In this episode of the Hybiz Podcast Matt and Ryan are joined by special guest Jason Silk, Director or Sunblink who shares his thoughts on this question: Should everyone in a business play an active marketing role? The guys discuss who should be responsible for branding, what types of content could non-marketing people share, the importance of personal branding and how to incentivize members of the team to contribute to the marketing of a business.

If you don’t have time to listen to the full episode you can skip ahead to the main talking points below:

Who is responsible for the branding and marketing? 1:30

What does the ideal customer look like for the business? 5:00

I don’t need to marketing my business because I have an established customer base 11:30

I didn’t realise your business did that! - How to educate your customer 15:15

Making marketing your business as effortless as possible 18:00

What type of content should we be posting on social media? 19:45

I’m posting stuff on social media, but getting no engagement 23:00

Giving your staff a marketing toolkit, making marketing your business easy 24:45

Empowering staff to create their own personal brands 28:15

What can business owners do to incentivize their team to help with marketing? 30:15

The important of managing expectations and early results from marketing 32:00

The power of friends and family 36:00

Intellectual Property: An introduction

The Hybiz Podcast by Hybrid LegalBy Ryan Lisk & Matt TrevissFeb 19, 2020