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PodCatalyst: The Official Podcast of IABC

PodCatalyst: The Official Podcast of IABC

By PodCatalyst

PodCatalyst is the official podcast of the International Association of Business Communicators. Here, communicators from across the world tell their stories. Like, subscribe and follow PodCatalyst on your favorite podcast app.

Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
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PR Education: What Does the Next Generation Need to Succeed?

PodCatalyst: The Official Podcast of IABCMar 08, 2024

00:00
24:07
PR Education: What Does the Next Generation Need to Succeed?

PR Education: What Does the Next Generation Need to Succeed?

Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world.

CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals. The report is based on a survey of nearly 200 educators and just over 460 practitioners, including members from IABC. 

Matt Tidwell, IABC board member, sits down with Drs. Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to understand the research and its findings.

Tune in as they discuss key findings of the report, from the role of ethics to DEI, data/analytics, the future of the workplace and more.

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Matt Tidwell, PhD, APR, is on the faculty of the William Allen White School of Journalism and Mass Communications at the University of Kansas and directs KU’s master’s degree in digital and integrated marketing communications. Tidwell is a member of IABC’s International Executive Board.

Pamela Bourland-Davis, PhD, is professor of public relations and professional communication and leadership at Georgia Southern University, where she also served as department chair. She was co-editor of the Commission on Public Relations Education’s signature 2023 report, “Navigating Change.” She was the Journal of Public Relations Education’s editor from 2021-2023, SSCA’s past president, and she served in a variety of roles within AEJMC and its PR Division.

Elizabeth L. Toth, PhD, is professor emerita of the Department of Communication at the University of Maryland, College Park. She has produced 10 books and more than 90 refereed journal articles, book chapters, monographs and conference papers on public relations. She has won numerous awards for her research and service. She co-edited the CPRE 2023 Report on Undergraduate Public Relations Education, “Navigating Change.”

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LINKS

Mentioned in This Episode

Commission on Public Relations Education website

Navigating Change: Recommendations for Advancing Undergraduate PR Education

Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com

Mar 08, 202424:07
In Under 10: Guiding Principles for the Ethical Use of AI

In Under 10: Guiding Principles for the Ethical Use of AI

In Under 10: Guiding Principles for the Ethical Use of AI

As a complement to the association’s Code of Ethics, IABC recently released Guiding Principles for the Ethical Use of AI by Communication Professionals.

In this first edition of “In Under 10,” Kristin Frankiewicz, IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics Committee, to learn more about these principles.

Tune in as Murphy shares how the principles were created, the importance of the human-led element in these new guidelines, how they’re intended to be used and more. 

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Simon Murphy is head of business marketing for Edelman in Asia Pacific (APAC). An adept corporate affairs and communications specialist with over 25 years of international experience, Murphy brings hands-on commercial understanding of the many reputational issues faced by industry today.

In his current role, he focuses on delivering the strategy for integrating Edelman’s business to business offerings and programs across practices, sectors and client work in APAC. And as a senior client advisor he brings the best of Edelman’s B2B capabilities to Edelman’s clients whilst ensuring the highest level of commercial problem solving with impact.

Based in Melbourne, Simon is also presently Edelman’s international client lead for Microsoft Asia and has general responsibility for all aspects of regional client strategy and activity.

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“In Under 10” is a new series from PodCatalyst that explores the latest news and trends in comms, in under 10 minutes. Got a suggestion? Reach out to the team at catalyst@iabc.com.

 

LINKS

Resources Mentioned in This Episode

IABC Guiding Principles for the Ethical Use of AI by Communication Professionals

IABC Code of Ethics for Professional Communicators

Does ‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance for Communication Professionals,” by Jennifer Wah via Catalyst  

Connect With IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

Visit IABC Online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com/

Feb 28, 202405:60
Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez

Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez

When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice?

Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage advice to “date the brand and marry yourself.”

IABC Content Manager Kristin Frankiewicz sits down with Miri to learn more about her role at Microsoft, the journalistic approach she takes as storyteller, smart ways to use artificial intelligence while blending a human touch, why building your own brand matters and more. 

Miri Rodriguez is a globally recognized storyteller, bestselling author of “Brand Storytelling” and owner of Be Mindful Be Happy. Rodriguez brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and authentic delivery approach. She has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. Rodriguez currently works at Microsoft as a senior storyteller for Health and Public Sector Industries.

LINKS

Learn more about Miri at mirirod.com

Connect with IABC on social media

https://twitter.com/iabc

https://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld 

https://www.youtube.com/user/IABClive

https://www.instagram.com/iabcgram/

Visit IABC online

https://www.iabc.com/

https://catalyst.iabc.com/

https://wc.iabc.com/

Feb 22, 202427:09
2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More

2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead.


This conversation has something for everyone: how comms pros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, what it means to be a communicator in a post-truth world, influencers they’re following in the new year, a caveat against algorithms, Wordle vs. Connections — and so much more!


Tune in to this lively roundtable discussion and tap into just a few of the minds of IABC’s past and present leadership.

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Maliha Aqeel, PMP, SCMP, MC, is chair of the IABC International Executive Board (IEB) and the founder and CEO of The Ideas Collective Inc., an independent consulting firm bringing brand purpose to life through content, customers and culture. She has worked in corporate and agency roles for almost 20 years, connecting the dots between brand, marketing and communications to drive business objectives. She is a longtime IABC volunteer and a regular speaker at industry conferences. Aqeel has won several IABC Gold Quill awards for brand development, content marketing, publications and internal communications, including two Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. Connect with Aqeel on LinkedIn.


Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of professional experience, Naficy advises clients in the U.S., Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Naficy held senior communications positions at JP Morgan, London Stock Exchange Group and UniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. Connect with Naficy on LinkedIn


Danielle Bond is an award-winning brand, marketing and communications executive with expertise in the B2B sector. She has been the chief marketing officer for leading professional services firms throughout her career. Bond recently left full-time corporate life to pursue a career as a company director and consultant. She has served on IABC’s International Executive Board for four years, including as chair. Connect with Bond on LinkedIn.


LINKS

*Social Media*

https://twitter.com/iabchttps://www.linkedin.com/company/iabc/https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClivehttps://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/https://catalyst.iabc.com/

Jan 31, 202439:55
Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize

Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize

In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Mike Klein, founder of #WeLeadComms.

Mike is a seasoned comms pro and champion of the profession. In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders.

Tune in as Mike shares what he’s learned through this work and the partnership between IABC and #WeLeadComms in 2024. Plus, get his take on megatrends for the new year and how communicators can set the agenda — from leveraging cost-effective and transformative approaches to technology, to finding alignment between communication and pressing issues like decarbonization and climate.

Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research, and measurement. He is also the founder of #WeLeadComms.

With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Klein has worked with large organizations in the U.S. and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the U.S. Department of Transportation. He is a certified Strategic Communication Management Professional (SCMP), and is the former Regional Chair for IABC in Europe – Middle East – North Africa (EMENA). Klein’s website can be found at www.changingtheterms.com.

#WeLeadComms is an ongoing global campaign to recognize the courage, initiative and leadership demonstrated by communication professionals on a daily basis. With more than 8,000 followers and 650 honorees, #WeLeadComms recognizes communication leaders — at all levels of the profession — across geographic, professional and cultural boundaries. #WeLeadComms can be found on LinkedIn at https://www.linkedin.com/company/weleadcomms/.

LINKS

*Social Media*

https://twitter.com/iabchttps://www.linkedin.com/company/iabc/https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClivehttps://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/https://catalyst.iabc.com/

*Mike Klein and #WeLeadComms

www.changingtheterms.com

www.linkedin.com/company/weleadcomms

Dec 19, 202317:52
44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’

44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’

Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.

LINKS

*Social Media*

https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/

*IABC Fellows Designation*

https://www.iabc.com/Career/Awards/Fellow-Designation

*IABC Member Directory*

https://members.iabc.com/Directory

Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.

Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.

A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.

Muzychka’s work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).

Nov 28, 202336:29
43 – Josie Cox on Addressing the Gender Equality Gap

43 – Josie Cox on Addressing the Gender Equality Gap

Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.  

Tune in to learn more about Josie’s research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more.

LINKS

*Social Media*

https://twitter.com/iabchttps://www.linkedin.com/company/iabc/https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClivehttps://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/https://catalyst.iabc.com/

*More information about Josie Cox and “Women Money Power”*

Get to know Josie: https://www.josiecox.com/

Pre-order “Women Money Power”

Amazon: https://www.amazon.com/Women-Money-Power-Economic-Equality/dp/1419762982

Barnes & Noble: https://www.barnesandnoble.com/w/women-money-power-josie-cox/1143869761;jsessionid=186D35FF7DA495DF3791F8532F5A26D4.prodny_store02-atgap10 Bookshop.org: https://bookshop.org/p/books/women-money-power-the-rise-and-fall-of-economic-equality-josie-cox/20351458?ean=9781419762987

Nov 07, 202325:04
42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring
Sep 14, 202330:56
41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation

41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation

Aug 24, 202327:47
40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube
Jul 26, 202328:32
39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo
Jun 01, 202315:46
38 – Eli Carmona on the Impact of Inclusive Communications

38 – Eli Carmona on the Impact of Inclusive Communications

In the latest episode of PodCatalyst, Eli Carmona, communication specialist at The 519 and World Conference 2023 speaker, talks about the critically important role communicators play in supporting trans and gender diverse communities through their work.

They share how design can help break stereotypes, their experience navigating difficult conversations with clients around inclusivity, the importance of doing research to avoid pinkwashing and more.

IABC World Conference 2023 takes place 4-7 June in Toronto. Don’t miss Eli’s session, “The Communicator's Guide to Gender Diversity and Inclusion.”

LINKS

*Mentioned in this episode*

The 519: https://www.the519.org/ | World Conference Registration: https://wc.iabc.com/

*Social Media*

https://www.linkedin.com/in/ed-cook/ | https://twitter.com/iabchttps://www.linkedin.com/company/iabc/https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClivehttps://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/https://catalyst.iabc.com/

May 09, 202328:36
37 – Ed Cook on Finding Joy in Change at Work
Apr 17, 202342:27
36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution

36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution

Generative artificial intelligence (AI) remains one of the hottest topics of 2023 and is changing the way businesses think about content creation. Who better, Alex Sevigny argues, than the communicator to lead this charge?

Long before it was trending, Sevigny, an associate professor at McMaster University, has been interested in the power of AI and how communicators can harness its power. In this episode of PodCatalyst, he sits down with IABC Executive Director Peter Finn to discuss how AI can help PR scale, the power of quantifying a digital life, training opportunities and gaps left by AI, what the next generation of communicators need to learn and more.

Sevigny will be part of a panel, “Generative Artificial Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.

Alex Sevigny is an associate professor of communication studies and communications management at McMaster University, where he co-founded the communication studies program and served as director of the Master of Communications Management Program. He is editor-in-chief of the Journal of Professional Communication and is active as a volunteer in the Canadian Public Relations Society, where he has served as president of the Hamilton Chapter, and is currently serving as National Chief Accreditation Examiner.

Sevigny is an active academic and market researcher in the area of communications. He runs the McMaster Communications Metrics Research Lab at McMaster. He is also an occasional consultant in the area of communications management and measurement.

LINKS

*Social Media*

https://twitter.com/iabchttps://www.linkedin.com/company/iabc/

https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClivehttps://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/https://catalyst.iabc.com/

Mar 23, 202338:42
35 – Chris Lee on Gallagher’s 2023 State of the Sector

35 – Chris Lee on Gallagher’s 2023 State of the Sector

Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more.

Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present “Why Does It Feel So Wrong to Be Human at Work?”

Chris Lee is the vice president of communications for Gallagher’s employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this year’s IABC World Conference in Toronto. He’s also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plans & Trusts magazine, Benefits & Pensions Monitor. Lee is on the Board of Directors for IABC’s Toronto chapter, and has also been on the Board of Directors for GTA Rewards Association and currently sits on an advisory board for IFEBP.

LINKS

*Episode*

Referenced in this episode, Gallagher 2023 State of the Sector report: https://www.ajg.com/employeeexperience/state-of-the-sector-2023/

*IABC Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/

Mar 06, 202340:54
34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
Dec 20, 202238:38
33 – Unpacking ESG With Kamyar Naficy
Nov 01, 202233:32
32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues

32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues

Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight.

She has since built her career working on some of the world’s most complex issues, including advocacy initiatives for the United Nations Office for Disaster Risk Reduction during the COVID-19 pandemic.

Tune in to learn more about Speck’s deep curiosity, the insights she’s gained and where she believes communicators can make the biggest difference when solving today’s most pressing challenges.

Oct 06, 202224:08
Encore: Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

Encore: Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU

This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communicators. Learn more and register for the webinar series

Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who hosted the IABC World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”

Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.

More From Dr. Lilian

· “Why You Need to Prioritize Direct-To-Consumer Strategies" (Entrepreneur)

· Designing Your Desired Future Self (TEDx American University of Paris)

Oct 05, 202226:23
31 – Charlene SanJenko on Brands That Shift to Lift
Sep 15, 202223:36
30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)
Jun 30, 202238:29
29 – The Reality of Holograms With Ziena Jalil and Natasha Meleisea, World Conference 2022 Panelists
Jun 09, 202238:30
28 – Exploring the Metaverse With Jo Eyre
May 26, 202225:37
27 – Sharpening Your Societal Acumen With Oscar Suris, Edelman New York

27 – Sharpening Your Societal Acumen With Oscar Suris, Edelman New York

Apr 27, 202232:29
26 – Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU
Apr 14, 202226:23
25 – Microsoft’s Frank Shaw on the Intersection of Communication and Tech
Mar 31, 202231:32
24 – Chris Lee on Gallagher’s State of the Sector 2022 Report

24 – Chris Lee on Gallagher’s State of the Sector 2022 Report

ABOUT THE EPISODE

In the latest episode of PodCatalyst, IABC Executive Director Peter Finn dives into the Gallagher’s State of the Sector 2022 report with Chris Lee, vice president of communications for Gallagher’s employee communication and experience practice.

Listen to this episode to learn more about:

  • Key takeaways and insights from this year’s report, including how a full year of working within the era of COVID-19 impacted findings compared to years past
  • Communicators’ top challenges (disengaged employees) and top priorities (engaging teams around purpose and strategy) for 2022, and the opportunity that leaves communicators
  • The shift to rewarding employees based on outcomes rather than optics, and how that be an antidote to the effects of Great Resignation
  • The value of communicators’ achieving strategic adviser status by building relationships with senior leaders

Last year, PodCatalyst featured Gallagher’s Ben Reynolds to discuss the State of the Sector 2021 report. Listen to that episode here.

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LINKS

*Episode*

https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-4-gallaghers-state-of-the-sector-report| https://www.ajg.com/employeeexperience/state-of-the-sector-2022/

*Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/

||

Mar 23, 202223:24
23 – A Closer Look at World Conference 2022 With Zora Artis
Mar 07, 202222:02
22 – Executive Coaching and Consulting With David Albritton
Jan 11, 202225:20
21 – Page’s Roger Bolton and the Influence of the Communicator
Dec 08, 202122:46
20 – Journalistic Standards and Ethics With CNN’s Fuzz Hogan
Nov 18, 202134:37
19 – Business Communication Ethics
Nov 10, 202122:07
18 – Branding With Confidence
Oct 26, 202121:48
17 – ABM EnhancedClean: A Gold Quill Award-Winning Campaign

17 – ABM EnhancedClean: A Gold Quill Award-Winning Campaign

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Cary Bainbridge, chief marketing officer for the facility management provider ABM. In 2021, Bainbridge and her team received Gold Quill Awards for their campaign, ABM EnhancedClean. The campaign was designed in partnership with infectious disease experts to instill consumer confidence throughout the pandemic, and it involved collaboration across teams within the ABM space.

Listen to this episode to hear more about:

  • Establishing confidence in a time when there is so much conflicting information
  • The necessity of a culture of collaboration
  • The value communications brings across functions to teammates and clients alike
  • Advice for communication professionals planning to submit to the Gold Quill Awards (hint: measurement, specificity and clarity are key contributors to an award-winning campaign)

The 2022 Gold Quill Awards program is now open! For details about how to enter, visit the Gold Quill website. The early-bird submission deadline is 9 January 2022. Looking for inspiration? Check out the Gold Quill section of Catalyst to review case studies and best practices from past recipients.

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LINKS

*Episode*

https://www.iabc.com/| https://catalyst.iabc.com/ | https://gq.iabc.com/ | https://catalyst.iabc.com/Gold-Quill

*Social Media*

https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/

*IABC Websites*

https://www.iabc.com/| https://catalyst.iabc.com/

Oct 20, 202113:34
16 – Corporations and Consulting With Liz Roch
Oct 13, 202120:20
15 – #TakeCareInCOVID
Sep 02, 202138:04
14 – Evolution in Leadership Communications: No More Town Halls

14 – Evolution in Leadership Communications: No More Town Halls

Aug 05, 202133:31
13 – Stronger Together — A Look at IABC’s Strategic Plan With Danielle Bond, IEB Chair
Jul 29, 202132:47
12 – AI and the Internet of Behaviors in Communications — A World Conference Preview

12 – AI and the Internet of Behaviors in Communications — A World Conference Preview

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn catches up with IABC Trends Watch Task Force member Donna Itzoe, senior vice president of communications and marketing for Global Medical Response.

At the virtual IABC World Conference 2021, Itzoe, along with Trends Watch Task Force Chair Joanne Henry, will deep dive into the role of the communicator in relation to artificial intelligence (AI) and the Internet of Behaviors (IoB) — one of the six leading trends from the task force’s recent research report. The insights from this panel discussion will keep you thinking long after the conference ends.

Listen to this episode to hear more about:

  • What communicators can learn from AI and the IoB
  • Real-life examples of how data from AI and the IoB were being used during the pandemic
  • The influence communicators can have when this technology is used properly
  • What attendees will learn from Itzoe and Henry’s World Conference presentation

Like what you hear? Don’t miss “It’s Time to See and Manage the Impact of Global Trends,” 4:40–5:10 p.m. PDT on 28 June (12:40–1:10 a.m. BST, 29 June; 9:40–10:10 a.m. AEST, 29 June), plus many other inspiring sessions during the virtual IABC World Conference 2021, 28–30 June. Register now to secure your spot for this top-tier virtual event, and look forward to connecting with communication professionals from around the globe.

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LINKS

*Episode*

https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://catalyst.iabc.com/Innovation/Innovation-Article/the-future-of-communications-6-trends-to-watch| https://catalyst.iabc.com/Innovation/Innovation-Article/communicators-as-the-ultimate-integrators-of-the-human-experience| https://catalyst.iabc.com/Innovation/Innovation-Article/disinformation-and-deepfakes-fuel-growing-mistrust| https://wc.iabc.com/Conference-Information/Schedule-of-Events/|  https://wc.iabc.com/Registration/Attendee-Registration

*Social Media*

https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/

*IABC Websites*

https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/

Jun 23, 202118:55
11 – Inclusive Virtual Experiences — A World Conference Preview With Anthony DeVergillo

11 – Inclusive Virtual Experiences — A World Conference Preview With Anthony DeVergillo

ABOUT THE EPISODE

In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC World Conference 2021 presenter Anthony DeVergillo, internal digital communications associate for Amicus Therapeutics.

DeVergillo’s presentation, “Inclusive Virtual Experiences in a Post-COVID World,” focuses on why virtual aspects should continue even when we return to in-person events. Here, DeVergillo previews this session, which will feature stories and personal experiences that highlight the importance of inclusivity in virtual events.

Listen to this episode to hear more about:

  • Why communicators should prioritize virtual inclusivity and organizations that are getting it right
  • The future of online accessibility and inclusion
  • How communicators can help make meaningful change for inclusivity in the virtual space

Like what you hear? Don’t miss “Inclusive Virtual Experiences in a Post-COVID World,” on 28 June at 3:20–3:40 p.m. PDT (11:20–11:40 p.m. BST, 28 June; 8:20–8:40 a.m. AEST, 29 June), plus many other inspiring sessions during the virtual IABC World Conference 2021, 28–30 June.

Register now to secure your spot for this top-tier virtual event, and look forward to connecting with communication professionals from around the globe.

||

TRANSCRIPT

Visit Catalyst for a full episode transcript: https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-11-inclusive-virtual-experiences-a-world-conference-preview-with-anthony-devergillo 

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LINKS

*Episode*

https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/Conference-Information/Schedule-of-Events/|  https://wc.iabc.com/Registration/Attendee-Registration

*Social Media*

https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/

*IABC Websites*

https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/

Jun 23, 202121:41
10 – The Mind is a Muscle
Jun 03, 202141:29
9 – IABC World Conference 2021 — ‘A Rallying Cry for Communicators’

9 – IABC World Conference 2021 — ‘A Rallying Cry for Communicators’

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.

In this special edition episode of PodCatalyst, IABC Executive Director Peter Finn introduces a conversation between IEB Chair Bonnie Caver and Program Advisory Committee (PAC) Chair Jane Mitchell, FRSA, incoming IABC Fellow.

Caver and Mitchell sit down to discuss and preview the truly global, virtual IABC World Conference 2021(28-30 June). Mitchell shares insights about the two keynote presentations, the meaning behind the 2021 conference theme “It’s About Time,” and how this conference is a rallying cry for communicators to focus on their collective strength and ability to impact the world around them.

Listen to the episode and register now to secure your spot for this top-tier virtual event.

||

LINKS

*Episode*

https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/Registration/Attendee-Registration

*Social Media*

https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/

*IABC Websites*

https://www.iabc.com/ | https://catalyst.iabc.com/

May 19, 202126:04
8 – The DEI Journey and Shifting Mindsets
Apr 27, 202128:08
7 – The New Language of Leadership
Apr 12, 202128:44
6 – Engaging the Next Generation of Communicators
Mar 30, 202125:44
5 – Collaborating With the Global Alliance

5 – Collaborating With the Global Alliance

ABOUT THE EPISODE

Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. IABC recently joined the Global Alliance, and in this episode, IABC Executive Director Peter Finn sat down with Justin Green, president of the Global Alliance to learn more about the organization, its growth, how it’s been engaging with the industry throughout COVID-19 and opportunities for IABC and similar organizations to collaborate with the Global Alliance.

This episode of PodCatalyst was recorded as part of the Global Alliance’s "Global Trends and Communication Transformation Month," taking place during March 2021.

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LINKS

*Episode*

https://www.iabc.com/ | https://www.globalalliancepr.org/

*Social Media*

https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/

*IABC Websites*

https://www.iabc.com/ | https://catalyst.iabc.com/

Mar 10, 202142:39
4 – Gallagher’s State of the Sector Report
Feb 26, 202122:36
3 – Uncovering Unconscious Biases
Feb 09, 202130:23
2 – Emerging Trends and Building Trust in 2021
Jan 29, 202121:59
1 – Introducing PodCatalyst
Dec 17, 202016:56