 30,000 monthly visitors in 7 months (with significant ROI) (Jakub Rudnik, Head of Content, ex-G2 Content Strategist) [SEO Case Study]
Dec 21, 202243:53
How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study]

How UserPilot Scaled to 100K Clicks in 10 Months With Programmatic SEO (Emilia Korczyńska, Head of Marketing, UserPilot) [SEO Case Study]

It took UserPilot three years to get its first 25,000 monthly organic visitors. And, just 10 months to get to 100,000.

Whaaaat?! Triple the growth rate. 🤯 How on earth did they...

Well, in short, they:

  1. Learned how to build efficient content operations (scaling from 4 monthly blogs to 40)
  2. Leveraged programmatic SEO to scale production even further

All without a drop in quality. Interesting. 🤔

This week, I talk to UserPilot’s Head of Marketing, Emilia Korczyńska to hear her story. It wasn't an easy journey. They made mistakes along the way. But from the flames of challenge, efficient operations were born. 

UserPilot is now capable of producing 29 long-form blog posts per hour.

Per. F*ucking. Hour.

In this week's write-up, I deep dive exactly how they use programmatic SEO to do this without losing quality, and explain how you can do the same.

Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Dec 14, 202231:49
Growing My Niche Website to 75,000 Monthly Visitors & £7K Income in 2 Years with SEO (Samantha North, Founder at digitalemigre.com) [SEO Case Study]
Dec 07, 202253:07
How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd) (Brad Smith, Codeless) [SEO Case Study]

How Monday.com Wrote 1,000 SEO Articles in 12 Months (and then IPO'd) (Brad Smith, Codeless) [SEO Case Study]

Grab the full strategy guide here.


Leading up to their IPO in 2021, Monday.com went all-guns-blazing on content.

They built a huge moat of long-form content which sees them ranking for all their core product use cases and the surrounding pain points.

Now, Monday.com drives over 1.2M visitors to its site every month.

We were fortunate enough to have the engineer behind this strategy, Brad Smith, whose team created 1,000 articles for Monday in 12 months, on the podcast this week to talk strategy.

Brad and his team have mastered content operations and have scaled content for the likes of Robinhood, ActiveCampaign, and FreshWorks, too.

In the first 3 months, Brad’s work led to a 1,570% increase in Monday’s search traffic and significantly more over the next 12 months (now at 1.2M).

Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Nov 30, 202245:47
How to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints)

How to Create Your First SaaS SEO Strategy (Brendan Hufford, Founder at Growth Sprints)

Nov 23, 202253:46
How to Get £13 Million in Revenue With Local SEO (Tim Hanson, Founder at fivethreeoh) [SEO Case Study]

How to Get £13 Million in Revenue With Local SEO (Tim Hanson, Founder at fivethreeoh) [SEO Case Study]

Tim's a SaaS SEO specialist, known for his sprints approach and the super insightful strategies he shares on LinkedIn.

In the episode, Tim shared the details behind an extremely impressive growth story.

For one of his former clients, a premium child daycare, Tim helped them grow from barely ranking to earning £13.5 million in revenue via SEO.

That's what we call high-value search marketing. 🚀

We covered:

⚡ The story behind the growth of child daycare to £13m.

⚡ One quick website optimization that ranked the site top 10 (for tons of keywords) in just three weeks.

⚡ Why letting your SEO writers breathe and write content they enjoy writing benefits rankings.

⚡ Why you should just hit publish on content, even when it's 80% complete.

⚡ Why "money" keywords are important and how you can rank #1 for them.

⚡ Three ways to get in front of your target persona, even when there's zero search volume for products like yours.

⚡ The benefits of topic authority for winning trust and enabling your buyer.

Don't like taking notes? Find the strategy written up at thefxck.com every week for $8 per month. You'll also get instant access to 16 organic strategy guides and exclusive access to submit questions for upcoming guests to answer.

Nov 15, 202259:01
How SEO Helped Supermetrics Grow to $50m ARR (Edward Ford, Demand Gen Director, Supermetrics) [SEO Case Study]
Nov 09, 202232:05
4 Thought Leadership Frameworks to Create Expert Content for SEO (Ryan Law, VP of Content at Animalz)
Nov 02, 202237:24
How to Get 2m Clicks in 16 Months in a Tough-to-Win Niche (Ryan Darani, SEO Consultant and YMYL expert) [SEO Case Study]
Oct 26, 202237:12
How Operto 4x revenue in 12 months with SEO (Maeva Cifuentes, CEO at Flying Cat Marketing) [SEO Case Study]
Oct 19, 202240:35
Kevin Indig's 5 Key Lessons From a 10-year Career in SEO (ex-Director at Shopify, Atlassian, G2, DailyMotion)
Oct 12, 202236:56
How Topical Authority Helped Respona Grow from 0 to ~100K Monthly Organic Visitors (George Chasiotis, Managing Director at Minuttia) [SEO Case Study]
Oct 05, 202245:10
Three PR-Driven Strategies That'll Earn You 100s of SEO Backlinks in One Weekend (Fery Kaszoni, Search Intelligence) [SEO Case Study]
Sep 28, 202233:52
How to Grow From 0 to 2.3M Organic Traffic in 12 Months (Dimitris Drakatos, Head of SEO at Paired, ex-Peanut, ex-Revolut) [SEO Case Study]

How to Grow From 0 to 2.3M Organic Traffic in 12 Months (Dimitris Drakatos, Head of SEO at Paired, ex-Peanut, ex-Revolut) [SEO Case Study]

How the F*ck SEO kicks off with an interview with the awe-striking Dimitris Drakatos. After stints at leading tech companies like Workable and Revolut, Dimitris joined Peanut to build their organic growth engine.

And, what a wild ride it’s been. In 12 short months, the Peanut blog has exploded from 400 monthly visitors to 2.3M. This kind of growth is extraordinary even in the world of exponential SEO graphs.

So, what types of content was written? How much? Who was involved? What were the secrets behind the success? In this episode we answer these and many more.

Don't like taking notes? Find the strategy written up at thefxck.com every week for £8 per month. You'll also get instant access to 20 SEO case study teardowns and more member-only content.

Sep 21, 202246:10
Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa)

Ep. 36: How to create an inbound lead engine your sales team doesn't hate (Feat. Jennifer Montague, Director of Marketing @ Dixa)

Subscribe to the newsletter over at www.thefxck.com.

This week's guest is Jen Montague, Director of Marketing at Dixa (the Europe-based customer service platform that just raised their $105m series C round).

We dig into Dixa's lead gen process, from content creation; distribution process; paid advertising best practice; audience segmentation; and most importantly, the process of taking an inbound lead and turning it into something that your sales team can't WAIT to receive.

Enjoy the episode. Drop us a note on LinkedIn with your feedback, I'd love to hear from you.

Nov 18, 202139:13
Ep. 35: How to use customer calls to create content that drives revenue (Feat. Yaagneshwaran Ganesh, Director of Marketing at Avoma)

Ep. 35: How to use customer calls to create content that drives revenue (Feat. Yaagneshwaran Ganesh, Director of Marketing at Avoma)

“I don’t believe in creating lots of top of funnel content. When you are part of a startup or a mid-market company, everything that you do needs to map to a result.”

In this episode, we catch up with Yaag Ganesh, Director of Marketing at Avoma, to hear about some of the content that he and his team have been creating to drive the startup's growth.

We deep dive into a couple of blog post examples to understand the philosophy and process behind them—and find out a ton of best practices for writing content that *actually* resonates with a reader.

Oct 16, 202121:09
Ep. 34: The power of events in B2B marketing (Feat. Anthony Kennada, CMO at Hopin, ex-Gainsight CMO)

Ep. 34: The power of events in B2B marketing (Feat. Anthony Kennada, CMO at Hopin, ex-Gainsight CMO)

This week's How the Fxck interview is with the incredible Anthony Kennada, CMO at Hopin.

Anthony was the first marketer and founding CMO at Gainsight, which grew to $100m ARR and sold for over $1bn to Vista in 2020.

At the time of recording this episode, Anthony had just joined Hopin, the explosively fast-growth hybrid events management platform.

(Hopin is the fastest growing SaaS business ever with a valuation of $5.6bn in under 2 years.)

So, safe to say, he knows his stuff and had a ton of tactics to share.

The episode focuses on the demand gen and content tactics that Anthony has used along the way.

In particular, we focus on events.

The Gainsight team is well known for creating the category of customer success, and a big part of that journey was championing the profession through events.

You’ll hear the story of how Anthony and his team created a conference of 300 like-minded people and grew it to +6,000 yearly attendees.

"I started breaking it apart and saying, 'what do I love about my career? What do I love about marketing?' And at the atomic level, I realized it was connection between people, whether digitally or in person, and events are the channel by which that happens. Some of the most inspired work we had at Gainsight was there."

We discuss why most startups should not create a category and the difficulties and common mistakes of those who do.

Towards the middle-end of the interview, we dive into Anthony’s first three weeks at Hopin.

We chat about:

- Why Hopin is not just a natural fit for Anthony, but a brand mission that aligns with his own.

- What growth strategies are underway already.

- What will be prioritised at Hopin? And how will marketing contribute to Hopin’s continued fast growth?

Visit www.thefxck.com for the breakdown, video and timstamps.

Jul 05, 202132:23
Ep. 33: How I attract big name clients with content (Xenia, Founder of Planable)

Ep. 33: How I attract big name clients with content (Xenia, Founder of Planable)

Subscribe to the newsletter at www.thefxck.com.

In this week's podcast, we talked to the founder of Planable, Xenia Muntean.

Planable is a social media collaboration and management used by marketers to plan, collaborate, approve and schedule their social media posts.

Planable boasts clients like Social Chain and the United Nations. So, in this episode, we deep dive into the content strategy used to win those customers.


May 03, 202128:37
Ep. 31: How I grew from 0 to +500,000 organic monthly visitors in 16 months (zero backlinks or dirty tricks)

Ep. 31: How I grew from 0 to +500,000 organic monthly visitors in 16 months (zero backlinks or dirty tricks)

This one is better seen on YouTube: https://www.youtube.com/watch?v=AyZWuEG3sFQ

Visit: www.thefxck.com

Subscribe / Follow / Send love

Apr 22, 202101:53
Ep. 32: How I grew AWW App (acquired by Miro) to 1.5m MAU

Ep. 32: How I grew AWW App (acquired by Miro) to 1.5m MAU

Subscribe to the weekly marketing newsletter at www.thefxck.com.

In this episode of the How the Fxck podcast, I chatted to Zvonimir Sabljić, founder of AWW App.

Zvonimir and his team built a powerfully engaging customer experience, which they leveraged to rank #1 in Google for some highly competitive keywords.‍

In this episode, you'll learn how they grew to 1.5 million monthly users, what marketing techniques they used, how they built a competitive advantage, and eventually sold to their biggest competitor, Miro.


What's in the episode:

00:00: Brief summary and intro to the podcast

01:00: Welcome

1:56: Discussion of SEO success on Google

1:43: How did SEO and Google help with the growth of AWW App

3:32: How customer experience helped with the success of AWW

4:26: Discussion of AWW’s customer experience principles

5:06: How simplicity can be used as a tool for success

5:55: Demonstration of how AWW works

10:23: How customer success and speed of engagement of AWW helped them have a low bounce rate

12:06: How does focusing on the user and prioritising their experience by giving them relative content help with ranking on Google

13:20: How many monthly active users is AWW attracting?

13:44: What are the main things you can rank on one page for?

15:00: How did Miro and AWW join forces?

15:30: At what point in AWW’s journey did they start to convert customers to paid?

17:40: How did AWW attract paid users?

Apr 18, 202119:52
Ep. 30: How to start a successful marketing agency, Nemanja Zivkovic

Ep. 30: How to start a successful marketing agency, Nemanja Zivkovic

Get a mini-Q&A and timestamps for this episode over at www.thefxck.com.


It was an absolute pleasure to interview one of my favourite marketers: Nemanja Zivkovic.

In the episode, we dig into the Funky Marketing success story.

Funky Marketing started in 2019 and Nemanja & co. closed 33 deals in 2020 alone.

If you want to replicate his success on one of your projects, startups or marketing campaigns, this is a must-watch episode.

Mar 21, 202139:53
Ep.29, Tom Bangay, 1,200+ organic downloads from this revenue-focused eBook strategy

Ep.29, Tom Bangay, 1,200+ organic downloads from this revenue-focused eBook strategy

Download the written playbook on www.thefxck.com.

This week, I had an extremely insightful and in-depth chat with Tom Bangay, the Director of Content at the Series A stage contract automation startup for lawyers, Juro.

We got to the heart of some of the biggest conversation going on in the marketing world right now: brand vs lead gen; gated vs ungated; inbound vs outbound.

But the main topic of this week's podcast is Tom's extraordinarily successful ebook building strategy.

Using the techniques in the playbook we're about to discuss, Tom and his team consistently get over 1,000 organic downloads on their eBooks.

You'll learn:

• How to get influential people from top brands to contribute to your content (even if you've got no brand yourself)

• How to design content that people want to read

• How to decide what to write about: should it be product related or designed for persona fit?

• How to decide WHO should contribute to your eBook

• The secret sauce for getting so many downloads

• So, you've got 1,000 downloads. We also go through what to do with all those contact details to get REVENUE!

Follow us on LinkedIn for regular content!
Mar 07, 202137:53