Indie Game Business

Getting your indie game noticed! Interview with Yulia Vakhrusheva PR Director for Tiny Build Games

An episode of Indie Game Business

By Jay Powell
We firmly believe that great games from all developers need the support they deserve to succeed. This channel has been built to provide a resource to developers to help them succeed in today's market.

Indie Game Business is produced by The Powell Group, a video game consulting firm specializing in business development, marketing, and licensing. Our CEO has been in the industry for 20 years and closed countless publishing and licensing deals. The Powell Group monitors over 3,500 game developers and 500+ publishers.
More places to listen

More places to listen

Planning and releasing indie game post launch content with Paul from Failbetter Games
Paul and Failbetter Games have had a lot of success and created long tails of revenue through post launch content with both Sunless Seas and the more recent Sunless Skies.  Paul discusses the strategies and planning that go into this and how you can do it with your studio as well.  https://www.failbettergames.com/ _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:07:19
July 16, 2019
The state of indie games: Interview with Heiny Reimes
Heiny runs one of the most successful and most active Discord servers for indie games.  In this episode we discuss the trends and issues he's seeing from developers both on his server and at the conferences he attends. https://twitter.com/HeinyReimes Heiny's Discord: https://discord.gg/r5sERmY   _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:10:36
July 15, 2019
What theme parks can teach us about game design w/ Red Vonix from Cerulean and Drunk Robot Games
Do you know what a "winnie" is?  I didn't, but Red does.  He explains several theme park mechanisms than can be used in game design.  We also discuss the "5 minute rule" and other aspects of his 20 years in games. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:30:00
July 15, 2019
Using Technology for Networking at Industry Events With Fedor Van Herpen from Meet To Match
 Fedor Van Herpen of MeetToMatch discusses the various ways you can reach out and connect before conferences without having to rely on the good old "cold email".  By connecting and making basic introductions before a conference, you save valuable time while you're at the conference. Or... you could attend one of our virtual business events where video calls make running between meetings a thing of the past!  _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:17:12
July 14, 2019
Turning Your Community Into an Extension of Your Team With Justin French from Dream Harvest
Justin joins Indie and Jay to discuss the how's and why's of building a good Discord server.  Why you should be building one pre-launch, how to put together your brand, communication and content strategy in order to help build one, setting up your community hub... you know, the basics. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:10:58
June 28, 2019
Esports, Predatory Contracts, an Overvalued Market and E3 Wrapup
Jay and Indie discuss the eSports market and Kotaku's recent article as well as Dr. Disrepect, contracts, and more.   After a brief discussion on random motorcycle parts in Indie's garage. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:00:52
June 24, 2019
Getting your indie game noticed! Interview with Yulia Vakhrusheva PR Director for Tiny Build Games
Yulia walks us through how Tiny Build Games approaches PR for their games and the lessons indie teams who self publish can learn. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:12:02
June 22, 2019
The importance of localization with Stephanie O'Malley Deming
As Co-Founder and President of XLOC, Stephanie has successfully sim-shipped hundreds of language versions of high profile titles, including the Call of Duty®, Guitar Hero™, Tony Hawk™ and NBA2K™ Series, Rock Band™, League of Legends®, BioShock® and more. Stephanie holds degrees in both Psychology and Sociology from the University of California, Santa Barbara.  She sits down with Jay and Indie to outline WHY localization is important and how you can plan for it from the beginning. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:15:08
June 21, 2019
Indie Success Story: Interview with Star Traders: Frontiers developers Trese Brothers
Andrew and Cory Trese have been quietly releasing fantastic indie games for the last eight years.  Their games are extremely deep, well developed, and they provide tremendous ongoing support for their titles.  They have also fostered a killer community on their Discord server.  In this episode we talk about how they've kept the company going this long without investment and how they continue to create great games with such a small studio. Trese Breothers Links: https://discord.gg/AhQeRu9 http://www.tresebrothers.com/ https://twitter.com/tresebrothers https://www.patreon.com/TreseBrothers _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:34:00
June 17, 2019
Sarah Elmaleh discusses the upcoming GameDev.World Conference
Sarah is the Executive Producer of the upcoming GameDev.World conference.  Featuring 30+ speakers from all over the planet, all talks will be close-captioned and translated into Arabic, Chinese, English, French, Japanese, Portuguese, Russian, and Spanish. Broadcast live on gamedev.world from June 21st – June 23rd, join us for the first-ever global games conference. Learn from top developers around the planet in talks and interactive Q&A’s, meet other developers speaking your language, and gain a global perspective on the art & business of game creation. http://twitter.com/selmaleh https://www.instagram.com/selmaleh/ https://twitter.com/gamedevworld http://gamedev.world _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:03:40
June 17, 2019
Google Stadia predictions, Devs sue Apple, Gamestop going under, esports contracts, and more
https://arstechnica.com/gaming/2019/06/despite-revolutionary-promises-stadias-biz-model-is-pure-establishment/ https://www.pocketgamer.biz/news/70891/developers-sue-apple-over-app-store-fees/ https://www.gamasutra.com/view/news/344081/GameStop_share_price_hits_16year_low_after_Q1_results.php https://www.businessinsider.com/apple-monitor-stand-price-reaction-misses-point-2019-6 https://www.polygon.com/2019/6/5/18654012/faze-h1ghsky1-age-twitch-fortnite-ban _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:31:46
June 8, 2019
Publishing 101 With David Logan CEO of Akupara Games
The Akupara Games CEO outlines what publishers are looking for and what developers should know when looking for one. _____ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:36:10
June 7, 2019
"To merch or not to merch" with Lottie Bevan from Cultist Simulator developer Weather Factory
Weather Factory's Lottie Bevan joins us to talk about merchandise for your indie game.  Lottie did a ton of research and found the perfect way to sell merchandise for Cultist Simulator.  She shares what she learned with us. ______ To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie
1:12:15
June 7, 2019
Save time and money on your marketing and biz dev as an indie dev
Jay and Indie cover some tools and tricks to save you time and money as you run your studio.   To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie 1
1:17:20
June 6, 2019
What Developers Should Know About Publishers - with Ed Dille of Fog Studios
We sit down with legendary game agent Ed Dille to discuss what developers need to know about publishers.  We talk about why developers should always have an original IP ready to go, how publishers evaluate developers, when developers should concede they game isn't going to make it, and more.  To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Ed Dille's info: LinkedIN - https://www.linkedin.com/in/fogeddille/ Facebook - https://www.facebook.com/fogstudios Twitter - https://twitter.com/eddille Watch the official live stream: www.twitch.tv/indiegamebusiness Watch INDIE's stream: www.twitch.tv/INDIE Join the Indie Game Business Discord: http://bit.ly/IGBDiscord The Twitters to follow - Powell Group Consulting: https://twitter.com/PowellGrp Jay: https://twitter.com/Powell_Jay INDIE: https://twitter.com/TheRealIndie http://powellgroupconsulting.com/
1:27:31
May 27, 2019
Where and How to Sell Your Indie Game
We break down the fundamentals of where you need to be selling your game and how you should go about doing it.  This episode is full of the actionable advice you need to get off to a great start. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness
1:26:40
May 25, 2019
Funding your game and studio with Jason Della Rocca from Execution Labs
Learn the do's and don'ts of funding at the project or company level.  We talk with Jason Della Rocca from Execution Labs. https://twitter.com/jasondellarocca To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness
1:25:18
May 24, 2019
Why Indie Developers Should Be Creating Hyper Casual Games w/ Lloyd Melnick
Lloyd Melnick joins us to discuss the short term and long term advantages of creating hypercasual mobile games.   Twitter - twitter.com/lloydmelnick Blog - www.lloydmelnick.com To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness
1:24:12
May 24, 2019
Indie Success Story: Interview with Slay the Spire developer Mega Crit
We sit down with Mega Crit to talk about how the studio came to be, the story behind building the game, their meteoric rise in popularity in China, and many other bits of advice for other developers. https://twitter.com/MegaCrit Mega Crit Discord server - https://discord.gg/SlayTheSpire To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness
1:31:01
May 24, 2019
What to do when you return from a conference
So you went to GDC / PAX / Gamescom / Rezzed ...  now you're back from the show and you don't know what to do to keep the momentum going.  That's what we discuss in this episode. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness
1:06:05
May 19, 2019
What it takes to grow your indie game studio
Vedran Klanac, CEO of veteran studio Ocean Media Games joins us to talk about what it takes to succeed long term in the game industry. To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness
1:21:20
May 18, 2019
How to find a good publisher for your game
Jay and Indie go through the steps developers need to take to identify and reach out to a publisher.   To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com Join hundreds of other developers and publishers on our Discord: https://discord.gg/indiegamebusiness Links from the stream:  http://www.gamasutra.com/view/news/31...  https://www.gamesindustry.biz/article...  https://www.polygon.com/2018/5/9/1733...
1:13:29
May 18, 2019
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