Inbound Academy

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! 

Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!

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We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility. 

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Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!

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As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.

Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

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Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.

This is your place for marketing news, strategies, and growth all rolled into one!

Stories This Month:

Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.

Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.

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Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it.

Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode.

Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today!

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Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option.

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SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode.

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Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects.

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Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started.

Here’s a complete guide on what to invest in when beginning your video marketing journey.

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As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing.

More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help streamline the process. We’ll let you know your best options.

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We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020.

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Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on in today’s episode!

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Hello from Santo Domingo! We sit down at Mercadexpo 2019 to discuss how the education experience is changing (for the better) for marketing and advertising students. Miami Ad School Director JG Diaz takes time away from the festivities to provide details. 

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In 1972 the U.S. Govt passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities.

We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy!

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Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.

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Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School.

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Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

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This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

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The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch.  Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli.   

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment. 

We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!

Pomodoro Technique Software

Personal growth is always important, and developing the right soft skills can have a huge impact on your career. We’ll discuss how to cultivate and showcase them to employers on today’s episode!

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In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more!

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Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Instagram content on today’s episode! 

Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Facebook content on today’s episode! 

You’re committed to an inbound approach to marketing and sales. Now, you need to build a team to take your organization to new heights. So how can you hire the right members for your team? Stay tuned to find out!

Today on Inbound Academy we’re jumping into part 2 of our discussion about aligning your sales and marketing efforts!

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with part 1!

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!

Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations. 

Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass. 

On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .

Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.

Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!"

Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business. 

Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!  

Today on Rizen Academy we’re going to introduce you to the flywheel model.