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Ignite Visibility University

Ignite Visibility University

By John Lincoln
Ignite Visibility University is a top digital marketing podcast hosted by John Lincoln (content is taken directly from the popular Ignite Visibility YouTube Channel). John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and one of the fastest-growing companies in the USA in the 2017, 2018, 2019 and 2020 Inc. 5000. As a digital marketing expert and in-demand public speaker, Lincoln is consistently named one of the top influencers in the industry.
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Ignite Visibility University

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Twitter CEO Steps Down . . . Who Will Replace Him? - Ignite Friday
This week on Ignite Friday: Twitter CEO steps down, Google goes after product reviews that aren’t actual reviews, and Instagram takes another step towards allowing longer videos in Stories.   Here’s what happened this week in digital marketing!   1. Google Rolling out Product Review Algo Update  2. Twitter CEO Steps Down . . . Who Will Replace Him?  3. YouTube Launches New Keyword Research Tool  4. Google Won’t Set a Date For Mobile-First Indexing  5. Google: No Ranking Advantage With Expired Domains  6. Google: You Can Use the Same Website Theme Across Multiple Sites  7. Clubhouse Adds New Topic Options  8. Instagram Launches Live Test of Longer Videos in Stories  9. Twitter Bans Sharing Photos of People Without Their Consent
05:23
December 3, 2021
How to Win Awards in Your Industry
Want to be highly regarded in your industry? Then you need to win an award. Industry awards. These awards will help you elevate your business, create a buzz around your business, put you on your customer's radar, and help you win new business.    Today, Ignite Visibility CEO John Lincoln, will teach you how to win an award in your industry - and how to use it to your advantage.  I'll cover  1. Five Ways to Find Awards in Your Industry   2. How to make your submission stand out 3. How to promote your award after you've won
04:46
December 1, 2021
YouTube is Removing "Dislike" Counts? - Ignite Friday
This week: YouTube is removing dislike counts, Google might one day give you the option to index your pages immediately, and Pinterest loses 10 million active users.  Here are 9 of the latest stories in digital marketing news. 
04:27
November 12, 2021
Third-Party Cookies and Digital Marketing: Preparing for 2022
In this episode, Ignite Visibility's CEO John Lincoln will discuss how the elimination of third-party cookies will impact the future of digital marketing. Learn actionable strategies and insightful techniques to help you prepare for 2022 and win in a cookieless world!   John will Cover:   1. Third Party Cookies: what are they and why are browsers like Google Chrome removing them?  2. Laws and Updates on Cookie Tracking and Removal  3. Different Companies Approaches to Dealing with the Transition  4. The Future of Marketing Without Third-Party Cookies  5. Actionable Ways to Address a Cookieless Web  6. A Third-Party Cookieless Web Checklist  7. The Future of Digital Marketing (2022 and Beyond)   Make sure to stay up-to-date on the status of third-party cookies and their removal. Get prepared for digital marketing in 2022!   
25:12
November 9, 2021
Google Releases New Spam-Busting Update
This week: Google rolls out a new spam update, more WordPress plugin woes, and Clubhouse adds support for more languages.  Review the latest digital marketing news.
04:20
November 5, 2021
How to Recover from a Google Algorithm Update
In this episode, Ignite Visibility CEO John Lincoln will give you the ultimate plan to recover from a Google Algorithm Update. Follow this step-by-step walk-through to learn how to identify if your site has been hit by a Google update and the necessary steps to take to recover. 
05:31
November 1, 2021
Instagram Drops IGTV Brand - Ignite Friday
This week: Facebook explains what caused that outage earlier this week, holiday shopping might start early for many folks, and Pinterest has new toys for e-commerce marketers. Find out what this week's big buzz is all about.
04:25
October 8, 2021
9 Steps to Structure Online Advertising Overall for Biggest Returns
All ads require money to run, however, if you haven't set up your ads correctly, you're probably wasting your money and making mistakes. Follow these 9 easy steps so you can structure your own online ads and see the biggest returns. 9 Easy Steps to Structure Your Online Advertising: 1. Set Up Your Offer 2. Define Your Customer 3. Make a Creative Story 4. Think About Your Ad Sequencing 5. Create Multiple Landing Pages 6. Build Your Ad Placements (Network + Audiences) 7. Decide Who You Are Excluding From Your Campaign 8. Set Your Budget By Time Period Across Networks 9. Pick Your KPIs Follow this structure to make sure you're taking the time to plan out your paid media campaign. Ensure your money and time are being put to use in an effective way.
04:05
October 4, 2021
Google Will Index Instagram and TikTok Content? - Ignite Friday
This week: Google might index Instagram and TikTok content, YouTube adds more metrics in the Mobile Studio app, and there aren’t 200 ranking signals after all.  Tune in to find out what happened this week in digital marketing.
06:05
October 1, 2021
WordPress Plugin Exposes Websites... Is Yours One of Them?
This week: yet another vulnerability in a WordPress plugin, more marketing tools from Facebook, and consumers really like to see user-generated content on ecommerce sites.   Here’s what happened this week in digital marketing.
08:54
September 24, 2021
Advanced Technical SEO 301 Redirect Strategy
Join John Lincoln, Ignite Visibility CEO, as he does a live walk-through of an advanced technical SEO 301 redirect strategy he uses! Learn how to find and redirect pages on your site that are hurting your rankings.
06:11
September 23, 2021
3 Steps To Double Your Blog Traffic (5 Minute Process)
In this episode Ignite Visibility CEO, John Lincoln, dives into a quick 3 step strategy to double your blog traffic. In this 5 minute process, you will learn how to create a clickable blog title that gains you higher click-through rates and beats out your competitors. Try this out! Try to create a format or structure to help you generate creative versions of your title until you come up with one that you believe will get a lot of clicks.
05:23
September 22, 2021
Is Your Website Theme Hurting Your Rank?
This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing.
07:41
September 17, 2021
Technical SEO 101, Common Reasons Your Not Ranking in Google
John Lincoln, CEO of Ignite Visibility is here to walk you through technical SEO. With experience that stems from over 12 years, John has mastered the basics and would love to share his knowledge with you. Dive into this episode to learn some common reasons you may not be ranking in Google and discover some simple SEO tips.
10:17
September 16, 2021
Don't Launch In a New Market Until You Listen To This
Do you want to expand into a new location? Before you jump in, review this video to create your own marketing business checklist for launching into a new market, in a successful way. https://bit.ly/2Xm6gcE
06:22
September 15, 2021
TikTok Adds Promote Option and Report Reveals Influencer Payment Expectations
Over the last two weeks, there's been plenty going on in the world of digital marketing. In this episode, John reviews the news from August 30 - September 3 and then the news from September 6 - September 10. 
09:25
September 10, 2021
200 Marketers Forecast Growth of Paid Media in Next 2 Years
Join Ignite Visibility's CEO, John Lincoln, as he walks you through the Paid Media Forecast for the next 2 years! Ignite Visibility surveyed over 200 marketers to gain insight on how they are adjusting their digital marketing strategy in the next 2 years.
16:33
September 8, 2021
Google Updates SEO Titles (Deep Dive)
Big SEO Update: Google is Changing Title Tags! In this episode, Ignite Visibility CEO John Lincoln will jump into Google's statement, look at insights and share actual search results.  
04:25
September 1, 2021
Negative SEO: Are You Being Attacked?
Are you being attacked by negative SEO? If you are, I am going to walk you through actions you can take to protect yourself. Tune in to this short actionable episode to learn strategies to deal with negative SEO and avoid penalties.  
08:04
September 1, 2021
Instagram Retires Swipe Up Feature In Favor Of Stickers
This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Dive into this week's marketing news!
11:59
August 27, 2021
How I Got 110k Views and Went Viral on TikTok
In this episode, I'm going to tell you how I got 110k views, 2k shares and 6k likes on a TikTok video! I'll walk you through 6 quick points that I believe helped me go viral on TikTok. 
02:43
August 23, 2021
LinkedIn Launches One-on-One Native Video Meetings - Ignite Friday
This week: social commerce is on the rise, Reddit reaches a new valuation milestone, and YouTube has some new toys.  Listen in to find out what happened this week in digital marketing!
04:57
August 20, 2021
1 Google SEO Tip Boosting Traffic 300% (Study)
Google revealed a simple SEO trick that has the power to increase your website traffic by 300%. They actually released two studies with the following results:  1. Boosting traffic 300%  2. Increasing click-through rates by 79%   So, how did they achieve these results? With a Max Image Preview Tag! Moving forward, Google suggests using the max image preview tag to select the largest image from your site, so it shows up properly in Google Discover, attracting visitors and boosting traffic.  Looking to boost your traffic further? Check out our previous podcast episode: How to Get Easy Google SEO Traffic With Almost No Effort
02:19
August 17, 2021
New Privacy Policies for Advertising Are Coming - Ignite Friday
This week: Google shares how to get more clicks from Discover, TikTok shares how to promote your brand on its platform, and Facebook shares its new privacy policy for advertising. Listen to this week's episode of the digital marketing news!
04:30
August 13, 2021
Easy Google SEO Traffic With Almost No Effort
In this episode, John Lincoln explains how to get Google SEO traffic with almost no effort. Review these four strategies and think about how to incorporate them into your own SEO strategy.
03:25
August 13, 2021
WordPress Still Wins With 44% of CMS Market Share - Ignite Friday
This week: WordPress has a new Gutenberg, TikTok has Stories, and Google has some good news if your website recently went down.   Here’s what happened this week in digital marketing:  WordPress Releases Gutenberg 11.2, WordPress Still Dominates Google Updates Search Console Page Experience Report, Google: Website Downtime Won’t Impact Rankings (Probably), Pinterest Loses 24 Million Users, Google: If You Remove a Part of Your Site, It Will Rank Differently, Poll: SEOs Split on How to Handle Sponsored Links, Google Merchant Center Will Enforce Accuracy in MPNs,and  Google: You Might Get A Ranking Boost If People Steal Your Images. The biggest news: TikTok is Testing Stories! Are you on TikTok yet? 
05:43
August 6, 2021
200% Growth Through Powerful Ecommerce Marketing
Ecommerce Review! In this episode, John Lincoln reviews all of the major steps this e-commerce site used to increase its growth by 200%. This simple site sells a simple product that thousands of other companies sell, but with their powerful e-commerce marketing, they are able to stand apart. Get a sneak-peek into their Google Display Advertising, SEO rankings, and their ads. This brand spends a lot of time on its creative and strives to create content that cuts through the online clutter. Check out this review for more insight on how this e-commerce brand gained over 200% in growth in less than a year!
07:36
August 4, 2021
Quarterly Earnings Are In...How did Your Favorite Platforms Perform? - Ignite Friday
This week: it’s earnings season! Plus some other great tidbits of news that might help you build your business online. Here’s what happened this week in digital marketing.
05:08
July 30, 2021
Create The Highest Converting Landing Page In Your Industry
Landing pages are a great way to drive traffic and grow your brand. In this episode, John Lincoln, CEO of Ignite Visibility, will walk you through an actionable 8-step process to create the highest converting landing page in your industry.
02:51
July 27, 2021
Instagram Doubles Insights! Tracking Period Extended to 60 Days - Ignite Friday
This week: Clubhouse is open, AMP is going away, and WordPress is stepping up. Listen in to this episode to hear what happened this week in digital marketing.
08:10
July 23, 2021
How I Gained 50,000 YouTube Subscribers With This Powerful Checklist
In this episode, I am going to teach you how to get more subscribers on YouTube. My channel currently gets hundreds of new subscribers each week and I'm going to show you exactly what I'm doing so you can replicate it for yourself.    Stay focused and follow these tips and before you know it you'll see your channel grow! 
04:57
July 20, 2021
Latest on Links: Are You Linking Correctly? - Ignite Friday
This week: TikTok is riding high, Fleets is going bye-bye, and outreach link building is fine. Listen in to find out what happened this week in digital marketing! 
03:51
July 16, 2021
How to Sculpt a Page That Ranks #1
Throughout this episode, you'll learn different tips to help you rank a brand new page and systematically rank a page higher and higher over time. Ready to learn these tips and check out some examples?   1. Check the Intent of the Search Query   2. Analyze the Top 3 Pages   3. Make sure that the page is fast, is mobile-ready, and passes Core Web Vitals    Use this strategy to get your pages to rank #1!
03:46
July 12, 2021
TikTok Triples Video Length! - Ignite Friday Marketing News
This week: Microsoft has a new ad format, TikTok has a new video length, and Pinterest has a new policy on weight-loss ads. Tune in to find out what happened this week in digital marketing.
08:52
July 9, 2021
What Spending Over 10 Million On Branded Search Taught Me
It's no secret that a massive amount of Google's revenue comes in from branded search. Do you know what branded search is? Join Ignite Visibility CEO John Lincoln as he defines branded search, describes absolute top impression share and provides you with all the tips you need to win your branded search.  
04:56
July 9, 2021
Email + SMS: Why Integrating Will Boost Reach & Conversions
Over 50% of ecommerce sales are online and start right on a mobile device. In fact, over 90% of people read an SMS text message within 3 seconds of receiving it!  43% of customers access their emails exclusively on their mobile devices.    The power of mobile is growing, so why not utilize it? In this episode, you will learn why it is essential to integrate SMS text message marketing with your email marketing to create a strategy that boosts reach and conversion rates.    What are you waiting for? Let's get started.  
03:53
June 30, 2021
Google Shopping Feed Checklist: Optimization For Ecommerce
Ecommerce has grown exponentially over the last year and as a marketer, I expect it to continue to flourish. With that in mind, how will merchants be sure their products and services are distributed online?    Through Google Shopping Feed.    Google Shopping was initially an advertising campaign type available within Google Ads. Now, this PPC platform allows users to search for, compare, and shop for products sold by online retailers. You can think of the Google Shopping feed, specifically, as a type of spreadsheet that describes and organizes your product catalog so that Google can more easily crawl and display your information in search results.  Use this optimization strategy for your Google Shopping feed to boost your ecommerce sales. How does this work? Find out!
05:02
June 28, 2021
Facebook Launches 4 New Ecommerce Features!
This week: new features from Facebook, new tools from YouTube, and a new Creative Studio from Google. Here’s what happened this week in digital marketing: 1. Google Rolls Out New Spam Algorithm - Second Update Coming Next Week 2. Facebook Introduces 4 New Ecommerce Features 3. YouTube Rolls Out New Tools and Resources for Small Business Owners 4. Facebook Enters the Social Audio Space 5. Google Introduces Ads Creative Studio - An Easier Way to Build Out Your Content 6. Shopify Sites Can Finally Edit Their Robots.txt File 7. Google Allowing Non-AMP Listings in Top Stories Carousel 8. Instagram Testing Content Recommendations 9. Facebook is Making It Easier for Group Admins 10. Public Beta Launches for New Search Engine
07:19
June 25, 2021
9 Customer Retention Strategies to Keep Customers Coming Back
Looking to increase your customer retention? Follow along with Ignite Visibility CEO John Lincoln as he shares 9 strategies that you can use to approach improving your customer retention.    ​ Pay attention to trends to improve your business and keep your customers coming back!
03:26
June 23, 2021
Benchmark Marketing: How to Monitor Progress in Digital Marketing
Benchmarking is your key to measuring your progress in digital marketing over time. Follow along with this video to hear John Lincoln, CEO of Ignite Visibility, guide you through benchmark marketing.    In this episode, we'll dive into the following topics:  1. What is Benchmarking?  2. Different Kinds of Benchmarking  3. Why Benchmarking is Important  4. How to Conduct Benchmarking Through Industry Comparison  5. How to Scale Your Digital Marketing 
03:50
June 21, 2021
Google's Page Experience Update for 2021 Has Arrived!
This week: the page experience update is here, a new privacy-first search engine is here, and a new Search Console feature is here.  Here’s what happened this week in digital marketing. Leave a comment and let me know what topics (SEO, PPC, Social Media) that you want to see covered next week!
09:31
June 18, 2021
How to Maximize Your Prime Day Sales - Day 2
Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Sam Blush as she hosts Day 2 of our 2-Day webinar: How to Maximize Your Prime Day Sales!    Sam is joined by the Ignite's Senior Director of Amazon, Jenny Silva as well as Colleen Quattlebaum from eComEngine to cover the following Amazon-specific topics:   1. How to Use Amazon's DSP to Build Your Funnel Pre-Event  2. Capture Non-Buyers Using Amazon's DSP Post-Event  3. Maximize Product Reviews Post-Prime Day  4. Tips From an Expert on Avoiding Account Restrictions  5. 2020 Prime Day Sales Learning  
44:60
June 16, 2021
How To Maximize Your Prime Day Sales - Day 1
Amazon just officially announced this year's dates for Prime Day! Are you ready? Join Ignite Visibility Amazon Expert Jenny Silva as she hosts Day 1 of our 2-Day webinar: How to Maximize Your Prime Day Sales!    Jenny is joined by the Ignite Amazon team, Sam Blush and Marisa Duffy, as well as Tim Bildstein from Seller Active to cover the following Amazon-specific topics:   1. How to Best Manage Excess Inventory to Avoid LTSFs  2. Understand Your Options with Repricing Pre & Post Event  3. Which Promotions Can Yield the Best Return  4. Easy Advertising Wins for the Event  5. What Kind of Custom Creative Sees the Best Results  6. How to Leverage Amazon Posts for Prime Day   For more on Amazon Prime Day 2021, check out our blog post on our site!
50:40
June 16, 2021
Sustainably Feeding the Planet with Paul Shapiro, CEO of The Better Meat Co
On this episode of Ignite Visibility University, John Lincoln is joined by Paul Shapiro, CEO of The Better Meat Co. They discuss the impacts of our planet's current eating habits on the globe.   The Better Meat Co is a food technology startup that uses the power of fermentation to create alternative protein products that look and taste just like animals but require far less land, water, and no animal cruelty. The Better Meat Co focuses on sustainably feeding the planet with foods that mimic meat but are still high in protein and delicious.    First, they discuss the explosion of interests in plant-based food in comparison to the whole meat market. Next Shapiro tells us about the health benefits of eating plant-based foods in comparison to meat. He breakdowns the various categories of enhanced meat and how they are produced. Finally, Paul shares how his company, The Better Meat Co, created high-quality protein products.     
10:47
June 15, 2021
Apple's iOS 15 Reveal Means More Privacy Concerns for Marketers
This week: Instagram offers new monetization tools, Google integrates with a popular e-commerce plugin, and John Mueller dispels some myths about keywords. Listen in for this week's digital marketing news!
07:37
June 11, 2021
How to Become A Master Negotiator With Christine McKay
Negotiations pop up everywhere in our day-to-day life both at home and in the workplace. These discussions aim to reach an agreement and are a great skill to have in your back pocket. In this episode of the Ignite Visibility University Podcast, John Lincoln is joined by Christine McKay, Global Negotiations Strategist.   Christine McKay has been negotiating for almost 30 years. Listen in as she discusses the launch of Venn Negotiation, a company that offers negotiation training, coaching, and services for small to mid-size businesses. First, Christine dives into what a successful negotiation looks like for all parties involved. Next, she shares best practices for negotiation. Finally, she reveals the biggest negotiation mistakes to avoid.    By the end of this episode, you'll understand the importance of negotiation in business and how it relates to marketing!
19:32
June 10, 2021
Google Tag Manager 101: What You Need to Know About Google Tag Manager
In this quick episode, John will discuss the basics you need to know about Google Tag Manager. Tune in to learn what this Google tool does and why you need it.  Google Tag Manager is a simple way to add custom code on certain pages of your website. Its main purpose is to help you track data on your website. It also allows you to integrate with various applications that are already a part of Google Tag Manager such as Microsoft Bing Ads, Pinterest, and more.  
02:49
June 8, 2021
Big Google News: 1st Release of a Broad Core Algorithm Update is Here
This week: Google rolls out an update. And next month: Google will roll out another update. Listen to this episode to learn about the latest digital marketing news! Let's dive into it! 
04:06
June 7, 2021
Google MUM MultiTask Unified Model Introduction And SEO
Google released some new technology, an AI milestone in Google Search! In the past, Google's search engine has not been able to answer complex questions. Enter Google MUM: MultiTask Unified Model, a new AI tool that helps you with complex searches.   In this episode, John Lincoln describes how the new tool works by providing you with a real-life example of something you may search. Learn about the various capabilities of Google MUM such as reading information in various languages, across both text and images! 
01:51
June 1, 2021
Is AMP On The Way Out!?
This week: AMP is on the way out, the page experience ranking signal is on its way in, and Pinterest is on its way up.  Here’s what happened this week in digital marketing!
07:34
May 28, 2021
2 New Google SEO Strategies You Need to Know to Boost Your Visibility
Google announced two new methods to increase visibility for your videos. Join John Lincoln as he shared these Google SEO Strategies that provide advice on how to use video clips for markup.  In this episode, you will learn about Clip Markup for SEO, Seek Markup for SEO.
01:51
May 26, 2021
11 SEO Content Creation Tools to Drive Traffic to Your Site
For SEO professionals, generating content around keywords can be difficult. Join John Lincoln as he discusses some awesome tools that will help you with your SEO content creation. Make sure you utilize a mix of these tools, as well as good old-fashioned research. The more time you put into your research, the easier it will be to create better content.
05:33
May 19, 2021
Twitter Announces Tip Jars: Monetization for Creators
It's 2021 and it seems like everyone uses at least one social media site. This week in the world of digital marketing: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing!
05:01
May 14, 2021
Impacts of iOS 14.5 Update on Online Marketing
Apple released the highly anticipated iOS 14.5 update earlier this year in April 2021. Now that we've had some time to get used to it, let's unpack the impacts iOS 14.5 has had on online marketing. In this episode, John Lincoln discusses a new feature in which users must manually allow each app to track them. Next, you'll dive into the differences between the US and other countries' daily opt-in rates after the iOS 14.5 launch. Finally, learn about the impacts this software update has on social media companies such as Facebook, Snapchat, and Twitter!
01:25
May 12, 2021
How to Increase Online Sales with Multichannel Offers
In this episode, Ignite Visibility CEO and marketing expert John Lincoln, guides you through a strategy to increase online sales through multichannel offers! John focuses on building and setting up an engaging offer for the customer. Then he shifts his focus on how to syndicate it to different places on your site to gain micro conversions in hopes they turn into macro conversions! Tune in to follow the model of an offer as John walks you through the multichannel approach!
05:03
May 12, 2021
Microsoft Ads Announces Variety of Feature Updates
This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Listen to this episode to discover what happened this week in digital marketing!
06:32
May 7, 2021
90 Day Paid Media Strategy: Find Your Winning Campaigns
Join Ignite Visibility CEO John Lincoln as he shares a strategy to find your most successful paid media campaigns and then scale them to elevate your business. Utilize this strategy as a template to test your various paid media ads, audiences, landing pages, and more!
03:26
May 4, 2021
User App Data Tracking Permissions Launched With iOS 14.5
This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Dive into this week's episode on the digital marketing news! Interested in our free webinar? Head over to our website to reserve your seat: https://go.ignitevisibility.com/email-webinar/
07:05
April 30, 2021
Lead Nurturing: How to Transform Old Leads Into New Customers
In this episode, John Lincoln shares his ultimate lead nurturing strategy! Listen to this podcast to learn how to hook old leads with educational content and convert them into your newest customers! Be sure to tune in and then apply these strategies to your own business! Implement this system for two important reasons:  1. To make sure your leads show up to your initial call 2. To have a plan of action in case your leads decide not to sign up for your service.
04:24
April 29, 2021
How to Strategically Grow Your Instagram Followers Using Instagram Ads
With over 1 billion monthly active users, Instagram is one of the social platforms you want to be on. Join John Lincoln as he walks you through the ins and outs of a system he has created that gained him over 2,000 new followers in 2 weeks!
04:43
April 28, 2021
Reddit Update: Clubhouse Clone for Conversations - Digital Marketing News
This week: another Clubhouse clone, another big name that might move against FLoC, and another import option on Microsoft Audience Network.  Check out what happened this week in digital marketing!
08:46
April 23, 2021
Ignite Friday: Facebook Tests New Badges, Adds New Labels, and More
This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate.   Here’s what happened this week in digital marketing. 1. DuckDuckGo Says It Will Block Google’s FLoC  2. Google Offers Advice on Optimizing Web Stories  3. Snapchat Acquires Screenshop  4. LinkedIn Releases Ads Guide  5. Facebook Releases Its State of Small Business Report  6. Facebook Adds Labels to Satire Pages  7. Twitter Video Ad Platform Expands Nielsen Cross-Media Solutions  8. Facebook Tests Additions to Up and Downvoting Comments in Groups  9. Facebook Will Launch Separate Australian News Service  10. Pinterest Rolls out Creator Code to Promote Positivity  11. Report: Facebook Ad Algo Guilty of Gender Bias
09:26
April 16, 2021
4 Steps to Grow An Email List Fast
Email Marketing is going to be crucial in the near future as Google eliminates third-party cookies and tracking. Be sure to be prepared for the cookieless web by creating or growing your own email list-fast. In this podcast, John Lincoln lays out a comprehensive plan to grow and monetize your email list, plus an Email Marketing Bonus Tip!
05:23
April 15, 2021
Grow Traffic With This Image SEO Strategy
Have you ever wondered what factors allow images to rank high in Google? Join John Lincoln as he walks you through 12 tips to help your images become more visible in Google. Get more traffic to your pages through your Image SEO with these strategic tips!
04:17
April 13, 2021
Facebook Announces Analytics Shutdown Date: June 30
This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Listen in to get the latest scoop on digital marketing news!
07:34
April 9, 2021
5 Best Practices For Video Marketing (According to Google)
Video is one of the most popular forms of media and will only continue to grow in popularity. Therefore, you need to make sure your video marketing efforts are top-notch. Join Ignite Visibility CEO John Lincoln as he dissects 5 of the best practices for video marketing, according to Google. 
03:05
April 7, 2021
Get the Amazon Advertising Competitive Edge
Are you looking to up your advertising edge on Amazon? Dive into this informative webinar held by Ignite Visibility! CEO John Lincoln is joined by Director of Amazon Marketplace Jenny Silva and Senior Amazon Strategist Samantha Blush as they discuss Amazon’s newest advertising tool—Sponsored Display.
48:32
March 31, 2021
8 Steps to Create the Ultimate Paid Media Pilot Campaign
Are you interested in running a pilot program for a new ad network? Join John Lincoln from Ignite Visibility as he shares real insights on how to structure a paid media pilot campaign.  Review these 8 steps along with tips and tricks to get started!
04:16
March 30, 2021
Google Faces Controversial Claims & Tests Review Button
Google, Facebook, and WordPress are taking over the headlines of the digital marketing news this week. Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems. Listen to this episode for the latest digital marketing updates!
07:10
March 26, 2021
9 New Updates to Google My Business for 2021
The pandemic brought on various shifts in the world, greatly impacting our online lives. In this podcast episode, John Lincoln describes 9 of the updates that Google My Business has launched in response to the pandemic. Review these tools and settings to make sure you're getting the most use out of your Google My Business account!
05:20
March 22, 2021
Patti Newcomer-Small from FMG Suite on Leadership and Marketing Trends
March is International Women’s Month, a time to celebrate women’s achievements. In this podcast, John Lincoln is joined by Patti Newcomer-Small, who has held numerous leadership positions in various organizations in financial services and tech industries.   Patti discusses her career and current role at FMG Suite while sharing some leadership insights she has gained over the years. In this episode, you will hear advice on how to handle consumer interactions and how to build an inclusive workplace for all employees. John and Patti discuss the importance of women in STEM and tech spaces and dive into the exciting future of digital marketing.
19:47
March 22, 2021
Incognito Mode Misunderstanding Causes Google $5B Lawsuit!
This week: Google may be in hot water, Facebook plays copycat, Twitter will pay you to chat, and resharing could make your wallet fat.  You won't want to miss out on the top stories from this week's digital marketing news! 
09:16
March 19, 2021
How to Prove the Value of SEO
Have you ever found it hard to prove the value behind search engine optimization? Join John Lincoln as he outlines 5 simple steps you can follow to demonstrate the value of your efforts.    Step 1: Pay attention to the Organic Traffic, specifically by the source and landing pages.   Step 2: Utilize Google Search Console - it gives you a glimpse into how Google interprets your website.   Step 3: Focus on Branded and Non-Branded Keywords and their Volume for hints about conversions   Step 4: Note your CPC or cost-per-click to understand how much you are paying to get a click    Step 5: Review your Visibility Report to understand the percentage of visibility you have for your terms in any search engine.    Besides these 5 steps, John shares a few words of wisdom and insights. After this video, you will have a solid understanding of how to prove the value behind SEO.
08:34
March 18, 2021
ROMI vs. ROAS: Marketing Metrics to Drive Your 2021 Strategy
Maybe you know what ROMI stands for, but do you understand its importance as a marketing metric? Join John Lincoln in this quick episode as he breaks down the value of measuring the return on marketing investments. Marketing metrics are an important part of driving your marketing plan and strategy in terms of budgets and your bottom line.  You will learn:  1. The Definition of ROMI   2. How to Determine Capital and How to Implement that Into Your Marketing Strategy  3. Case Example: Outsell's Study & Findings on ROMI  4. ROMI Equation Breakdown & Example  5. The Importance of ROMI Calculation in Both Short and Long-Term Marketing   6. Comparisons: ROMI vs ROI and ROMI vs ROAS   
05:18
March 16, 2021
New Chrome Update: How to Navigate A Cookieless World
Google Chrome is releasing a new update that will change the internet forever. Join John Lincoln as he dives into what it means to live in a cookieless world and how to increase your conversions.    In this episode, you will learn about:  1. Consumer Privacy Concerns  2. The Elimination of Individual Data Tracking  3. FLoC - What it is and How it Works  4. Effects on Future Advertising 
02:38
March 15, 2021
Google: Use NoIndex to Remove Pages From the Index
This week: WordPress makes it easy to move to HTTPS, Instagram makes it easy to add captions to Stories, and Google makes it easy for you to forget about LSI keywords. Listen in to discover what happened this week in digital marketing!
09:17
March 12, 2021
Michael Kelly of Investment Science on Stock Algorithms and Consulting Without Compromise
Lately, stocks and investing have been even hotter topics than normal. In this podcast episode Ignite Visibility's John Lincoln is joined by Michael Kelly, Founder of Investment Science. The two discuss data science, the future of the industry, and financial know-how.  Tune in now to learn how Michael's company, Investment Science, came to be. He provides listeners with some background knowledge about the various types of algorithms and what it takes to build one. Michael leaves us with some insight on how he runs his consulting advisory services and how he stays ahead of the game.   You won't want to miss this episode as John and Michael discuss what happened with GameStop and Reddit. Dive into the world of algorithms, data feeds, and the impacts of black swan events! 
19:24
March 9, 2021
Google Says Goodbye to Third-Party Cookies & Tracking Tech
This week: Twitter goes shopping, SEMRush goes public, and Google goes private. Listen in to this week's episode from some of the latest updates from the world of digital marketing!
07:37
March 5, 2021
Google Updates: Backlinks, Core Web Vitals & More
Some exciting news this week: LinkedIn adds new features to pages, YouTube has a new tool, and wait until you hear about how many shoppers are influenced by customer photos. Here’s what happened this week in digital marketing.    
08:10
February 26, 2021
Rising Stars in Marketing: Career Paths, Insights, & Advice
We know how demanding the first five years of your marketing career can be. While you often work on important projects, you don’t always get the well-deserved credit. Ignite Visibility created the Rising Stars in Marketing Award to honor up-and-coming professionals in the world of digital marketing, for their achievements and hard work.   In this episode, John Lincoln is joined by 3 of our top 5 Rising Stars, Greta Gryz, Kim McNichol, and Matt Oney! Tune in as they discuss their backgrounds, what excites them in the world of marketing, and any advice they have for those just getting started in their digital marketing career.   Although our other two finalists Marc Westray and Stephanie Buga could not make it to the interview, you can learn all about their career journeys and notable work here: https://ignitevisibility.com/rising-s... We want to thank everyone who participated in our contest. Continue to work hard and may your marketing careers continue to flourish!   
16:21
February 25, 2021
3 Tips to Find the Questions Your Customers Are Asking Online
Looking for a new strategy to show up in search engines? Over the next four minutes, John Lincoln discusses 3 tips regarding how to properly utilize Q&A Schema.    In this SEO class you will learn:   1. How To Find All The Questions Your Customers Are Asking Online  2. How To Add The Questions To Your Website  3. How To Show Up When People Google Them
04:35
February 23, 2021
YouTube Takes on TikTok with New YouTube Shorts
This week: competitive landscapes continue to emerge on our social media platforms. YouTube Shorts will be here soon, Facebook and Instagram now integrate with Shopify, and Twitter is working on its own version of Clubhouse. Here’s what happened this week in digital marketing.
08:26
February 19, 2021
The 4 P's of Marketing
Pop-Quiz! Do you know the 4 P's of Marketing?    Although the world of marketing is constantly evolving, your knowledge of its foundation can set you apart. Join John Lincoln, CEO of Ignite Visibility as he takes a step back and gets down to the basics of marketing.   In this podcast, John reviews the 4 P's of Marketing. Then he discusses 7 steps you can take to make sure your marketing mix will allow your company to reach its full marketing potential. Even though the world of marketing has evolved, keep the 4 P's of Marketing in mind as you build your strategy.
04:30
February 18, 2021
Sacha Nasan of Blindlee Explains Guerilla Marketing Tactics
Happy Valentine's Day! Dating is an ever-changing game in the midst of COVID-19. In this interview, Ignite Visibility's John Lincoln is joined by Sacha Nasan, the co-founder and CEO of Blindlee, a video-based dating app. Join John as he uncovers what makes this app unique and discusses Sacha's guerilla marketing tactics!
15:29
February 14, 2021
How To Monetize a Blog + Key Blog Metrics To Watch
Unfortunately, most blogs are not worth all the time and effort you put into them. In this episode, John Lincoln explains how to monetize your blog, how to measure your blog's success and different tools to help you with this process. 
10:28
February 12, 2021
Facebook Developing It's Own Clubhouse Clone?
This week: Google is phasing out the broad match modifier keyword option in Ads, Facebook might develop its own Clubhouse, and Instagram doesn’t want your hand-me-downs. Here's what happened this week in digital marketing!
08:19
February 12, 2021
Amazon Marketing Expert Tips to Elevate Your Brand
In May of 2020, we saw an exponential spike in ecommerce sales as COVID shut down many businesses. However online sales retailer Amazon, benefitted as their third-quarter earnings tripled, despite the pandemic. In this interview, John Lincoln is joined by Ignite's Amazon experts, Jenny Silva and Samantha Blush, as they discuss the realities of advertising on Amazon.   This podcast is a great introduction to Amazon Marketing from the eyes of two experts. If you're interested in learning more, be sure to register for Ignite Visibility's upcoming webinar: Get the Amazon Advertising Competitive Edge: Using Sponsored Display and DSP to Boost Your Overall Strategy.  
27:17
February 11, 2021
The Truth Behind How Google Ranks Duplicate Content
This week: a new report highlights threats to WordPress websites, Google makes an important announcement about Core Web Vitals, and Instagram makes it easier for you to recover from a mistake. Here’s what happened this week in digital marketing!
07:05
February 5, 2021
The Perfect Ecommerce Category SEO Framework
Ecommerce is growing every year, which means it is never too late to optimize your site. In this informational podcast, John Lincoln describes the perfect framework you can incorporate into your digital marketing strategy to dynamically boost your ecommerce category page.   You will learn: 1. Which elements of your ecommerce page pop up in search results  2. Best SEO practices to optimize individual products and pages  3. How to ensure search engines know which page you want to rank   You won't want to miss this episode. With the right steps and search engine optimization strategies, any ecommerce site can rank at the top of search results.  
09:57
February 4, 2021
How to Use Google Question Hub for SEO Traffic Growth
Although Google Question Hub is not a new tool, it has finally reached the United States. In this episode, John Lincoln gives us an overview of the new tool and how U.S.-based publishers can utilize its higher traffic opportunities.   Here's what is covered:  1. Setting up your account and connect your site(s)  2. Tactics to help you choose questions to answer that are relevant to your brand  3. Benefits to Google directing searches to your content    Google Question Hub has opened a new door for SEO. This is an opportunity for content marketers to create richer content. By filling in the gaps of unanswered questions, you can increase your traffic growth. And some more great news: you can continue to answer as many questions as you would like!
02:47
February 3, 2021
3 Ways to Boost your Amazon Marketing in 2021
In this episode, John Lincoln explains 3 ways to boost your Amazon marketing in 2021. If you're looking to improve your e-commerce businesses' potential, you won't want to miss this.    John covers: 1. A+ Content, a staple tool for brand owners looking to increase conversion rates  2. The benefits of scaling your advertising based on ACoS  3. How to effectively analyze your competitors' offerings   Amazon controls almost half of the e-commerce market, and that value is not decreasing any time soon. These digital marketing insights provide new strategies that you can incorporate into your business models now to boost your e-commerce business in the future.   
03:42
February 2, 2021
Google Updates and Breaking News from the World of Digital Marketing
This week: Google says not all duplicate content is bad, Instagram has a new toy for digital marketers, and TikTok wants to send you to school. Here are this week’s updates from the world of digital marketing!
02:04
January 29, 2021
SEO Video Marketing (Master Class) Learn Video SEO In 2021 Now
Learn video SEO in this SEO master class. Video SEO marketing is the future of digital marketing. In this video, John Lincoln discusses the foundation of video SEO content, how to get started, and SEO video marketing strategies to incorporate into your business!    John highlights essential steps in the video SEO marketing content creation process including:   1. Determining the right content to target  2. Getting your videos to rank in Google and on YouTube  3. Promotion tactics to allow your videos to reach your customers   You won't want to miss this video on SEO video marketing. John has laid out a step-by-step outline of best practices to incorporate into your SEO Video marketing strategy.    Now is your chance to start investing your time into video marketing and getting the videos ranked for SEO. You have all the tools you need to get started. Begin pumping out quality video content and watch your online presence grow!  This video SEO marketing master class also covers video advertising, social media video, video distribution and more. Listen to this video SEO marketing master class now!
18:09
January 28, 2021
Predictions for BIGGEST EMERGING Digital Marketing Trends in 2021.
In less than 5 min and 40 seconds. Based on real research and my predictions.
05:34
January 25, 2021
Digital Marketing News! TikTok And DuckDuckGo Break Records
This week: TikTok hits a new milestone, DuckDuckGo breaks a record, and LinkedIn is here to help B2B marketers. Here’s what happened this week in digital marketing.
01:47
January 22, 2021
How To Grow Your Podcast To 1,000 Downloads A Month
How to grow a podcast to 1,000 plus downloads a month. Here is how you can do just that in 5 steps.
04:35
January 19, 2021
Breaking Digital Marketing News This Week in Under 1 Minute
This week: YouTube rolls out a new search results page, Google Ads starts identity verification, and there’s a new algorithm in town. Here’s what happened this week in digital marketing.
01:00
January 16, 2021
Set Up The Best Multilocation SEO Strategy In 5 Simple Steps
So You Want To Set Up The Best Multilocation SEO Strategy In 5 Simple Steps? In this podcast, John Lincoln walks you through a simple framework for the best local SEO strategy. If you show up in more locations, you increase your odds of getting customers online. Watch this video to learn 5 of the best multilocation SEO strategist out there.
09:02
January 12, 2021
Hilary Kay, CMO of Wibbitz on How To Increase Engagement With Video
Learn why video is a MUST from the CMO of one of the fastest growing video platforms in the USA.
18:10
January 12, 2021
Google Launches Question Hub in U.S And 9 More Stories
This week: Google launches Question Hub in the U.S., Facebook gives its pages a makeover, and Harvard says there’s a connection between price and ratings. Here’s what happened this week in digital marketing.
09:32
January 8, 2021
7 Ways To Increase Customer Perceived Value And Charge More
Customer perceived value is critical to digital marketing. Take the time to set up the right strategy so your online business is a success and profitable. Here are 7 ways to increase your price.
05:07
January 4, 2021
Big Digital Marketing News (Facebook, Google, Apple in Trouble)
Time for the digital marketing news this week! Don't miss this news it will impact your business. Let's dive into it. 1. Google and Facebook Under Fire And In New Lawsuit 2. Facebook Stands up for Small Businesses (But Not For Privacy) 3. Google Tests Interactive Search Results 4. Google Structured Data Testing Tool Is Back at a New Domain 5. Google Explains Why Sites With Lots of Ads Still Rank 6. Microsoft Adds Clarity Features to Bing Webmaster Tools 7. Study: Response Rates to 6-Second Video Ads Are Increasing 8. Google: Keyword-Heavy Titles and Descriptions Don’t Violate Our Guidelines A few action items for you... Check out the new Clarity features in Bing Webmaster Tools. Review and analyze Apple's iOS 14 policy to determine how it may affect your business What did you think of the news this week? Comment below! I love chatting with you online. #marketing #digitalmarketing #seo #socialmedia
09:34
December 20, 2020
How To Grow An Event To Over 2 Million With Keith Cunningham
Keith Cunningham is Director of Marketing at Pinnacle Global Network, a worldwide leader in scaling business through their Business Coaching, Mentorship and Mastermind programs. In this interview with John Lincoln, Keith discusses how he did over 2 million in paid event participants. This is a big deal and we are lucky to learn from Keith Cunningham on the topic.
24:59
December 17, 2020
9 Breaking News Stories In Digital Marketing - Ignite Friday
The digital marketing news this week! Learn about the newest Google update & key insights on Core Web Vitals.  Listen to the podcast to find out more about the content calendar for Instagram, shopping tags for Reels, and more!
07:29
December 11, 2020
Google December 2020 Core Update Data And Recap
The Google December 2020 Core Update was a big one! John Lincoln covers all the details we have, and some insight, on the Google Update that occurred in December 2020.
05:37
December 11, 2020
How To Make The Highest Converting Creative In 2021
If you want to convert, it is important that you have creative that lends itself to it. In this creative agency webinar, Ignite Visibility team discusses creative that coverts. This audio is taken from the popular Ignite Visibility webinar. Think about the impact you can have on your digital marketing return on investment with better creative. It is massive. The key is to have good creative overall. You want the right creative for each persona and you need to deliver custom creative at every touch point. That's on your website, landing pages, and on each platform.  Your creative agency should be customizing for upper funnel to mid funnel to lower funnel and retargeting. In this creative agency webinar, Ignite Visibility Director of Creative, Oscar Lutteroth, and John Lincoln, CEO of Ignite Visibility, and Savannah Montgomery, Sr Paid Social Manager, teach you how to maximize your online advertising dollars with better creative in 2021.  What you will learn in this creative agency webinar.... The process to refresh your creative. How to increase perceived service or product value with better creative. How to apply your new video, image and text creative on your website. How to use your creative in ads, including the correct sizes and implementation for each platform. How to make a storyboard to nurture customers down your funnel. How to integrate your creative cross-channel from SEO to social to paid to email to affiliate to media buy  
46:30
December 9, 2020
Core Web Vitals, Google Update and More - Ignite Friday
This week: Reddit brags about the size of its user community, Google has some bad news for people who use click bots for ranking, and Amazon hit a new record. Here’s what happened this week in digital marketing.
05:30
December 8, 2020
Microsoft Advertising & LinkedIn Microsoft Ads In 2021
Microsoft Adverting is a critical part of the marketing mix. In this interview, John Lincoln sits down with the Microsoft Advertising team to discuss new features, the new Miscrosoft LinkedIn targeting, the Microsoft Audience network and more. This is one interview and presentation you do not want to miss!
37:26
November 29, 2020
Twitter Now Has Stories? And More Big Digital Marketing News!
Time for digital marketing news this week! Don't miss this update. Lot's going on...
09:55
November 19, 2020
Shilpi Sullivan, VP of Marketing at EōS Fitness, Teaches Differentiation
In this Ignite Visibility University, we learn from Shilpi Sullivan, VP of Marketing at EōS Fitness.  It is no secret that this has been a tough year for businesses. For gyms, they have had to rise up more than most. EōS Fitness has done an amazing job taking care of their members and messaging to the community.   In this interview, Shilpi Sullivan discusses how to differentiate yourself in marketing, how to be consistent, how to be honest, how to be transparent and how to live by core values in your marketing and business.
17:05
November 9, 2020
Record Online Revenue, New Google Data, LinkedIn Releases New Reports
This week: Google spills the beans on what holiday shoppers are searching for, LinkedIn rolls out a new report, and TikTok stars win in court. Here’s what happened this week in digital marketing.
07:05
November 7, 2020
How To Merge Websites Together For Maximum Results (And An SEO Bump)
When you buy a website or a company, you often need to merge one website into another. In that instance, you need to know how to merge websites together for SEO, ppc, email marketing and more. When one website is running marketing, you need to make sure that marketing is transferred over. You will learn how to determine SEO high value pages.  How to check for SEO links.  How to make sure PPC, email and social traffic comes over.  And more.
09:38
November 5, 2020
New Pinterest Features + Holiday Online Sales To Reach $200 Billion
This week: online holiday sales are expected to soar, Pinterest continues to make opportunities for e-tailers, and Microsoft is giving you another analytics tool for free. Here’s what happened this week in digital marketing.
08:28
October 30, 2020
Google In Trouble With DOJ, Facebook Launches New Features And More
This week: Facebook brings an early Christmas present to e-commerce marketers, Google gets sued by the people of the United States, and Bing’s got a new toy. Here’s what happened this week in digital marketing.
09:54
October 30, 2020
SEO in 2021, How To Rank #1 In Google
SEO is changing and in 2021, there are a few ways that the landscape has shifted. In this video, John Lincoln gives 14 action items to win in search engine optimization in 2021.
09:38
October 30, 2020
6 Ways To Measure Search Demand For An Industry
Is Search Demand Declining or Rising For Your Industry?  How would you know? Well, in this video John Lincoln covers 6 ways you can see rising and falling trends in consumer demand location, search term, competitor brand name, industry benchmarks and more.
06:15
October 30, 2020
Is Yelp Advertising Right For You? Interview With Jessica Carlin of Yelp
Is Yelp Advertising Right For You? In this installment of the Ignite Visibility University podcast, John Lincoln sat down with Jessica Carlin, Partner Sales Director at Yelp to talk about how local businesses can use Yelp to land more sales.
24:23
October 23, 2020
New Google Analytics, Big Google Update That Will Change SEO And More
This week: Big Google Update Coming!! Google Analytics gets a makeover, Facebook limits WordPress embeds, and YouTube is on its way to becoming an ecommerce platform.
08:38
October 16, 2020
New SEO Webinar, How To Rank #1 In 2021
SEO webinar with SEM Rush and Ignite Visibility - Do you want to learn how to rank #1 in 2021? Then this is the SEO webinar for you. In this free SEO webinar, SEMRush and Ignite Visibility teach you their strategies for getting ranked #1 in Google.
54:56
October 15, 2020
Google Ads Announces Automated Insights and New SnapChat Ads
News: Google Ads announces automated insights, a popular WordPress plugin has a vulnerability, and Web Stories are coming to Google Discover. Here’s what happened this week in digital marketing.
08:13
October 15, 2020
Set A Social Media Marketing Strategy For 2021 (Beginners Guide)
Social media marketing can often fall very flat without the strategy. That is why you need to take the time to set the right social media marketing strategy for 2021. In this video, John Lincoln, CEO of Ignite Visibility, discusses his process for setting the perfect social media marketing plan. It includes advertising, posting by theme, creative campaigns, influencers and more. Watch this video to learn about social media marketing and what it takes to make an impact with this marketing channel.
09:23
October 15, 2020
Learn Options Trading (And How To Disrupt A Market) With Kirk Du Plessis, CEO of Option Alpha
Kirk Du Plessis, CEO of Option Alpha, is an amazing entrepreneur, CEO and digital marketing expert. In this interview with John Lincoln, he teaches us how options trading works, reveals a new disruptive software, discusses overall portfolio strategy and covers how he built a massive online community. This is one interview you don't want to miss.
33:24
October 15, 2020
Facebook Ads Removes 28-Day Attribution Model And Instagram, Google Give Mini Sites
News: Microsoft takes a step in favor of brand safety, Google makes Shopping ads free globally, and Facebook rolls out a big change to its attribution model. Here’s what happened this week in digital marketing.
09:19
October 15, 2020
How Businesses Should Visualize Digital Marketing Data To Hit Goals
Perhaps the biggest pain point in digital marketing is not running the ads, its accurately seeing how they perform. One of the biggest pieces of this is having a dashboard that allows for proper visualization. In order to have this, you need to set up tracking correctly, but also ensure you have the right sources and mediums tracked, as well the elements that drive those sources and mediums on a more granular level. In this podcast, John Lincoln, CEO of Ignite Visibility covers the right way to set this up.
06:07
October 15, 2020
Facebook May Leave Europe Over Data-Sharing Regulations - Ignite Friday
The digital marketing news this week! Big news, don't miss the updates this week. This week: Google opens Ads API to everybody, Facebook might pull out of Europe, and Pinterest has its own version of Stories. Here’s what happened this week in digital marketing.
09:26
October 15, 2020
Solange Jacobs Randolph Reveals Why a Communication Strategy Drives Marketing Success
Solange Jacobs Randolph is a marketing expert with more than 20 years of product marketing and corporate communications experience across a variety of industries. She also has more than 15 years of global management experience. In this installment of the Ignite Visibility University podcast, John Lincoln sits down with Solange Jacobs Randolph, Senior Director of Marketing for FMG Suite, to talk about product marketing, communication strategy and product launches.
16:17
September 29, 2020
TikTok Shut Down, New Updates To Google And More (Don't Miss This One)
Don't miss this week's digital marketing update! I cover the future of digital marketing, important breaking news, the shocking film the Social Dilemma and I invite you to an exclusive event. Learn more about the event https://go.ignitevisibility.com/rank-number-one-webinar/
09:32
September 18, 2020
Facebook Limits Ads, Microsoft Let's Target LinkedIn Users!
Microsoft enables targeting to LinkedIn users, Bing offers a new SEO testing tool, and short form content gets more backlinks? Here’s what happened this week in digital marketing.
07:29
September 14, 2020
Find New Profitable SEO Keywords In Under 2 Minutes
Your competitors and other websites might have amazing keywords for SEO that you are not even targeting yet. And don't you think you should be? Well, now is the time to see what keywords for SEO your competitors are targeting that you are not. In this video, John Lincoln walks you through how to use SEM Rush to quickly find the gap in keywords between your site and other site.    You will learn how to do analysis of keywords. You can look at shared, missing, weak and strong. John Lincoln will teach you how to rank based on micro and macro, how to organize keywords in a sitemap, how to find the intent of the keywords in Google and how to create an SEO keyword targeting rollout plan.
02:24
September 14, 2020
Google And Ignite Visibility Paid Media Webinar (New Features)
This paid media webinar with Google had a record number of people and amazing reviews! Watch now to get the proper paid media strategy for 2021.  Enter the challenge! https://ignitevisibility.com/challenge/
01:07:05
September 14, 2020
Facebook Now Wants To Be TikTok? And Big New Tools
Google Chrome will warn users about insecure forms, Facebook has a new toy for virtual conferences, and wait until you hear how much e-commerce grew in the second quarter. Here’s what happened this week in digital marketing.
09:36
September 14, 2020
Big News Politically, Nationally And In Digital Marketing!
This week John Lincoln goes deep into your digital strategy. Do not miss this video. Big news this week economically, politically, nationally and in digital marketing! Here is what you need to know and how it impacts your digital marketing strategy.
08:59
August 28, 2020
Scale Your Business Online in Under 1 Minute
Want to learn how to scale your business for the lowest cost online in under 1 minute? In this video, John Lincoln shows you the system to maximize your online conversions based on the landing page and the source.   John Lincoln covers this point in his book The Forecaster Method but breaks it down much more simple here. Watch this video to learn how to scale your business online with this one simple tactic.
02:12
August 27, 2020
Heat Up Your Leads With CRM Based Digital Marketing (Part 2)
Once you have captured the leads and qualified them, how do you get them to the next stage? That is what John Lincoln talks about today. In this video, you will learn about B2B database marketing with a story of ads from the top of funnel to bottom-funnel. This is an exciting and groundbreaking topic in digital.
05:25
August 20, 2020
Heat Up Your Leads With CRM Based Digital Marketing (Part 1)
In this advanced class, John Lincoln discusses his process for marketing to leads captured in a CRM through digital marketing efforts. By doing so, you can further nurture the lead until it closes. This is part 1 of a 2 part CRM digital marketing playbook for B2B businesses. This sophisticated method for B2B marketing can make all the difference for a business. Learn how to capture leads and nurture them from the cold to hot, how to score the leads and eventually cross-sell them into other services in this video.
07:13
August 20, 2020
You Can List Yourself In Google?
This week: Google glitch gives SEOs a scare, LinkedIn makes it easier for you to reach the right prospects at the right time, and only a handful of websites meet Google’s speed tests. Here’s what happened this week in digital marketing.
08:51
August 14, 2020
Big Drama Around TikTok And Instagram Reels - Ignite Friday
So much drama in digital! This week: Instagram Reels launches worldwide, the future is looking bright for Pinterest, and Google says to forget everything you know about link juice.  Sign up for the webinar here https://go.ignitevisibility.com/pilla... Here’s what happened this week in digital marketing.   Google Expands Lead Forms to YouTube & Discovery Campaigns Now, you can use lead form extensions in YouTube and Discovery ad campaigns. Additionally, Google now offers more field options. You can ask for city, state, country, and business info in addition to name, email, phone number, and zip. But wait. There’s more. Google lets you add questions to your form based on your vertical. For example, if you’re in the real estate industry, you can ask: “What type of property are you looking for?”  Bottom line: Google is making it easier for you to qualify leads.
07:59
August 13, 2020
Roland Frasier Shares How To Build A Podcast To 1 Million Downloads
Want to learn how to build a podcast to 1 million downloads? Want to learn how to run a challenge that clears over $800,000? How about how to create a successful online event or create the perfect digital marketing system in the current landscape?   This interview with Roland Frasier will teach you all of this and more.  Don't miss this interview! Learn more about Roland.   ABOUT Roland Frasier  Co-founder and/or principal of 5 different Inc. Magazine fastest-growing companies (e-commerce, e-learning, SaaS + real estate).  Serial entrepreneur who built or sold 24 businesses with adjusted sales ranging from $3 million to just under $4 billion.  Currently CEO of All Channels Media, LLC, and principal in Scalable.co, DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, TruConversion.com, War Room Mastermind, Fully Accountable, Everbowl Restaurants, Big Block Realty, Scribe Publishing and Real Estate Worldwide.   Roland’s work includes infomercials with Guthy-Renker, publishing deals with Simon & Schuster & Random House, shows with major hotels on the Las Vegas strip, over 100 private and public offerings, running an international hedge fund, advising major brands on a variety of business and legal related issues (from PepsiCo to MacDonald’s).   Roland has a real passion for business and putting deals together and is always looking for businesses to invest in or acquire, re-position and sell. Recent strategic partnerships and clients include Microsoft, Southwest Airlines, Etihad Airlines, Harper-Collins Publishing, Fedex and Uber.  Specialties: Acquiring or partnering with entrepreneurs to scale businesses through acquisitions, strategic relationships and marketing. Roland is also adept at negotiation, copywriting, marketing strategy, structuring and funding of mergers and acquisitions and, public exit strategies for businesses and entrepreneurs.
40:31
August 13, 2020
5 Advanced Steps To Maximize Online Advertising Dollars
This video will give you key insight on how to maximize your paid media dollars.  Learn about audiences, ad sequencing, landing pages, your website segments and running the overall program.    This video gets into the details of successful paid media this year and beyond. John Lincoln even covers the type of creative that works well.    Learn about awareness, consideration and conversion focused ads, landing pages and audiences and how they all work together for maximum efficiency.
09:38
August 3, 2020
Oli Bridge, Chief Marketing Officer at Bonjoro Explains ABM With Video
In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account based video marketing. Bridge also gives us tips creating custom funnels. This is one interview, all the way from the UK, that you do not want to miss!
24:48
August 3, 2020
New TikTok Competitor is Here! And GMB is Charging, What?!
This week: A big competitor is coming for TikTok, Google Search Console lets you analyze performance from the News tab, Hulu sends its self-serve ad platform into beta, and a new WordPress plugin can get you indexed immediately?   Here’s what happened this week in digital marketing.   Google Delays Mobile-First Rollout Looks like mobile-first indexing is getting an 8-month delay. It was initially set to roll out in September 2020. Now, it’s pushed back until March 2021.  Along with the delay announcement, Google said that some sites may need to address mobile-related image and video issues, such as: - Different image URLs for mobile versions of sites - Different video structured data between desktop and mobile versions - Video and image placement on mobile versions  It’s possible that Google may have warned you already via Search Console if your site is experiencing any of the issues mentioned above. Still, it’s a good idea to do your own due diligence.
09:03
July 24, 2020
Google Introduces Swirl 3D Ads - Ignite Friday
This week: Google Analytics introduces predictive insights, Smart Shopping gets some new features, and not all link building is bad.  Ignite Courageous Marketing Leader Awards is now accepting submissions! https://ignitevisibility.com/ignite-c... Here’s what happened this week in digital marketing.  1. Twitter was Hacked   2. Enter our Courageous Marketer Awards (link below)   3. Google Adds New Features to Responsive Search Ads   4. SISTRIX Study: More Than 25% of People Click the First Result in Google Search   5. Google: It’s Not Possible to Optimize Content for Ranking in Google Discover   6. Google Analytics Rolls out Predictive Features   7. Google Introduces 3D Ad Format   8. Google Will Notify GMB Account Owners When Their Accounts Get Suspended   9. Smart Shopping Campaigns Get New Features   10. Google: Don’t Block Googlebot From Crawling 404s   11. Google: Don’t Use JavaScript Redirects   12. Google: Not All Link-Building Is Bad   13. YouTube Will Show You Other Videos Your Audience Has Watched   14. byte® Sees Surge in Downloads Amid Concerns Over TikTok
08:05
July 17, 2020
3 Newer SEO Tips To Increase (And Protect) Your Traffic
In this video, John Lincoln talks about 3 things that are pretty darn important in search engine optimization right now.  Are you working on these?  The Core Web Vital update is something all SEO professionals need to focus on.  It could hurt your rankings or help them.  Search by intent is very important.  You need to run all your pages through this filter.   Brand strength and mentions also really need to be taken advantage of.
03:56
July 9, 2020
2 New Facebook Changes That Will Impact Everyone
Breaking News: Facebook makes a significant update to the way they rank content.  This will have an impact on users, publishers and marketers.  Take the time to learn about these changes so you can stay ahead of the curve.  There are specific things you can do to continue to show up in Facebook.  Here are the two things you need to know in under 4 minutes.  Was this a good move by Facebook?
04:33
July 1, 2020
#StopHateForProfit, What Is Stop Hate For Profit And Why It Matters
Stop Hate For Profit states, "We are asking all businesses to stand in solidarity with our most deeply held American values of freedom, equality and justice and not advertise on Facebook."   Here is what you need to know about #StopHateforProfit   What do you think?
04:22
June 29, 2020
How To Use Creative To Gain Market Share With Oscar Lutteroth, Ignite Visibility
You can have the best product or service in the world, but if your marketing creative stinks your competition will beat you everytime.  In this interview with Ignite Visibility's new Head of Creative And Interactive Social, Oscar Lutteroth, you will learn the following.   1. How to improve your creative  2. How to find the holes in your competitive landscape 3. How big brands like Coca-Cola, Sky Vodka, and more do creative  4. What you need to do to succeed in 2020 and how things are changing
27:02
June 29, 2020
Google Makes 4 Major Updates, New Microsoft Product And More - Ignite Friday
This week: Google will see a record drop in ad revenue. Microsoft is rolling out yet another free digital marketing center tool and Facebook is offering a free training program. Here’s what happened this week in digital marketing.
08:09
June 26, 2020
Core Web Vitals – A Massive Change To SEO
Core Web Vitals is here to stay and today, I'll go over the 4 Web Vitals and how you can use them for a boost in the upcoming Google Algorithm Update.   We'll dive into:  ► The evolution of Google's page speed reports and how it's led to these Core Web Vitals  ► Why has Google added these Core Web Vitals? (and what else have they updated?) ► How do these Core Web Vitals effect search signals for a page?   For more updates and info on Google Core Web Vitals, check out: https://ignitevisibility.com/breaking-news-core-web-vitals/
05:37
June 24, 2020
Maximize Sales With Video ABM & Funnels With Oli Bridge, Chief Marketing Officer at Bonjoro
In this interview, Oli Bridge, Chief Marketing Officer at Bonjoro explains how to get more sales, reviews, case studies and overall customer success by using account-based video marketing.  Bridge also gives us tips creating custom funnels.  This is one interview, all the way from the UK, that you do not want to miss!
24:48
June 23, 2020
(News) Twitter Rolls Out Voice Tweets and Big Google News!
This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads. Here’s what happened this week in digital marketing.
08:29
June 19, 2020
How to Make $170,000 Through Online Challeges or Events
How can this clickbait title live up to the hype? Listen now to find out. This podcast will teach you to do an online challenge.
10:37
June 19, 2020
The Perfect External Linking Program For SEO Revealed
Learn John Lincoln's current process for getting links.
13:32
June 19, 2020
How To Prepare For Google’s Core Web Vitals Update with Barry Schwartz
Join Barry Schwartz and John Lincoln as they discuss the pre-announced Google Update, Core Web Vitals.   In this interview, you will learn how to think about the update and set your website up for success.   Also in this interview, you will learn the future of AMP, schema, get tips on publishing content and thoughts on the Google BERT update.   This is one premier you don’t want to miss!
37:20
June 11, 2020
(News) Blackouttuesday, LinkedIn Retargeting and 12 Other Stories
The digital marketing news this week! Wow, there is a lot going on in the world and marketing. Here is what you need to know. 1. #blackouttuesday takes over the Internet. But, there was some backlash. 2. YouTube rolls out new features for merchants. 3. Google makes big change to featured snippets that will surely have an impact on websites! 4. Google calls out SEMrush for starting a service to sell links online. What were they thinking? 5. LinkedIn introduces awesome new retargeting featured for video and lead ads. 6. Google starts to show web pages in YouTube. 7. Twitter takes major swing at Buffer Hootsuite Crowdfire and more by offering ability to schedule Tweets. 8. Google makes changes to top stories and now shows normal web pages. 9. Online news publishers report lower returns from CPMs. 10. Google says they don't give old domains a boost for #seo. 11. @pinterest adds a shop tab to Lens results. 12. @bing comes out with a new backlink tool that looks pretty awesome! What did you think of the news this week?!! Comment below. #marketing #seo #tech #digitalmarketing # #searchmarketing #paidmedia #ppc #searchengineoptimization
10:00
June 6, 2020
Jonathan Pogact, VP of Marketing at Drips Explains Advanced Text Marketing
When it comes to text message marketing, you can really blow it if you don't approach it the right way. There are federal laws and state laws to adhere to, there is personalization to consider and you really need to understand where the customer is in their journey. In this interview, Jonathan Pogact, VP of Marketing at Drips, breaks down how to do it right. Drips is an advanced text messaging platform.
21:42
June 5, 2020
What If SEO Didn't Exist? (Here Is What To Do)
SEO is important as a marketing channel. But what if it didn't exist? Or, what if you were forced to build your business without it?  In this video, John Lincoln discusses this and gives real-world examples of businesses that have thrived without SEO.  There are so many ways to build a business online. In many cases, people do not realize all the new tools that are out there in the toolbox. Ignite Visibility offers clients a wide range of tools, in addition to search engine optimization.    SEO is still important and will continue to be. But think about it, you could build an entire business off of email list advertising, media buys, acquiring companies, paid media and so much more.   Listen to this podcast to learn about some of your options outside of SEO. We do recommend you keep SEO as part of your strategy, and a big part, but also think about diversification.  This is a big point in John Lincoln's book The Forecaster Method.  https://johnlincoln.marketing/books-the-forecaster-method/ https://www.amazon.com/Forecaster-Method-Accurately-Evaluate-Marketing-ebook/dp/B07V3ZK6VD  https://ignitevisibility.com/services/seo/
10:08
June 1, 2020
(News) New Google Ranking Factors And Ad News! Ignite Friday
Wow! Big digital marketing news this week. Don't miss this one, lot's going on. 1. Google Discovery ads are available globally. Have you tried them yet? 2. Google has created a new report that will change rankings forever! This new Core Web Vitals report is a big deal. Learn about it. 3. Instagram creates new advertising and monetization methods for #IGTV I kind of hate one of them. 4. Google rolls out a new way to pay with voice in the Google Assistant. 5. Google says don't make a sitemap like this... 6. Google is giving away free money. Check to see if you got it. 7. Google gives an #SEO tip on font. 8. Google says unlinked mentions don't help. Get the links! 9. Facebook Shop is up and running and the market place is humming... What did you think of the news this week? Comment below! I love hearing from you. #news #marketing #digitalmarketing #searchengineoptimization
09:39
May 30, 2020
Massive Change To Google And Big Advertising News!
Big marketing news this week! The new Google Core Web Vitals might just change the way SEO works.  Also, IGTV comes out with new ways to make money and advertise and Google gives SEO tips.   Here is what is going on.  https://ignitevisibility.com/igtv-introduces-monetization-options-ignite-friday/
09:39
May 29, 2020
(Expert Interview) How To Increase Conversions In 2020 With Ignite Visibility Director of Conversion
Don't miss this interview! AsDirector of Conversion Rate Optimizaiton at Ignite Visibility, Keith Lovgren has been in the field of conversion rate optimization for more than a dozen years and has assisted a wide variety of clients across many verticals. In this interview with Ignite Visibility CEO John Lincoln, Keith talks about ways to increase conversions in 2020. In his current role, Keith assists companies with message alignment, page layout, and user experience to improve efficiency across all digital channels. Understanding how website visitors react to different on-page experiences is a continual fascination for him. Using a variety of tools and processes, he implements split test style experiments to improve metrics that allow companies to make decisions based on data and enabling them to outperform their competitors. A New Jersey native, Keith initially came to San Diego as U.S. Marine and stayed after he was honorably discharged.
29:00
May 28, 2020
BIG Marketing News, Facebook Shop and Google In Trouble
Big marketing news and insights this week. Here is what is going on! 1. Google reduces verification time. Now you need to get it done faster. 2. The Google update is complete. 3. Tripadvisor Expedia Group have accused Google using its dominance in the search market to rank its own travel pages above competitors 4. @Google search console adds new reports and tools for recipes 5. Google #chrome cracks down on certain ads 6. Google explains why Pinterest ranks well in search 7. This site comes out with This Site Shop, which integrates with Shopify WooCommerce BigCommerce and allows native selling on Instagram and WhatsApp Inc. 8. Dwell time is now a factor on LinkedIn 9. YouTube comes out with 4 new features What did you think of the news this week? Comment below! I love hearing from you. #news #marketing #SEO #tech #digitalmarketing #socialmediamarketing #google
10:00
May 23, 2020
2 Little Know SEO Tips All Real Pros Should Know
All SEO pros need to know about these two SEO issues, one of which is fairly new and based on a report in Google Search Console that you should be checking! Listen now.
08:08
May 20, 2020
LinkedIn Pages Host Live Virtual Events + I'm Hurting, See Why
Big digital marketing news this week! Plus, I am hurting.  My story on what I did wrong... But first, here is the news. https://ignitevisibility.com/linkedin-pages-virtual-live-events-ignite-friday/  1. I talk about the Google update  2. YouTube allows brand lift surveys and skippable ads on TV  3. Google rolls out rising retail category  4. Google my business has new features  5. Google offers curbside pickup ads  6. Google and PayPal allow a link in Merchant Center  7. LinkedIn pages can host virtual meetups  8. Adobe releases a study that says eCommerce is booming  9. Shopify integrates sellable pins with Pinterest   And my personal story on why I'm hurting right now.
09:03
May 16, 2020
Big digital marketing news this week! Plus, I am hurting. My story on what I did wrong...
Big News! 1. I talk about the Google update. 2. YouTube allows brand lift surveys and skippable ads on TV. 3. Google rolls out rising retail category. 4. Google my business has new features. 5. Google offers curbside pickup ads. 6. Google and PayPal allow link in Merchant Center. 7. LinkedIn pages can host virtual meet ups. 8. Adobe releases study that says ecommerce is booming. 9. Shopify integrates sellable pins with Pinterest. And my personal story on why I'm hurting right now. Leave a comment below! I love hearing from you. #news #digitalmarketing #socialmedia #marketing #seomarketing #socialmediamarketing #searchengineoptimization #emailmarketing #google #ppc #seo #searchmarketing #serp #paidmedia
09:03
May 16, 2020
4 Marketing Strategies Retailers Need To Survive In 2020 (And The Future)
This podcast is intended for any business with a physical location, or multiple physical locations. Learn how to survive.
07:32
May 16, 2020
So Much Marketing News! Google Update, Big Changes To Other Sites!
The digital marketing news this week! Wow! Craziness continues. Here is what is going on! 1. Are we coming out of this? What you need to do. 2. Google decides to take a swipe at Spotify and makes a podcast analytics tool 3. There was massive Google update! 4. Google kills billions of ads and Pinterest ads 10s of millions of users 5. Twitter sees massive growth and Shopify and Yelp make major updates with POS system and new features 6. LinkedIn gets kicked out of Google! 7. Google says go mobile first fast and talks about 404 errors What did you think of the news this week?! Comment below! #marketing #digitalmarketing #news #google #seo
08:31
May 9, 2020
Lots of Great Marketing News! New Google Podcast Manager Tool and More!
This week: Google announces another core algorithm update, Twitter adds millions of more users, and high-profile brands are rolling out omnichannel solutions.   Here’s what happened this week in digital marketing.
08:31
May 8, 2020
1 (Under The Radar) Free Marketing Tool That Gives New Perspectives
In this video, John Lincoln will teach you about a powerful chrome-extension tool that can easily help you improve your conversion rate optimization.  This tool will cover metrics like:  Pageviews  Average time on page  Bounce rate  Real-time active visitors  and in-page click analysis
04:20
May 6, 2020
Google Update, Industry Updates and More - Ignite Friday
The digital marketing news this week! Google Updates, ad updates and new tool features! Here is what is happening! 1. Alphabet Inc. 1Q Revenue Tops $40 Billion. 2. Forecast eMarketer : Instagram Gains Most From Social Media Spikes. 3. Snap Inc. Daily Active Users Up. 4. LinkedIn Engagement Increases 76% for ‘Work From Home’ Content. 5. Google Ads Will Required Identity Verification. 6. @Anchor Launches Webinar-to-Podcast Conversion Tool. 7. Snap Inc. Offers ‘First Commercial’ Option for Shows. What did you think of the news this week? Like and comment below! #seo #socialmedia #content #conversion #seocontent #seomarketing #serp #searchmarketing #marketing #digitalmarketing
08:16
May 2, 2020
6 Steps To Make $100,000 A Month From Email Marketing Automation (Case Study)
In this podcast audio, taken from the YouTube video on the topic, John Lincoln covers how to make $100,000 a month from email marketing automation. This is the process Lincoln and his team use for clients. Learn this 6 step process.
10:27
April 29, 2020
Breaking News In Digital Marketing (Google Shopping Free?!)
This week: Google Shopping allows free product listings, stimulus checks give a big boost to online sales, and LinkedIn has a new feature for B2B marketers. Here’s what happened this week in digital marketing. 
06:39
April 25, 2020
The Secret Formula for Paid Media Nobody is Telling You
John Lincoln presents a 7-step formula based off of his book The Forecaster Method. https://ignitevisibility.com/the-forecaster-method/   ► Step 1: Reverse engineer your competitors and perform a detailed competitor analysis. You need a good stack of tools to use to determine how much your competitors are spending online.   ► Step 2: Create a list of best sources that you think will bring the highest return to your site. What are the most profitable advertising channels for your business?   ► Step 3. Project a conversion rate. Determine the accumulated conversion rate based on your website's pages and bring that back to the source of traffic that you're driving traffic from.   ► Step 4: Apply your budget and determine a cost per acquisition. How much does it cost you to gain a customer?    ► Step 5: Run a test on each of your sources. Choose a number of sources and figure out what your cost per acquisition for each of those would look like.   ► Step 6: Determine a conversion goal you'd like to hit per month. Keep in mind that you should never have more than 30% of your conversions coming from one source.    ► Step 7: Create a forecast over a quarterly period how much your goals could change based on your business needs and seasonality.  For more help on how to successfully evaluate, forecast and scale your digital marketing check out the book The Forecaster Method https://ignitevisibility.com/the-forecaster-method/
09:23
April 23, 2020