PodCatalyst: The Official Podcast of IABC
By PodCatalyst
Produced by IABC Headquarters and hosted by IABC Executive Director Peter Finn
PodCatalyst: The Official Podcast of IABCJul 30, 2020
Listening Leads to Understanding, a Prize Worth Fighting For: A Conversation With Julian Treasure
“Everybody wants to be heard, but not many people are interested in listening,” Julian Treasure, expert in sound and listening, says in the latest episode of PodCatalyst.
So when was the last time you listened to the world around you? Is a lack of listening harming your business or, worse, your well-being?
Tune in as Julian shares how listening has become a lost skill and the ways we can practice it to improve relationships, increase customer/client satisfaction and ultimately help navigate an increasingly polarized world.
At the end of the day, Julian believes better listening leads to understanding — and that is a prize worth fighting for.
Julian will be a spotlight speaker at this year’s World Conference, 23-26 June in Chicago. Learn more about his session online here.
LINKS
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
In Under 10: TikTok, Policy and Losing Community
Editor’s Note: This episode was recorded one week prior to recent legislative decisions by U.S. President Joe Biden, signing into law that TikTok will be banned unless sold within a year. Catalyst will continue to follow this story as it develops.
What happens when an app fades from existence — or gets legislated out of the hands of the public? What does it mean for the communities created and the communicators who are leveraging those platforms?
In this edition of In Under 10, we sat down with Jodie Lack and Lenny Zaleski, two members of IABC’s Student and Early Career SIG, to get their perspective on why communicators should pay attention to the potential ban on TikTok, as well as the growing popularity of short-form video content.
Mentioned in This Episode
- TikTok and Policy: Losing Community, by Lenny Zaleski
Lenny Zaleski is a Chicago native currently studying public relations and political science at the University of Dayton and on track for an accelerated master’s in public administration. Zaleski has worked primarily for nonprofits and government agencies focusing on the environment, climate change, housing and human rights. His main areas of expertise include brand strategy, media relations, social media strategy, strategic communications and digital marketing.
Zaleski is a member of the IABC Greater Cincinnati chapter and the director of public affairs for the Student/Early Career SIG.
Jodie Lack is a high-performing early career public relations professional. She has an eager and passionate interest in the areas of tourism, B-Corporation, not-for-profit and government. With over two years of industry experience, Lack’s skills have been highly developed in media relations, social media, website design and event management. She graduated from Deakin University with a bachelor of communication (public relations) with a distinction in 2023.
LINKS
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
In Under 10: Understanding Digital Accessibility With Matisse Hamel-Nelis
In today’s digital age, making sure your online presence meets basic accessibility standards isn’t just the right thing to do — it’s good for business, too.
In the latest installment of In Under 10, Matisse Hamel-Nelis walks us through the basics of understanding digital accessibility, recent examples of well-known brands that have gotten into hot water for not following standards, ways communicators can lead the charge by staying up on the latest regulations and more.
Download a transcript of this episode.
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Matisse Hamel-Nelis, ADS, CPACC, is a distinguished Métis communications and digital accessibility consultant and PR professor at Durham College. She is also the founder and dynamic host of the influential PR & Lattes podcast, a collaborative space where professionals (emerging, new and established) can share their insights and ideas on public relations, communications and marketing topics.
Her commitment to fostering an inclusive environment extends into her leadership roles within the professional community. As a professional communicator deeply proud of her Métis heritage, she expertly blends traditional storytelling with modern strategies to create impactful and inclusive narratives. As the vice president of inclusion, diversity, equity and accessibility (IDEA) for IABC/Toronto, Matisse is pivotal in shaping policies and practices that embrace diversity. Additionally, her influence is further amplified in her capacity as the chair of the Diversity, Equity and Inclusion (DEI) Committee for IABC, where she spearheads initiatives to enhance inclusivity within the profession.
She holds credentials as a Certified Professional in Accessibility Core Competencies (CPACC) and an Accessible Documents Specialist (ADS), awarded by the International Association of Accessibility Professionals. These designations underscore her expertise and commitment to advancing accessibility in digital communications, making her a respected authority in her field.
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LINKS
Mentioned in This Episode
https://www.accessible-social.com/
https://www.accessibilityassociation.org/s/
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
‘Leadership Is an Act of Extended Storytelling’: A Conversation With Oscar Munoz, Former United Airlines CEO and Chairman
What happens when your frontline employees are tired of apologizing on behalf of the company? When public perception isn’t in your favor? This was the reality Oscar Munoz faced when he took the role of CEO and chairman of United Airlines in 2015.
So he went back to basics, embarking on an extensive listening tour with thousands of employees — and in time, things turned for the better.
We sat down with Oscar to learn about that journey, what’s changed since and the value of deploying this strategy.
Oscar will lead a spotlight session at IABC World Conference 2024, “Leadership Is an Act of Extended Storytelling.” The format will be part fireside chat and part town hall, to which Oscar says in this episode: “Bring it!” Bring your best questions, ask him about failure and get ready for a refreshing way to kick off your time at World Conference.
Tune in to this inspiring conversation and make plans to see Oscar this June in Chicago.
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Oscar Munoz is the former CEO and chairman of United Airlines (UAL) and serves on the board of directors of Salesforce, CBRE, TelevisaUnivision, and Archer Aviation, a leading Urban Air Mobility company and developer of all-electric vertical take-off and landing (“eVTOL”) aircraft. He serves on the Pentagon’s Defense Business Board, is a trustee of the University of Southern California and the Brookings Institution, as well as an independent trustee for Fidelity.
He is the author of the Wall Street Journal best-selling memoir, “Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” published by Harper Business in May 2023. He is co-chair of the 2023 Blue Ribbon Commission for the National Association of Corporate Directors, the authority on best boardroom practices. Since 2022, the Oscar and Cathy Munoz Pave it Forward Foundation has proudly partnered with the American Heart Association (AHA) to create the AHA’s Social Impact Fund, providing financial grants and low interest loans for evidence-based, community-driven work to address heart health inequality.
Under his leadership, United Airlines demonstrated rapid improvement, delivering industry-leading operational reliability, and sustained financial success, with stock value increasing 54 percent during that period. Munoz formally retired as UAL’s executive chairman in May 2021.
Previously, Munoz served as president and chief operating officer of the North American rail-based transportation supplier CSX Corp. A decade of excellent financial performance, including a boost in operating income of nearly 600 percent, earned CSX recognition on the list of Most Honored Companies by Institutional Investor magazine.
He has served in various financial leadership positions across diverse industries, including U.S. West, AT&T, Coca-Cola, and PepsiCo.
He earned his undergraduate degree from the University of Southern California’s Marshall School of Business and an MBA from Pepperdine’s Graziadio Business School.
Hispanic Business magazine twice named Munoz one of its 100 Most Influential Hispanics, honoring his journey as an immigrant who, to this date, remains the only person of Hispanic heritage to run a U.S. airline.
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LINKS
Mentioned in This Episode
"Leadership Is an Act of Extended Storytelling”: A Fireside Chat and Town Hall With Oscar Munoz
“Turnaround Time: Uniting an Airline and its Employees in the Friendly Skies,” by Oscar Munoz
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
PR Education: What Does the Next Generation Need to Succeed?
Founded in 1973, the Commission on Public Relations Education (CPRE) provides recommendations on public relations education for universities and professional associations around the world.
CPRE’s latest signature report, “Navigating Change: Recommendations for Advancing Undergraduate PR Education,” offers an in-depth look into what’s needed and expected of educators and practitioners when it comes to guiding the next generation of PR professionals. The report is based on a survey of nearly 200 educators and just over 460 practitioners, including members from IABC.
Matt Tidwell, IABC board member, sits down with Drs. Elizabeth Toth and Pamela Bourland-Davis, lead editors of the report, to understand the research and its findings.
Tune in as they discuss key findings of the report, from the role of ethics to DEI, data/analytics, the future of the workplace and more.
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Matt Tidwell, PhD, APR, is on the faculty of the William Allen White School of Journalism and Mass Communications at the University of Kansas and directs KU’s master’s degree in digital and integrated marketing communications. Tidwell is a member of IABC’s International Executive Board.
Pamela Bourland-Davis, PhD, is professor of public relations and professional communication and leadership at Georgia Southern University, where she also served as department chair. She was co-editor of the Commission on Public Relations Education’s signature 2023 report, “Navigating Change.” She was the Journal of Public Relations Education’s editor from 2021-2023, SSCA’s past president, and she served in a variety of roles within AEJMC and its PR Division.
Elizabeth L. Toth, PhD, is professor emerita of the Department of Communication at the University of Maryland, College Park. She has produced 10 books and more than 90 refereed journal articles, book chapters, monographs and conference papers on public relations. She has won numerous awards for her research and service. She co-edited the CPRE 2023 Report on Undergraduate Public Relations Education, “Navigating Change.”
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LINKS
Mentioned in This Episode
Commission on Public Relations Education website
Navigating Change: Recommendations for Advancing Undergraduate PR Education
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
In Under 10: Guiding Principles for the Ethical Use of AI
In Under 10: Guiding Principles for the Ethical Use of AI
As a complement to the association’s Code of Ethics, IABC recently released Guiding Principles for the Ethical Use of AI by Communication Professionals.
In this first edition of “In Under 10,” Kristin Frankiewicz, IABC content manager, sits down with Simon Murphy, a member of the IABC Ethics Committee, to learn more about these principles.
Tune in as Murphy shares how the principles were created, the importance of the human-led element in these new guidelines, how they’re intended to be used and more.
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Simon Murphy is head of business marketing for Edelman in Asia Pacific (APAC). An adept corporate affairs and communications specialist with over 25 years of international experience, Murphy brings hands-on commercial understanding of the many reputational issues faced by industry today.
In his current role, he focuses on delivering the strategy for integrating Edelman’s business to business offerings and programs across practices, sectors and client work in APAC. And as a senior client advisor he brings the best of Edelman’s B2B capabilities to Edelman’s clients whilst ensuring the highest level of commercial problem solving with impact.
Based in Melbourne, Simon is also presently Edelman’s international client lead for Microsoft Asia and has general responsibility for all aspects of regional client strategy and activity.
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“In Under 10” is a new series from PodCatalyst that explores the latest news and trends in comms, in under 10 minutes. Got a suggestion? Reach out to the team at catalyst@iabc.com.
LINKS
Resources Mentioned in This Episode
IABC Guiding Principles for the Ethical Use of AI by Communication Professionals
IABC Code of Ethics for Professional Communicators
“Does ‘Do the Right Thing’ Change Over Time? The Evolution of Ethical Guidance for Communication Professionals,” by Jennifer Wah via Catalyst
Connect With IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC Online
Building Your Brand With Microsoft Senior Storyteller Miri Rodriguez
When it comes to brand-building, the communicator is well-equipped to not only manage that of their organization or clients, but their own brand as well. So what does that look like in practice?
Miri Rodriguez, senior storyteller at Microsoft, offers her insight and sage advice to “date the brand and marry yourself.”
IABC Content Manager Kristin Frankiewicz sits down with Miri to learn more about her role at Microsoft, the journalistic approach she takes as storyteller, smart ways to use artificial intelligence while blending a human touch, why building your own brand matters and more.
Miri Rodriguez is a globally recognized storyteller, bestselling author of “Brand Storytelling” and owner of Be Mindful Be Happy. Rodriguez brings 15+ years of expertise, valuable industry and consulting insights matched with a lighthearted and authentic delivery approach. She has earned several awards in digital marketing and customer experience and is ranked as top in-demand speaker at leading industry conferences around the world. Her social advocacy and philanthropic work include volunteering to train social enterprise leaders in Africa, coaching students at Network for Teaching Entrepreneurship in the U.S., and mentoring men and women to build their personal brand with empathy, passion and purpose. Rodriguez currently works at Microsoft as a senior storyteller for Health and Public Sector Industries.
LINKS
Learn more about Miri at mirirod.com
Connect with IABC on social media
https://www.linkedin.com/company/iabc/
https://www.facebook.com/IABCWorld
https://www.youtube.com/user/IABClive
https://www.instagram.com/iabcgram/
Visit IABC online
2024 State of Comms: Influence, Algorithms, Intention in a Post-Truth World and More
In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Maliha Aqeel, IABC chair, Kamyar Naficy, IABC vice chair, and Danielle Bond, IABC past chair (2021-2022) to discuss the year ahead.
This conversation has something for everyone: how comms pros can wield influence in the C-suite and within their own teams, the importance of tapping into geopolitics, what it means to be a communicator in a post-truth world, influencers they’re following in the new year, a caveat against algorithms, Wordle vs. Connections — and so much more!
Tune in to this lively roundtable discussion and tap into just a few of the minds of IABC’s past and present leadership.
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Maliha Aqeel, PMP, SCMP, MC, is chair of the IABC International Executive Board (IEB) and the founder and CEO of The Ideas Collective Inc., an independent consulting firm bringing brand purpose to life through content, customers and culture. She has worked in corporate and agency roles for almost 20 years, connecting the dots between brand, marketing and communications to drive business objectives. She is a longtime IABC volunteer and a regular speaker at industry conferences. Aqeel has won several IABC Gold Quill awards for brand development, content marketing, publications and internal communications, including two Gold Quill “Best of the Best” awards for employee engagement and COVID-19 response management and communications. Connect with Aqeel on LinkedIn.
Kamyar Naficy is managing director of Alberin, a strategic communications consultancy for finance, technology and sustainability. With over 20 years of professional experience, Naficy advises clients in the U.S., Europe and the Middle East on all aspects of corporate, financial and marketing communications. Prior to working at Alberin, Naficy held senior communications positions at JP Morgan, London Stock Exchange Group and UniCredit. Earlier in his career, he worked in investment banking and management consulting. He holds a BA from the London School of Economics and a MPhil in Management Studies from Cambridge University. Connect with Naficy on LinkedIn.
Danielle Bond is an award-winning brand, marketing and communications executive with expertise in the B2B sector. She has been the chief marketing officer for leading professional services firms throughout her career. Bond recently left full-time corporate life to pursue a career as a company director and consultant. She has served on IABC’s International Executive Board for four years, including as chair. Connect with Bond on LinkedIn.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
Advocacy, Nimble Tech and Climate: Mike Klein, #WeLeadComms, on Opportunities Communicators Can Seize
In the latest episode of PodCatalyst, Peter Finn, IABC executive director, sits down with Mike Klein, founder of #WeLeadComms.
Mike is a seasoned comms pro and champion of the profession. In 2021, he created #WeLeadComms to recognize everyday achievement in the field. To date, he’s shone a light on more than 600 communication leaders.
Tune in as Mike shares what he’s learned through this work and the partnership between IABC and #WeLeadComms in 2024. Plus, get his take on megatrends for the new year and how communicators can set the agenda — from leveraging cost-effective and transformative approaches to technology, to finding alignment between communication and pressing issues like decarbonization and climate.
Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research, and measurement. He is also the founder of #WeLeadComms.
With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Klein has worked with large organizations in the U.S. and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the U.S. Department of Transportation. He is a certified Strategic Communication Management Professional (SCMP), and is the former Regional Chair for IABC in Europe – Middle East – North Africa (EMENA). Klein’s website can be found at www.changingtheterms.com.
#WeLeadComms is an ongoing global campaign to recognize the courage, initiative and leadership demonstrated by communication professionals on a daily basis. With more than 8,000 followers and 650 honorees, #WeLeadComms recognizes communication leaders — at all levels of the profession — across geographic, professional and cultural boundaries. #WeLeadComms can be found on LinkedIn at https://www.linkedin.com/company/weleadcomms/.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*Mike Klein and #WeLeadComms
44 – Martha Muzychka on Being an IABC Fellow, Part of a ‘Human Library of Different Life Experiences’
Martha Muzychka was named an IABC Fellow in 2019, acknowledging her decades of service to the profession and excellence in the field. Peter Finn, IABC executive director and host, sat down to talk with Martha about what led her to an entrepreneurial career, observations from her experience as a Gold Quill evaluator, what it means to join the ranks of IABC Fellows, trends she’s keeping a pulse on as we continue to move into a post-pandemic phase of work and life, and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*IABC Fellows Designation*
https://www.iabc.com/Career/Awards/Fellow-Designation
*IABC Member Directory*
https://members.iabc.com/Directory
Martha Muzychka, ABC, MC, IABC Fellow, is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Muzychka brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, nonprofit, community and private sectors.
Muzychka has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management and writing. In her work, she explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.
A popular workshop leader and presenter, Muzychka has extensive experience in public speaking, workshop development and presentation and group facilitation. As well as creating custom training for clients, Muzychka is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.
Muzychka’s work and contributions to communications excellence and IABC have been recognized locally (IABC NL Communicator of the Year, 2018) nationally (IABC Canada Master Communicator, 2015) and globally (IABC Fellow, 2019).
43 – Josie Cox on Addressing the Gender Equality Gap
Josie Cox is a global journalist with a long held interest in business, power, workplace culture and gender. As author of the upcoming book, “Women Money Power” (March 2024), Josie sat down with IABC Executive Director Peter Finn to talk about the work she’s done to uncover the stories of women who have been instrumental in driving significant legal, social and political transformations in modern history.
Tune in to learn more about Josie’s research on gender equality, her thoughts on addressing the current gender gap in workplace leadership, the impact on career advancement for working parents as remote work becomes the norm, the role communicators must play in influencing the narrative of financial empowerment and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
*More information about Josie Cox and “Women Money Power”*
Get to know Josie: https://www.josiecox.com/
Pre-order “Women Money Power”
Amazon: https://www.amazon.com/Women-Money-Power-Economic-Equality/dp/1419762982
Barnes & Noble: https://www.barnesandnoble.com/w/women-money-power-josie-cox/1143869761;jsessionid=186D35FF7DA495DF3791F8532F5A26D4.prodny_store02-atgap10 Bookshop.org: https://bookshop.org/p/books/women-money-power-the-rise-and-fall-of-economic-equality-josie-cox/20351458?ean=9781419762987
42 – Southwest Airlines’ Linda Rutherford on Creating a Culture of Caring
Linda Rutherford, chief administration and communications officer at Southwest Airlines, joins IABC Executive Director Peter Finn PodCatalyst to talk about her 30+ years with the company and the changes she’s seen in the field along the way.
After a pivot from journalism, Rutherford grew her PR career and climbed the ranks to where she is today. Tune in to learn how she’s watched tech become a disruptor in the field, helped lead Southwest’s years-long, intentional approach to creating a more inclusive culture, a closer look at how her team manages ESG, lessons learned from the 2022 holiday flight delays, her take on a watchful approach to artificial intelligence and more.
LINKS
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
41 – Jared Curtis on the Power of Human-AI Collaboration in Content Generation
While AI excels at word predictions and learns from existing content, it lacks empathy, emotion and sometimes accuracy. This is where communicators shine, leveraging the technology as one tool in their toolbox rather than a one-stop solution.
Tune into this episode of PodCatalyst to hear from Jared Curtis, senior director of corporate communications at Maximus, Inc. as he sheds light on his team’s practical application of AI, backed by extensive research and surveys he recently conducted.
LINKS
*Mentioned in this episode*
https://www.iabc.com/About/Purpose/Code-of-Ethics | https://news.mit.edu/2023/study-finds-chatgpt-boosts-worker-productivity-writing-0714 | https://economics.mit.edu/sites/default/files/inline-files/Noy_Zhang_1_0.pdf | https://www.science.org/doi/10.1126/science.adh2586 | https://www.iabc.com/Portals/0/AIWritingAssistantResearchPaper__FINAL_April23.pdf?ver=10zqKA0qlrABtQZ6PYI8oQ%3d%3d | https://www.iabc.com/Portals/0/CorpComms_AI%20Adoption%20Principles_FINAL.pdf?ver=OgHe15xlWzUs9UTDSw85Sw%3d%3d | https://www.iabc.com/Portals/0/CorpCommsCodeofConduct_FINAL.pdf?ver=O30s15yo33AKXLWVSHQA1g%3d%3d
*Social Media*
https://www.linkedin.com/in/jaredacurtis/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
40 – USC Annenberg’s Fred Cook on Managing the Reputation Rubik’s Cube
Managing reputation in today’s polarized world is not unlike solving a Rubik’s Cube — each move is connected and one step impacts the next.
This is lens through which USC Annenberg viewed the findings of their 2023 Global Communication Report.
In this episode of PodCatalyst, Fred Cook, chairman emeritus at Golin and director of the USC Center for Public Relations, offers insight into the report. Learn how the landscape of reputation is changing rapidly for communicators, why being “woke” is interpreted by different audiences, ways the recommendation generation is creating a paradigm shift in endorsement strategies and more.
LINKS
*Mentioned in this episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report | https://youtu.be/ljSoitzMWb8
*Social Media*
https://www.linkedin.com/in/fredhcook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/
39 – Zaria Parvez Taking Risks on Social With Zaria Parvez, Duolingo
Zaria Parvez, global social media manager at Duolingo, joins PodCatalyst host and IABC Executive Director Peter Finn to share her outstanding journey on TikTok. With her creative and interactive approach, Zaria has made Duolingo a prominent figure in the TikTok community, particularly among Gen Z and with over 6.7 million followers and counting.
This episode explores how creative freedom and trust have been instrumental in Duolingo's success, as Zaira's ability to connect with the platform's younger audience has propelled her to new heights and made her a role model for others.
Parvez will lead the session “Keep it Simple Stupid: Duolingo’s Guide to Calculated Risk on Social” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.
LINKS
*Mentioned in this episode*
https://www.tiktok.com/@duolingo?lang=en | https://twitter.com/adage/status/1518762052596162563 | https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/zaria-parvez-645983140/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
38 – Eli Carmona on the Impact of Inclusive Communications
In the latest episode of PodCatalyst, Eli Carmona, communication specialist at The 519 and World Conference 2023 speaker, talks about the critically important role communicators play in supporting trans and gender diverse communities through their work.
They share how design can help break stereotypes, their experience navigating difficult conversations with clients around inclusivity, the importance of doing research to avoid pinkwashing and more.
IABC World Conference 2023 takes place 4-7 June in Toronto. Don’t miss Eli’s session, “The Communicator's Guide to Gender Diversity and Inclusion.”
LINKS
*Mentioned in this episode*
The 519: https://www.the519.org/ | World Conference Registration: https://wc.iabc.com/
*Social Media*
https://www.linkedin.com/in/ed-cook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
37 – Ed Cook on Finding Joy in Change at Work
Can change bring joy? Ed Cook, co-founder of The Change Decision, believes so — and has years of experience and the data to back it up.
Tune in to the latest episode of PodCatalyst, where Ed discusses how change can drive energy, boost morale and make people feel more connected to their work.
Prior to co-founding The Change Decision, Ed worked at a major U.S. bank. In this episode, he shares how he found himself leading a project that was over budget and past deadline, but was able to use change management tactics to turn around morale and improve the company’s culture.
Today, Ed focuses on academic research to determine what joy at work means and helps companies implement it, whether they’re a team of three or 300.
LINKS
*Mentioned in this episode*
https://www.thechangedecision.com/ | https://www.npr.org/series/423302056/hidden-brain
*Social Media*
https://www.linkedin.com/in/ed-cook/ | https://twitter.com/iabc | https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld
| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcgram/
*IABC Websites*
36 – Alex Sevigny on Why Communicators Should Be at the Forefront of the AI Revolution
Generative artificial intelligence (AI) remains one of the hottest topics of 2023 and is changing the way businesses think about content creation. Who better, Alex Sevigny argues, than the communicator to lead this charge?
Long before it was trending, Sevigny, an associate professor at McMaster University, has been interested in the power of AI and how communicators can harness its power. In this episode of PodCatalyst, he sits down with IABC Executive Director Peter Finn to discuss how AI can help PR scale, the power of quantifying a digital life, training opportunities and gaps left by AI, what the next generation of communicators need to learn and more.
Sevigny will be part of a panel, “Generative Artificial Intelligence: The Communicator’s New Best Friend?” at IABC World Conference 2023, 4-7 June in Toronto. Tune in today for a preview of this can’t-miss discussion.
Alex Sevigny is an associate professor of communication studies and communications management at McMaster University, where he co-founded the communication studies program and served as director of the Master of Communications Management Program. He is editor-in-chief of the Journal of Professional Communication and is active as a volunteer in the Canadian Public Relations Society, where he has served as president of the Hamilton Chapter, and is currently serving as National Chief Accreditation Examiner.
Sevigny is an active academic and market researcher in the area of communications. He runs the McMaster Communications Metrics Research Lab at McMaster. He is also an occasional consultant in the area of communications management and measurement.
LINKS
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/
| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
35 – Chris Lee on Gallagher’s 2023 State of the Sector
Returning for a second year, Chris Lee shares insights from the 2023 Gallagher State of the Sector report. Tune in as he and IABC Executive Director Peter Finn discuss trends around belonging and culture, a results-only work environment, how communicators can retain their role as strategic partner and more.
Want to hear more from Chris? Join him at the IABC World Conference in Toronto, 4-7 June, as he and Pinaki Kathiari (CEO, Local Wisdom) present “Why Does It Feel So Wrong to Be Human at Work?”
Chris Lee is the vice president of communications for Gallagher’s employee communication and employee experience practice in Canada and is an expert in building brands that stand out and achieve a purpose. He is a regular speaker at industry events, including IFEBP, HRPA, Conference Board of Canada, WorldatWork, CPBI, and InnovateWork. He will be a featured speaker at this year’s IABC World Conference in Toronto. He’s also written insightful pieces for Benefits Canada, Canadian HR Reporter, HR Director magazine, Plans & Trusts magazine, Benefits & Pensions Monitor. Lee is on the Board of Directors for IABC’s Toronto chapter, and has also been on the Board of Directors for GTA Rewards Association and currently sits on an advisory board for IFEBP.
LINKS
*Episode*
Referenced in this episode, Gallagher 2023 State of the Sector report: https://www.ajg.com/employeeexperience/state-of-the-sector-2023/
*IABC Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
34 – Slma Shelbayah on the State of Social Media, Why ‘Intentionality Precedes Everything’
As Twitter shifts under new leadership and platforms like TikTok continue to emerge, what is the state of social media for communicators? We spoke with Slma Shelbayah, chief marketing and communications officer at Yardstick Management, to gain her perspective on this evolving landscape.
Plus, learn how her seven-year tenure as a journalist at CNN helped laid a foundation for her role in the C-Suite, her strategic approach to helping clients achieve greater representation across diversity of thought and why she believes intentionality precedes everything.
LINKS
*Episode*
Referenced in this episode, Business Insider interview featuring Slma Shelbayah: https://www.businessinsider.com/communications-expert-on-the-impact-of-elon-musk-buying-twitter-2022-4
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
33 – Unpacking ESG With Kamyar Naficy
If you search ESG on Google, you’ll get about 436 million search results. The term (environmental social governance), while not new, has been gaining traction in recent years. We spoke with Kamyar Naficy, who’s been following this business framework for the better part of two decades. In this episode, he helps us unpack what ESG really means, opportunities for business communicators to lead the conversation, ways companies can strategically find their purpose within ESG and more.
Naficy contributed to the Trend Watch paper on ESG, which can be read online here: https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
LINKS
*Episode*
https://catalyst.iabc.com/Articles/esg-communicating-the-greater-good
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
32 – Stephanie Speck on Deep Curiosity and Facing the World’s Most Complex Issues
Stephanie Speck has had a fascinating career, working in more than 23 countries across the world. While she was a soprano diva early in her career, Speck soon shifted gears and became a first responder during the Indian Ocean tsunami in 2004. Her passion for development work in change communication and crisis response took flight.
She has since built her career working on some of the world’s most complex issues, including advocacy initiatives for the United Nations Office for Disaster Risk Reduction during the COVID-19 pandemic.
Tune in to learn more about Speck’s deep curiosity, the insights she’s gained and where she believes communicators can make the biggest difference when solving today’s most pressing challenges.
Encore: Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU
This episode of PodCatalyst is republished as an encore of the April 2022 interview featuring Dr. Lilian Ajayi-Ore. Revisit the episode in anticipation of Dr. Lilian's upcoming, three-part webinar series on digital acumen for business communicators. Learn more and register for the webinar series.
Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who hosted the IABC World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”
Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.
More From Dr. Lilian
· “Why You Need to Prioritize Direct-To-Consumer Strategies" (Entrepreneur)
· Designing Your Desired Future Self (TEDx American University of Paris)
31 – Charlene SanJenko on Brands That Shift to Lift
Charlene SanJenko is a two-time Founder, Impact Producer, and Modern-Day Medicine Woman — and media is her medicine. She’s taken her background in impact investing and applied it to advertising, asking the question “What if we brokered impact media deals like we do any other business deal?” In other words, how can advertising dollars shift toward more progressive goals that do good for society?
Tune in as she sits down with IABC Executive Director Peter Finn to discuss her company, reGEN media, the role communicators can play in regenerative media and more.
As part of her work, SanJenko is conducting market research through the “50 Fabulous Brands” campaign. Learn how some brands are shifting into a more progressive advertising space and where others can help fill in the gap when it comes to impact advertising.
Learn more about Charlene and what sparked this campaign in the Catalyst article, “Walk the Walk and Talk the Talk — Will Your Brand Shift-to-Lift?”
||
LINKS
*Episode*
https://catalyst.iabc.com/Articles/walk-the-walk-and-talk-the-talk-will-your-brand-shift-to-lift | https://www.regenimpactmedia.com/50-fab-brands/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
30 – Polarization and Corporate Activism With Fred Cook (Golin, USC Annenberg)
EDITOR’S NOTE: This episode briefly discusses how companies might respond in the wake of Roe v. Wade being overturned, and was recorded prior the U.S. Supreme Court’s decision to do so on June 24.
According to the USC Center for Public Relation’s 2022 Global Communication Report, “The Future of Corporate Activism,” 85% of PR professionals believe business can play a meaningful role in addressing the polarization that’s being experienced today.
IABC Executive Director Peter Finn sat down with Fred Cook, chair emeritus at Golin and director for the USC Center for Public Relations, to dive into this report. Tune in to learn more about what opportunities this affords communicators, Cook’s observations of the next generation based on his work at USC, strategies to meaningfully engage in corporate activism, companies that are setting the standard and more.
Access the report online here: https://annenberg.usc.edu/research/center-public-relations/global-communication-report
||
LINKS
*Episode*
https://annenberg.usc.edu/research/center-public-relations/global-communication-report
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
29 – The Reality of Holograms With Ziena Jalil and Natasha Meleisea, World Conference 2022 Panelists
Holograms: a technology that was once a plot device in sci-fi movies is now more commonplace in business communications than the average person might think.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Ziena Jalil and Natasha Meleisea, who are intimately familiar with using this emerging technology. Tune in for a preview of their World Conference session, “Connecting Via Technology to Address Covid, Climate Change and Conflict,” and learn how people across New Zealand and the Pacific came together via hologram at the height of the pandemic to strengthen their communities. Plus, get Ziena and Natasha’s insights on what the future of this technology holds for communicators.
IABC World Conference 2022 takes place 26-29 June. Register today to be a part of it in New York, New York!
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
28 – Exploring the Metaverse With Jo Eyre
The birth of the metaverse is offering communicators a new space to explore. What is there to look forward to? How can we prepare ourselves and our organizations? Do we all need VR headsets at our desks? These are some of the questions Jo Eyre will answer in her World Conference 2022 session, “The Communicator’s Guide to the Metaverse,” on Tuesday 28 June.
IABC Executive Director Peter Finn sat down with Jo for a preview of her session. Tune in to hear how she came to explore this emerging platform, ethical considerations for the metaverse, how to avoid shiny object syndrome and more.
IABC World Conference 2022 takes place 26-29 June. Register today to be a part of it in New York, New York!
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
27 – Sharpening Your Societal Acumen With Oscar Suris, Edelman New York
Oscar Suris got his start in journalism, including time as a staff writer for The Wall Street Journal, and eventually transitioned to corporate communications. Over the course of 20 years, he has counseled like State Farm and Goodyear, and served in senior leadership roles at Ford Motor Company and an executive role at Wells Fargo. Today, he is the president of Edelman New York.
IABC Executive Director Peter Finn sat down with Suris to learn more about his career path, from how journalism laid a foundation for communications, to the ways in which he navigated crises in the auto industry and started his career at Wells Fargo on the heels of the housing market crash.
Tune in to learn from Suris’s storied career, plus his insights on societal acumen, the power of curiosity, the latest from the Edelman Trust Barometer and more.
Looking for more insights from Edelman? Lisa Osborne Ross, chief executive officer of Edelman U.S. will be a keynote speaker at the IABC World Conference 2022. The event returns in person in New York City, 26-29 June. Secure your spot and register today!
||
LINKS
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://www.edelman.com/trust/2022-trust-barometer
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
26 – Digital Marketing With Dr. Lilian Ajayi-Ore, Columbia University, NYU
Dr. Lilian Ajayi-Ore has had a rich, remarkable career that spans work with the United Nations, the creation of the award-winning Global Connections for Women Foundation (GC4W), teaching the next generation of communicators at Columbia and NYU, and so much more.
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Dr. Lilian, who will host the World Conference 2022 digital communications strategy masterclass, “Six ways to sharpen your digital acumen with leading digital marketing executive and data scientist.”
Tune in to get Dr. Lilian’s perspective on the latest trends in digital communications, her advice for aspiring solopreneurs, her observations from the classroom, how GC4W blossomed from a Twitter account and more.
The IABC World Conference 2022 takes place in New York City. Secure your spot and register today!
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | “Why You Need to Prioritize Direct-To-Consumer Strategies" | Designing Your Desired Future Self
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
25 – Microsoft’s Frank Shaw on the Intersection of Communication and Tech
Frank Shaw started his career in the Marines, with aspirations to be a pilot. After a series of changes, he found himself at the intersection of communication and tech. Today he serves as the corporate vice president of communications at Microsoft and will be the opening keynote at the IABC World Conference 2022.
Tune in to learn more about this fascinating career journey, plus Frank’s thoughts on the power of authenticity, trends he’s seeing in the tech space, his advice for the next generation of communicators, how his team at Microsoft chooses to speak on social issues and more.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
24 – Chris Lee on Gallagher’s State of the Sector 2022 Report
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn dives into the Gallagher’s State of the Sector 2022 report with Chris Lee, vice president of communications for Gallagher’s employee communication and experience practice.
Listen to this episode to learn more about:
- Key takeaways and insights from this year’s report, including how a full year of working within the era of COVID-19 impacted findings compared to years past
- Communicators’ top challenges (disengaged employees) and top priorities (engaging teams around purpose and strategy) for 2022, and the opportunity that leaves communicators
- The shift to rewarding employees based on outcomes rather than optics, and how that be an antidote to the effects of Great Resignation
- The value of communicators’ achieving strategic adviser status by building relationships with senior leaders
Last year, PodCatalyst featured Gallagher’s Ben Reynolds to discuss the State of the Sector 2021 report. Listen to that episode here.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-4-gallaghers-state-of-the-sector-report| https://www.ajg.com/employeeexperience/state-of-the-sector-2022/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
||
23 – A Closer Look at World Conference 2022 With Zora Artis
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Zora Artis, CEO of Artis Advisory cofounder of The Alignment People and chair of the IABC World Conference 2022 Program Advisory Committee (PAC).
Listen to this episode to learn more about:
- The thought process and longevity behind this year’s conference theme, “Communication can _______”
- What’s new at this year’s event, including a strategic advisor forum and a digital acumen masterclasses
- The design-sprint workshop, Catalyst for Climate, which dives into how communication can be an advocate for change
- The vision for future IABC World Conferences
The IABC World Conference 2022 takes place in New York, 26-29 June. Learn more and register today.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/attend/conference-registration
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
22 – Executive Coaching and Consulting With David Albritton
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with David Albritton, who has had an interesting and varied career path, from being in the Navy to working for Amazon Web Services and now leading Nineteen88 Strategies, an executive coaching business.
Listen to this episode to learn more about:
- Lessons David carried with him as he transitioned from the Navy to civilian life, including "developing a fearlessness" in your career
- Best practices for gaining new clients for a consulting business
- The value of mentorship and how to make the most of such a relationship
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://www.1988strategies.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
21 – Page’s Roger Bolton and the Influence of the Communicator
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Roger Bolton, who has had a remarkable, varied and successful career — from his early days serving under President George H.W. Bush, to roles at IBM and Aetna, and now as president of the Arthur W. Page Society (Page).
Listen to this episode to learn more about:
- How Roger became more than “just a PR guy” in his role at Aetna, earning the trust of the CEO and leading a massive culture change that helped the company turn the corner in physician acceptance
- Current projects in the works at Page, from research and thought leadership to meaningful DEI efforts
- Advice for communicators looking to take their career to the executive level
- Insights as to how communicators are increasingly becoming senior strategic partners
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://page.org/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-21-pages-roger-bolton-and-the-influence-of-the-communicator
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
20 – Journalistic Standards and Ethics With CNN’s Fuzz Hogan
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with CNN’s Fuzz Hogan, who currently serves as senior editor for The Row. Hogan discusses his career history with CNN and his commitment to ensuring stories meet high standards of storytelling, clarity, accuracy, quality, fairness and balance.
Listen to this episode to hear more about:
- The risks and rewards of publishing and engaging with audiences in real-time
- Best practices for communication strategists and media representatives
- Examples and strategies for maintaining ethical standards
- The greatest opportunities on the horizon for communicators
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://twitter.com/fuzzhogan | https://catalyst.iabc.com/Podcasts| https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-19-business-communication-ethics
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
19 – Business Communication Ethics
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Barbara Puffer, MA, ABC, IABC Fellow. Puffer is a contributing author in IABC’s recently launched book, “The IABC Guide for Practical Business Communication: A Global Standard Primer.” Puffer’s chapter explores the role of ethics in business communication.
Listen to this episode to hear more about:
- The communicator’s responsibility to uphold ethics
- Foundational beliefs and skills communicators need for ethical business communication
- Future ethical communication challenges on the horizon and the tools available
"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Click here to preview the first chapter and purchase your copy.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Business-Acumen/Business-Acumen-Article/read-chapter-1-of-the-iabc-guide-for-practical-business-communication
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
18 – Branding With Confidence
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Mark Schumann, ABC, IABC Fellow. Schumann, a past IABC IEB Chair, is a contributing author for IABC’s recently launched book, “The IABC Guide for Practical Business Communication: A Global Standard Primer.” Schumann’s chapter explores how communication skills can articulate brand value to establish and sustain consumer confidence.
Listen to this episode to hear more about:
- What it takes to create brand confidence
- Making brands stand out via courageous leadership
- Managing the socialization of a brand
- How this new book is a picture of the value of the communication profession
Plus, Schumann shares how New York City — home to the IABC World Conference 2022 — has gotten its branding right while emerging from the pandemic.
"The IABC Guide for Practical Business Communication” is now available for purchase worldwide. Click here to preview the first chapter and purchase your copy.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Business-Acumen/Business-Acumen-Article/read-chapter-1-of-the-iabc-guide-for-practical-business-communication|
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
17 – ABM EnhancedClean: A Gold Quill Award-Winning Campaign
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with Cary Bainbridge, chief marketing officer for the facility management provider ABM. In 2021, Bainbridge and her team received Gold Quill Awards for their campaign, ABM EnhancedClean. The campaign was designed in partnership with infectious disease experts to instill consumer confidence throughout the pandemic, and it involved collaboration across teams within the ABM space.
Listen to this episode to hear more about:
- Establishing confidence in a time when there is so much conflicting information
- The necessity of a culture of collaboration
- The value communications brings across functions to teammates and clients alike
- Advice for communication professionals planning to submit to the Gold Quill Awards (hint: measurement, specificity and clarity are key contributors to an award-winning campaign)
The 2022 Gold Quill Awards program is now open! For details about how to enter, visit the Gold Quill website. The early-bird submission deadline is 9 January 2022. Looking for inspiration? Check out the Gold Quill section of Catalyst to review case studies and best practices from past recipients.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://gq.iabc.com/ | https://catalyst.iabc.com/Gold-Quill
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
16 – Corporations and Consulting With Liz Roch
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with communications consultant Liz Roch. With more than 20 years of experience in communications, including her time at United Airlines and Walgreens, Roch is passionate about finding the right mix between partnership, strategy, message and tools to support change, create active involvement, generate understanding and build commitment to the course a company and its leaders are charting.
Listen to this episode to hear more about:
- A career that spans corporations and consulting
- Insights about the biggest challenges communicators face today
- How communicators “connect the dots” across an organization
- Advice for communicators who are just starting out in the industry
- How communication professionals can advocate for themselves and the profession
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
15 – #TakeCareInCOVID
ABOUT THE EPISODE
Friendship Centres facilitate Indigenous people’s transitions from rural, remote and reserve life to Canada’s cities. They are the first point of contact to connect many people to culturally based socio-economic programs and services.
During the pandemic, this was more urgent than ever, given the higher risk and impact of COVID-19 on Indigenous people. Learn how #TakeCareInCOVID, a Gold Quill Award-winning campaign, helped deliver authentic messaging during the pandemic’s most urgent moments and gave NAFC a seat at the table to make decisions beyond the campaign.
Want to see the campaign in action? Take a look at this Facebook post from NAFC, featuring Anishinaabe comedian Ryan McMahon, as mentioned in the episode.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/ |
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcgram/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
14 – Evolution in Leadership Communications: No More Town Halls
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sits down with IABC World Conference 2021 presenters Elizabeth Williams and Andrew Brown, co-founders of The Academy of Business Communications, for a deep-dive into the evolutions of leadership communications.
Listen to this episode to learn about:
- Why the traditional town hall is broken, and what inspired this topic for their World Conference presentation
- Real-life success stories of organizations that are rethinking how to approach town halls
- Advice for communicators seeking buy-in to present new ways of leadership communications
- How to build alignment and trust among employees, especially in challenging times
Like what you hear? Revisit “No More Town Hall Meetings and Other Evolutions in Leadership Communications” by purchasing World Conference recordings or the All-Access Pass.
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-14-evolution-in-leadership-communications-no-more-town-halls | https://wc.iabc.com/ | https://wc.iabc.com/Registration/Purchase-Recordings| https://academyofbusinesscommunications.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
13 – Stronger Together — A Look at IABC’s Strategic Plan With Danielle Bond, IEB Chair
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC International Executive Board (IEB) Chair Danielle Bond to discuss Stronger Together, IABC’s new strategic plan, comprising six pillars that will drive the association forward over the next four years.
Listen to this episode to learn about:
- How this plan will lay a foundation to build a stronger network of communication professionals, driven by a shared passion of using communication to make businesses more successful
- The role digital transformation and data will play in the future of IABC and members’ experience
- The exciting opportunity communication professionals have to weigh in on important, macro changes impacting the world, like climate crisis, sustainable business practices and more
- How IABC members can get involved and help shape the future of the organization
||
LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/
*Social Media*
https://twitter.com/iabc| https://www.linkedin.com/company/iabc/| https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive| https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/| https://catalyst.iabc.com/ | https://wc.iabc.com/
12 – AI and the Internet of Behaviors in Communications — A World Conference Preview
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn catches up with IABC Trends Watch Task Force member Donna Itzoe, senior vice president of communications and marketing for Global Medical Response.
At the virtual IABC World Conference 2021, Itzoe, along with Trends Watch Task Force Chair Joanne Henry, will deep dive into the role of the communicator in relation to artificial intelligence (AI) and the Internet of Behaviors (IoB) — one of the six leading trends from the task force’s recent research report. The insights from this panel discussion will keep you thinking long after the conference ends.
Listen to this episode to hear more about:
- What communicators can learn from AI and the IoB
- Real-life examples of how data from AI and the IoB were being used during the pandemic
- The influence communicators can have when this technology is used properly
- What attendees will learn from Itzoe and Henry’s World Conference presentation
Like what you hear? Don’t miss “It’s Time to See and Manage the Impact of Global Trends,” 4:40–5:10 p.m. PDT on 28 June (12:40–1:10 a.m. BST, 29 June; 9:40–10:10 a.m. AEST, 29 June), plus many other inspiring sessions during the virtual IABC World Conference 2021, 28–30 June. Register now to secure your spot for this top-tier virtual event, and look forward to connecting with communication professionals from around the globe.
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://catalyst.iabc.com/Innovation/Innovation-Article/the-future-of-communications-6-trends-to-watch| https://catalyst.iabc.com/Innovation/Innovation-Article/communicators-as-the-ultimate-integrators-of-the-human-experience| https://catalyst.iabc.com/Innovation/Innovation-Article/disinformation-and-deepfakes-fuel-growing-mistrust| https://wc.iabc.com/Conference-Information/Schedule-of-Events/| https://wc.iabc.com/Registration/Attendee-Registration
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/
11 – Inclusive Virtual Experiences — A World Conference Preview With Anthony DeVergillo
ABOUT THE EPISODE
In this episode of PodCatalyst, IABC Executive Director Peter Finn sat down with IABC World Conference 2021 presenter Anthony DeVergillo, internal digital communications associate for Amicus Therapeutics.
DeVergillo’s presentation, “Inclusive Virtual Experiences in a Post-COVID World,” focuses on why virtual aspects should continue even when we return to in-person events. Here, DeVergillo previews this session, which will feature stories and personal experiences that highlight the importance of inclusivity in virtual events.
Listen to this episode to hear more about:
- Why communicators should prioritize virtual inclusivity and organizations that are getting it right
- The future of online accessibility and inclusion
- How communicators can help make meaningful change for inclusivity in the virtual space
Like what you hear? Don’t miss “Inclusive Virtual Experiences in a Post-COVID World,” on 28 June at 3:20–3:40 p.m. PDT (11:20–11:40 p.m. BST, 28 June; 8:20–8:40 a.m. AEST, 29 June), plus many other inspiring sessions during the virtual IABC World Conference 2021, 28–30 June.
Register now to secure your spot for this top-tier virtual event, and look forward to connecting with communication professionals from around the globe.
||
TRANSCRIPT
Visit Catalyst for a full episode transcript: https://catalyst.iabc.com/Podcasts/Podcasts-Article/podcatalyst-episode-11-inclusive-virtual-experiences-a-world-conference-preview-with-anthony-devergillo
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LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/Conference-Information/Schedule-of-Events/| https://wc.iabc.com/Registration/Attendee-Registration
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld| https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/
10 – The Mind is a Muscle
ABOUT THE EPISODE
In the latest episode of PodCatalyst, IABC Executive Director Peter Finn sat down with Pooja Kamat and Simon Monger, SCMP®.
As board members of the IABC UK & Ireland chapter, Kamat and Monger recently helped plan a mental health-focused webinar, with four prominent speakers who shared best practices and tips for communicators.
Listen to this episode to hear more about:
- Ways to practice self-care, like treating yourself as your own best friend and thinking of the mind as a muscle to exercise
- How leadership behaviors impact employee well-being
- How the stigma around mental health is changing and what that means for the future
- How IABC UK & Ireland’s virtual drinks program has helped members come together across the world
IABC members interested in learning about the UK & Ireland chapter’s mental health webinar, inspiration for your own chapter programming and more can reach out to iabcuk@gmail.com.
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | iabcuk@gmail.com
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
9 – IABC World Conference 2021 — ‘A Rallying Cry for Communicators’
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
In this special edition episode of PodCatalyst, IABC Executive Director Peter Finn introduces a conversation between IEB Chair Bonnie Caver and Program Advisory Committee (PAC) Chair Jane Mitchell, FRSA, incoming IABC Fellow.
Caver and Mitchell sit down to discuss and preview the truly global, virtual IABC World Conference 2021(28-30 June). Mitchell shares insights about the two keynote presentations, the meaning behind the 2021 conference theme “It’s About Time,” and how this conference is a rallying cry for communicators to focus on their collective strength and ability to impact the world around them.
Listen to the episode and register now to secure your spot for this top-tier virtual event.
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://wc.iabc.com/ | https://wc.iabc.com/Registration/Attendee-Registration
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
8 – The DEI Journey and Shifting Mindsets
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
IABC Executive Director Peter Finn sat down with Maya Bordeaux, JD, MBA, founder and senior strategist at Lead With Love Consulting LLC. Bordeaux — a long-time champion for diversity and inclusion, former HR executive and consultant — says her self-proclaimed superpower is inspiring people to be the best version of themselves.
Listen to this episode to hear more about:
- What inspired Bordeaux to create Lead With Love Consulting
- How to prioritize and measure diversity and inclusion in the workplace
- How successful DEI efforts involve shifting mindsets
- How communication fits into a sound DEI strategy
- Advice for IABC members considering entrepreneurship
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LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://www.leadwithloveconsulting.com/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
7 – The New Language of Leadership
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
IABC Executive Director Peter Finn sat down with Catherine Ducharme, ACC, CLC, co-founder of Fluency Leadership, career communicator, past chair of IABC Canada West Region and opening keynote speaker at the IABC 2021 Leadership Institute.
Listen to this episode to hear more about:
- The five fluencies of the new language of leadership
- The evolution of leadership to a more people-centric approach
- Leadership skills that have emerged from the COVID-19 pandemic
- How IABC offers opportunities to flex your leadership muscles
- The role leaders play in helping their people unlock curiosity
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LINKS
*Episode*
https://www.iabc.com/| https://catalyst.iabc.com/| https://www.fluencyleadership.com/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
6 – Engaging the Next Generation of Communicators
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession.
IABC Executive Director Peter Finn sat down with Ron Culp, independent consultant and professional director of the public relations and advertising MA program at DePaul University.
Listen to this episode with lived examples from Culp to learn more about:
- Ways digital literacy is helping the next generation of communication professionals use critical thinking skills and combat misinformation
- Why communicators should seek to understand business acumen, with examples of real-world experience from Culp
- The need for and benefits of radical transparency within communications
- How transformative change within an organization can come from internal communications
||
LINKS
*Episode*
https://www.iabc.com/ | https://catalyst.iabc.com/ | https://www.depaul.edu/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*
5 – Collaborating With the Global Alliance
ABOUT THE EPISODE
Welcome back to PodCatalyst, IABC’s revamped podcast dedicated to emerging trends and thought leadership within the communication profession. IABC recently joined the Global Alliance, and in this episode, IABC Executive Director Peter Finn sat down with Justin Green, president of the Global Alliance to learn more about the organization, its growth, how it’s been engaging with the industry throughout COVID-19 and opportunities for IABC and similar organizations to collaborate with the Global Alliance.
This episode of PodCatalyst was recorded as part of the Global Alliance’s "Global Trends and Communication Transformation Month," taking place during March 2021.
||
LINKS
*Episode*
https://www.iabc.com/ | https://www.globalalliancepr.org/
*Social Media*
https://twitter.com/iabc | https://www.linkedin.com/company/iabc/ | https://www.facebook.com/IABCWorld | https://www.youtube.com/user/IABClive | https://www.instagram.com/iabcsnaps/
*IABC Websites*