Marketing With A Book Podcast

This week we are joined by Julie Guest to discuss "How To Use A Book To Attract Affluent Clients."  

Julie Guest is one of America's top business strategists, a bestselling author, and popular speaker. She is the CEO of Bolder & Louder, a full-service marketing agency specializing in branding and transformational marketing, and is host of the popular podcast, The Client Stampede. Julie created her first Client Stampede during the housing recession when she was stuck with an upside down house no one wanted in Los Angeles. She rolled up her sleeves and ran a 7-day marketing campaign to sell the house to the highest bidder. She attracted over 200 people to the open house and the house sold for $200,000 more than the real estate agents told her it would sell for. Julie is regularly featured in various media, including Forbes, the New York Times, USA Today, Entrepreneur magazine, and many others. Her new book The Client Stampede – 7 Simple Steps is available on Amazon and in all leading bookstores. 

Join the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. 

This week we are joined by Darren LaCroix & Mark Brown to discuss "How To Deliver Unforgettable Presentations".  Darren LaCroix and Mark Brown, along with Hall of Fame Speaker Patricia Fripp, are coauthors  of the book Deliver Unforgettable Presentations: How To Speak To Be Remembered And Repeated In-Person, Online And Onstage. LaCroix and Brown are both past Toastmasters World Champions of Public Speaking. They are the cohosts of the Unforgettable Presentations podcast. Through their live workshops and StageTimeUniversity.com, they help good presenters become unforgettable. LaCroix is currently the only speaker in the world who is a CSP (Certified Speaking Professional), an AS (Accredited Speaker), and a World Champion of Public Speaking. Despite this, LaCroix always reminds people, “The letters after your name are not as important as the professional you become in the process.” 

This week we are joined by Patricia Fripp to discuss "How To Deliver Unforgettable Presentations".  

Patricia Fripp, CSP, CPAE is a Hall of Fame keynote speaker, executive speech coach, sales presentation skills consultant, and online learning expert. Companies hire Patricia to leaders and technical experts inspire action and build commitment through their words. Her online learning platform––FrippVT Powerful, Persuasive Presentations––is embraced as a “must-have” by speakers and companies worldwide. She is the author of three books and co-author of another four. She was the first woman president of the National Speakers Association. 

This week we are joined by Julia Demkowski to discuss "How To Overcome 7 Deadly Sins That All Business Owners Commit".  

Julia works with business owners who want to streamline their operations and accelerate true, business growth. As a speaker, she conducts presentations, including her bootcamp series, Fiscal Fitness that zeros in on how to increase cash flow and find hidden profits. In fact, her new book, 7 Deadly Sins All Business Owner’s Commit reveals a fresh approach to systems, strategies and structure that will increase productivity and provide accountability for results. As a result of her work, people often share they are more focused on what matters, reduce stress, have more fun and make more money. For over 30 years she has guided companies with strategic planning, financial and business analysis, organizational policy and procedure development, and executive coaching.  

This week we are joined by Alan Dino Hebel & Ian Koviak to discuss "The Importance Of A Design Brief When Working As An Indie Author With A Book Designer".  

Alan Dino Hebel: A graduate of San Diego’s Platt College, Alan (Dino), has over 20 years experience working in the publishing world as both a book designer and production manager. In 2005, he partnered with Ian Koviak to co-found theBookDesigners to offer a one-stop book design solution for their ever-expanding list of indie and trade publishers. Alan lives with his family in the San Francisco Bay where he mountain bikes, plays basketball and jumps in the cold ocean to stay on top of his game.  

Ian Koviak: Born in Brooklyn, New York, Ian spent many years living in India, the Philippines, Hawaii and California. He brings this diverse life experience to his work, including the benefit of 20+ years in the publishing industry. Ian and Alan formed theBookDesigners in 2005 as a one-stop book design studio servicing indie authors and trade publishers. He has designed thousands of books spanning every genre. He lives in Northern Oregon with his family and lifts weights, plays guitar and does archery to keep in top form.  

Join the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. This week we are joined by Lisa Apolinski to discuss "Time To Move Out Of Your Safe Harbor".  

Lisa Apolinski, CMC is the CEO of 3 Dog Write. Founded in 2012, her agency works with organizations who want to accelerate revenue and take market share using digital means. She is also certified as a management consultant through the Institute of Management Consultants (IMC). Over the last decade, she has helped her clients create over $1 billion in new revenue growth. Her latest book, Grow Your Market Share In A Zombie Apocalypse, shares tested habits and tips so your business can survive anything – even a zombie apocalypse. Because of her thought leadership on digital engagement, she has been dubbed “America’s Digital Content Futurist”.  

This week we are joined by Russell Trahan to discuss "How To Place Bylined Articles & Get More Book Publicity To Book More Speeches". Russell Trahan is Owner/President of PR/PR Public Relations, and author of Sell Yourself Without Saying A Word. He started his career working with Chamber of Commerce and Downtown Business Associations. Gathering experience at a top 10 market radio station, Russell then returned to the non-profit sector. After tenure with the Walt Disney Company, he joined PR/PR. Russell attended the Institute for Organizational Management at Stanford University.  

PR/PR Public Relations has a nearly 25-year track record of getting 100% of our clients placements! Our agents guide you in all the steps necessary to reach the specific goals you have in mind. Often, we help you broaden those goals and open doors into whole new arenas you never would have expected. We represent a niche market of professional speakers, consultants, and non-fiction authors who are looking to position their expertise in front of a target market of business decision makers who can hire them for conventions, conferences, and corporate events.  

This week we are joined by Craig Lowder to discuss "Trusted Advisor Confidential ... The Insider’s Guide to Landing Huge Paying Clients".  

As the Founding Director of the MainSpring Sales Group, Craig works with private and family run business owners and trusted advisors who want to close more sales, faster. As a result of his work, clients often share that their income growth has exceeded expectations and building their book-of-business has become much easier. In 2016, he published the book Smooth Selling Forever that is getting rave reviews and is currently writing his next book Trusted Advisor Confidential. On a personal note, Craig and his wife, Peg, will be moving from Chicago to Milwaukee next week to be closer to their daughter and new granddaughter.  

This week we are joined by Rick Scruggs to discuss "Business Continuity, Success(ion), Transition & Exit Planning". Rick is founder and CEO of Financial Designs. The firm works with Private & Family Business Owners in continuity, success(ion), transition & exit planning. Rick and his team collaborate with other advisors to create plans that work. The firm has a financial solutions operation with products for retirement plans, benefit plans, and insurance. The advisor team are all licensed and registered investment advisors and act as (321) fiduciaries for managed investment accounts.  

This week we are joined by Larry Cabaldon to discuss "Building a Marketing Platform during COVID". Larry Cabaldon has over 30 years of international executive recruiting, (PWC and DHR). He has assessed and rehired 1400 executives and 300 board members. He’s completed 30 boardroom engagements including 14 turnarounds. For nonprofits, he helped recover 3000 high school dropouts, improved county children services and conducted four Grand Bahama Unity Summits. He been a frequent speaker/lecturer at Western Bankers Association, UCLA/UCI MBA sessions and National Association of Corporate Directors. As Founding President of the SoCal Private Directors Association, he built the chapter to 214 members. He co-authored God in the Boardroom: Why is Christianity Losing Market Share?  

This week we are joined by Shoba Rao to discuss "Don’t let your struggles stop you from living". Shoba Rao is a successful leader in the tech industry. She is currently Sr. Director of Manufacturing Engineering at Ensurge Micropower, working on Solid State Lithium Ion Batteries. Shoba is a three time cancer survivor with an organ transplant and has written her first book based on her learnings, which is awaiting publication. The working title of the book is “My Race Against Death”. In her spare time she enjoys being a Toastmaster catering to her love for public speaking and enhancing her leadership skills. She strongly believes in happiness being a path we take and not the destination.  

This week we are joined by Dr. Carrie Johansson to discuss "The Power of Psychological Flexibility: Navigating the realities of life with ease". Dr. Carrie is a psychologist turned author and speaker. After 20 years in private practice, she is bringing her framework for creating a good life off of the couch and into the boardroom. Her most recent book, Self Help on the Go is a compilation of 99 of her favorite tips, tricks and tactics to create a life you truly enjoy. 

This week we are joined by Roman Gabriel to discuss "How To Create A Grassroots Marketing Strategy". Roman Gabriel III. For over 30 years former pro football player, college coach, and now radio and TV host Roman Gabriel III has delivered stories of high-profile athletes and entertainers (www.romangabrielshow.com). He interviews guests that are successful in their professional arena and most importantly in life. He grew up in the late 1960s, the son of one of professional football's top quarterbacks on what at the time was one of the National Football League's top teams. He sought to follow his father Roman Gabriel, who played for the Rams from 1962-72, by becoming a college quarterback at the University of New Mexico and a pro with the Boston franchise of the USFL. Today, the younger Gabriel focuses his leadership abilities on helping keep young people on the right path of life. He presently leads Sold Out Ministries, a faith-based effort to urge students to pledge to abstain from consuming alcohol and illegal drugs (www.soldouttv.com). Sold Out’s message is that students need to sell out to their goals and dreams and throw themselves into academics, athletics, and community service. 

This week we are joined by Dan Janal to discuss "How To Write A Thought Leadership Book". Dan Janal is a book strategist who helps professionals and business owners write important books that can help build their careers and leave a lasting legacy. No matter where you are in the book-writing process, Dan can help you write your book as your ghostwriter, book coach, or developmental editor. He shapes stories and strategies that can transform a career or a business. A true thought leader, Dan wrote one of the first books on Internet Marketing in 1994, Voice technology in 1998, and Identity theft and other Internet scams in 1999. Dan has written more than a dozen books that have been translated into six languages. His clients include a retired Army general, an NFL player, a certified financial planner, a doctor, a nurse, and a lawyer.  

His latest book is, “Write Your Book in a Flash.” He is the host of the award-winning podcast, “Write Your Book in a Flash with Dan Janal,” which was named one of the top 50 podcasts for thought leaders by Thinkers360.com. As an award-winning newspaper reporter, he’s interviewed President Gerald Ford and First Lady Barbara Bush.  

This week we are joined by Michael Allosso to discuss How To Be A 'You On Your Best Day'. MICHAEL ALLOSSO is a master communications expert and self-awareness specialist, coaching CEO’s, teams and individuals in day-to-day communications, dynamic presentations as well as leadership excellence. He has led award winning workshops for leaders and sales teams all over the world and is a much sought-after personal coach. As a professional theater and film director, Michael’s keen sense of observation enables him to immediately provide his clients with practical tools to fortify their strengths and refine their weaknesses.
  

This week we are joined by Larry Hass to discuss “Lessons Learned from my Journey of Partnering with a College”. Larry Haas is the Founder and CEO of Global Aperture LLC, a management consulting firm specializing in helping organizations improve and transform to achieve their strategic goals. The transformation approach he has developed is featured in his book, SOS to ROI – A Strategic Approach to Conquer the Complexity Monster and Accelerate Results. As a consultant and speaker, Larry’s work has spanned industries such as Aerospace and Defense, Agriculture, Services, Corrections, Food and Beverage, Homeland Security, and Non-Profit. Clients and colleagues often refer to Larry’s “sixth sense” ability to see into situations to clarify the complicated and conquer the complex. This skill has provided consistently more boldness for leaders, clearly-defined action for teams, and operational and financial impact for organizations.  

Join the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. This week we are joined by Christopher Hodges​ to discuss “From Chronic Resistance to the power of accelerating Automation”. Christopher Hodges, author of Noble Automation Now, is an executive consultant and speaker. For 25 years as a GE corporate executive and consulting partner at Accenture and Deloitte, he has helped Fortune 500 companies understand, apply and lead with technology.

He works with business leaders to increase profits and build great teams. His clients learn to successfully embrace Intelligent Automation while inspiring their top talent.    

Before you write a book (or work with a ghostwriter to help you write a book), you need a plan. By following the questions in this podcast, you can draft a blueprint for a book that will attract clients. Learn from the experience of five authors who have been through the Book Blueprint Process.  

This week we are joined by David Kalinowski to discuss "Speaking at Tradeshows to Gain Exposure". David Kalinowski is a Competitive Intelligence or CI veteran with 32 years of expertise in the CI field and Co-founder and President of Proactive Worldwide, Inc., a global marketing intelligence consulting firm based outside of Chicago. David has directed CI research and analysis assignments for over 75, Fortune 500 companies, assists C-suite leaders in building their in-house intelligence capability, and informs numerous advisory and executive boards on highly sensitive CI strategy development, facilitates business war-gaming workshops, and leads various training initiatives. In 2005, David and his business partner Gary Maag wrote their first book in 2011 and their new book, The CI-Driven CEO, will be published in April. 

This week we are joined by David George Brooke “That Gratitude Guy” to discuss "Maximizing Your Gratitude Attitude". David George Brooke - That Gratitude Guy, has been a speaker, coach, and best-selling author for over 25 years. His published works include “That Gratitude Guy’s Daily Gratitude Journal”, “Monday Morning Minutes: 100 Messages of Gratitude”, and a number of other books on gratitude.    

As a result of his passion for gratitude he has presented over 750 speeches & workshops in the past 8 years, including over 100 Zoom presentations in the last 18 months. He has over 1500 gratitude videos on YouTube, and over 1500 subscribers. Thousands have seen his message, and he is now considered a leading authority on how living a life of gratitude can enhance and improve your life both personally and professionally.   

Join the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. This week we are joined by Michelle Stansbury to discuss "How To Conquer Fear Of Speaking". Michelle Stansbury is the founder and CEO of Little Penguin PR, a strategic public relations company based in San Diego. Stansbury’s background is in public relations, branding, and business development, having worked with Fortune 500 companies to help them build long-term brand value and reach their target audience.  

This week we are joined by Nancy Juetten to discuss "Revisit your business bio for the New Year to make sure it attracts the outcomes you want". Amazon #1 Best-Selling Bye-Bye Boring Bio Workbook Author Nancy Juetten used virtual speaking and podcast guesting to speak up on 100 shows in 2021 to enjoy a healthy, simple, and profitable business during a year when many speakers and messengers were wringing their hands and wishing for better days.  

Since the pandemic hit, she has guided hundreds of speakers, experts and authors en route to creating six figure businesses to do the same so they are never hungry for an audience ever again. They create these results without hiring an expensive booking agency or letting technology or overwhelm take them out.  

This week we are joined by Julie Wright, President of (W)right On Communications.  

(W)right On Communications is a full-service PR agency with offices in Los Angeles, San Diego and Vancouver, Canada. Julie founded (W)right On Communications in 1998 and now serves client partners in North America and Europe. Her former work was in marketing for a financial institution and previously she was a radio broadcaster. Julie serves on several private and nonprofit boards. She loves travel and enjoys yoga, her family and rescue dogs, Otie and Charli.   

Join the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. Indie Books VP of Production and Promotion, Devin DeVries, is our guest cohost this week. She and Mark LeBlanc discuss the power of the showcase seminar strategy. We also hear from the Indie Books authors on what worked well in their businesses this year.

This week we are joined by Jane Cavalier, to discuss, "The Enchanted Brand: How to Power Your Business in an Upside World Using the Power of Enchantment". Jane is one of the foremost leaders in brand strategy in America. Having worked on over 120 brands, she has re-branded global enterprises including Esso/Esso and Samsung; created powerful brands such as Snapple, Qwest and ATT Business; and given brand solutions to Johnson & Johnson, American Express and the U.S, Navy. After a meteoric career on Madison Avenue where she founded one of America’s hottest creative boutiques and led Strategic Planning at McCann-Erickson, she formed BrightMark Consulting. She currently serves on the boards of Marpai, Inc, the Pardee RAND Graduate School, and Nemours Children’s Health  System.    

Join the Indie Books family of speakers and authors for a roundtable discussion of how to have more impact and influence. This week we are joined by Henry DeVries, Scott Love & Mark LeBlanc, authors of "Rainmaker Confidential " to discuss, "How To Make It Rain The Rainmaker Confidential Way". You cannot ask your most successful competitors and peers their secrets of rainmaking. That would be awkward, impractical, and sometimes illegal. So, Henry DeVries, Scott Love, and Mark LeBlanc did it for you. The three authors of the new book Rainmaker Confidential will be interviewed by Patricia Fripp, Hall of Fame speaker and new Indie Books author. She will grill them on how they went behind closed doors and asked the tough questions. She will find out how they asked more than one hundred successful rainmakers what they are investing more in, what they are cutting back on, and what are their go-to strategies. In other words, how are they investing their time, treasure, and talent. Think of Henry, Scott, and Mark as your rainmaking R&D department.  

This week we are joined by Johndanial, to discuss, "Gratitude and Resilience". Johndanial is an immigrant from Iraq. Due to the war, religion, and political circumstances, Johndanial and his family were forced to leave their homeland. After living in Lebanon for 2 years, him and his family were able to immigrate to the United States of America in 2010. When Johndanial arrived to the US, He spoke no English, knew no one besides his immediate family, and definitely was not ready to discover how cold Minnesota can get in the winter. Johndanial has been living in the United States of America for 11 years and he’s been working on building his American dream since then.  

A book is the number one marketing strategy for a consultant or coach, but speaking about the book is the number one sales strategy. The podcast is filled with speaking tips and tricks from Mark LeBlanc, author of six books and past president of the National Speakers Association, and Henry DeVries, author of fourteen books and a weekly business development columnist for Forbes.com. Together they have trained more than one thousand consultants and coaches to add professional speaking to their revenue streams.  

This week we are joined by Cindy Skalicky, Owner and Head Coach, to discuss, "Aristotle's Rhetorical Triangle: Why You Need It to 'Nail' Your Speaking Events". 

Cindy Skalicky is the owner of On Point Communications, and has been called, "America’s top expert in evaluating persuasion effectiveness." Skalicky has helped company founders raise millions of dollars in venture capital. With the "HOW-TO" model of message preparation she developed, Cindy has personally trained executives at Microsoft, members of the Young Presidents Organization (YPO), NREL (the National Renewable Energy Laboratory) and entrepreneurs pitching to the longest-running angel investor club in the United States on how to win multimillion-dollar deals. On a personal note, thanks to her daughter's cooking prowess she was invited to have lunch with the first lady at The White House. Cindy hails from Chicago (and bleeds Cubby blue), has worked for global advertising and PR agencies in Chicago and Washington DC, and earned a Master's Degree in Rhetorical Criticism from The University of Georgia, Athens. She now resides in Colorado with her husband and their 4 children ages 12-18.  

Your free gift from Cindy: Module 1 of her Mastery Program - an in depth 28 minutes about the Rhetorical Triangle and how they can apply it to the pitch messaging they are working on. The full mastery program is valued at $7500 and includes all 5 course modules plus in depth coaching from Cindy from start to finish.  

Gaining publicity is something many authors struggle with. Hoping to be discovered by the media is like betting on a long shot. Earning publicity is one of the top three action items for generating more credibility so you can have more impact and influence. Three great strategies are landing a deal to write a column, appearing on podcasts, and having articles with your byline published.  

This week we are joined by Mason Harris, author of "The Chutzpah Advantage", to discuss, "The Chutzpah Advantage: The ROI of YOU". Born with a “plastic spoon in his mouth” to immigrant parents who found both safety and opportunity in the U.S., Mason is an observer of people and a lifelong student of self-improvement and business. His education was both formal, undergrad and an MBA, and informal, the streets of New York. Mason was fascinated by the personalities and stories of the people he encountered. He also learned that actions, perseverance, and risk-taking led to more successful lives. These behaviors, and others he identified, are the foundation of his second book, The Chutzpah Advantage.  

This week we are joined by David Goldman, author of "The Road to Happiness - How to Get What You Really Want", to discuss, "The Goldman Enrollment Process".  David Goldman has been singing, selling and coaching his entire life. He works with Financial Advisors, Attorneys, and Accountants who want to bring in more business without feeling like a sales person. For the past 30 years, David has logged more than 20,000 hours coaching people 1-on-1 to be their best. He has developed his own selling technique adapted from various training programs and has labeled it The Goldman Enrollment Process. On a personal note, David is a singer in the Oldies rocknroll band, The Magic Moments.