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The Voice

The Voice

By IABC Ottawa
Welcome to The Voice, IABC Ottawa's podcast for marketers, business communicators, and ad professionals.

Join Sherry Aske, social media expert and digital media producer once a month as she interviews some of North America's leading marketing professionals. If you need expert insights and practical tips on strategy, marketing social media, crisis comms, and PR, come along for the adventure!
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Episode 133: How the National Gallery of Canada and IKEA Ottawa assembled a communications masterpiece
On the latest episode of The Voice, Sherry Aske talks with National Gallery of Canada corporate relations officers Chelsea Osmond and Dina Groulx, as they explain how an innovative collaboration with IKEA Ottawa helped the Gallery engage new families and visitors during the COVID-19 pandemic and bring thousands of people back through its doors. Check out the Gallery’s Rembrandt-inspired living room at IKEA.
20:10
October 13, 2021
Episode 132: Communicating your future-of-work strategy
On the new episode of The Voice, Sherry Aske talks with Andrea Greenhous, President of Vision2Voice Communications, an Ottawa-based Strategic Internal Communications Company, about communications and the future of work, specially how organizations and companies are communicating with their employees right now about the evolving work situation. Voice2Vision Communication: https://www.facebook.com/Vision2Voice.ca/ https://twitter.com/vision2voice https://www.instagram.com/vision2voice/ https://www.linkedin.com/company/vision2voice-communications/
22:53
September 23, 2021
Episode 131: Running an IABC Chapter in a pandemic
We wrap up the season with IABC Ottawa President and Startup Canada CEO Kayla Isabelle and a look back at the highs and lows of managing a volunteer board of directors during the global pandemic. Kayla reflects on how IABC Ottawa worked to engage volunteers and support members during a demanding and unpredictable year. 
15:60
June 11, 2021
Episode 130: Building personal and professional resilience
How do we build resilience during the global pandemic, at a time when we’re worn out, isolated, and the communications industry we’re part of is moving at a grueling pace? In this episode, Tara Sutorius, a leadership and wellness coach and communications director at Export Development Canada, joins us to discuss building resiliency, why it matters, and how it can benefit communicators. She shares how to build healthy habits and put your wellness first. Plus, volunteer of the month Brooke Anderson joins us for the Lightning Round. 
33:39
May 7, 2021
Episode 129: Help! I graduated during a pandemic! Hiring advice for employers and early-career comms pros
Landing your first job in the communications industry can be challenging at the best of times. The COVID-19 pandemic has created a whole new set of challenges for both graduates and employers. We talk to Elif Zaimler, a recent communications graduate, about her experience job hunting during the pandemic, as well as Olivia Nixon, a recruiter and communications specialist for the Marler Search Group, about what’s changed for employers. Plus IABC Ottawa’s volunteer of the month Priscilia Kabengele joins us for the lightning round.
32:53
April 12, 2021
Episode 128: Strategic comms in uncertain times
As we approach the one year anniversary of the shift to working-from-home, so much about the world we live and work in remains in a state of flux. How can communications professionals work and plan effectively during the uncertainties of the COVID-19 pandemic? In this episode, Tammy Scott, Vice President of Corporate Communications at Export Development Canada, shares her takeaways from the past year as well as advice for keeping communications objectives on track. Plus, IABC Ottawa volunteers Khatia Odzelashvili and Erica Principe answer questions in a double-feature of the lightning round.
34:27
March 4, 2021
Episode 127: How to host accessible meetings and events
What does the shift to working from home, video calls and virtual events mean for accessibility and inclusion? While some barriers have been eliminated, there are new considerations for managers, event planners and communications professionals to think about. In this month’s episode, strategic designer Jordana Globerman shares accessible approaches to hosting meetings and events. Plus, accessibility advocate Zachary Weeks offers advice on what platforms to use and services to include to improve accessibility for everyone. 
35:07
February 2, 2021
Episode 126: Self-care for your career: How to set goals and keep growing
Setting career goals doesn’t have to be about chasing achievements. It can be about prioritizing work that brings you joy. In this episode, IABC Ottawa member and mentor Benoit Laplante walks us through his process for setting short and long term goals. We also talk about the benefits of career coaching and mentorship programs, whether you’re a senior manager or just starting out. Plus, Volunteer of the Month Melissa Adey joins us for the lightning round.
23:30
January 4, 2021
Episode 125: Changing Comms Trends in 2020
In many ways, the pandemic put the communication and marketing industry on fast-forward in 2020. Campaigns are being updated and adapted at twice the speed to keep pace with shifting values, opportunities and uncertainties. In this episode, Media Launch creative director Sharif Virani joins us to share the comms trends he’s observed this year, including his thoughts on the viral video app TikTok, and whether your brand needs to be on it.  Plus, November’s Volunteer of the Month, Rafael Dezordi, joins us for the lightning round.
32:02
December 10, 2020
Episode 124: Navigating your career in a global pandemic
The impact of the COVID-19 pandemic has been felt in every aspect of our lives, especially our careers. In this episode of The Voice, digital manager and entrepreneur Amanda Bernardo speaks to us about weighing the risks of switching jobs, finding "the glue" that keeps teams connected, and making a go-of-it when you're just starting out.  Also featured is a lightning round with our Volunteer of the Month for October, Samantha Rae Ayoub.
34:52
November 4, 2020
Episode 123: Balancing the personal with professional with IABC Member, Entrepreneur & Mom, Caroline Kealey
The months-long pandemic has had an immense impact, often adversely, on women. Not only have women been hit hard by job loss, but those who have been lucky enough to keep their jobs are struggling to balance child care with professional duties. We speak to entrepreneur, communications expert, IABC member, and mother Caroline Kealey about this.
27:51
June 23, 2020
Episode 122: Mental Health & the Workplace during COVID-19
COVID-19 is changing the way employers think about mental health. In honour of Mental Health Week, we talk to Dr. Bill Howatt, Chief of Research for Workplace Productivity at the Conference Board of Canada, about how the coronavirus is helping to reduce stigma around mental health in the workplace. He shares best practices for checking in with staff, colleagues and what employers can do to connect workers with quality resources. Guest: Dr. Bill Howatt, Chief of Research, Workforce Productivity for the Conference Board of Canada. Dr. Howatt has been posting “daily video conversations about the impacts to our mental health as a result of these stressful and unprecedented times.” These are now available as podcasts on Spotify/iTunes https://www.conferenceboard.ca/insights/covid-19
28:14
May 1, 2020
Episode 121: The Role of Employers & Brands during COVID-19
A special report from the PR and marketing firm Edelman suggests people trust their employer on COVID-19 more than any other source. In this episode, we talk to Darcy Walsh, the Senior Vice President and General Manager of Edelman’s Ottawa office, about what people want to see from employers and brands during COVID-19, and how the crisis can serve as a defining moment for companies big and small.
26:50
April 14, 2020
The Voice: Episode 120 - When reputation’s on the line: Crisis Comms 101
In this episode, we chat with Director of Strategy and Public Affairs at Syntax Strategic, Michelle Coates-Mather, about the fundamentals of crisis communications and how this aspect of the industry is rapidly changing with the demands of social media. Coates-Mather unpacks the steps to mitigate a disaster and uses practical, relevant case studies to do so.
30:42
March 2, 2020
The Voice: Episode 119 - Need-to-Know Comms Trends for 2020
In this episode, the senior government lead at LinkedIn, Jennifer Urbanski, shares her insights on need-to-know marketing and communications trends for 2020. From how to stand out in today's content-saturated world, to the benefits of highlighting your brand or organization's human side, Jennifer's got words of wisdom for comms professionals in the private and public sector.
31:48
January 28, 2020
The Voice: Episode 118: Back in Session
IABC Ottawa’s The Voice Podcast is BACK! We are incredibly excited to be kicking off 2020 with the relaunch of our podcast covering the multi-faceted world of communications! First up, we’ll be talking strategic communications for engaging a minority government. This episode is a must-listen for those who work in public affairs or government relations or anyone who wants to sound impressive in their next work meeting.  Take a listen to our hosts and communications experts Sarah Turnbull, and Sherry Aske, as they recap IABC Ottawa’s latest panel event in partnership with the Government Relations Institute of Canada (GRIC). Panelists Jeremy Wittet, Director of Government and Public Affairs at Edelman; Rachel Curran, Senior Associate at Harper Associates; and Ken Polk, Public Affairs Counselor at Compass Rose  break down what’s been happening since October’s federal election, and much more...
37:18
January 6, 2020
The Voice Episode 117: Measuring what Matters
Sherrilynne Starkie, host of The Voice, facilitated an IABC Ottawa Special Interest Group discussion about the major trends in communications measurement and social media evaluation.  In this members' only event, a dozen communicators came together in the lunchroom at CIRA.  They had a lively conversation which began with goal setting and included tools, analytics and some of the more nuanced aspects of measuring communications impact. Everyone around the table contributed to the wide ranging conversation.  Senior communicators Dyna Vynk and Tanya O'Callaghan each spoke at length. Dyna shared some insights from her recent work for the cannabis industry. Tanya explained the role  that measurement plays in agile marketing communications. Connect with Sherrilynne and IABC Ottawa. Leave a comment or question below and please rate the show on iTunes.  IABC Ottawa's The Voice Podcast is a proud member of the FIR Podcast Network.  It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski
31:20
June 11, 2018
The Voice Episode 115
Sherrilynne Starkie, host of the voice chats with Kelly Rusk, digital director and partner at Banfield, about her recent IABC Gold Quill Award win for a social media campaign for Export Development Canada (EDC).   In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign.   Kelly explains how social media allowed EDC speak to their clients on a different level.  They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign and a smart social media strategy promoted to great effect.   Kelly also discusses industry awards and why she participates in IABC's awards programs locally, nationally and worldwide. She says, “I gain personal validation. I particularly like the IABC awards because they structure them around strategic planning.” The campaign won an Ottawa IABC Bronze Quill Award,  IABC Canada Silver Leaf Award of Excellence as well as the IABC Gold Quill Award of Excellence. Connect with Sherrilynne Starkie, Kelly Rusk, and IABC Ottawa.   Leave a comment or question below and please rate the show on iTunes!   IABC Ottawa's The Voice podcast is a proud member of the FIR Podcast Network.   It's sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski
22:17
February 28, 2018
The Voice
Angela Prokopiak, host of The Voice, chats with two seasoned communications professionals to uncover how they earned a seat at the senior management table, a feat often deemed difficult for those in the communications profession. In this two-part episode, we hear from  Cate Murray, Executive Director and Chief Operating Officer of the Stem Cell Network, and  Leah Jurkovic, Director of Communications and Stakeholder Engagement for Colleges and Institutes Canada. Leah and Cate share their thoughts on why communications should have a seat at the senior leadership table. They also share some sage advice on how to eventually earn a seat at that table, including these two key overarching ideas: Understand the entire business, the corporate objectives and how your organization fits into a broader context. When you can excel at this, that is when you can provide real value. Demonstrate that you consider the external connection, that you see the bigger picture. Think holistically and strategically versus tactically. While both Leah and Cate agreed that one of the most important ways to set yourself apart is by fully understanding the business and its objectives, Cate concluded the episode with a great point about understanding yourself: "Have confidence. Know what you bring to the table, and then surround yourself/work with a team of people that can fill in the gaps. Nobody expects you to know everything."
13:31
January 26, 2018
The Voice
Angela Prokopiak, host of The Voice, chats with two seasoned communications professionals to uncover how they earned a seat at the senior management table, a feat often deemed difficult for those in the communications profession. In this two-part episode, we hear from  Cate Murray, Executive Director and Chief Operating Officer of the Stem Cell Network, and  Leah Jurkovic, Director of Communications and Stakeholder Engagement for Colleges and Institutes Canada. Leah and Cate share their thoughts on why communications should have a seat at the senior leadership table. They also share some sage advice on how to eventually earn a seat at that table, including these two key overarching ideas: Understand the entire business, the corporate objectives and how your organization fits into a broader context. When you can excel at this, that is when you can provide real value. Demonstrate that you consider the external connection, that you see the bigger picture. Think holistically and strategically versus tactically. While both Leah and Cate agreed that one of the most important ways to set yourself apart is by fully understanding the business and its objectives, Cate concluded the episode with a great point about understanding yourself: "Have confidence. Know what you bring to the table, and then surround yourself/work with a team of people that can fill in the gaps. Nobody expects you to know everything."
10:50
January 26, 2018
The Voice Episode 113
Sherrilynne Starkie, host of The Voice, chats with Annie Marsolais, BDC’s marcoms vice president following her recent presentation to IABC Ottawa.  In this episode, we learn how BDC – Canada’s only bank devoted exclusively to entrepreneurs – is transforming perceptions about its brand.   Annie walks us through the why, who, what and how of BDC’s complete brand overhaul, which began in October 2015.   The nine-month rebrand process was rigorous and intensive, and involved the following key elements, among others:   A collection of all the brand assets and evidence of how the brand is demonstrated in the marketplace; Close to 200 hours of employee interviews across the country’s various offices; and An industry analysis to understand how comparative organizations were conveying brand messages.   A number of key findings were identified, but among the most important was that BDC is the only bank exclusively devoted to entrepreneurs, a fact that is central to BDC’s roots and identity.   Annie said, “A cultural transformation is frightening for most people, so the rebranding exercise that we undertook was a way to help our people to understand what we wanted to stand for in the marketplace and how we could act differently, take bolder steps, be out there. The rebrand was a driver of cultural change.”
37:17
December 1, 2017
The Voice Episode 112
Host Sherrilynne Starkie volunteers as Professional Development Director, IABC Canada East Region and invited Priya Bates to attend a recent meeting to discuss member engagement and engagement strategies generally.  Priya is an award-winning professional communicator and president of Inner Strength Communication. Her practice focuses strategic internal communication, engagement, branding and transformational change. In her 20+ year career, Priya has led communication for organizations including Loblaw Companies Limited, HP Canada and Compaq Canada. Priya is an Accredited Business Communicator (ABC) and a Certified Communication Management Professional (CMP). In 2010, she was named an IABC Master Communicator (MC) and in 2016, she became an IABC Fellow. She was the driving force behind the IABC’s global rebrand. In this edition of The Voice, we listen in on Priya’s presentation where she explains her engagement process right from strategy development to evaluation. She said: “Most people look at engagement as a program. I look at it as a system. Most look at is as tactical. But if we start with the tactics…we often miss the bigger picture. Communication is operational as opposed to philosophical. I like to make it very clear. Really define what it is we are trying to do?” Listen Now! Join the conversation! Connect with Sherrilynne Starkie, Priya Bates,  IABC Ottawa and IABC. Leave a comment or question below and please rate the show on iTunes! IABC Ottawa’s The Voice podcast is part of the FIR Podcast Network.  It’s sponsored by Thornley Fallis Communications and this episode was produced by IABC volunteer Abby Radovski.  
30:51
November 7, 2017
The Voice Episode 111: A fireside chat with Novelist Terry Fallis
Host Sherrilynne Starkie sits down with Terry Fallis, Canadian author and founder of Thornley Fallis Communications to talk about how he manages two successful, yet demanding, careers.  Terry, a two-time winner of the Stephen Leacock Medal for Humour, is the award-winning author of six national bestsellers, including his most recent, One Brother Shy.  Along with Joseph Thornley, he founded Thornley Fallis in 1995.  Since 2006, Terry has juggled his life as a writer and as a communications agency leader (he also teaches, sits on a number of boards and enjoys living in Toronto with his wife and two sons).  Sounds busy right?  He handles it all with grace and aplomb.  And as he continues to write great novels, he continues to win industry awards. Terry has recently been awarded an IABC Canada Silver Leaf, a Toronto Ovation Award and an Ottawa Bronze Quill. In this edition of the IABC Ottawa’s The Voice, Terry explains how he manages priorities and finds ways to blend his two paths, to the benefit of both.  Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes!   IABC Ottawa’s The Voice Podcast is part of the FIR Podcast Network. Find the One Brother Shy podcast here. This episode was produced by IABC volunteer Amanda Speroni.
15:29
August 9, 2017
The Voice Episode 110: Live from MARCOM Canada 2017
Host Sherrilynne Starkie visited MARCOM 2017 in Ottawa a couple of weeks ago to capture some of the presentations and speak to presenters. MARCOM is Canada’s only marketing and communications conference developed exclusively for the non-profit and public sectors and for several years IABC Ottawa has partnered with MARCOM to bring its professional development opportunities to our members and our community. Sherrilynne attended a full-day workshop: Connecting with the Changing Canadian Population presented by the team from Environics Analytics including Rupen Seoni, senior vice president and practice leader, Doug Norris, senior vice president and chief demographer, Nader Shureih, consultant and Tony Coulson, vice president corporate and public affairs at Environics Research. This workshop spotlighted Canada’s new demographic portrait and its impact on marketing communications. It highlighted changing demographics, mindsets and values, and their implications for audience segmentation, channel selection and message customization. The opening keynote speaker, Ron Tite spoke about the battle for time and how to thrive in the expression economy. His energetic and amusing talk explained how marketers in the public and social profit sectors aren’t competing for donations, budgets, or social change. They are competing for time. Often, marketers blame devices – mobile phones, tablets, and more. But it’s not the thing. It’s the stuff on the thing. Sherrilynne attended a roundtable discussion about the keys to success in marketing programs designed to change attitudes and behaviours. Jay Kassirer, president of Cullbridge and Jim Mintz, managing partner at the Centre of Excellence for Public Sector Marketing facilitated. It was a discussion of the common mistakes organizations make when trying to develop and implement a marketing strategy to change attitudes and behaviours. The session also introduced the resources provided by the Social Marketing Association of North America (SMANA). Her afternoon began with a session by the National Capital Heavy Construction Association’s executive advisor Dale Harley and Ken McIntyre, president. Together they presented a case study on how managing relationships has transformed the National Capital Heavy Construction Association from a sleepy social club into a highly-regarded and effective powerhouse that punches well above its weight. Backstage, she got a chance to speak to Jeremy Harley, communications strategist for the Treasury Board of Canada and Alex Jasperse, senior communications advisor for Public Services and Procurement Canada. The presented a session on the modern public sector marketing toolkit. The practical session focused mapping and applying the essential tools for the modern public sector communicator. With a focus on low-cost and no-cost tools, the objective was to help identify opportunities to strengthen the current toolkit to increase the return on investment. Join the conversation!  Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes!
31:59
July 11, 2017
The Voice Episode 109: From Communications Director to Executive Director – What It Takes
Jody Brian, a PR graduate from Mount Saint Vincent University, enjoyed an illustrious and varied communications career spanning 18+ years, during which time she worked in the private, non-profit and government sectors for organizations including Nortel and Canadian Centre on Substance Abuse, and departments such as International Trade and Correctional Service of Canada within the federal government. Jody’s first surprise move (a surprise to many, that is) was to quit government for the non-profit sector. Her second bold move was leaving her position as Communications Director to take on a new challenge – as Executive Director for a small but important non-profit, Hopewell Eating Disorder Support Centre of Ottawa. In this episode of The Voice, Jody shares with Tina Barton the shock of the transition, and yet how her communications experience both prepared her for the role and continues to enhance her perspectives and contributions she is able to bring. Jody also offers advice to communications professionals considering a similar move. Additionally, we learn about the range of eating disorders affecting youth (particularly young women), the shortcomings of Ontario’s health system, and the support Hopewell makes available to those suffering and their families. Join the conversation!  Connect with Tina Barton and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! Contact Jody Brian or learn more about the Hopewell Eating Disorder Support Centre at www.hopewell.ca. This episode was produced by Amanda Speroni of Thornley Fallis Communications.
27:37
June 14, 2017
The Voice Episode 108: Goal setting and collaboration within a team
IABC Ottawa has a strong focus on professional development for our community, our members and our volunteers and our board members are some of our most dedicated volunteers. Catherine Fair, a business coach from Rhapsody Strategies, visited a recent board meeting for a short session on goal setting and collaboration, two key areas for the volunteer boards.  The Voice’s host Sherrilynne Starkie was on hand and to capture the session. Join the conversation!  Connect with Sherrilynne Starkie on Twitter and LinkedIn and IABC Ottawa on Twitter. Leave a comment or question below, and please rate the show on iTunes! Connect with Catherine Fair of Rhapsody Strategies. This episode was produced by Amanda Speroni of Thornley Fallis Communications.
26:40
May 24, 2017
The Voice Episode 107: Canada's 150: Driving Communications Excellence
IABC Ottawa held an event at which representatives from six Canadian organizations talked about how they were planning to celebrate Canada’s 150th. Each speaker presented a short case study on the national campaign they were responsible for and then went into detail about how they were building creative heritage campaigns, how they came up with innovative ideas and more. If you couldn’t make the event, fear no more. For this podcast, host Angela Prokopiak spoke with the communications professionals from three of those organizations—Kristina Martin of Actua, Elizabeth Jarvis of 4H Canada and Sophie Babinski of Apathy is Boring. And what is inspiring, these three organizations are joining in the 150 celebrations with a bit of a twist: their work with Canadian youth could make the next 150 years even brighter. Find out how they plan to work with youth for their 150th events and what instigated those activities. We’ll also ask them how they plan to reach their audiences as well as track and evaluate their campaigns. Listen, learn and be inspired! Listen now! Join the conversation! Connect with Angela Prokopiak and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! Connect with Kristina Martin of Actua, Elizabeth Jarvis of 4H Canada and Sophie Babinski of Apathy is Boring on Twitter. This episode was produced by Amanda Speroni of Thornley Fallis Communications.
24:45
April 28, 2017
The Voice Episode 106: Differentiating between IABC’s vision and mission in the Lone Star State
Join Sherrilynne Starkie in Dallas, Texas as she attends the IABC 2017 Leadership Institute!  Ginger D. Homan, Treasurer of IABC, presents ideas for the organizations’ mission, vision, purpose and values statements. And, Sherrilynne catches up with Sara Taylor, regional chair of IABC Canada East, and Jennifer Wah, IABC Fellow and chair of IABC Canada West, to discuss the roles of regional boards and the volunteers that are the lifeblood of IABC. Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! Connect with Ginger Homan, Sara Taylor and Jennifer Wah on Twitter. This episode was produced by Amanda Speroni of Thornley Fallis Communications.
14:10
March 31, 2017
The Voice Episode 105: Algonquin College Communications Dynamic Duo
If Algonquin College is a small city, Cheryl Jensen is the Mayor. Past president of IABC Ottawa and host Sherrilynne Starkie sits down with Scott Anderson, Director of Marketing, Communications and External Relations and Cheryl Jensen, CEO of Algonquin College in an “Ask Me Anything” segment. At a recent IABC Ottawa senior communicators event, Sherrilynne led a round table discussion where Cheryl and Scott answered questions about the hot topics of CEOs on Twitter, the online presence of President Trump and how shrinking newsrooms are contributing to circumventing the media. Cheryl and Scott give insight on what inspires them and what they think about the Millennial workforce. Join the conversation! Connect with Sherrilynne Starkie and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! Connect with Cheryl Jensen and Scott Anderson on Twitter. This episode was produced by Amanda Speroni of Thornley Fallis Communications.
19:32
March 22, 2017
The Voice Episode 104: Hacking Health (and Communications)
Hacking Health is a global network nowadays. It all started in Montreal a mere five years ago and grew out of a desire to put patients at the centre of health innovations, using technology as a lever. But like many non-profit organizations, attracting the right knowledge base within the volunteer ranks remains a challenge, and for whatever reason, attracting communications support is particularly difficult. Two Hacking Health members share with host Tina Barton their remarkable progress in five years – growing from a single chapter to a multi-continent movement – what they’ve learned about communicating effectively with a “bootstrap” budget, strategies to build influence, and their invitation for IABC listeners to help Hacking Health better communicate their efforts and rally more people to improve health outcomes. For more information visit www.hackinghealth.ca, and to get involved email: contact@hackinghealth.ca.  
32:34
March 6, 2017
The Voice Episode 103: Internal Communication Management Success with Intact Insurance
ONTRACK LIVE is a unique video presentation created by Intact Insurance to share with its employees its third-quarter financial results and priorities in its five geographic regions.  Host, Sherrilynne Starkie and Karin Basaraba and Jim Jackson from Intact Insurance discuss how they turned ONTRACK LIVE into a Gold Quill award-winning internal communication management. Kim Basaraba and Jim Jackson share with Sherrilynne Starkie their filming strategy, comedic breaks to staff inclusion and their experience winning a Gold Quill award.
20:43
November 28, 2016
The Voice Episode 102: How to Build an Award-Winning Communications Plan
Former president of IABC Ottawa and host Sherrilynne Starkie caught up with Caroline Kealey, principal of Ingenium Communications, to chat about Caroline’s recent Gold Quill award at the IABC World Conference in New Orleans. Ingenium Communications is a boutique firm here in Ottawa, specializing in strategic communications, change management, and training. Caroline Kealey shares with Sherrilynne Starkie on how to build an award-winning communications plan, from the beginning to the end and where her communications career has brought her today. 
24:36
October 12, 2016
The Voice Episode 101: The Art of Podcasting: Lessons from the CBC
An episode on podcasting - how meta, we know! The popularity of podcasts is on the rise - in Canada and around the world. People love them for their intimate nature, the convenience of listening to a good story - any time, any place. But podcasting isn't for everyone, and nobody knows this better than Neil Morrison, founding producer of CBC Radio's The Current. Over the course of fifteen years in radio, Neil led several high-profile CBC Radio programs including, The House, As It Happens and The Current. Neil shares with Tina Barton what his time with the CBC taught him about podcasting and storytelling, what makes or breaks a story (or a guest!), and where his journey has brought him today.
32:41
September 28, 2016
The Voice Episode 100: Crisis Communications with Ottawa Police Service
On October 22, 2014 shots rang out downtown Ottawa, killing Corporal Nathan Cirillo as he stood guard at the National War Memorial. This unthinkable act devastated and sparked fear in citizens’ minds, causing a frenzy of conversations and rumours. Where did the assailant flee and where was he headed? Was there also an active shooter at the Rideau Centre? As these very questions and numerous other claims flooded the Internet, Ottawa Police Service (OPS) had already undertaken a number of crisis communications measures, with public safety as its number one priority. Anat Cohn, corporate communications specialist at Ottawa Police Service, recently sat down with our producer Ashlea McGrath at MARCOM Professional Development Annual Forum to discuss her experience in crisis communications on that tragic day in 2014, and the vital role social media played in helping OPS communicate with the public at such a crucial moment.  
14:03
July 6, 2016
The Voice Episode 99: Why A Communications Career Offers the Knowledge and Skills for the Jobs of the Future
Ursula Gobel, Associate Vice-President, Future Challenges, Social Sciences and Humanities Research Council of Canada (SSHRC) was a seasoned and successful communicator with many achievements under her belt. Then she decided to change her career’s strategic orientation. Along the way she learned many lessons and had numerous insights. As a result of her experiences, she contends that a career in communications offers the knowledge and skills for the jobs of the future. Recently Ottawa IABC members were treated to a talk with Ursula over dinner about her career path and how the experience and skills developed in communications can help you in other potential strategic positions. So that a wider audience might benefit from this conversation, host Angela Prokopiak, caught up with Ursula to recapture some of the highlights from that evening. If you are thinking about spreading your wings and moving beyond the communications world, take advantage of Ursula’s words of wisdom. But, caution communicators: After listening to this podcast, you might end up with the sneaking suspicion that the person most responsible for stopping you from making your next career move is looking back at you in the mirror. Join the conversation! Connect with host Angela Prokopiak and IABC Ottawa. Leave a comment or question below, and please rate the show on iTunes! This episode was produced by Angela Prokopiak, and Ashlea McGrath of Thornley Fallis Communications.
24:30
June 13, 2016
The Voice Episode 98: Gamification for Social Good with United Way
With more than 85,000 charities competing for people’s hearts and purse strings in Canada, cutting through the noise to seize people’s attention is increasingly tough for charities, especially with the rise of crowdfunding platforms that now allow anyone to make a direct appeal. United Way Ottawa knew they had to try something different, an approach that would meet people where they were - on mobile devices, on the move, or looking for fun – with an experience that delivered value to them personally, while being non-intrusive in the call to assist others. These two new strategies from United Way Ottawa deliver experiences that make the issues relatable, educational and spur users to engage – but only if desired – all the while being enjoyable to navigate. What’s also interesting about this new direction is that the appeal to donate is secondary. The focus with the Small Change App is to help the user learn to budget better and save more money, while Make the Month, somewhat of a pick-your-path game, helps people to understand the decisions and conditions people living in poverty go through – a “walk a mile in their shoes” revelation. It’s a new approach for United Way to the age-old question of how to move people to care. Brendan Mullen, Director of Product Marketing for United way, talks host Tina Barton through these two new products being trialed in the Ottawa market.
24:02
May 31, 2016
The Voice Episode 97: Responding to a Crisis with Refugee 613
When the body of three-year-old Alan Kurdi washed up on a beach in September 2015, it sent the world into uproar about the tragic plight of Syrian refugees. Shortly afterwards, Canadians – and their newly elected government – responded by opening up their communities to accept 25,000 Syrian refugees. This presented both an opportunity for Canadians to lend support and a challenge for authorities in settling thousands of large and vulnerable families, many of whom didn’t speak English or French.

  In Ottawa, Louisa Taylor recognized both need and opportunity. Within three weeks she went from conception to launch with a new organization, Refugee 613. But not without many growing pains. In this episode, Louisa Taylor, Director of Refugee 613, discusses with host Tina Barton: How to build a team or organization in real time to respond to a critical need Essential communications infrastructure to put in place How to recruit and manage volunteers successfully Strategies for maximizing public awareness and engagement  The question of an exit strategy Connect with {Rufugee613} at www.refugee613.ca and on Twitter. This episode was produced by Tina Barton, and Ashlea McGrath of Thornley Fallis Communications. Rate the show on iTunes!
39:14
April 6, 2016
The Voice Episode 96: Social Selling with Air Canada
Social selling leverages social media channels as a mechanism to know your existing customers better and to develop relationships with potential customers so you understand their needs and can offer more targeted solutions to support their business goals. While similar to a social media strategy, a social selling strategy focuses less on brand marketing (one-to-many) and more on relationship building (one-to-one). The philosophy is that doing right for the buyer will translate into increased customer satisfaction and higher revenue. Sales people are motivated by numbers, and nobody knows this better than long-time marketing consultant Kerry Mortimer, working with Air Canada to make social selling part of the daily practice for their global sales teams around the world. Kerry sits down with host Tina Barton to discuss social selling strategy, change management tactics, tools for performance measurement, and early results. Kerry Mortimer is ‎President of Mortimer Marketing Group and can be reached on LinkedIn and Twitter. Key questions: Why social selling and why now? Who are the key organizations and people to whom you can deliver value while meeting your objectives? Which channels are they on? What is your current social selling aptitude and how soon can you move the needle? (Self-assessat linkedin.com/sales/ssi) This episode was produced by Thornley Fallis Communications. Please rate the show on iTunes! Connect with @IABCOttawa and @TinaMBarton on Twitter. Resource links:linkedin.com/sales/ssi Social Selling: What it is and why it matters (zdnet.com)   How smart people do social selling (business2community.com)Related episodes:Going Indie: How to Position Yourself and Build a Client Base (Part 2)
23:56
March 8, 2016
The Voice Episode 95: Simplifying Green with Bill Stewart from terra20
In this episode of The Voice, our host Gabriela Warrior Renaud chats with Bill Stewart, president and co-founder of terra20. They discuss terra20's vision for simplifying the sourcing of sustainable products. In their two stores in Ottawa, they have over 500 brands covering 18 different product departments. Since 2006, Bill, Steve and the terra20 team have been collecting data from their customers, or guests, to continue to build a concept that works. Bill chats about how terra20 started by talking to the conscious consumer, but then focused their energy on the other 67 per cent of Canadians: the mainstream consumer who is interested in sustainable living but does not have access to this knowledge. By building a modern and clean experience in proximity to a store like IKEA, they would increase their chance of success. Bill also discusses the importance of terra20's online presence not only to educate its audience, but to allow guests to purchase from the store. He discusses the importance of the website for data collection to track the path of engagement from newsletter click-throughs to online store basket purchases. Bill mentions that terra20 relies on word-of-mouth marketing, which works on a smaller budget and ensures the guest experience will be a positive one. From a clear brand guideline to its strict sourcing methods, it seems terra20 will continue to grow and succeed. Bill chats about future plans to build another location outside of Ottawa and other national expansion opportunities. You can learn more about terra20 via its website at terra20.com. Join the conversation! Connect with host @WarriorRenaud. Leave a comment or question below, and please rate the show on iTunes! This episode was produced by Thornley Fallis Communications.
20:16
February 24, 2016
The Voice Episode 94: Shopify — Strategies for Breakout Success
In this episode of The Voice, host Tina Barton is joined by Shopify's Brennan Loh, Head of Business Development, and Courtney Symons, Partner Marketing Manager. Many companies pursue the hi-tech dream, but few see the success that Shopify has. Only a decade ago, the company was a modest e-commerce platform run by three guys selling snowboarding equipment. The company is now a major commerce player that serves more than 175,000 businesses in about 150 countries, employs over 800 people, and has produced $10 billion in total sales. They've scored big partner deals with Facebook, Twitter, Uber and most recently Amazon. And they have support and endorsements from major business players such as Richard Branson and Tim Ferris too. This episode is not just about breakout startup success, but how to create an environment where innovation can let loose, how to build successful partnerships from the ground up - even when starting from scratch - and how strategic content development provides the basis for everything. Joined by Brennan Loh, Head of Business Development, and Courtney Symons, Partner Marketing Manager, we cover Shopify's path to stretching "up market", and hear a preview of what's next. Join the conversation! Have ideas for future episodes? Connect with host Tina Barton on Twitter and LinkedIn. We love ratings! Your ratings tell us what you think, and help others to discover the show. Please listen to and rate the show on iTunes. The Voice podcast is sponsored and produced by Thornley Fallis.
35:33
December 15, 2015
The Voice Episode 93: Growing Ottawa's Art Gallery with Alexandra Badzak
In this episode of The Voice, our host Gabriela Warrior Renaud chats with Alexandra Badzak, Director and Chief Executive Officer of the Ottawa Art Gallery. They discuss the Gallery’s Capital Campaign to build a new gallery and explore the profile building campaign that Alexandra led when she first became the Gallery’s CEO. Alexandra gives us a clear idea of the OAG’s goals to support, foster and promote the art that is produced in the city. They explore what makes Ottawa a unique place to create art and how the OAG is working to create connections to bring our art to our public. We also get practical tips from Alexandra about building the Gallery’s profile. We hear from her about what strategies were more successful than others in terms of attaining more engagement and reaching their marketing goals. Alexandra also share with us some insights on what we can expect from the new Gallery’s newer, bigger and smarter space. The dedicated city block will be complete in 2017-2018 and will feature not only larger exhibition spaces, but a wet lab for art making activities, a multipurpose room and cinema, among other exciting plans. You can keep up with the expansion project via ottawaartgallery.ca and artnow-artici.ca     
24:03
November 25, 2015
The Voice Episode 91: Strategic Leadership and Crisis Communications: Lessons From Canada West
This week, we're taking you to Calgary and turning it over to guest host Will Tigley, Vice-President of IABC Calgary, who brings us insights from the keynote speakers at the IABC Canada West Region Conference. Will discusses leadership strategy with Michelle Ray, leadership expert and founder of the Lead Yourself First Institute; and planning for the worst with Gerard Braud, crisis communications expert and former frontline global journalist (nowadays Gerard Braud Communications). How can you leverage a position of strength and captivate the attention and imagination of others? (Hint: Demonstrate that you understand their positions, perspectives and interests before you introduce your own suggestions). Are you prepared to fend off online haters attacking your brand? How will you represent and position your organization in a crisis? (No hints; listen to this episode!) Connect with host Tina Barton on Twitter and LinkedIn. We love ratings! Your ratings tell us what you think, and help others to discover the show. Please listen and rate the show on iTunes. The Voice podcast is sponsored and produced by Thornley Fallis.  
22:33
October 28, 2015
The Voice Episode 90 - Studying and Working in Communications with Tim Schwab
This week on The Voice, our host Gabriela Warrior Renaud chats with Tim Schwab, Associate Professor for the Department of Communications Studies at Concordia University, about the Communications Studies program is structured, and what it offers students who are looking to start a career in Communications. 
20:26
June 24, 2015
Going Indie: How to Pitch Prospects and Formalize Agreements (Part 3)
In this final (for now) episode in the mini-series, expert “indies” from Toronto and Newfoundland join host Tina Barton to discuss how to turn prospects into clients, formalize agreements, and establish prices and terms that satisfy both sides.
29:29
June 10, 2015
Going Indie: How to Position Yourself & Build a Client Base (Part 2)
This week on The Voice, our host Tina Barton sits down with Kerry Mortimer, president of Mortimer Marketing Group, and Ken Anderson, owner of Ken Anderson and Associates, exploring how to identify your unique value proposition, assess marketplace opportunities and find potential buyers, and partner with associates to expand your services.
24:25
May 27, 2015
Mini-Series: Episode 1 - How to Become an "Indie" Communications Consultant
This week on The Voice, our host Tina Barton chats with Deborah Hinton, Partner at Hinton and Co., and Sohini Bhattacharya, Co-Founder and Managing Partner of Allegoro Communications, about the ups and downs of going "indie", out-of-the gate factors to have in place, the importance of planning for lean times and how else to set yourself up for success.    
23:18
May 13, 2015
The Voice Episode 86: Owning a Celebration: Lessons From “Canada 150”
This week on The Voice, our host Tina Barton chats with Guy Laflamme, Head of “Ottawa 2017” Celebrations, as he shares key steps for planning a national-scale, multi-partner celebration, with tips for onboarding partners, ensuring community ownership, and leveraging the latest digital tools for user-generated, real-time content integration. 
35:36
April 29, 2015
The Voice Episode 85: The Platform for Community Knowledge with Lee Rose
This week on The Voice, our host Gabriela Warrior Renaudchats with Lee Rose, Community Knowledge Exchange Director and CKX Summit Sherpa. They discuss how CKX has worked to build a platform for social change, giving individuals and communities the space and network to start shifting the system.
21:54
April 15, 2015
The Voice Episode 84: CEO Presentations Suck (And How to Fix Them)
This week on The Voice, Simon Brault, Director & CEO, Canada Council for the Arts and Anil Dilawri, Managing Director at Save it Like Sully (executive presentation training and coaching), offer practical advice for delivering the best presentations, along with perspective from all three of The Voice’s co-hosts.    
16:23
April 2, 2015
The Voice Episode 83: Omnichannel Reality Check – Panacea or Pain?
This week on The Voice, top executives from BevMo!, Macy’s, Oracle, Staples and Shop.org share their perspectives with our host Graham Machacek at National Retail Federation’s Big Show 2015 in NYC. Marketers won’t want to miss this candid reality check.
12:28
February 25, 2015
The Voice Episode 82: Delving into Digital Strategy with Kelly Kubrick, Carl Neustaedter and Trace Cohen
This week on The Voice, our host Tina Barton speaks with Kelly Kubrick, Carl Neustaedter and Trace Cohen. Before speaking at the upcoming Digital Strategy Conference in Ottawa, the three guests share their experiences with the changing landscape of digital strategy and discuss producing content, targeting audiences and shifting tactics.
15:02
September 24, 2014
The Voice Episode 81: Branding a City with Jantine Van Kregten
This week on The Voice, our host Tina Barton sits down with Jantine Van Kregten, Ottawa Tourism's director of communications. They discuss how to brand and define a city to multiple audiences. They also analyze Ottawa’s current tourism climate and what's being done to serve the Ottawa community. Explore Ottawa Tourism: RBC Royal Bank Bluesfest Get a Third Night Free Mosaika Join the conversation! Connect with guest @OttawaJantine and host @TinaMBarton. Connect with Ottawa Tourism @Ottawa_Tourism. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
14:19
July 9, 2014
The Voice Episode 80: The Relevance of Display Ads with Gordon Smith
This week on The Voice, our host Graham Machacek sits down with Gordon Smith, partner at Sway Digital. They discuss when and if marketers should use display advertising.  In a press release, Gartner analysts predicted that mobile ad spending will reach $18 billion in 2014. This money is coming out of traditional budgets set aside for print and radio advertisements. In the podcast, Gordon shares his insights on the future of traditional advertising and whether it's ever better than digital options.  For the "cheeky" park of the podcast, check out this video of the Pompeii Penis. Join the conversation! Connect with guest Gordon Smith and host Graham Machacek on LinkedIn. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
12:11
June 24, 2014
The Voice Episode 79: How to Integrate for Success with Bruce MacDonald
This week on The Voice, our host Tina Barton is joined via Skype byBruce MacDonald, President & CEO of Big Brothers Big Sisters of Canada. They discuss branding and integrating national federations, based on the Big Brothers Big Sisters experience. Associations are a big part of the Canadian fabric. In 2013, the Ottawa Business Journal reported that there were about 70 000 associations registered in Canada, with many headquartered in Ottawa to be close to the federal government. Bruce shares his insights on how Big Brothers Big Sisters of Canada work to preserve unity within the association. Join the conversation! Connect with guest @bbbsc and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
16:02
June 11, 2014
The Voice Episode 78: Creating Social Video with Mark Campbell
This week on The Voice, our host Tina Barton sits down with Mark Campbell, founding partner and CEO of VMG Cinematic, a Toronto-based digital agency that specializes in online video production and social media marketing. VMG Cinematic works with brands such as TD Bank, FedEx and Warner Bros., and organizations including Metrolinx, Waterfront Toronto and Real Estate Council of Ontario. In this episode, Mark defines “social video” and provides some revealing statistics that highlight the importance of including video in your content strategy. He shares examples of effective content types, and offers tips for managing “go-viral” expectations. Best of all, he shares ways you can reduce your video production costs! The episode concludes with Mark sharing his predictions for how video will continue to evolve. And remember, if you’re not creating video content for your brand, somebody else probably is… Mark will be speaking about social video at MARCOM. (June 10 – 12 at the Ottawa Convention Centre. Register online). Join the conversation! Connect with guest @Mark_VMG and host @TinaMBarton.
18:53
May 28, 2014
The Voice Episode 77 BONUS PODCAST: A Night At The Excel Awards Gala
This week on The Voice, we whisk you away to a night at the Excel Awards, where IABC Ottawa celebrates the outstanding communicators and creatives in our community. This year’s recipients hail from a variety Ottawa’s charities, agencies and learning institutes.  Honorees include: · Communicator of the Year: Mayor Jim Watson· Master Communicator: Barb MacDonald· Lifetime Achievement: Max Keeping· Distinguished Service: Dyna Vink Social media has turned communications on its head. In his acceptance speech, Mayor Watson addresses ‘that tweet’ of his that prompted 5,000 new followers(!), hundreds of retweets, as well as mentions on Buzzfeed, Reddit and the Huffington Post. Kaleigh Maclaren pays tribute to Max Keeping for his lifetime of community-oriented communications. Barb MacDonald receives the IABC Master Communicator Award, the highest honour bestowed on an IABC member. A special mention is deserved of Phil Gaudreau, Communications Officer for the “Algonquin College Spread the Net Student Challenge Campaign: 2012-2013”. Phil and team earned an Award of Excellence for their grassroots fundraising efforts that transpired into a $40,000 campaign to save lives in Africa. There are also the unsung heroes – those who didn’t make it into this podcast episode – but you can learn more about their very deserving awards on our website. Finally, in celebrating the year that was, we must take a moment to honour IABC Ottawa itself. Our local Board of hard-working volunteers won five Chapter Management Awards (Professional Development, Communications, Community Relations, Student Relations, and Membership Marketing), plus Large Chapter of the Year and International Chapter of the Year! IABC is represented in close to 80 countries, so this is no small feat! Congratulations to all Board members, recently-past and present. Join the conversation!
16:13
May 21, 2014
The Voice Episode 76 BONUS PODCAST: Acing civic communications with Mayor Jim Watson
This week on The Voice, our host Tina Barton sits down with Ottawa Mayor Jim Watson to celebrate his crowning as “Communicator of the Year” from IABC Ottawa, while getting to know “Jim”, his commitment to transparency in communications and politics, and his love for Ottawa. We’re also joined by the man behind the mayor, Press Secretary Ryan Kennery. This episode covers everything from how one should address the mayor, to whether social media helps or hinders connecting with the community. Jim also offers advice to other officials on how to respond to online/social media enquiries from the public in a timely fashion, especially as citizen engagement increases. Plus, Jim reveals the leader who most inspires him on the communications front, and discusses some of his own achievements that he takes most pride in. Ryan describes what it’s like to work alongside such a prolific, high-profile communicator, and offers insight into how communications functions within the walls of City Hall. The Communicator of the Year (COTY) Award recognizes the outstanding achievements of an Ottawa-based organizational leader who shows excellence in the field of communications. The recipient is a well-known figure in their community, a role model and a trusted mentor to their peers. IABC Ottawa celebrated Mayor Jim Watson and other award winners and its annual Excel Awards Gala on May 15. Join the conversation! Connect with guests @JimWatsonOttawa @rkennery and host @TinaMBarton. Leave a comment or question below, or rate the show on 
18:23
May 16, 2014
The Voice Episode 75: MARCOM insights with Claire Mills, Mike Kujawski and Adrian Ebsary
This week on The Voice, our host Tina Barton sits down with not one but three guests to discuss Ottawa’s upcoming conference MARCOM, headlined this year by international speaker Mitch Joel, the widely popular blogger and author of Ctrl, Alt, Delete. MARCOM organizer Claire Mills is joined by two speakers, Mike Kujawski and Adrian Ebsary, to reveal some of the content people can look forward to. Now in its 16th year, MARCOM is the only conference in Canada specially designed for public sector communicators and marketers. Mike gives a taste of new trends in social media and governance; how organizations are transforming internal structures, taking new approaches, and even creating new positions to enhance connectivity with their audience.  (Mike also reveals the position he thinks vital to social media). Adrian wants to make data analysis accessible to everyone. He shares some of the tools he’ll be showing in his MARCOM session, intended to empower people with no coding experience to create stunning data visualizations. He also predicts the social media way of the future. Claire concludes by highlighting some of the other speakers and themes at MARCOM. Join the conversation!You can check out @marcomforum and connect with guests @clairemills @mikekujawski @AJEbsary and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes.
14:52
May 14, 2014
The Voice Episode 74: Become The Ideal Marketer with Doug Michaelides
This week on The Voice, our host  Graham Machecek sits down with Doug Michaelides, Vice President and Practice Leader, Sales and Marketing at Stratford Managers. They chat about one of Doug’s most recent blog posts: Marketers – It’s Hip to be Square! They discuss the benefits of diversifying your experience as a marketer.  To Doug, the ideal marketing executive has experience in four areas: 1. Product or Solution Marketing (market identification and requirements, value propositions, business cases, etc.)2. Communications (marcoms, PR, AR, IR, social media, etc.)3. Commercial Marketing (distribution, channels and pricing, etc.)4. Demand Generation (campaigns, lead generation, etc.) For something fun, here’s the official video for the Huey Lewis and The News song “Hip To Be Square”: http://youtu.be/LB5YkmjalDg Join the conversation!You can connect with guest at doug.michaelides@stratfordmanagers.com and host Graham on LinkedIn. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
14:43
April 29, 2014
The Voice Episode 73: Rethinking Fundraising with Adam Smith
This week on The Voice, our host Tina Barton sits down with Adam Smith, Vice President of Communications and Marketing at United Way Ottawa. They chat about the ways in which United Way Ottawa is rethinking fundraising and allowing communities to feel closer to the cause they’re fighting for. Join the conversation!You can connect with guest asmith@unitedwayottawa.ca and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
16:22
April 16, 2014
The Voice Episode 72: Hosting a TEDx Talk with Erin Gee
This week on The Voice our host Tina Barton sits down with Erin Gee, chief organizer of Ottawa’s TEDxElginSt event this past weekend: Rethink. Rebuild. Erin shares some insights on how to host a TEDx event and talks about best practices when it comes to event planning in general. She begins by describing what makes TEDx events different from most conferences, so listeners can consider “why TEDx?” (or why not, as the case may be—there are strict requirements, as Tina and Erin discuss). Erin gives listeners an overview of the steps to take to host your own TEDx Talk, and shares some of her lessons learned for boosting community engagement to help shape event success. Erin isn’t the first, or the last, to host TEDx Talks in Ottawa, there are currently several groups, including: TEDx Carleton,Rideau Canal, UOttawa and Gatineau. If you missed last weekend’s event, you can watch the live stream here: http://new.livestream.com/tedx/events/2852288 Join the conversation!You can connect with guest @erin_gee and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
13:16
April 1, 2014
The Voice Episode 71: Changing the Conversation around Plant Biotechnology with Nadine Sisk
This week on The Voice our host Tina Barton sits down with Nadine Sisk, Vice-president, communications and member services at CropLife Canada, about pesticides, plant biotechnology, and how to communicate the unpopular and commonly misunderstood. CropLife Canada is the trade association that represents Canada’s plant science industry. Nadine discusses how today’s society is disconnected from the farm, explains how plant biotechnology helps farmers, and shares ways in which farmers are increasingly using social media and digital content to educate consumers and close the gap. Join the conversation!You can connect with guest @NadineSisk and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
13:40
March 19, 2014
The Voice Episode 70: Analyzing Communications with Jim Sterne
This week on The Voice our host Tina Barton sits down with Jim Sterne, Founder of the eMetrics Summit and Chairman of the Digital Analytics Association after his talk at the IABC event The Evolution of Communication, which happened last Thursday. Jim reviews how delivering marketing messages has changed over time, how marketers must adjust their budget distribution to accommodate the shift from one-to-many communication to many-to-many communication, and how analytics have become part of the corporate communications lexicon. He also discusses measuring the value of the Internet as a medium for creating and strengthening customer relationships. Tina ends the conversation by sharing with listeners her latest discovery: Jim Sterne’s rendition of I Am the Very Model of a Modern Major-General as Modern Data Analyst. We ended the episode with a sample of this song, here is the full video. Join the conversation! You can connect with guest @jimsterne and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
11:09
March 5, 2014
The Voice Episode 69: MythBusting Government Relations with Tim Powers
This week on The Voice our host Tina Barton sits down with Tim Powers, Vice-Chairman at Summa Strategies and Managing Partner at Abacus Data. Tim shines a light on the sometimes mysterious world of government relations. He shares insights on the present world of GR and how it has evolved. Responsible for understanding the market and educating their clients on the relationships that matter to them, he also predicts the future of government relations; how they will grow to fill the knowledge gap between organizations and the government affairs that affect them. Join the conversation! You can connect with guest @powerstim and host @TinaMBarton. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
12:24
February 18, 2014
The Voice Episode 68: Connecting Communities with David Venn
This week on The Voice, our host Tina Barton sits down with David Venn, Communications Manager at Community Foundations of Canada. David shares the behind the scenes story surrounding the creation of this innovative project and the unique communications strategies needed for engaging a nationwide network. David starts by describing how the campaign started: with a nationwide talent search dubbed “Community Idol”. He chats about the open audition process where participants from across the country submitted entries to YouTube. 2 winners were chosen to be part of the a national ad filmed in Toronto. If you’d like more information about the campaign, here are some examples mentioned during the episode:- Click here for the 7 Community Idol finalists- Here is the English Nation TV ad: Community Makes You. You Make Your Community.- Here is the French National TV ad: Votre communauté vous façonne. Vous façonnez votre communauté.- For more information about the project itself, visit communityfoundations.ca Join the conversation!You can connect with guest @davidjvenn and host @TinaMBarton.Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
13:35
February 4, 2014
The Voice Episode 67: Influencing Technology Industry Analysts with Richard Stiennon
This week on The Voice, our host Graham Machacek sits down with Richard Stiennon, founder of IT-Harvest. Richard shares with us some insights on interacting with analyst firms and discusses some opportunities for how to increase influence. We’ll define key concepts such as the “magic quadrant” then dig into effective ways for targeting the right analysts. Richard then treats us to some examples of organizations who have successfully utilized their reach and influence. If you’d like more information about the different resources available, here are some examples mentioned during the episode:- You can join Richard’s lecture course on Udemy through Analyst Influence- You can also get your copy of Richard’s book UP and to the RIGHT Join the conversation!You can connect with guest via email at richard@it-harvest.com and host @grahamxperience.Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
11:40
January 21, 2014
The Voice Episode 66: Marketing in Compliance with CASL with Lynne Perrault and Shaun Brown
This week on The Voice, our host Graham Machacek sits down with Lynne Perrault, Director of Electronic Commerce Enforcement at the CRTC and Shaun Brown, partner with nNovation LLP. Lynne and Shaun discuss how marketers can properly deliver their messaging in compliance with Canada's Anti-Spam Legislation. They start by defining concepts such as spam as well as “express consent” then go on dig into ways in which communicators can market to their networks. They also touch on the penalties for violating laws and the things you can do to avoid it. This topic is fairly complex, if you’d like more information about the different resources available, here are some examples mentioned during the episode:- General information about CASL can be found at fight spam.gc.ca- Resources from nNovation LLP, like PrivacyScan and the Canadian e-Marketing Law blog- Check out Shaun Brown’s book A Complete Guide to e-Marketing under Canada's Anti-Spam Legislation- And for some giggles, here is the clip from Monty Python mentioned by Graham at the beginning of the episode Join the conversation!You can connect with guests via email at lynne.m.perrault@crtc.gc.ca or sbrown@nnovation.com and host @grahamxperience. Leave a comment or question below, or rate the show on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
14:23
January 7, 2014
The Voice Episode 65: Social Media and Healthcare with Ann Fuller & Daniela Crivianu-Gaita
This week on The Voice, our host Alex Reid sits down with Ann Fuller, Director of Public Relations at CHEO and Daniela Crivianu-Gaita, Vice-President and Chief Information Officer at SickKids. Ann and Daniela both spoke at the Public Sector Social Media Conference in Ottawa in November. They both shared how they used social media in their hospitals to improve the healthcare service. By using tools like YouTube, Facebook and mobile apps, healthcare professionals could give families the information they need to understand and monitor their condition and connect with their peers. Not only does this make medical information more accessible, but it helps our healthcare professionals focus on giving families the best and most effective care. If you’d like more information about the different resources available, here are some examples mentioned during the episode: - The innovative work at SickKids, including the online crowdsourcing tool, WiKidea. - The successful app myIBD Join the conversation! You can connect with guests @AnnFuller, Daniela via sickkids.ca and host @TechAlly. Leave a comment or question below, or rate the episode on iTunes. The Voice is a MediaStyle production. We create strategic communications plans and killer content for web, radio and television.
13:39
December 18, 2013
The Voice Episode 64: Open Data for Change with Chris Moore
This week on The Voice, our host Alex Reid sits down with the Chief Information Officer at the City of Edmonton, Chris Moore. Chris spoke at the Public Sector Social Media Conference in Ottawa in November. He shared his organization’s experiences with change as well as the need to address issues around culture and innovation.   In this episode, Chris shares examples of his innovative social media work and what he’s accomplished at the municipal level. He gives examples of how Edmonton uses social networks and open data to create change. If you’d like more information about the city’s work, here are some resources mentioned during the episode: - The City of Edmonton Open Data Catalogue - Ideas that came out of the contest Apps4Edmonton  Join the conversation! You can connect with guest @_Chris_Moore and host @TechAlly.  Leave a comment or question below, or rate the episode on iTunes. The Voice is a MediaStyle production.  We create strategic communications plans and killer content for web, radio and television.
08:46
December 10, 2013
The Voice Episode 63: Let's Talk WebRTC with Lawrence Byrd & Mark Lindsay
This week on The Voice, our host Graham Machacek sits down with Lawrence Byrd, who is an independent strategist and consultant, and Mark Lindsay, President at Ottawa Product Management Association.  In this episode, Lawrence and Mark give us insights on Web Real-Time Communication (WebRTC) and how it is shaping the way we will communicate. With this new technology, we can move away from stand-alone linear campaigns to start orchestrating cross-channel interactions and create personalized experiences. So what's the role of WebRTC in today's marketing landscape? Listen to get the full story on this open source project. If you'd like more information about WebRTC, here are some resources mentioned during the episode: - Discussed at Forbes, a look at Forrester’s study “The Rise of Marketing Orchestration”. - As examples, Lawrence mentions organizations like TokBox and RingDNA You can connect with Lawrence @LawrenceByrd, with Mark at m​ark.lindsay@ottawapma.org and our host @grahamxperience. The Voice is produced at MediaStyle. Creating strategic plans and killer content for web, radio and television.
08:42
December 4, 2013
The Voice Episode 62: Communications as Perception Shapers with Barb MacDonald
This week on The Voice, our host Tina Barton sits down with the Director of Corporate Communications at Skate Canada, Barb MacDonald. Barb has established an international reputation for managing media relations and operations for major sporting events. In this episode, Barb gets to share her views on communications accreditation, and how it has benefited her fruitful career. Tina also gets to congratulate Barb on her recent award as Master Communicator and discuss the process of submitting for awards.  Barb is currently busy planning for the Sochi 2014 Winter Olympics and the 100th anniversary of the 2014 Canadian Tire National Skating Championships. You can connect with Barb @barbmacd and our host @TinaMBarton. The Voice is produced at MediaStyle. Creating strategic plans and killer content for web, radio and television.
10:55
November 26, 2013
The Voice Episode 61: How Pharmaceutical Marketing REALLY Works
Every year, we spend millions of dollars on pharmaceuticals but most of us don't really know or understand how prescription and over the counter medications are marketed. Host Danny Starr talks with Dennis Sakalauskas about how this fascinating industry works from the approval of drugs to the governing bodies that approve every piece of marketing material developed. Learn more about Dennis and his firm DPS Original at dpsoriginal.com and on Twitter @DPSoriginal
14:59
July 2, 2013
The Voice Episode 60: New Frontiers and Facing your Fears: Julien Smith at MarCom
Tina Barton chats with Julien Smith, triple-time New York Times best-selling author, blogger, opening keynote speaker at the 2013 MarCom conference, and CEO of stealth startup company, Breather. Known for breaking the ‘rules’ and taking pride in doing so, Julien’s work is all about doing what’s necessary to stand out, being #1 in your category, and being comfortable with it. Julien’s ideas are particularly poignant for the marketing/communications industry, a profession based on perceptions, where it can be particularly difficult to “not give a f@ck!” and “flinch forward” as Julien champions.
26:14
June 19, 2013
The Voice Episode 59: IABC Ottawa Excel Awards Recap
Alex Reid sat down with some of the winners at the IABC Ottawa Excel Awards to explore what it takes to be a communicator today. The roster of interviewees includes: Helene Campbell (2:25): What it took as a communicator to turn her Be an Organ Donor Twitter campaign into an international Give to Live movement.    Kristine Simpson (9:30): How the Impaired Speed Skating Association is using a powerful communications strategy to educate the public about why it should be a sanctioned sport in the Paralympic Games.  Tony Lyons (14:40): How he drew attention to the important information in CIRA's Factbook through visual storytelling. 
20:33
June 5, 2013
The Voice Episode 58: Understand Your Organization's Digital Maturity with Kelly Kubrick
We constantly hear that organizations are struggling with the challenges of how to integrate digital technology across the entire organization. What was once the responsibility of digital marketing and communications professionals has become the responsibility of every functional area and yet there are very few resources, best practices or even case studies that focus on how we can integrate digital technology effectively. Kelly Kubrick, co-owner of dStrategy and Online Authority shares the Online Maturity Model that provides an easy grading system and comprehensive framework to help you understand your organizations progression through the stages of digital maturity. Learn more about Kelly and the Digital Maturity Model on the Digital Strategy Conference website: digitalstrategyconference.com
18:09
May 21, 2013
The Voice Episode 57: The Power of Brand Journalism
Sometimes we need to approach familiar concepts from a different angle in order to push our understanding forward. If you think about content marketing as "brand journalism" you might be able to come up with new and exciting ways to communicate your brand's story to your target audience. Host Danny Starr talks with veteran tech journalist and founder of Spark Media Solutions, David Spark about the concept of brand journalism and why it's so effective in connecting brands with influential people to create compelling content. 
19:46
May 7, 2013
The Voice Episode 56: How to Market Apps in App Stores
Apple's App Store and Google Play are the world's two mega marketplaces for mobile applications. Learn how to make software products stand out in these saturated superstores. Macadamian's Graham Machacek discusses top tips with Matt Palmer, chief marketing officer at AppClover, and Rob Woodbridge, mobile business consultant and host of UNTETHER.TV . Core concept: build your app marketing plan before you build you app.
22:10
April 23, 2013
The Voice Episode 55: Laying Off the Strategic Throttle: The Art of Storytelling with Amber Naslund.
Today’s podcast explores the art of storytelling, and how businesses could benefit from laying off the strategic throttle. Amber Naslund, a well known and respected writer and storyteller in the marketing sphere, explains how she makes time in her busy career write regularly, and shares some of the results she has seen from taking a more thoughtful approach to content creation. Amber also explains why it’s critical that businesses invest in their employees to develop their writing and storytelling talents.     Important points worth your attention:  00:58 Amber introduces herself. 2:30 Amber explains her creative process and how she finds time in her busy career to think deeply about a subject and consistently craft beautiful content. 5:51 Amber shares some of the results she has seen from taking a more thoughtful approach to content creation. 7:12 It’s often challenging for businesses to navigate the creative process while adhering to business goals. Amber explains why she thinks companies overthink the storytelling ethos. 9:30 Many businesses lack the creative thinkers necessary to tell great stories. Amber explains why businesses must invest in their employees to develop their writing skills.  11:14 Amber explains how she ensures her content maintains relevancy with her audience. 12:15 How you can learn more about and connect with Amber. 
13:15
April 10, 2013
The Voice Episode 54: Conversation Agent Valeria Maltoni Takes Centre Stage
Public speaking has moved out of the limelight in recent years as online marketing continues to gain prominence in the industry. The Conversation Agent, Valeria Maltoni, talks about the value of public speaking, how she uses public speaking to establish herself as an authority in her industry, and how you can get over your stage jitters and do it, too. Connect with Valeria and Alex on Twitter @ConversationAge and @TechAlly, respectively.  Here are some important points worth your attention: 1:20: Valeria explains how she used public speaking to jumpstart her career and professional development.  2:42: The edge public speaking can give you over those who stick solely to online marketing efforts.  3:20: Valeria shares some of the benefits she has experienced from public speaking. 4:19: The benefits of going to an event rather than getting information solely online.  8:42: Valeria explains how to rise to a position of authority so people begin seeking you out to speak publicly. 9:47: Valeria explains how she landed her first gig. 10:40: The makings of great and terrible speeches.  14:40: On getting over stage fright. 17:35: How you can find Valeria online and book her to speak. 
19:01
March 26, 2013
The Voice Episode 53: Marketing for Startups with Tara Hunt
As many startup founders are painfully aware, marketing can be bloody expensive. So expensive that it often gets thrown to the back-burner as they focus on just getting their minimum viable products developed and out the door. Startup maven Tara Hunt offers marketing advice for startups on a shoestring based on her own experiences successfully launching Buyosphere and offers personal branding advice by explaining the rise of Miss Rogue. Time segments: 1:25: Tara introduces herself.  3:32: When marketing should be considered in the startup budget and how much attention it deserves when considering how much it takes to develop a product in the first place.  6:41: The merits and hazards of hiring a jack-of-all-trades marketer, hiring out to an agency, and founders trying to do marketing themselves.  10:37: Whether or not startup founders should buy into content marketing, and what kinds of content marketing they should do with limited budgets and company history.  15:10: “Well behaved women seldom make history.” - Tara explains what this quote means to the rise of her online personality Miss Rogue. 
17:15
March 11, 2013
The Voice Episode 52: Does Your Organization's User Experience Design Put People Before Pixels?
At the most basic level, great user experience (UX) design is about helping your customers accomplish their goals. Host Danny Starr and Jeff Parks discuss what you need to know about balancing the needs of your business and the needs of your customers in a way that really puts people before pixels. Whether you have already managed a UX design project or looking to get some ideas about how you should structure one, this episode of the voice is a great introduction to the fascinating world of UX design. Jeff Parks has over 15 years of experience in the field and is on the board of directors of Information Architecture Institute, a co-creater of the Follow the UX Leader training series and a co-owner of DIGIA UX. 
15:41
February 26, 2013
The Voice Episode 51: How Understanding the Human Brain can Help you be an Effective Marketer and Communicator
Our ever-expanding understanding of the human brain and how it works is changing everything from the way we live our lives to way we market products. This stuff isn't just for doctors and researchers anymore. If  you looked at the New York Times' list of bestselling books you might see John Medina's Brain Rules and if you watched Oprah Winfrey, you might have seen her interviewing Martin Lindstrom, author of Buyology. The fascinating field of neuromarketing leverages our understanding of how the brain works to better predict how consumers will respond to brand messaging. In short, if you understand how our brain is going to respond to a message before even develop the first concept, you might have already one the battle. Host Danny Starr is joined by Calgary-based neuromarketing practitioner Bob Baily of Francis Moran and Associates to tell you why shouldn't take it personally that consumers don't care about what you have to say about yourself, they only care about what you can do for them and why you have less than a second to get that point across. 
18:15
February 12, 2013
The Voice Ep 50: How to Leverage The Influence of Bloggers to Tell Your Brand's Story
Blogging isn't new, yet it seems that brands have really only started to harness the influence of blogs in the last few years. If you are considering a blogger relations program, host Danny Starr discusses what you need to know about working with bloggers to tell your brand's story. If you have already engaged bloggers, the panel shares some tips on how to make sure you're getting the most bang for your buck. This week's panel includes Sherrilynne Starkie, VP of Content Marketing and Social Media at Thornley Fallis, and a blogger in her own right and Anna Epp, a professional photographer and blogger at Life Is Good At The Beach. You can learn more about Sherrilynne on her blog or on Twitter (@Sherrilynne) and Anna on her blog or on Twitter (@Beach_Mama). 
15:29
January 29, 2013
The Voice Episode 49: Marketers and Communicators Share Trends for 2013
As marketers and communicators begin to plan for 2013, it's important to take a few moments to consider what trends are emerging that we can leverage to be more effective. Host Danny Starr uses interviews gathered at the CPRS/IABC Ottawa holiday party coupled with an international perspective courtesy of Steve Seager, Director of Communications for IABC Europe and Middle East to bring you a wealth of insight on what developments you might want to be thinking about for 2013.   We hear from:  Chris Biber, Searchingworks: President & CEO. Kate Headley, Canadian Nurses Association: External Communications Coordinator. Glenn Schmelzle, Marketing What's New: Principle. Laura Slater, MediaMiser: Marketing Manager. Phil Gaudrea, Algonquin College: Communications Officer. Steve Seager, Storywise: Consultant.
21:43
January 15, 2013
The Voice ep 48: How to Take Your Mobile Strategy to the Next Level
It's 2013 and time for marketers and communicators to take their mobile strategy beyond "apps" and start to think more strategically about how they can add value to people's lives using mobile technology. Host Danny Starr talks via Skype with Whurley from Chaotic Moon. Whurley provides listeners with a number of important questions they need to answer in order to take their mobile strategy to the next level. Learn more about Whurley here.  Important Questions Answered:  What data should you be looking at when developing your mobile strategy? What in-app data should you be leveraging to make decisions about your app's usefulness? When should you develop a stand-alone app and when you should use the mobile browser? What are some examples of great mobile strategies communications can look to for leadership? What are Whurley's thoughts on BlackBerry 10? What do marketers and communicators need to be thinking about over the next few years?
15:11
January 1, 2013
The Voice ep 47: Think like a publisher
Alexandra Reid sits down with award-winning marketer and author C.C. Chapman to talk about storytelling and why businesses must learn to think like publishers. Pulling advice from his books, Content Rules and Amazing Things Will Happen, C.C. tells us about today’s online environment and the attention economy and emphasis why it’s so important for businesses to stop stalling and begin developing their online presence NOW. He also explains why he hates the term “content marketing” and shares stories about who did it well and who failed epically. Most importantly, C.C. offers advice about how to become amazing at your job, and find happiness in the work you do. Start the discussion: connect with Alex and C.C. on Twitter - @Techally and @CC_Chapman.
17:10
December 18, 2012
The Voice ep 46: Why Thought Leadership Matters in Marketing
Offering true thought leadership value can fuel your sales pipeline. Find out how as Graham Machacek uncovers strategic and practical insights with John Doerr, co-founder and president of Wellesley Hills Group in Boston. Doerr is also co-author of Professional Services Marketing and Rainmaking Conversations. Graham also gets perspective on thought leadership from Across the Pond in a new segment featuring Stephen Welch, director at Hay Group and IABC chapter president in London, England.  CORE INSIGHT: Strike the right balance between ‘too aggressive’ and ‘not enough’ when marketing thought leadership to your audience. The images and case study posted below are referenced in this podcast. Listen, look and learn. If you have questions for Graham Machacek, connect with him at www.macadamian.com or on LinkedIn. Reach out to John Doerr on Twitter - @JohnEDoerr – and at www.raintoday.com.
20:41
December 3, 2012
Episode 45: What's The Most Important Ingredient of a Successful Agency/Client Relationship?
Imagine having a chance to talk with someone who not only lived in, but conquered the world we see depicted on AMC's award-winning drama Mad Men! On this week's episode, host Danny Starr gets a chance to speak with George Parker who shares his thoughts on what makes a successful client/agency relationship based on his over 40 years in the advertising business. Be warned: George doesn't hold anything back. You are guaranteed to learn things that apply to agency and client relationships from this frank discussion of the past, present and future of the world we work in. Core Insight: Don't be afraid to take risks, blaze new trails and trust the people you work with. George Parker is the author of Confessions of a Mad Man and maintains a blog Adscam - a hilarious and honest look at the world of advertising.
13:36
November 20, 2012
The Voice ep 44: Lost in Translation (and Adaptation)
Accurate language translation alone isn’t enough to engage diverse cultural communities. Find out why when The Voice co-host Graham Machacek chats with Marie-Josée Gagnon, president and founder of www.casacom.ca, and Francis Lionnet, principal at Comment Parler Aux Anglais?   CORE INSIGHT: Adapt languages and content to achieve culturally meaningful communications.  This episode is delivered in English but both guests recap key points in French at the end of this podcast (at minute mark 14:22). Connect with Graham Machacek at www.macadamian.com or on LinkedIn. Marie-Josée is on Twitter in three places - @mjgagnon, @CASACOM_Mtl, @CASACOM_Toro. Francis Lionnet online: www.lionnet.ca.
17:21
November 6, 2012
The Voice ep 43 BONUS: Season 2 Recap
President of MediaStyle and sponsor of The Voice, Ian Capstick, sits down with show hosts Graham Machacek, Danny Starr and Alexandra Reid to discuss the ideas presented during this past season. They focus on the past few episodes that featured founder and CEO of Arment Dietrich, Gini Dietrich; CBC Radio's Terry O'Reiley and President of Twist Image, Mitch Joel. Recorded at the MediaStyle office on Bank Street, this podcast is a chance to hear what we thought were the more meaningful take-aways from the season. If you missed these previous episodes, you can listen here. Stay tuned for upcoming interviews on The Voice!
09:12
October 23, 2012
The Voice ep 42: Mitch Joel on Why Marketing is Everything
In this episode of The Voice, host Alexandra Reid explores the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first posture” to create more powerful marketing engagements. From content marketing to advertising to more traditional marketing strategy, Mitch explains why marketing must move beyond beyond the first "P" - Promotion.  Time points: 1:38 - In an earlier podcast, Mitch and Joseph Jaffe debated whether marketing is entering into a renaissance period or if it is dead. Mitch argues it isn’t dead but at a cross roads, and explains where we are now and where we are headed.  4:04 - Mitch says marketing is everything but, in many cases, it has been reduced to just promotion.  6:10 - There is a stark difference in perspectives between agencies and the technologists and venture capitalists who are re-engineering marketing, and so marketers are struggling to use new channels and tools effectively to demonstrate their value to businesses. Mitch expands and offers his perspective on whether the industries are converging or operating as silos, and how to bring those silos together. 11:22 - The number of roles in the marketing department is expanding rapidly. We’re having to wear so many hats as content marketing and other digital activities continue to rise in importance. Mitch explains why businesses should ensure everyone is on the right bus, in the right place, at the right time.  14:48 - Mitch shares his thoughts on bridging traditional and new marketing world with a focus on advertising.   18:14: Mitch shares nuggets from Content Marketing World and how to use novel channels to their best effect. 
23:11
October 9, 2012
The Voice ep 41: Understanding Influence
CBC's Under the Influence host Terry O'Reilly dishes essential intel on the fundamental changes taking place in consumer behaviour and what it means for advertisers, marketers and communicators everywhere. Also -- Is anyone off limits when it comes to advertising? What’s the role of love and religion in the realm of influence? And what ad moved Terry to tears? Find out as Graham Machacek hosts another info-packed edition of The Voice.  Connect with Graham on LinkedIn or on Twitter. 
23:10
September 25, 2012
The Voice BONUS VIDEO: News in the Digital Age Series Recap
President of MediaStyle and The Voice sponsor, Ian Capstick, sits down with IABC Ottawa's Graham Machacek and Kelly Rusk to discuss the ideas presented during the latest series of The Voice: News media and Storytelling in the Digital Age. This three-part series featured hosts from Ontario and Canada's largest news shows: Kevin Newman, host of CTV's Question Period;  Alan Neal, host of CBC Radio's All in a Day; and  Steve Paikin, host of TVO's The Agenda. The panel of experts come together at the MediaStyle office on Bank Street to talk through some of the more meaningful take-aways from these three episodes to help our audience benefit from their great communications advice. If you missed this captivating series, you can listen to the podcasts right here. Stay tuned for some more great interviews for The Voice, starting next week with CBC Radio's Terry O'Reilly!
06:09
September 18, 2012
The Voice ep 40: Marketing in the Round with Gini Dietrich
Following the release of her latest book, Marketing in the Round, award-winning marketing professional Gini Dietrich sat down with Alexandra Reid to discuss the new push for businesses to break down organizational silos and develop a "round" approach to marketing operations. Gini explains what's going on in the world of marketing today that encouraged her to write the book, steps to develop a "round" marketing process, and shares specific applications for this approach for all kinds of businesses. You can learn more about Marketing in the Round by ordering your own copy today, or ask Gini your burning questions by connecting with her on Twitter or over on her popular blog Spin Sucks. If you have questions for Alex, contact her on Twitter or at Francis Moran and Associates. 
13:20
September 11, 2012
The Voice ep 39: News media and storytelling in the digital age (Part 3 with TVO’s Steve Paikin)
TVO’s Steve Paikin talks with The Voice co-host Graham Machacek about today’s evolving news media culture. Learn how Paikin manages his workload effectively in a deadline-driven, fast-paced environment and some tips to deliver compelling stories in the digital age. Listeners also get the scoop on what the next generation of communicators need to do to succeed, and how educators can help.
23:34
August 28, 2012
The Voice ep 38: News Media and Storytelling in the Digital Age (Part 2 with CTV's Kevin Newman)
Fundamental changes are taking place in news media. Nowadays, it’s adapt or die for professional communicators of all kinds. In this must-listen edition, IABC’s The Voice co-host, Graham Machacek, chats with veteran newsman Kevin Newman, CTV’s digital news evangelist and co-host of Question Period. The two put context around today’s news media culture and delve into the essential skills 21st-century communicators need to survive. Also learn why it’s important to engage young communicators, and how to do it effectively.
21:48
August 14, 2012
The Voice Ep 37: News media and storytelling in the digital age (Part 1 with CBC's Alan Neal)
The way in which media is produced and consumed is undergoing a massive shift. Alan Neal, host of CBC Ottawa's All In A Day sat down with Danny Starr at this year's IABC Ottawa Excel Awards to discuss his views on how the digital age has changed how he lives and works. Alan helps us understand how news is gathered and report so that we can be better communicators and consumers of content. Learn more about Alan Neal on the CBC Ottawa website and follow him on Twitter @AlanNealOttawa.
19:11
July 31, 2012
The Voice Ep 36: Learning From the Best: Conversations with Excel Award Winners
Award-winning campaigns are more than just a way to decorate an agency's trophy case. They provide inspiration and key insight into the best strategies of today that any communicator can use to be more effective in the future. Host Danny Starr got the chance to speak to some of the winners of the 2012 IABC Ottawa Excel awards about what they learned from their successful campaigns that would benefit you. On this podcast are:Al Albania - Acart Communications Mika Trottier & Jason Faber - BV02 Craig Cernak - Halifax Strategy Group Jared Young - McMillan Tony Lyons & Krista Doyle - The Great Waterway Adrian Salamunovic - DNA11/CanvasPop
41:43
July 18, 2012
The Voice ep 35: How to Get More Bang for Your Buck
Marketers and communicators everywhere have spent the last few years trying to deal with increased demands for effectiveness while managing budgets that seem to be getting smaller and smaller. On this episode of The Voice, host Danny Starr speaks to Karine Goneau-Lessar, Chief of Marketing at Health Canada at MARCOM 2012 about how her organization's recent campaigns have used branding, partnerships and social media and targeting to provide provide an above-average return on investment. You can learn more about Health Canada at http://www.hc-sc.gc.ca/index-eng.php and connect with Danny Starr on Twitter @DannyStarr.   Remember, as previously featured on The Voice's episode 33, you can win an signed copy of Scott Stratten's bestselling book “UnMarketing: Stop Marketing. Start Engaging” by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is Scott’s follow-up to UnMarketing going to be called? Contest closes July 14, 2012. Winner will be chosen at random from the correct entries and notified by email. 
10:02
July 3, 2012
The Voice ep 34: Breaking Down the Silos: The Future Face of Communications
**LISTEN AND WIN – Details Below**How can professional communicators thrive in today's fast-paced, information-hungry world? Break down the silos! Find out what this means and how it can be achieved in this special edition of The Voice – packed with essential insights. Graham Machacek drills down on the topic with these subject matter experts: Alan Freeman, journalism veteran and public servant in residence at University of Ottawa; MediaStyle’s Renée Filiatrault, former senior public diplomacy officer in Afghanistan; and Mike Colledge, President, Ipsos Reid Public Affairs. Click here to access the full report, Breaking Down the Silos: The Future Face of Communications. **Win a signed copy of Brian Solis’s book – Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web – by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What core insight from Brian Solis does Graham Machacek reference in this episode of The Voice?  Contest closes August 1, 2012. Winner will be chosen at random from the correct entries and notified by email.
35:01
June 19, 2012
The Voice BONUS VIDEO: Interview with UnMarketing's Scott Stratten (Win a Signed Copy of His Book!)
For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he's going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at http://www.unmarketing.com.***Win an signed copy of Scott's bestselling book "UnMarketing: Stop Marketing. Start Engaging" by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is the name of Scott's follow-up to UnMarketing going to be called?  Contest closes July 14, 2012.  Winner will be chosen at random from the correct entries and notified by email.
10:56
June 5, 2012
The Voice ep 33: Interview with UnMarketing's Scott Stratten (Win a Signed Copy of His Book!)
For the past few years, Scott Stratten has been at the forefront of a movement to force companies to stop marketing and start delivering value in form of outstanding experiences that distinguish a brand in an increasingly crowded marketplace. Host Danny Starr had the chance to sit down with Scott in person after his blistering keynote at this year's MARCOM conference to talk about the success of UnMarketing, the best-selling book of the same name, and what he's going to be talking about next. You can connect with Scott on Twitter @UnMarketing or at http://www.unmarketing.com.***Win an signed copy of Scott's bestselling book "UnMarketing: Stop Marketing. Start Engaging" by emailing us at thevoice@ottawa.iabc.com with the answer to the following question: What is the name of Scott's follow-up to UnMarketing going to be called?  Contest closes July 14, 2012.  Winner will be chosen at random from the correct entries and notified by email.
10:18
June 5, 2012
The Voice ep 32: Creating Effective Online Video
TechCrunch recently reported that online video viewership was up 43% in 2011. In the past few months alone, we've had KONY 2012 surpass 85 million views and a one and half minute video for Dollar Shave Club propel the brand  into the minds of consumers across Canada and United States. On this episode of The Voice, Robert Decher and Kyle Braatz share knowledge that will help create effective online videos. From selecting the right production company, to creating content that resonates, you won't want to miss this discussion. Learn more about Robert Decher and his production company RDV Productions athttp://www.rdvproductions.com/ and Kyle Braatz and his company Simple Story Videos at http://www.simplestoryvideos.com/. As always, you can connect with host Danny Starr on Twitter @dannystarr.
29:11
May 22, 2012
The Voice ep 31: Concepts, components and consequences of content
With more than 20 years of marketing experience in the high tech industry, VP of corporate marketing Kirsten Watson has played a pivotal role in steering Kinaxis's innovative ventures in new media. In this podcast, Kirsten takes us along on Kinaxis's journey from SEO to social media to a fully integrated content marketing strategy. Our host, Alexandra Reid, moves this discussion beyond the basics of content marketing and asks Kirsten the tough questions. This conversation that followed her IABC Ottawa presentation uncovers the nitty-gritty details of content marketing and how they must all be seamlessly woven together to raise a B2B high tech company's online influence. Learn more about Kirsten Watson and Kinaxis's new media endeavours by connecting with her on LinkedIn. You can also connect with our host, Alexandra Reid, on Twitter @TechAlly.
20:22
May 8, 2012
The Voice ep 30: Rethinking Sponsorships
The old world of sponsorships where brands hand over money in return for a banner or logo at an event is over. On this episode of The Voice, Bernie Colterman from the Centre for Excellence in Public Sector Marketing discusses how brands and events can partner for experiences that engage audiences and boost brand awareness. Learn more about Bernie athttp://www.berniecolterman.ca. Connect with host Danny Starr on twitter @dannystarr.
21:31
April 24, 2012
The Voice ep 29: App-solutely! App-solutely, not! - Part 2
Last episode The Voice drilled down on the pros and cons of mobile apps within the context of marketing communications campaigns. This week, Graham Machacek continues to explore the topic with a focus on Facebook apps. Find out what to consider before you build one and the implications of Facebook Timeline. This week's special guests are Steve Shock and Nicolas Grégoire-Racicot, Director of Interactive and Strategist at McMillan agency, respectively. CLICK HERE to access slides that accompany this podcast. Connect with our host and guests: @grahamxperience, @shockandco and @NickRacicot.
17:27
March 29, 2012
The Voice ep 28: App-solutely! App-solutely, not! - Part 1
Some apps are wildly successful at driving business objectives. Others, not so much. When does it make sense for marketers to create an app as part of an integrated campaign? What are the potential payoffs and landmines to avoid? Graham Machacek jumps into the wonderful world of apps in this two-part mini series. He interviews Steve Shock and Nicolas Grégoire-Racicot, Director of Interactive and Strategist at McMillan agency, respectively. This installment focuses on mobile apps. Next edition, it's Facebook apps. Connect with our talking heads : @grahamxperience, @shockandco and @NickRacicot.
17:42
March 28, 2012
The Voice ep 27: Content Curation 201
If you've read IABC's recent Communications World cover story on content curation you know the digital age isn't about "information overload, it's filter failure." But how can content curation drive real business results? Find out now as Graham Machacek takes the topic to the next level with special guest Donna Papacosta, principle at Trafalgar Communications. @Grahamxperience @DonnaPapacosta
20:38
March 14, 2012
The Voice ep 26: Content and Context: Does Your Organization Have a Proper Content Strategy?
Content Strategy is a popular and important topic these days but has your organization taken the time to develop a proper Content Strategy? Host Danny Starr and expert Content Strategist Kristina Mausser discuss what having a proper Content Strategy means and how to effectively manage both content and context to tell your organization's story. Kristina is the Principal and Contest Strategist at Digital Word digitalword.com.
23:11
February 22, 2012
The Voice ep 25: Want to be a better email marketer? Break the rules!
Despite the fact that email marketing doesn't get the same attention as other digital marketing tactics, it is still an important part of any marketing mix. Host Danny Starr and DJ Waldow discuss the relevancy of email marketing in 2012 and how you can improve your results by breaking many of the "rules" that have been popular with email marketers over the years.  Also learn how you can harness the power of Batman and Robin to integrate social and email.  DJ Waldow is the CEO of Waldow Social and you can learn more about DJ at waldowsocial.com
25:52
February 9, 2012
The Voice ep 24: With a Little Help From Your Friends
Is your organization leveraging the power of friends and friendship to grow your business and meet your objectives?  Join host Danny Starr and Jackson Wightman as they discuss what is peer to peer marketing and how it can benefit your organization.  This episode of The Voice seeks to provide marketers and communicators with some of the keys to a successful peer to peer campaign while outlining some of the common traps and pitfalls that hinder success and how you can avoid them.  Follow Jackson Wightman on twitter @JacksonWightman or on his blog www.jacksonwightman.com
23:45
January 24, 2012
The Voice ep 23: Social Media Burnout?
Are your key audiences sick of your organization's social media presence? How do your employees feel about it? How about you? Graham Machacek is joined by Mark Evans via Skype to unearth some key insights surrounding this popular topic. Find out if the bubble on social media time-wasters is about to burst and learn top tips to stay focused. Follow Mark's blog at www.markevanstech.com and on his website www.markevans.ca.
26:29
January 12, 2012
The Voice ep 22: The Startup Way
Ottawa's startup community is full of talented, innovative and driven entrepreneurs, but it's always a struggle to move a company from "unknown" to "well known." Jud Rasmussen sits with Mercury Grove CEO and Ottawa's resident startup expert Scott Annan to discuss what it takes to start, launch and grow a business in the Ottawa region. This is Jud's final episode with The Voice. We want to thank him for his great interviews, engaging guests, and for being with us since the very beginning of the podcast. Thanks, Jud. You'll be missed!
18:20
December 8, 2011
The Voice ep 21: Communications Strategy - Part 2
Discipline and sustainability are just two of the many aspects worth considering when developing a strategic communications plan. Find out more great tips as The Voice co-host Graham Machacek explores the topic with Caroline Kealey, Founder and Principal, Ingenium Communications, and Marlene Floyd, Principal, Earnscliffe Strategy Group. This is the second of two parts recorded with senior communicators in mind.
28:22
October 31, 2011
The Voice ep 20: Communications Strategy - Part 1
The Voice co-host Graham Machacek does a deep dive on strategic communications planning with Caroline Kealey, Founder and Principal, Ingenium Communications, and Marlene Floyd, Principal, Earnscliffe Strategy Group. This is the first of two special episodes on the topic that have been recorded especially for senior communicators. IABC Ottawa delivers this special cast just ahead of Caroline Kealey's forthcoming Communications Strategy Lab in Ottawa on November 2.
15:06
October 20, 2011
Episode 19: Presentation excellence
Are you presenting today? Tomorrow? Ever? Find out what it takes to achieve presentation excellence. Graham Machacek drills down on the importance and practical application of storytelling in presentations with Anil Dilawri, owner of Save it like Sully, and Ken Evraire, Streaming Sports Network Director of Relationship Development and Owner of QuickTwitch Creative. This edition is dedicated to Steve Jobs and it features a special audio clip of his legendary commencement speech at Stanford University in 2005.
29:39
October 5, 2011
The Voice BONUS: Falling short: How to improve
Jud Rasmussen continues his talk from last week with Greg Macdonald. This week, they talk about how creative vendors can improve their client relations and product.
12:07
September 29, 2011
The Voice ep 18: Falling Short: The Creative Class
Is the 'Creative Class' failing its clients? Where are Ottawa's designers and agencies falling short and how can some of them improve their business, the quality of their work and their customer service? Jud Rasmussen sits with Greg MacDonald, the Creative Director of Carleton University Communications, for a candid chat about the creative supplier landscape.
20:51
September 22, 2011
The Voice ep 17: The future of .ca
It is often said that the Internet 'has no borders', yet CIRA (Canadian Internet Registration Authority) is proactively engaging Canadians in an effort to frame effective Internet policy. In 2009 CIRA commissioned an opinion survey on Internet policy making, and in February of 2011 it hosted the Canadian Internet Forum. A visit to www.cira.ca will reveal the winners of the organization's .CA Impact Awards. Is this focus on 'Canada's Internet' necessary or useful? Jud Rasmussen sat with David Fowler, CIRA's Director of Marketing and Communications, to find out.
17:54
July 14, 2011
The Voice ep 16: Brand: deconstructed and reconstructed
Is your organization following through on its promise to its stakeholders? The Voice co-host Graham Machacek sits down with Jon McGinley, Director of Marketing, Radian6, at the MARCOM conference to dissect the components of a strong brand, the difference between brand and reputation, and how "social listening" can help protect a brand.
13:52
July 6, 2011
The Voice BONUS: The best Canadian non-profit and government brands
A collection of MARCOM attendees weigh in on the best non-proft and government brands in Canada.
07:20
June 29, 2011
The Voice ep 15: ENGAGE! New Perspectives on Social Media.
Ashton Kutcher and MC Hammer. Egosystem. Context not Content. What the heck does all this mean?? Find out when Graham Machacek sits down with Brian Solis, author of Engage! and principal at Altimeter Group, to discuss new trends in the world of social media, the importance of influencer relations, core concepts from Brian's new book, and how to handle executives who are resistent to social media.
14:50
June 22, 2011
The Voice ep 14: Social media measurement
2011 was to be the year of Social Media Measurement. This was to be the year that marketing professionals stopped worrying about their daily tweet count and worked to determine where their social media efforts should be focused.  Six months in Jud Rasmussen sits with Scott Lake, the Founder and CEO of SWIX, a social media analytics company, to discuss the changes he is seeing in the social media landscape.
14:37
June 7, 2011
The Voice ep 13: Converging media - Part 2
Graham continues his conversation from last week with MARCOM speakers Nick Charney and Bernard Gauthier.
24:15
May 19, 2011
The Voice ep 12: Converging media - Part 1
Are you harnessing the power of converging media channels? The Voice co-host Graham Machacek engages in an insightful discussion with MARCOM speakers Bernard Gauthier, CEO of Delta Media, and Nicholas Charney, Advisor to the ADM at Library and Archives Canada.
18:26
May 11, 2011
The Voice BONUS: Getting the most out of MARCOM
Graham Machacek chats again with Claire Mills, VP, Professional Development Portfolio, Centre of Excellence for Public Sector Marketing, about what to see at MARCOM and how to get the most out of a conference.
08:05
May 5, 2011
The Voice ep 11: MARCOM and emerging marketing trends
Graham Machacek chats with Claire Mills, VP, Professional Development Portfolio, Centre of Excellence for Public Sector Marketing, to drill down on emerging trends that marketing communications professionals are grappling with and how to handle them on the job. It's all part of another slick info-rich edition of The Voice with special take-home points about the forthcoming MARCOM conference, which takes place June 1 and 2 at the Ottawa Convention Centre.
16:25
April 28, 2011
The Voice ep 10: Search In The Age Of Social
Do you look at your web site with 'Googly Eyes'? Does Search Marketing factor into your Social Media efforts? What's the bounce rate on your homepage? If you've let Social Media push Search out of your marketing mix then listen in as Jud Rasmussen sits with SearchingWorks founder Chris Biber to discuss Search Marketing fundamentals, how Search and Social should work together and the common mistakes being made on many web sites.
15:05
April 13, 2011
The Voice ep 9: The job hunter's toolbox
Jobline 3: Graham Macachek chats with Debra Sharpe, Director of Client Services, Creative Niche, about the eight things every job hunter needs to remember when looking for work.
13:54
March 30, 2011
The Voice ep 8: Reinventing yourself
Jobline 2: Reinventing yourself. This isn't just a catch phrase job hunters toss around between interviews. It's at the core of optimal career satisfaction. Graham Machacek chats with Debra Sharpe, Director of Client Services, Creative Niche, about igniting career trajectories with revitalized career passions. Practical tips, advice, and resources are abound in this week's special JOBLINE edition ofThe Voice.
11:43
March 15, 2011
The Voice ep 7: The challenges of managing a wired employee
Social Media has transformed the world of marketing and communications, but it has also created new management challenges for team leaders in both private and public sectors.In the Fall of 2010 Jud Rasmussen kicked off his IABC podcast career by sitting with Social Media thought leader Colin McKay to discuss the challenges of managing a wired employee. The Director of Research, Education and Outreach at the Office of the Privacy Commissioner, Colin is a thoughtful, opinionated, experienced and highly sought after speaker. This engaging and informative podcast will prove useful to both employer and employee. It is not to be missed!
15:20
February 28, 2011
The Voice ep 6: Managing PR campaigns and events featuring celebrities
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 13.0px Arial} It's awards season! Graham Machacek nabbed PR pro Kathryn Hendrick of K. Hendrick & Associates and Betsy Kitchen of Total Communications Group for a chat about handling PR campaigns involving celebrities and high-profile influencers -- including a recent project they all worked on involving His Excellency the Right Honourable David Johnston, Governor General of Canada. Graham shares insights from his MuchMusic days and Kathryn and Betsy dish practical advice about on-site logistics with His Excellency.
14:44
February 16, 2011
The Voice ep 5: Social Responsibility 2.0
Graham Machacek speaks to Dorothy Engelman--owner of q media and founder of getinvolved.ca--about integrating social responsibility as part of a communications plan, what to consider with project partnerships, and when to engage agencies outside of Ottawa.
09:38
February 3, 2011
The Voice ep 4: Outsourcing your Social Media: Good Idea or Bad?
The concept of outsourcing Social Media is relatively new, but it’s happening, with approximately 25% of large and mid-sized business owners currently outsourcing (SocialMediaExaminer.com). The real question is what MUST you keep in-house and what can you safely hand off to a 3rd party? In this issue of The Voice, Jud Rasmussen discusses the subject with Dave Hale – the founder and CEO of Ottawa-based Soshal Group, a rapidly growing ‘Social Media engagement agency’.
20:02
January 19, 2011
The Voice ep 3: Mobile Marketing is Mainstream
For more than a decade mobile has been the ‘next big thing’, but in 2010 it arrived with a vengeance. Mobile web, texting, location based marketing, commerce and social media all funnel down to the handheld device. Jud Rasmussen sits with highly sought after mobile expert, business consultant and Untether.tv founder Rob Woodbridge to develop a better understanding of today’s mobile marketing industry, the non-relevance of devices, marketing metrics and how every company can begin to test the mobile waters.
14:31
December 2, 2010
The Voice ep 2: Job Hunting in the Digital Age
Jobline 1: Graham Machacek sits down with Debra Sharpe, Director of Client Service, Creative Niche, to discuss job hunting in the digital age for PR, marketing, and advertising professionals based in Ottawa. What’s better: LinkedIn or traditional networking? What are the special considerations when searching for work in Ottawa? Job seekers get a leg up on their competition after listening to this cast that’s chock-full of practical advice.
11:31
December 2, 2010
The Voice ep 1: Creative Hot Spots
Creative Hot Spots is a segment devoted to meeting local creative people and learning a little bit about where they hang out – local coffee shops, greasy spoons and mom and pop shops in our cities coolest neighbourhoods.  We hope to introduce you to some fresh talent and give our creative community some profile. Co-hosted by Cathy Kirkpatrick and Tony Martins.
09:32
December 2, 2010