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Inbound Academy

Inbound Academy

By Rizen
Inbound Academy is a weekly podcast filled with advice that will help you grow your business.

This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
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How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!  Read the full show notes Episode Markers 1:06 - Dr. Guess’s Background 2:39 - How customer behavior COULD change Post-COVID 5:50 -The Essential Elements of Interaction w/ Customers 9:48 - Why PLANNING is Crucial When Communicating w/ Customers 15:38 - How to plan a useful survey 22:50 - Tools for designing and analyzing surveys 28:16 - tips for new marketers when starting out 32:10 - How to connect w/ Dr. Guess Connect w/ Dr. Guess LinkedIn DrWendyGuess.com "Indigo Tent" Podcast Follow Growth Marketing for Martians on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today!
30:00
July 20, 2020
Buyer Personas: Yes - They're For Sales Too!
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode! Learn More About Buyer Personas: What is a Buyer Persona? A Guide for Sales How to Build Effective Buyer Personas Follow Growth Marketing for Martians on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
12:14
July 16, 2020
We're Changing Our Name!
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!
01:54
July 9, 2020
How to Launch a Podcast w/ Sebastian Rusk (pt.2)
We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.  Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today!
27:58
June 3, 2020
How to Launch a Podcast w/ Sebastian Rusk (pt.1)
Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk! Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Podcast Hosting Platforms to Check Out: Anchor Acast Libsyn Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
29:19
May 19, 2020
How to Actually Attract, Engage, and Delight Customers
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers. Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy. Learn more about inbound marketing with our free web guide. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
16:54
May 11, 2020
3 Podcast Marketing Tips for New Shows
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
21:03
April 28, 2020
Marketing Burrito: Coronavirus Marketing & Quarantine Foods to Binge
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. This is your place for marketing news, strategies, and growth all rolled into one! Stories This Month: Burger King Targets At-Home Students Anheuser-Busch Switches Production to Hand Sanitizer Hollywood Comes to the Couch Monthly Poll Pandemic Foods to Try Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn  Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!
25:04
April 21, 2020
Why Aren't You Doing A/B Testing?
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started. Hubspot CRM Visual Web Optimizer Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript
12:08
April 13, 2020
How We Work Remote: Using Sound to Aid Focus
Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us. Aubrey Marcus binaural beats link Mynoise.net (for white noise) Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript
19:34
April 7, 2020
Marketing Managers! Overcome These 4 Modern Challenges
Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link
27:07
March 24, 2020
Use These 5 Blog Post Updates to Start Going Viral
Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it. Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode. Read the blog post companion to this podcast Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Link to Episode Transcript
28:05
March 9, 2020
Conversational Marketing Tips for Connecting With Customers
Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today! Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link
14:40
March 4, 2020
Benefits of Influencer Marketing w/ Gabriela Huerta
Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them. Acuity Ads study on attention spans (Link) Fluvip, a digital platform to find influencers (link) Other top influencer marketing platforms (link) Influencers Recommended By Gaby: Luisito Comunica, a travel and entertainment vlogger:  has created his own clothing brand "Rey Palomo" and he is making more money with his personal brand. https://www.entrepreneur.com/video/346297 Yuya, a beauty vlogger has also made a lot of money with her products and also has made good deals with a shampoo brand from Unilever. Matt Navarra- Twitter Matthew Kobach - Twitter Estefanía Cárdenas - "In Marketing as in Love" relationships and similarities between Marketing and love relations. New Podcast Alexis Socco - Linkedin Gaby Castellanos - Instagram La Academia de Marketing Online - Spain podcast (The online Marketing Academy) Social FM- Mexican Podcast about digital media news Josuedric - Gaby's personal designer (Twitter) (Instagram) Follow Gabriela Huerta on social media: Twitter Instagram Facebook LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Episode Transcript Link
32:53
February 21, 2020
Redesign Your Website Using Growth-Driven Design
So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! View Episode Transcript
13:40
February 12, 2020
Should You Invest in an SEO Company?
SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript
17:34
February 5, 2020
Use These 4 Inbound Sales Tips to Connect With Prospects
Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music.
22:56
January 28, 2020
The Quick-Start Video Equipment Guide for Marketing Your Business
Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started. Here’s a complete guide on what to invest in when beginning your video marketing journey. Episode Links: Ulanzi U-Rig  Amazon Basics 60 in Tripod Movo VXR10 Universal Cardioid Condenser Video Microphone Ultra Bright LED Video Light Creative Low-Budget Videos: Dollar Shave Club Dick Law Firm Ojai Valley Taxidermy Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript
19:50
January 21, 2020
Why Your Business Should Use a CRM
As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing. More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help streamline the process. We’ll let you know your best options. Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn    Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript
19:08
January 7, 2020
A Marketer's Review of 2019
We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020. Episode Links Peloton Commercial Causes Holiday Uproar Burger King Expertly Trolls McDonald's Ikea Gets Sexy With Their Marketing The Game of Thrones Oreo Campaign The Social Media Brilliance of Twix Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn              Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript
27:44
January 1, 2020
Instagram Carousels are SO HOT Right Now
Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on in today’s episode! Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn             Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. View this episode's transcript
09:35
December 24, 2019
Educating the Next Generation of Marketers
Hello from Santo Domingo! We sit down at Mercadexpo 2019 to discuss how the education experience is changing (for the better) for marketing and advertising students. Miami Ad School Director JG Diaz takes time away from the festivities to provide details.  Episode Links Mercadexpo 2019 Miami Ad School Punta Cana Iberoamericana University (UNIBE) Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter            Follow on LinkedIn             Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music.
29:58
December 17, 2019
Make Your Website ADA Compliant. Here's How.
In 1972 the U.S. Govt passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities. We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy! Episode Links YouDescribe.org Equalweb.com Accessibility Widget Broken Link Checker Google Mobile-Friendly Test Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter           Follow on LinkedIn           Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
22:04
November 12, 2019
5 Benefits of Investing in Video Marketing
Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. Episode Links 5 Benefits of Video Marketing Blog Post Follow Inbound Academy on Social Media! Follow on Facebook           Follow on Instagram           Follow on Twitter           Follow on LinkedIn           Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
28:41
October 29, 2019
Inbound Interviews w/ JG Diaz
Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami. He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School. Episode Links Miami Ad School Punta Cana Website Instagram Facebook Follow Inbound Academy on Social Media! Follow on Facebook         Follow on Instagram         Follow on Twitter         Follow on LinkedIn         Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
13:13
October 9, 2019
Make Your Email Newsletters Inbox Priorities
Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out. We have some ideas to make that email clickable for your audience. Episode Links CoSchedule Subject Line Tester Follow Inbound Academy on Social Media! Follow on Facebook       Follow on Instagram       Follow on Twitter       Follow on LinkedIn       Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
12:43
September 27, 2019
Website Stats You Should Actually Pay Attention To
This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to. Follow Inbound Academy on Social Media! Follow on Facebook     Follow on Instagram     Follow on Twitter     Follow on LinkedIn     Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
35:15
September 19, 2019
How to Reach “Gen Z”, Seafood and Marijuana, and Top Digital Marketing Trends in 2019
We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy! Article Links: Realism: The Key to Gen Z Marketing New England-Based Chain Launches Marijuana-Themed Marketing Campaign Digital Marketing Trends That Can Bring You Closer To Your Customers Follow Inbound Academy on Social Media! Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn   Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript Link
46:30
September 3, 2019
Inbound Success Stories - HLC Media Group
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch.  Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli.    HLC Media Link BeLatina Link Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you! Thanks to Kevin MacLeod for our episode's music. Episode Transcript
12:26
August 20, 2019
Health Tips for Marketers to Equip
Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.  We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be! Pomodoro Technique Software MacOS - Time Out (Dejal Systems, Inc.) Windows - PomoDoneApp (Pomodonė UAB) Chrome OS - Tomato Timer (Bruno Freitas) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music.
15:51
August 5, 2019
Soft Skills: What Are They and Why Do They Matter?
Personal growth is always important, and developing the right soft skills can have a huge impact on your career. We’ll discuss how to cultivate and showcase them to employers on today’s episode! Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music.
23:37
July 29, 2019
Google Says Digital Marketing is Dead!
In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more! Article Links: Google Proclaims the End of Digital Marketing (Think With Google) Two Large New Studies Discuss the State of Local Marketing (Search Engine Land) Direct-to-Consumer Brands Are Increasing Marketing to Kids (AdAge) New Spiderman Movie a Triumph for Innovative Marketing (Forbes) Marketing & Advertising Professionals Lack Empathy (Campaign) Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen! We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!  Thanks to Kevin MacLeod for our episode's music.
26:36
July 22, 2019
Episode 28: Twitter Posting 101
Learn about the basics of maximizing your Twitter profile and content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
08:29
June 24, 2019
Episode 27: Instagram Posting 101
Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Instagram content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
06:56
June 6, 2019
Episode 26: Facebook Posting 101
Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Facebook content on today’s episode!  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
10:34
June 5, 2019
Episode 25: How to Hire More Effectively
You’re committed to an inbound approach to marketing and sales. Now, you need to build a team to take your organization to new heights. So how can you hire the right members for your team? Stay tuned to find out! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
00:21
June 4, 2019
Episode 24: Aligning Marketing & Sales (Part 2)
Today on Inbound Academy we’re jumping into part 2 of our discussion about aligning your sales and marketing efforts! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
09:43
June 3, 2019
Episode 23: Aligning Sales & Marketing (Part 1)
You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with part 1! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
09:30
May 30, 2019
Episode 22: Tips for First-Time Interactions With Leads
You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
10:15
May 25, 2019
Episode 21: Using Events to Attract Customers
Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
10:42
May 24, 2019
Episode 20: Putting Content into the Buyer's Journey
You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
07:56
May 22, 2019
Episode 19: The Content Audit
Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Content Compass & Content Audit Download (Google Sheets) Content Compass & Content Audit Download (Microsoft Excel) Episode Transcript Link
06:19
May 22, 2019
Episode 18: Using SMART Goals With Your Content Compass
Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
07:03
May 14, 2019
Episode 17: The Content Compass
Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Content Compass Download
05:53
May 14, 2019
Episode 16: Planning Your Content Strategy
On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive . Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
08:13
May 9, 2019
Episode 15: Generating Content Ideas
Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
07:38
May 6, 2019
Episode 14: Setting Goals Using the 3 Horizons Framework
Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!" Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
05:44
April 30, 2019
Episode 13: Setting Business Goals
Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.
05:44
April 29, 2019
Episode 12: The SCOPE Principal
Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!   Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link
06:57
April 26, 2019
Episode 11: The Flywheel Model
Today on Rizen Academy we’re going to introduce you to the flywheel model. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript Link The Flywheel Model
06:22
April 25, 2019
Episode 10: Inbound Success Stories - Alco Windows & Doors
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript
07:05
April 24, 2019
Episode 09: The Buyer's Journey
Today on Rizen Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. Episode Transcript
09:08
April 24, 2019
Episode 08: Developing a Company Purpose
Today on Rizen Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.  Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript
06:50
April 19, 2019
Episode 07: Developing Buyer Personas
Today on Rizen Academy we’re talking buyer personas. You wanna sell stuff? You need to figure out who your ideal customer is and how to reach them. Catching flies with honey. Horses with apples. Pretzels with mustard. Let’s get into it!  Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript
06:01
April 17, 2019
Episode 06: The Inbound Methodology
Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology. Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode transcript Inbound Organization book by Dan Tyre & Todd Hockenberry
11:54
April 16, 2019
Episode 05: Adopting Inbound Principles
Today on Rizen Academy we’re going to tell you the common principles every inbound company should adopt.   Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript Link
11:07
April 15, 2019
Episode 04: New Methods for Reaching Customers
Today on Rizen Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list. So hang on everyone, it’s about to get inbound up in here, next! Follow on Facebook   Follow on Instagram   Follow on Twitter   Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com.  Episode Transcript Link
08:31
April 11, 2019
Episode 03: Building Lasting Relationships With Customers
Today on Rizen Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now! Follow on Facebook  Follow on Instagram  Follow on Twitter  Follow on LinkedIn In To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us a gorizen.com.  Episode Transcript Link
08:55
April 10, 2019
Episode 02: Comparing Inbound & Outbound Marketing
Today on Rizen Academy, we’ll discuss the main differences between inbound and outbound marketing. Which is best in which situation? We’ll give you the right tips to know! Follow on Facebook  Follow on Instagram  Follow on Twitter  Follow on LinkedIn In To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us a gorizen.com.  Episode Transcript Link
07:34
April 9, 2019
Episode 01: Is Traditional Marketing Dead?
Today on Rizen Academy, we’re going to discuss if traditional marketing is dying. 1998 called, and it still wants those cold calls and billboard ads back!  Follow on Facebook  Follow on Instagram  Follow on Twitter  Follow on LinkedIn In To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us a gorizen.com.  Episode Transcript Link
10:10
April 9, 2019