Martin Calvert, Marketing Director, had the pleasure to speak to Dr. Jackie Campbell, Course Director of Data Science at Leeds Beckett University.

In this episode, we explore the topic of data and how it can be used to investigate the world around us.

Data has always existed but with the growing awareness of its application to our everyday life, we wanted to discuss the value of data and everything associated with it including ethics, marketing, social media, personal data, aggregated data, and much more.

We also looked if such a thing as data neutrality actually exists in practical terms - books such as "Invisible Women" actually showed that this is not often the case - half of the population is actually missing from a lot of the decision-making process giving a real-life example from the book!

Martin and Jackie also discussed data related to marketing and what are the ethical and moral implications of utilisng data by digital marketing agencies for clients - without a doubt, social media is a topic that must have been touched upon in this episode.

On a practical level, you can see how the Cambridge Analytica scandal and how the data of Facebook users were manipulated and how unethical it was.

As always, towards the end of the episode, we gave a bit of advice for early career students, graduates and professionals.

ICS Podcast: Martin Calvert & Carmen Domínguez Rodríguez, Head of International SEO & Content at THG

ICS Podcast: Everything DigitalBy ICS-digital & ICS-translateOct 19, 2022