Incentive: What Motivates

Incentive Industry Roundtable, Part 1

An episode of Incentive: What Motivates

By Incentive
How to inspire great performances in your employees, sales team, and yourself. Speaking with experts and business leaders, and drawing on our own research, we find out what really motivates people, and what you can do to help others meet and exceed their goals.
More places to listen

More places to listen

Dos and Don’ts of Channel Sales Incentives
Unlike traditional sales incentives, channel sales rewards present particular challenges -- and opportunities. To delve into these, and discuss some best practices in managing dealer and channel sales incentives, we spoke with Luke Kreitner, vice president at Incentive Solutions. He discusses How an incentive program can influence a contractor’s recommendations to an end user, why it’s key to keep things simple for contractors and why gamification has particular appeal.
16:56
October 15, 2019
Incentive Industry Roundtable, Part 3
In the final part of this discussion, the seven panelists talk about the trends they are seeing in merchandise rewards, predictions they have for the industry in the months ahead and address a variety of topics raised by audience members.  1This year's panelists are: Rhonda Brewer, vice president, sales, for BCD Meetings & Event Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics David Gould, CEO of CR Worldwide Tony Lorenz, CEO of PRA Mike May, president/owner of Brightspot Incentives & Events Steve O'Malley, division president, Maritz Travel Melissa Van Dyke, president of the Incentive Research Foundation
29:03
September 20, 2019
Incentive Industry Roundtable, Part 2
In this section, leaders in the reward and recognition industry delve into the concerns they are hearing from clients and those C-suite decision makers, as well as the trends they are seeing in the travel sector particularly.  This year's panelists are: Rhonda Brewer, vice president, sales, for BCD Meetings & Event Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics David Gould, CEO of CR Worldwide Tony Lorenz, CEO of PRA Mike May, president/owner of Brightspot Incentives & Events Steve O'Malley, division president, Maritz Travel Melissa Van Dyke, president of the Incentive Research Foundation
32:43
June 3, 2019
Incentive Industry Roundtable, Part 1
In this lively conversation between seven luminaries from across the incentive industry touches on a wide range of topics, including big data, artificial intelligence and the economy’s effects on rewards and recognition. In this first of three parts, the panelists offer up the one trend they believe is having the greatest influence on rewards and recognition today. The answers might surprise you. This year's panelists are: Rhonda Brewer, vice president, sales, BCD Meetings & Events Shelly Colla, national sales manager, Premium Incentive Group, Sony Electronics David Gould, CEO of CR Worldwide Tony Lorenz, CEO of PRA Mike May, president/owner of Brightspot Incentives & Events Steve O'Malley, division president, Maritz Travel Melissa Van Dyke, president of the Incentive Research Foundation
28:49
April 23, 2019
Blockchain's Potential for Incentives
Incentive programs can be enormously complicated and involve very sensitive information, creating challenges for managers and administrators. Could blockchain be the solution to these challenges? Holly Glowaty, cofounder of financial-tech consultancy K+H Connection as well as Flourish: The Growth of Branded Currency Conference, discusses the basics of blockchain and the possibilities it offers to the incentive industry, from gift cards to consumer incentives to travel rewards.
20:39
March 26, 2019
How to Celebrate Employee Appreciation Day
Happy Employee Appreciation Day!  We are speaking with Dr. Bob Nelson, author of numerous books including 1,001 Ways to Engage Employees, who 25 years ago invented Employee Appreciation Day. He talks about why this concept has proven so powerful, why so many managers can still use a reminder about the value of employee appreciation and some simple ways to celebrate.
20:34
March 1, 2019
Motivation Lessons From the Military
When someone talks about motivation in the military, we might picture a harsh drill sergeant demanding 20 pushups -- or else. But the armed forces have developed much more sophisticated means of inspiring hard work and outstanding performances than the movies might lead you to believe. It’s no wonder, then, that those who serve often go on to successful careers as leaders in a wide range of other industries, bringing with them the management skills and insights they learned during their time in the military. On this episode of Incentive: What Motivates, just in time for Veterans Day, we speak with two incentive and motivation experts who also are veterans of the U.S. armed forces.
28:53
November 9, 2018
Why Reward Delivery Matters
Choosing the right reward is key for the success of any incentive. But often overlooked is the importance of how the reward is presented to the recipient. A special presentation in front of the whole company makes a very different impact than an email notification that you qualified for an incentive award. Research has found that as much as half of an award experience relates to aspects outside of the reward itself. For this episode, we spoke with Ric Neeley, director of marketing of Hinda Incentives, about this research and the broader questions of how presentation impacts an award's effectiveness — and how it's possible to over-package an award. Listen on to find out.
21:56
October 17, 2018
Combining Merchandise and Travel Awards
When planning an incentive trip, extra "wow" moments are key. And one of the most effective ways to add a bit of unexpected excitement to a reward trip, meeting or any get-together of staff or customers you want to thank is to add a merchandise gifting experience. On this episode, we hear from two experts from major incentive houses who have long experience with running these gifting activities. They’ll discuss why these offerings work, how to arrange them, and how to bring the experience off without a hitch.
37:35
October 8, 2018
Getting the Most From Digital Rewards
Selecting the right rewards that will appeal to recipients is hardly a new challenge for incentive planners. But as technology evolves and the industry shifts, strategies for choosing impactful rewards also evolve. In this episode of “Incentive: What Motivates,” we are spotlighting a pair of presenters from our recent webcast discussing these shifts as well as wider movements in the incentive industry and how they are shaping the selection of program rewards.
31:27
September 20, 2018
How to Inspire a Diverse Workforce
While it is easy to offer up platitudes about the value of diversity, actually cultivating it in the workplace can be more of a challenge. For this episode of Incentive: What Motivates, we are bringing you specific, actionable tips for how to reward the right kinds of behaviors to create a more diverse, open and communicative workplace. These come in the form of a talk from Mary Luckey, director of reward strategy for Maritz Motivation Solutions.
14:17
September 6, 2018
How Technology Transforms Motivation
In this episode, we look at how tech tools, such as platforms that track ROI or augmented reality experiences, can enhance an incentive program. At the same time, we discuss where technology can't fully deliver yet and where a human touch — that inspiring head coach speech — remains timelessly effective. For this topic, we spoke with a pair of Incentive experts: Richelle Taylor, vice president of strategic marketing for performance improvement and marketing services company One10, and Bob Dawson, co-founder of platform-as-a-service technology company TRAVYRS, LLC. They offered best practices for enhancing a program and tips for how you can better be using the tech tools you've already got. Listen on for more.
30:21
August 23, 2018
How to Motivate Millennials
How do you effectively motivate Millennials? The question has challenged managers for years, even decades. And now, members of this generation, born as early as 1977 depending on your definition, have become managers themselves. Millennials' high expectations of their workplace and its leadership, as well as their eagerness to hop from job to job, has not mellowed with time-instead, it's become the new standard for all generations in the workplace making it more important than ever to know how to get strong performances from these workers.
32:10
August 9, 2018
How to Measure the ROI of Reward Programs
Motivating people. Cultivating an engaged workforce. Inspiring a team to meet and exceed its goals. These may all be worthy ends in themselves—but that might not be enough to convince a client or company leader to invest in an incentive program. That requires the demonstration of the all-important three-letter acronym: ROI. For this episode, we’re looking at the hard numbers of motivation: how to accurately measure ROI and how the concept has evolved just in the last year or two; what metrics matter and how to be sure you’re getting the most out of the data you already have.
33:15
July 26, 2018
How to Market an Incentive Program
What's it take to effectively market an incentive program? We asked two incentive experts — Mike May, president and owner of Brightspot Incentives, and Scott Siewert, president of Fab at Incentives — who offered illuminating and sometimes surprising answers. Would you believe Pablo Picasso and Space Invaders offer insight into incentive marketing? Listen to find out why.
32:18
July 11, 2018
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