All About Brand with Ian Evenstar

In this episode, Ian speaks with Simon Severino about actionable branding and business growth advice. Simon is a successful CEO, TED speaker, investor, and strategist who is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education.

To learn more about Ian and the All About Brand team, visit IanEvenstar.com.

In this episode, Ian speaks with Scott Miller about his new book, Marketing Mess to Brand Success. As a former CMO of the FranklinCovey company, he has extensive knowledge in helping brands solve their biggest marketing challenges.

To learn more about Ian and the All About Brand team, visit IanEvenstar.com.

Annelise Worn is a successful CEO, entrepreneur, and marketing strategist here to share actionable tips on branding, marketing, and growing your personal brand.  Find Annelise on Instagram, LinkedIn, or live every Tuesday on The Social Marketing Method Facebook group.

Brand Values help us conduct life and business with integrity, and find meaningful work and relationships. Learn how to design and express brand values to build an amazing company culture.

Given the fast-paced, competitive, and quickly changing world, today's CEO and CMO need to know how to draft an effective vision statement. These leaders must inspire their teams through difficult challenges and sustain long-term growth for their companies. They must have a Vision Statement truly matters, one that motivates and drives business success. Want more? Download the Vision Statement Activity.

A mission statement sets the brand's direction to accomplish its vision, and it's one of the key statements your company needs to make. Here's how to write one! Want more? Download the Mission Statement activity.

A brand manifesto is a written statement that publicly declares your views, motives, and intentions. It's the seed of your brand. It's the genesis of your company or your organization. It describes what you stand for, what you do every day, and what you're striving to achieve or become.

Branding is an essential component of building a prosperous company, organization, or career. But I find that there are so many misunderstandings about what makes a brand, how to do branding, and ultimately how to build a successful brand. Because of this, I find that to make a significant change; we always need to start with an understanding of what a brand is.