How to Build a Brand
By House of Brand Therapy
How to Build a BrandApr 21, 2020
Your Niche vs Your Target Audience
In part 4 of this 4-part series on niching down for your brand, Naya the Creative explains what a target audience is and how adjusting the way you present your brand can help you serve multiple niches.
The Right Niche For Your Brand
In part 3 of this 4-part series on niching down for your brand, Naya the Creative shows you what you might take for granted about your niche and walks you through how to decide on the right niche for your brand.
A Brand vs A Company
In part 2 of this 4-part series on niching down for your brand, Naya the Creative explains the difference between a brand and a company and shows you how you can use this understanding to dominate multiple niches.
Niching Down and Pricing Up
In part 1 of this 4-part series on niching down for your brand, Naya the Creative talks about how the specificity of a niche can raise your profile and your income.