The Digital Revolution Podcast

Every day billions of people watch YouTube and videos online. The power of video marketing is significant. Digital marketers must harness the benefits that video provides to ensure high levels of engagement across social media and increased levels of conversion on the website.

In this episode of the digital revolution podcast, Iconic Digital CEO, Steve Pailthorpe speaks to leading video marketing expert, Karen Pawlowska from Take One TV.

From Cadbury’s Crème Eggs, to Innocent Smoothies, we reveal how these brands use marketing data to unmask industry trends and make informed business decisions. Innocent Drinks new Insights Manager, Matt Stockbridge speaks to Steve Pailthorpe on the Digital Revolution podcast.

Every business tracks data. This could be data about customers or prospects, or for marketers, this is likely to be analytics data from platforms like Google Analytics. But how should we use this data to make informed decisions about our customers?

Matt Stockbridge is the new Insights Manager at Innocent Drinks. He is now helping the popular drinks brand to evolve and develop in a new era of digital transformation. From his extensive career in the exciting world of data and analytics, Matt has worked on projects for the likes of Cadburys, with some wonderful stories from the marketing of the Crème Egg. Matt also gives some amazing commentary on the KFC chicken shortage crisis in 2020 as well as helping us to understand how Brand Managers can use marketing data to respond effectively in a crisis. Matt brings some practical and interesting views on how to use data which can be applied to brands large and small.

In this digital revolution podcast, Arwyn Bailey from TL Media and Steve Pailthorpe from Iconic Digital discuss how to use photography and videography to get maximum ROI from your digital marketing campaign. We discuss artificial intelligence, social media channels and the best way to get results from video. 

Understanding marketing is key to a brand's success. This all starts with a storyboard. How can your visual assets represent you, tell your story well? This process also involves a lot of creativity and brain storming. One can have the “best” equipment and software there is, but without having a creative skill set, combined with experience, a video can end up being disjointed, lacking in a link to your brand, or just downright boring.

There is still a place for video and still imagery, but marketers must understand how and where to utilise these to get maximum results. 

The CMO is the champion of the customer experience and should be responsible for ensuring that the brand empathises with its audience. In this Digital Revolution Podcast, Steve Pailthorpe speaks to Lesley Wilson from the Worshipful Company of Marketors about the role of the 2021 CMO.

Brand empathy is so vitally important in this modern world. Understanding the customers experience, ultimately empowers businesses to make sound decisions about how to engage. Within the marketing world, many of our colleagues have sadly lost jobs or been furloughed. The way that companies have responded to the pandemic has really helped defined some brands – both positively and negatively.

In this episode, Steve Pailthorpe speaks to video marketing expert Greg Mandry from Big Yellow Feet Video Production in Dorking. Find out how different types of video work well across different digital channels. Can any teenager with an iphone produce stunning video content? And why is the setting and design of your video content important. Learn about animations, drones and best practise video marketing advice in the latest episode of the digital revolution podcast. 

Join us for the Digital Revolution podcast. In this episode, Steve Pailthorpe introduces us to Bayo Igoh from Bigoh Coaching. Bayo has spent the last 20 years in business helping executives and business leaders to achieve quantifyable growth. In this session, Steve and Bayo discuss how to pivot during the Covid-19 pandemic and how to set fresh goals and achieve them!

The Digital Revolution | Episode 1

Welcome to The Digital Revolution Podcast. Today, our host is the multi-award winning entrepreneur & founder Iconic Digital, Steve Pailthorpe is joined by Richard Ward, the client services director at Engage Works exploring how ultimately digital can transform your brand awareness & lead generation.