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DigiPod

DigiPod

By IMMAP and Podcast Network Asia

Presented by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Podcast Network Asia, DigiPod is the country’s first dedicated digital marketing podcast.

With leading industry guests providing expertise and insights in open discussion, DigiPod is an episodic deep-dive into digital marketing concepts, trends, and best practices.
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Episode 3 - One-To-One Marketing

DigiPodJun 24, 2021

00:00
40:09
Episode 6 - Changing the Game: The Evolution of E-Sports and Marketing

Episode 6 - Changing the Game: The Evolution of E-Sports and Marketing

With lockdown driving more people than ever to electronic entertainment, gaming has exploded on every platform imaginable. As brands move to capitalize, Digipod discusses a whole new world of marketing, content creation, and engagement with Hepmil Creators Network Head of Creators Kylie Sng, Nexplay Esports CEO Gabriel Benito, and Facebook’s APAC Strategy Manager for FB Gaming Dave Cua!

Sep 03, 202155:14
Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness

Episode 5 - Did it Sell? Using Metrics to Understand Online Advertising Effectiveness

Aug 12, 202156:17
Episode 4 - Decoding Digital Marketing Roles

Episode 4 - Decoding Digital Marketing Roles

With Digital evolving on a daily basis, so too are the challenges faced by Digital Marketers. DigiPod welcomes CLiQQ Wallet Marketing Manager Deena Santos and ABS-CBN Head of Integrated Marketing Cookie Bartolome to give perspectives on the increasingly crucial, ever-changing roles of an effective Digital Marketing Head, while sharing some of their brands’ best practices. Listen in for digital marketing insights from industry experts inIMMAP’s first-ever podcast, hosted by Misha Lecaros and David & Golyat Co-Founder Miko David. For more details about IMMAP, visit /www.immap.com.ph.
Jul 01, 202157:50
Episode 3 - One-To-One Marketing

Episode 3 - One-To-One Marketing

They say that in marketing and advertising, authenticity and data is key. Put that together and you have One-To-One Marketing, a tool that allows brands to really hit their target market through personalized means in order to deliver individualized product offerings to customers. In the third episode of IMMAP’s DigiPod, we have Gretchen Largoza, the President and CEO of AdSpark Inc.

Listen in and gain insights from IMMAP’s first ever podcast hosted by Misha Lecaros and Unilever’s Media Director, Dennis Perez. [IMMAP Details]

#IMMAPDigiPod #PodcastAdvertising #AdSpark
Jun 24, 202140:09
Episode 2 - Do Creative Awards Matter For The Bottom Line?

Episode 2 - Do Creative Awards Matter For The Bottom Line?

Nowadays, virality is key to creating a good advertising campaign. But is that always the case? Or are creative awards a measure of success and a factor in selecting an agency? In the second episode of IMMAP’s DigiPod, we discuss the importance of Creative Awards and how they factor in campaigns with Margot Torres, McDonald’s Philippines’ Executive Vice President and Deputy Managing Director as well as Raoul Panes, the COO of Leo Burnett Group Manila and Publicis Groupe Philippines.
Listen in and gain insights from IMMAP’s first ever podcast hosted by Misha Lecaros and Unilever’s Media Director, Dennis Perez. [IMMAP Details]

#IMMAPDigiPod #PodcastAdvertising #McDonalds #LeoBurnett
Jun 24, 202149:14
Episode 1 - On-Demand Audio The New Radio

Episode 1 - On-Demand Audio The New Radio

Due to the pandemic, there was a shift in media consumption that has led people to turn to digital mediums as a form of entertainment. But, with screen fatigue rising, consumers have pivoted to audio as a new form to consume media. In the first episode of the Internet & Mobile Marketing Association of the Philippines’ DigiPod Podcast, we tackle On-Demand Audio as the New Radio with Podcast Network Asia’s CEO, Ron Baetiong and Spotify’s Regional Head of Sales, Sea Yen. Listen in and gain insights from IMMAP’s first ever podcast hosted by Misha Lecaros and Unilever’s Media Director, Dennis Perez. [IMMAP Details] #IMMAPDigiPod #PodcastAdvertising #PodcastNetworkAsia #Spotify
Jun 24, 202151:18
DigiPod Trailer

DigiPod Trailer

Presented by the Internet and Mobile Marketing Association of the Philippines (IMMAP) and Podcast Network Asia, DigiPod is the country’s first dedicated digital marketing podcast.  With leading industry guests providing expertise and insights in open discussion, DigiPod is an episodic deep-dive into digital marketing concepts, trends, and best practices.

Jun 17, 202100:31