Inbound Academy

Inbound Academy

By Rizen Inbound
Every week Inbound Academy shares quality advice and insights on how to use inbound marketing and sales techniques to grow your brand. Whether you’re a new small business owner or a seasoned marketing professional, let us help you grow your skills with our straight-forward guidance and occasional humor!
More places to listen

More places to listen

How to Reach “Gen Z”, Seafood and Marijuana, and Top Digital Marketing Trends in 2019
We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy! Article Links: Realism: The Key to Gen Z Marketing New England-Based Chain Launches Marijuana-Themed Marketing Campaign Digital Marketing Trends That Can Bring You Closer To Your Customers Follow Inbound Academy on Social Media! Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn   Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
46:30
September 3, 2019
Inbound Success Stories - HLC Media Group
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch.  Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli.    HLC Media Link BeLatina Link Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript
12:26
August 20, 2019
Health Tips for Marketers to Equip
Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.  We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be! Pomodoro Technique Software MacOS - Time Out (Dejal Systems, Inc.) Windows - PomoDoneApp (Pomodonė UAB) Chrome OS - Tomato Timer (Bruno Freitas) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music.
15:51
August 5, 2019
Soft Skills: What Are They and Why Do They Matter?
Personal growth is always important, and developing the right soft skills can have a huge impact on your career. We’ll discuss how to cultivate and showcase them to employers on today’s episode! Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music.
23:37
July 29, 2019
Google Says Digital Marketing is Dead!
In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more! Article Links: Google Proclaims the End of Digital Marketing (Think With Google) Two Large New Studies Discuss the State of Local Marketing (Search Engine Land) Direct-to-Consumer Brands Are Increasing Marketing to Kids (AdAge) New Spiderman Movie a Triumph for Innovative Marketing (Forbes) Marketing & Advertising Professionals Lack Empathy (Campaign) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music.
26:36
July 22, 2019
Episode 28: Twitter Posting 101
Learn about the basics of maximizing your Twitter profile and content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
08:29
June 24, 2019
Episode 27: Instagram Posting 101
Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Instagram content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
06:56
June 6, 2019
Episode 26: Facebook Posting 101
Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Facebook content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
10:34
June 5, 2019
Episode 25: How to Hire More Effectively
You’re committed to an inbound approach to marketing and sales. Now, you need to build a team to take your organization to new heights. So how can you hire the right members for your team? Stay tuned to find out! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
00:21
June 4, 2019
Episode 24: Aligning Marketing & Sales (Part 2)
Today on Inbound Academy we’re jumping into part 2 of our discussion about aligning your sales and marketing efforts! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
09:43
June 3, 2019
Episode 23: Aligning Sales & Marketing (Part 1)
You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with part 1! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
09:30
May 30, 2019
Episode 22: Tips for First-Time Interactions With Leads
You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
10:15
May 25, 2019
Episode 21: Using Events to Attract Customers
Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
10:42
May 24, 2019
Episode 20: Putting Content into the Buyer's Journey
You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
07:56
May 22, 2019
Episode 19: The Content Audit
Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Content Compass & Content Audit Download (Google Sheets) Content Compass & Content Audit Download (Microsoft Excel) Episode Transcript Link
06:19
May 22, 2019
Episode 18: Using SMART Goals With Your Content Compass
Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
07:03
May 14, 2019
Episode 17: The Content Compass
Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Content Compass Download
05:53
May 14, 2019
Episode 16: Planning Your Content Strategy
On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive . Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
08:13
May 9, 2019
Episode 15: Generating Content Ideas
Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
07:38
May 6, 2019
Episode 14: Setting Goals Using the 3 Horizons Framework
Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!" Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
05:44
April 30, 2019
Episode 13: Setting Business Goals
Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
05:44
April 29, 2019
Episode 12: The SCOPE Principal
Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!   Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
06:57
April 26, 2019
Episode 11: The Flywheel Model
Today on Rizen Academy we’re going to introduce you to the flywheel model. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link The Flywheel Model
06:22
April 25, 2019
Episode 10: Inbound Success Stories - Alco Windows & Doors
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript
07:05
April 24, 2019
Episode 09: The Buyer's Journey
Today on Rizen Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript
09:08
April 24, 2019
Episode 08: Developing a Company Purpose
Today on Rizen Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript
06:50
April 19, 2019
Episode 07: Developing Buyer Personas
Today on Rizen Academy we’re talking buyer personas. You wanna sell stuff? You need to figure out who your ideal customer is and how to reach them. Catching flies with honey. Horses with apples. Pretzels with mustard. Let’s get into it!  Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript
06:01
April 17, 2019
Episode 06: The Inbound Methodology
Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology. Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode transcript Inbound Organization book by Dan Tyre & Todd Hockenberry
11:54
April 16, 2019
Episode 05: Adopting Inbound Principles
Today on Rizen Academy we’re going to tell you the common principles every inbound company should adopt.   Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript Link
11:07
April 15, 2019
Episode 04: New Methods for Reaching Customers
Today on Rizen Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list. So hang on everyone, it’s about to get inbound up in here, next! Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript Link
08:31
April 11, 2019
Episode 03: Building Lasting Relationships With Customers
Today on Rizen Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now! Follow on Facebook  Follow on Instagram  Follow on Twitter  Follow on LinkedIn In To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us a gorizen.com.  Episode Transcript Link
08:55
April 10, 2019
Episode 02: Comparing Inbound & Outbound Marketing
Today on Rizen Academy, we’ll discuss the main differences between inbound and outbound marketing. Which is best in which situation? We’ll give you the right tips to know! Follow on Facebook  Follow on Instagram  Follow on Twitter  Follow on LinkedIn In To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us a gorizen.com.  Episode Transcript Link
07:34
April 9, 2019
Episode 01: Is Traditional Marketing Dead?
Today on Rizen Academy, we’re going to discuss if traditional marketing is dying. 1998 called, and it still wants those cold calls and billboard ads back!  Follow on Facebook  Follow on Instagram  Follow on Twitter  Follow on LinkedIn In To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us a gorizen.com.  Episode Transcript Link
10:10
April 9, 2019
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