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Ignite Visibility University

Ignite Visibility University

By John Lincoln

Ignite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.
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Breaking News In Digital Marketing (Google Shopping Free?!)

Ignite Visibility UniversityApr 25, 2020

00:00
06:39
What is the Newest Google Algorithm Update Targeting - Ignite Friday

What is the Newest Google Algorithm Update Targeting - Ignite Friday

This week: OTT subscription revenues are on the rise, Google releases a new Core Algorithm update, and Performance Max Campaigns are officially available on Microsoft. Here’s what happened this week in digital marketing.

Mar 09, 202411:41
Can Google's New AI Tool Help You Write Better? - Ignite Friday

Can Google's New AI Tool Help You Write Better? - Ignite Friday

This week: Chrome has a new plugin that can help you write, YouTube stole another page from TikTok’s playbook, and we unveil the worst content management systems. Here’s what happened this week in digital marketing.

Mar 02, 202405:29
How Can New AI Features Improve Your PMax Campaigns? - Ignite Friday

How Can New AI Features Improve Your PMax Campaigns? - Ignite Friday

This week: Google offers pointers on how to diagnose ranking drops, YouTube rolls out a few new features, and WordPress users aren’t as happy as they used to be. Wondering how new AI features can improve your PMax campaigns? Here’s what happened this week in digital marketing.

Feb 23, 202409:14
Where Can You Find Gemini in Google’s Product Suite? - Ignite Friday

Where Can You Find Gemini in Google’s Product Suite? - Ignite Friday

This week: Gemini is everywhere in Google’s products, TikTok offers a new integration, and a new report offers advice on the kind of content that LinkedIn rewards. Here’s what happened this week in digital marketing:

Feb 17, 202406:26
Is This Loophole Destroying Your Local Service Ads? - Ignite Friday

Is This Loophole Destroying Your Local Service Ads? - Ignite Friday

This week: your Local Service Ads may be disappearing, Bard is now Gemini, and Core Web Vitals has a new metric. Here’s what happened this week in digital marketing.

Feb 09, 202407:18
Is There An SEO Disadvantage to Having a Large Website? - Ignite Friday

Is There An SEO Disadvantage to Having a Large Website? - Ignite Friday

This week: Reddit wants you to make people laugh, teens love TikTok, and we’ve got some Big Tech earnings. Here’s what happened in digital marketing.

Feb 02, 202408:12
Is AI the Future of Search Ads? - Ignite Friday

Is AI the Future of Search Ads? - Ignite Friday

This week: Google's integrating Gemini into Google Ads, TikTok is offering new accessibility options, and LinkedIn is getting rid of lookalike audiences.  Here’s what happened this week in digital marketing.

Jan 26, 202407:05
Is Your WordPress Site Vulnerable to A New Security Issue? - Ignite Friday

Is Your WordPress Site Vulnerable to A New Security Issue? - Ignite Friday

A lot’s happened in digital marketing this week - from a new WordPress plugin vulnerability affecting up to 2 million sites to new tool features and partnerships you’ll want to know about - let’s dive into the digital marketing news!

Jan 19, 202406:27
Which Is the Largest & Most Capable AI Model to Date?

Which Is the Largest & Most Capable AI Model to Date?

Which is the largest and most capable AI model to date? If you guessed Google Gemini, you're correct! In this episode, John Lincoln, a digital marketing expert, dives into Google Gemini: what it is, how it works, and why you need to be paying attention.

Jan 16, 202402:02
What Social Media Giant Is Trying to Take on Amazon? - Ignite Friday

What Social Media Giant Is Trying to Take on Amazon? - Ignite Friday

This week: Google corrects some contemporary SEO mythology, TikTok takes aim at Amazon, and wait until you hear about how many people use X.

Jan 12, 202403:09
How Can You Manage Your Data in Advertising? (Google's Data and Tracking Updates for 2024)

How Can You Manage Your Data in Advertising? (Google's Data and Tracking Updates for 2024)

One big red flag that's coming to all your advertising! In this episode, Ignite Visibility SEO expert John Lincoln explains Google's newest steps to protect user privacy without making advertising impossible.

Jan 09, 202403:16
How Can Advertisers Brace for New LinkedIn Costs? - Ignite Friday

How Can Advertisers Brace for New LinkedIn Costs? - Ignite Friday

This week: LinkedIn ad prices may be soaring, TikTok offers a marketing calendar, and X lowered the price for Basic Tier verification. Here’s what happened this week in digital marketing.

Jan 05, 202404:46
What to Expect at brightonSEO with Kelvin Newman

What to Expect at brightonSEO with Kelvin Newman

Recently, brightonSEO hosted its first event in San Diego - and it was a hit! In this episode, John Lincoln, Ignite Visibility CEO is joined by Kelvin Newman founder of brightonSEO to discuss the ins and outs of hosting an in-person marketing-focused event.

Jan 05, 202433:07
How to Start and Market a Franchise with Lara Bruhn

How to Start and Market a Franchise with Lara Bruhn

Co-owner of Mr. Electric in Texas, Lara Bruhn is joined by John Lincoln, CEO of Ignite Visibility. In this exclusive interview, John and Lara discuss her career path, how it led to her acquiring a franchise, and some of the biggest challenges she's seen to growth.

Jan 03, 202426:55
Why Aren't You Getting More High-Quality Leads?

Why Aren't You Getting More High-Quality Leads?

One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality. Follow these 4 steps to begin filtering out bad leads and getting more quality ones.

Jan 03, 202408:56
Why Aren't You Getting More High-Quality Leads?

Why Aren't You Getting More High-Quality Leads?

One of the biggest pain points right now for businesses everywhere is lead quality. In this episode, John Lincoln, Ignite Visibility CEO, addresses the importance of lead quality and why it's more important than lead quality.

Jan 02, 202408:56
Want to Rank Better in Local Search? Google Reveals How!

Want to Rank Better in Local Search? Google Reveals How!

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here’s what happened this week in digital marketing.

Dec 22, 202305:19
Want to Rank Better in Local Search? Google Reveals How!

Want to Rank Better in Local Search? Google Reveals How!

This week: WordPress says more sites post passing Core Web Vitals scores, hours of operation is a local search ranking factor, and X saw a surge in web visits during the past year. Here’s what happened this week in digital marketing.

Dec 21, 202305:19
Google Says Goodbye to Mobile Testing Tools - Ignite Friday

Google Says Goodbye to Mobile Testing Tools - Ignite Friday

This week: Google Merchant Center eliminates some attribution models, Reddit offers a new certification program, and Meta launches Threads in the EU. Here’s what happened this week in digital marketing.

Dec 08, 202305:40
New Google Bard Feature: Answer Questions About YouTube Videos - Ignite Friday

New Google Bard Feature: Answer Questions About YouTube Videos - Ignite Friday

This week: The Google November core update has run its course, Google Bard answers questions about YouTube videos, and Sam Altman returns to OpenAI. Here’s what happened this week in digital marketing.

Dec 01, 202305:38
Increase Exposure for Your Videos Across the Internet (2024 SEO & PPC Strategy)

Increase Exposure for Your Videos Across the Internet (2024 SEO & PPC Strategy)

Are you utilizing videos to the best of your ability? In this video, John Lincoln, Ignite Visibility CEO walks you through a video maximizer strategy to help you get more exposure for your videos across the internet.

Nov 20, 202303:24
New "Notes" Feature Brings Human Insight to Google Search - Ignite Friday

New "Notes" Feature Brings Human Insight to Google Search - Ignite Friday

This week: Google promises big changes, OpenAI pauses ChatGPT Plus subs, and X rolls out timestamp links for videos.

Here’s what happened this week in digital marketing.

Nov 17, 202305:26
Black Friday Marketing Strategy: 3 Must Dos for Ecommerce Businesses

Black Friday Marketing Strategy: 3 Must Dos for Ecommerce Businesses

Do you run an ecommerce business? Are you ready for Black Friday? In this episode, Ignite Visibility Paid Media experts Meghan Parsons and Logan Schiff will talk you through their favorite Black Friday and Cyber Monday marketing strategies to help them empower clients to launch successful holiday strategies and grow their businesses.

Nov 16, 202311:08
New SEO Strategy: Increase Click-Through-Rate to Web Pages

New SEO Strategy: Increase Click-Through-Rate to Web Pages

Are you ready to boost website views and clicks? In this episode, John Lincoln, Ignite Visibility SEO expert, discusses a process to start increasing the amount of clicks to your web pages in this new SEO strategy.

Nov 13, 202302:38
4 Franchise Marketing Strategy Mistakes (2024 Insights)

4 Franchise Marketing Strategy Mistakes (2024 Insights)

After working with countless franchisees and multi-location businesses, John Lincoln, Ignite Visibility CEO knows a thing or two about what makes them successful.

In this episode, John Lincoln recaps 4 digital marketing mistakes he has seen franchisees make, that cost them a ton of new business.

Nov 09, 202303:15
YouTube Shorts 101: Expert Quick Start Guide

YouTube Shorts 101: Expert Quick Start Guide

We all know short-form video content is taking the world by storm. There are various platforms available, but today our social media experts are talking to you about... YouTube Shorts! In this episode, Senior Director of Social Media Carl Bivona and Senior Social Media Strategist Peter Jang will walk you through the ins and outs of YouTube Shorts with their expert, quick start guide to have you producing top-notch content fast.

Nov 07, 202306:52
Improve Your Lead Quality With These Simple Changes

Improve Your Lead Quality With These Simple Changes

If the quality of your leads isn't good, you're wasting your time. In this episode, John Lincoln, Ignite Visibility CEO will give you a step-by-step plan of changes you can make to improve your lead quality now.

Oct 31, 202303:10
ChatGPT Plus Now Offers DALL-E 3 Image Generator - Ignite Friday

ChatGPT Plus Now Offers DALL-E 3 Image Generator - Ignite Friday

This week: Google completes a rollout, ChatGPT Plus offers access to the DALL-E 3 image generator, and we have quarterly reports from some of the biggest tech names.

Oct 27, 202305:37
Start Saying Goodbye to Third-Party Cookies - Ignite Friday

Start Saying Goodbye to Third-Party Cookies - Ignite Friday

This week: YouTube’s latest version is packed with useful updates, X might start charging people to tweet, and Google begins phasing out third-party cookies.

Oct 20, 202303:23
Build Your First-Party Data Strategy for 2024 With Google Ads Data Manager

Build Your First-Party Data Strategy for 2024 With Google Ads Data Manager

Simplify all your first-party data to better serve ads to your customers! In this episode, Ignite Visibility digital marketing expert John Lincoln will walk you through Google's latest tool release: Google Ads Data Manager. Start tracking which ads are actually driving conversions now.

Oct 18, 202302:42
Google Debuts First-Party Data Solution With Google Ads Data Manager - Ignite Friday

Google Debuts First-Party Data Solution With Google Ads Data Manager - Ignite Friday

This week: Google goes after spam, X is getting closer to offering premium service tiers, and TikTok offers direct publishing.

Oct 13, 202306:10
Enterprise SEO, Personalization and AI, How To Win in 2024 and Beyond (with Ron Weber)

Enterprise SEO, Personalization and AI, How To Win in 2024 and Beyond (with Ron Weber)

In this episode, Ignite Visibility CEO and SEO expert John Lincoln sits down with Ron Weber, a search engine marketing expert and adjunct instructor at UCSD, to discuss AI, enterprise SEO and more!

Oct 12, 202323:52
How to Set Up Local Ads to Boost Sales (Local Digital Marketing Strategy)

How to Set Up Local Ads to Boost Sales (Local Digital Marketing Strategy)

Take your local business from barely advertising to creating a robust marketing campaign that dominates your industry.

Oct 09, 202309:15
X and Google Display Network Launch Strategic Collaboration - Ignite Friday

X and Google Display Network Launch Strategic Collaboration - Ignite Friday

This week: X may turn a profit next year, TikTok looks at an ad-free option for subscribers, and wait until you hear about how much money we’re all losing due to ad fraud.

Oct 06, 202309:44
Perfect Paid Media Ads for Local Businesses in 2024

Perfect Paid Media Ads for Local Businesses in 2024

In this free webinar, we'll cover case studies, how to implement smart optimization for search and targeting, and measurement tactics to drive business outcomes. Then we'll walk you through additional campaign types (PMax, LSAs and more) to dominate the SERPs and give you access to our key methodologies and tools!

Oct 05, 202329:49
Links Are No Longer A Top 3 Ranking Factor? - Ignite Friday

Links Are No Longer A Top 3 Ranking Factor? - Ignite Friday

This week: Google does an about-face on the power of backlinks, Microsoft says ad clicks are higher in Bing Chat than in search, and Getty has a new business partner.

Sep 29, 202306:25
TikTok Reveals New Performance Comparison Tool for Advertisers - Ignite Friday

TikTok Reveals New Performance Comparison Tool for Advertisers - Ignite Friday

This week: Elon Musk plays with the idea of making us pay to use X, Google apologizes for automatically migrating users to GA4, and TikTok has a new ad metric.

Sep 22, 202306:02
SEO 101: What is Google Index?

SEO 101: What is Google Index?

What is Google Index? In this episode, Ignite Visibility CEO John Lincoln will outline the importance of Google's Indexing report and why you should be paying attention to it.

Aug 14, 202300:60
Moz Launches New Metric: Brand Authority - Ignite Friday

Moz Launches New Metric: Brand Authority - Ignite Friday

This week for Ignite Friday, we're introducing you to Simon Poulton, our Chief Data Officer! This week: Moz adds a brand new metric everyone should check out, OpenAI spills the beans about its web crawling bot, and X rolls out enhanced brand safety features.

Aug 11, 202305:05
Ask An Expert: Should You Be Using Subdomains?

Ask An Expert: Should You Be Using Subdomains?

What is a subdomain? Should you be using them? In this episode of Ask An Expert, Danny Conlon VP of Product and Marketing, and Jason Carleton Director of SEO answer all-things subdomains for SEO.

Aug 09, 202305:37
Get More Sales with Google Shopping: 4 New Features to Drive Traffic to Your Store

Get More Sales with Google Shopping: 4 New Features to Drive Traffic to Your Store

Google has 4 new elements that are going to transform the shopping experience. In this episode, John Lincoln, digital marketing expert, will walk you through each element and give you some tips to drive traffic to your ecommerce store.

Aug 08, 202301:05
New Google News: Site Names Available Across All Devices

New Google News: Site Names Available Across All Devices

Do you remember when Google introduced site names on mobile? Well, now they are available across all devices. In this episode, John Lincoln will outline the importance of site names on all devices.

Aug 02, 202300:48
Google's Cookie-Replacing Tools Officially Go Live - Ignite Friday

Google's Cookie-Replacing Tools Officially Go Live - Ignite Friday

This week: Twitter has a new name, we’ve got some new metrics from earnings season, and The Washington Post shares some SEO tips.

Jul 28, 202305:54
Ask An Expert: When is The Best Time to Post on Facebook?

Ask An Expert: When is The Best Time to Post on Facebook?

When is the best time to post on Facebook? In this video, social media experts Carl Bivona, Senior Director of Social Media and Josh Rohr, Social Media Specialist will share their Facebook posting hacks.

Jul 25, 202314:23
LinkedIn Post Reach Checklist: How To Get More Reach With Your LinkedIn Posts

LinkedIn Post Reach Checklist: How To Get More Reach With Your LinkedIn Posts

LinkedIn is a great way to get more business. In order to do so, you need to get more reach. In this video, John Lincoln, Ignite Visibility CEO will walk you through his methods for LinkedIn success.

Jul 24, 202305:01
What Happen to Meta Threads? Already? - Ignite Friday

What Happen to Meta Threads? Already? - Ignite Friday

This week: Threads usage is way down, ChatGPT boosts writing productivity, and the new version of WordPress can improve your Core Web Vitals scores. Here’s what happened this week in digital marketing.

Jul 21, 202305:29
2 New Ad Units to Test Now! Google Marketing Live Updates

2 New Ad Units to Test Now! Google Marketing Live Updates

Did you get a chance to watch Google Marketing Live? In his episode, John Lincoln, Ignite Visibility CEO will introduce you to two new ad units that were launched that you need to know about Demand Gen Camapigns and Video View Camapigns.

Jul 17, 202303:40
GA4 Approved in Europe! Privacy Changes, Data Collection & More - Ignite Friday

GA4 Approved in Europe! Privacy Changes, Data Collection & More - Ignite Friday

This week: Meta’s Twitter clone hit a new world record, Twitter retaliates, and Universal Analytics is still collecting data.

Jul 14, 202304:56
What is SGE? What Marketers NEED to Know

What is SGE? What Marketers NEED to Know

What the heck is SGE? In this episode, John Lincoln, a search optimization expert, will dive into Google's latest experiment, SGE. So what is it? Hint: it has to do with generative AI. It stands for Search Generative Experience and it's available in the US now.

Jul 13, 202301:52
Goals vs. Tactics: Which is More Important For Your Digital Marketing Audit?

Goals vs. Tactics: Which is More Important For Your Digital Marketing Audit?

Digital marketing audits that look at tactics always seem to fall flat, but why? In this episode, John Lincoln will share why you should be looking at overall goals and tactics from a new scope.

Jul 10, 202300:38