Skip to main content
Influence Global Podcast - shining a spotlight on influencer marketing

Influence Global Podcast - shining a spotlight on influencer marketing

By Gordon Glenister

Influence the Global podcast shines a spotlight on the influencer marketing industry. In these episodes you will hear from leading influencers, digital creators, influencer platforms, agencies, legal experts and brands who will share life experiences, insights and strategies to help you. Hosted by Gordon Glenister, Global Head of Influencer Marketing at the Branded Content Marketing Association (BCMA) who launched a new division, BCMA Influence, to support the influencer marketing industry. So if you want to find out more, subscribe to listen. Produced by Neil Whiteside at Freedom:One
Available on
Apple Podcasts Logo
Castbox Logo
Google Podcasts Logo
Pocket Casts Logo
Spotify Logo
Currently playing episode

S1-E14: Impact Of Coronavirus On Influencer Marketing

Influence Global Podcast - shining a spotlight on influencer marketingApr 03, 2020

00:00
22:21
S3 Ep19: Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser

S3 Ep19: Gautam Ganglani, Influencer, Thought Leader And Global Events Organiser

How does a global event organiser and speaker management service run events in a challenging 18 month period? Gautam Ganglani ran 100 webinars last year just to stay connected to his global audience and to build value with no commercial return he says. Traditionally he represented authors and not all of these make great online speakers so it was a big learning experience. The skill set required for trainers is very different for speakers with 1,000 people. Gautam talks about some amazing events he managed with Stephen Covey. Diversity and inclusion have been major topics. Technology, strategy, gaining trust and anything in the communication space. Strategy in particular has been a major topic, hear more from Gautam in this enlightening episode. Thought leaders are providing content online. One of the best examples is Marshall Goldsmith where he provided all of his slides that can be copied and shared. He was the highest paid and most booked speaker by Right Selection.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Oct 26, 202119:49
S3 Ep18: Fashion And Fitness Content Creator Rowan Row With 1.4m Followers On Instagram Shares His Story

S3 Ep18: Fashion And Fitness Content Creator Rowan Row With 1.4m Followers On Instagram Shares His Story

Fashion and fitness content creator Rowan Row shares his story from when he came over from Romania not being able to speak the language but now works with global brands like Sony and Aston Martin. Rowan even had his Instagram account hacked and nearly lost everything, yet he has been resilient, consistent and smart with the way in which he has grown his brand into a full time career. Now he has over 1.4m followers on Instagram and a further 1.5m on YouTube. Moving to other platforms like Tiktok would require even more time he says. He has lots of advice for people starting out and for those developing content. Check out his content on Instagram @rowanrow

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Oct 12, 202122:21
S3 Ep17: Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects

S3 Ep17: Global Ambassador, Author And Speaker Madeleine Black Talks About Changing Behaviour For Sensitive Subjects

In this episode, I am joined by global ambassador, speaker and author, the amazing Madeleine Black who shares her own horrific story when she was gang raped at the age of 13 and suffered unimaginable trauma. It took years of personal healing to be able to know when the time was right to decide to talk openly about this. Madeleine refers to herself as the Courage Cultivator and is an inpsiration to millions of women all over the world. After growing up with a burden no teenager should ever have to shoulder, she had the heart to carry out the best revenge plan of all; leading a fulfilling and happy life. For Madeleine, forgiveness was the key. True forgiveness takes genuine effort. It takes a real desire to understand those who have done us so much harm. It is the ultimate act of courage. Listen to this amazing heartfelt interview.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Sep 28, 202123:15
S3 Ep16: What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story

S3 Ep16: What Is The Value Of Human To Human Connection - Founder Of Warm Welcome Shares His Story

In this episode we hear from the serial entrepreneur and founder of Warm Welcome, David Jay. David is one of the top photo journalists in the world, has been featured in the top 100 tech and innovation influencers by Intercon and an international speaker. We discuss community and human-to-human connection through the power of personalised video. David talks about your network being your NETWORTH. Take a listen to this highly engaging episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Sep 14, 202115:40
S3 Ep15: Entrepreneur Regi Cash Shares His Insight On Working With Gaming Influencers

S3 Ep15: Entrepreneur Regi Cash Shares His Insight On Working With Gaming Influencers

In this episide we speak to the founder of 3BLACKDOT Regi Cash. 3BLACKDOT is an influencer-driven digital studio focused on the entertainment intersection between gaming and lifestyle. They're vertically integrated to conceive and produce digital content, merch, events, films, games and books. They partner with digital influencers to drive massive audiences to engage with both established and startup brands/IP. As gaming specialists, Regi also talks about some of the great creators in the space and why they are so successful.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Aug 31, 202125:57
S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow

S3 Ep14: Livestream Shopping Is Expanding Hugely; We Speak To Video Coach Dexter Moscow

In this episode we are talking livestream shopping with Dexter Moscow, video coach and author of Stand Up and Sell. Dexter has worked with many well known brands and been a former guest presenter for many years on the shopping channel QVC, a brand that now generates over $9bn in revenue. Big E-commerce platforms like Amazon and Alibaba have realised the value of influencers not as mere promoters but highly successful sales drivers. In 2020 Alibaba said it was recruiting 3m influencers, 100k in the first year and Amazon too have requested similar numbers to launch their Amazon influencer programme. Dexter talks about some of the qualities it takes to be a good sales person in a live environment. Some influencers like BeautybyCarla now promote themselves as Amazon Influencers, so what does the future hold for this rapidly growing area. I started by asking Dexter about how he started out in his career.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Aug 17, 202131:00
S3 Ep13: Mummy Blogger Helen Wills Talks About Major Brand Collaborations

S3 Ep13: Mummy Blogger Helen Wills Talks About Major Brand Collaborations

In this episode we hear from Helen Wills who started her blog Actually Mummy in 2011. This was when she realised that talking to the four walls and a baby was never going to be enough. Since then she has earned a reputation as a professional and innovative writer, crafting stories and video for high profile brand campaigns such as Mark Warner, Universal Studios, Heinz and Tefal. Now a full time blogger, podcaster and presenter, Helen’s work has also led to some high profile speaking opportunities at Parliament, and with the BBC, which she says are the best part of her job! Check out Helen's podcast Teenage Kicks on all podcast platforms.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Aug 03, 202128:43
S3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees

S3 Ep12: Futurist Jeremy Scrivens Shares His Insights On The Social Room - Innovation Is The Future To Engage Employees

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA is joined by futurist Jeremy Scrivens as they talk about the future of work. Jeremy, based in Melbourne Australia, is passionate about embracing and unlocking employee potential through collaboration and innovation. He is a sought after speaker, transformation facilitator, culture catalyst and future of leadership coach. Jeremy has been recognised as one of the top 15 global influencers around #futureofwork by Silicon Republic and recognised by Onalytica in their global top 100 #futureofwork. He started by telling us a little about his background and more importantly his passion for the Social Room.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Jul 20, 202122:10
S3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really Works

S3 Ep11: Mark Willams AKA Mr LinkedIn Shares His Secrets Of How LinkedIn Really Works

Mark Williams AKA 'Mr LinkedIn' joins Gordon Glenister, Global Head of Influencer Marketing at the BCMA, for this insightful look at the LinkedIn platform. Mark talks about the common mistakes that people make on the platform and what sort of content is resonating well with examples of Simon Bourne AKA the 'Shoe Guy' who sold premium high quality shoes but used engaging 'behind-the-scenes' storytelling to build his audience. Mark also talks about the challenges many organisations and indviduals face with the change in the algorithms, how by using relevant engagement and why commenting on articles is better than sharing others. There are loads more really useful tips so do check out this episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Jul 06, 202136:13
S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers

S3 Ep10: Podcasts Are Making A Big Difference To Wellness & Fitness Coaches & Influencers

David Perez is the host of the Audience Coach and specialises in helping coaches in the wellness and fitness industry in creating podcasts. David talks about some of the issues they face from poor audio content talking about very broad topics and a lack of strategy and measure the results. The number of podcasts in this sector has exploded since April 2020 and particularly around mental wellbeing. @lizmoody and @rachlmansfield have been some of the great success strories. David shares other examples in this insightful episode.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Jun 22, 202119:50
S3 Ep9: How Charities Are Working With Influencers

S3 Ep9: How Charities Are Working With Influencers

Flora Noble Digital Influencer manager at Oxfam talks about how influencers have been a growing part of the Oxfam communication strategy  Many charities dont have a dedicated influencer marketing specialist and so having a dedicated person to develop these influencer relationships has been critical. Oxfam have a national campaign called  #SecondhandSeptember which is aimed at helping create awareness for donated goods. Flora talks about how many of the influencers they partnered with had very positive comments from their followers about coming on the journey with them. And so working in this slightly different way the warmth that was coming through you from the engagement you cant really pay for. Influencers were invited into the Oxfam superstore where they have ethical sourced products, hub for the online shop.  We were able to give them a back end tour a bit like a  behind the scenes which made amazing content creation she says Find out more what Flora has to say.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Jun 08, 202124:56
S3 Ep8: How To Find Influencers With Authentic Engagement

S3 Ep8: How To Find Influencers With Authentic Engagement

Fake followers and fraudulent activity have been an issue for the influencer marketing industry. In this episode we discuss with one of the leading fraud detection influencer platforms, Hype Auditor how you can work with the right influencers and avoid those with high levels of fake following. CEO Alexander Frolov also shares his thoughts on engagement pods, artificial intelligence, and trends around technology affecting this rapidly growing industry.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

May 25, 202123:42
S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence

S3 Ep7: A Deep Dive Into The Difference Between An Influencer And A Person Of Influence

Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with influencer marketing veteran Jason Falls about promoting excellence in influencer marketing. 'PR man' Jason talks about some of the changes in the sector, including a decline in trust of traditional media and people turning to social media for entertainment and news. Jason talks about our 'circle of influence' and how anyone can be an influencer and the job of a marketer to find these people of influence. In his book, WINFLUENCE, Jason defines the difference between an influencer and a person of influence. An influencer has an audience, however, they may not be influential if they dont engage with them.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

May 11, 202122:52
S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement

S3 Ep6: How Purecane Developed Its Brand Identity With Influencers And Reach Over 12% Engagement

Founder of MG Empower, a global influencer agency, Maira Genovese, talks about how she helped Amaris create a new sweetener brand solely using influencers, first in Brazil and then in the US. This exercise involved taking a variety of influencers for a 5 day brand development retreat with brand experts onsite and involving the influencers audiences in the whole process. The engagement from the followers was tremendous but there were incredible insights that helped refine ideas for this exciting new brand. The future opportutnies for co-creation of brands with influencers are endless, find out more about this amazing success story. You can also find more information in the case study page: https://mgempower.com/work/purecane/

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

May 05, 202124:27
S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing

S3 Ep5: US Lawyer Robert Freund Shares The Latest FTC Guidelines On Influencer Marketing

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks to specialist influencer marketing legal expert Robert Freund shares his insights on the latest changes to the FTC guidelines and what brands and agencies should include in influencer agreements. We also discuss some of the impacts on legal cases and the fines imposed by organisations who don't comply.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE



Apr 30, 202126:04
S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing

S3 Ep4: Top Drinks Brand Chivas Regal Explain How They Embrace Influencer Marketing

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Martin Jaskolowski, Global Head of Advertising and Digital at Pernod-Ricard. They discuss how the Chivas Regal whisky brand has used influencers to enhance its major advertising campaign. They talk about some of the types of content that has really resonated with the audiences from distillery visits to working with mixologists. They talk in detail about how you measure effective brand campaigns - reach or engagement?

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Apr 22, 202127:32
S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story

S3 Ep3: Influencer Marketing Entrepreneur And Founder Of Billion Dollar Boy Edward East Tells His Story

Entrepreneur Edward East talks about why he created the Billion Dollar Boy brand. Edward talks a lot about his personal journey. It all started in 2014 when the industry was almost a passing trend and now have a great team culture. Influencer marketing has been able to create production at scale at home. "Surround yourself with people who have those experiences" Edward says. Having the right team is absolutely vital and the CEO role is more of a support function with your team driving the change. Edward talks about exciting innovations with personalised content and what the future looks like.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Apr 15, 202121:38
S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal

S3 Ep2: Working With Influencers Helped EA Games Get Half A Million To A New Game Reveal

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks about the gaming industry and how content creators can make a huge difference to the launch of a new game. Kelvin Cery who is Vice President of Client Development and Brand Partnerships of BEN Entertainment Group and Jonathan Dodd, Manager of Global Creator Partnerships of Electronic Arts. The BEN group have had a longstanding partnership with EA and they're also proud winners of the Streamy's Influencer Agency of the Year due to its ground breaking AI technology. We talk about the impact the creators had on a product reveal which almost topped half a million viewers and half a billion minutes watched in less than 24 hours.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Mar 30, 202129:01
S3 Ep1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story

S3 Ep1: Pitch Influence Winner And Coffee Vlogger QuantumCaza Shares His Story

Pitch Influence winner Alfie AKA QuantumCaza who is a Caffeinated Content Creator tells his story including the ups and downs of what it was like in his early childhood. He wanted to create video content that included animations. Animation is one of the biggest storytelling tools and so he commissioned an animator to tell part of his story. Alfie talks about the importance of having a niche when creating content and that’s why he chose coffee. “There is no such thing as bad experience – you are going to learn from it”. An active networker, Alfie misses events and talks about isolation and how content creators have been impacted by the pandemic.

@thebcma

Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Mar 23, 202117:13
S2, Ep21: What's It Like to Run An Influencer Talent Agency

S2, Ep21: What's It Like to Run An Influencer Talent Agency

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks with Danny Lowney, who is the Managing Director of Sixteenth Talent who talks about what it's like to run an influencer marketing talent agency. Danny explains the role the team in commercialising opportunities from the traditional publishing deal to more expansive co-created product. He talks about top YouTuber, Gabriel Sey and how they are repositioning  him as a Dad in the fitness space creating a whole new audience for him. Also, how creating a new stationery brand with Jack Edwards proved extremely successful. Danny starts by telling me a little about what the agency does.

@dannylowney
www.sixteenth.co
Presented by @gordonglenister

Produced by Neil Whiteside at Freedom:ONE

Mar 05, 202121:06
S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers

S2, Ep20: Apprentice Contestant & Founder Of Moxiloves Beauty, Pamela Laird Talks About Working With Influencers

In the episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Pamela Laird apprentice contestant and founder of Irish Beauty brand Moxi Loves. She talks about her passion for beauty and nail products and how Instagram and...
Feb 09, 202116:59
S2, Ep19: In Conversation With Sophie Clark From Talkwalker

S2, Ep19: In Conversation With Sophie Clark From Talkwalker

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with Sophie Clark, Marketing Lead for social analytics platform, Talkwalker, the leading insights platform. Sophie shares the key findings from in-depth research...
Jan 21, 202120:14
S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar

S2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency Whalar

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...
Jan 08, 202132:11
S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence

S2, Ep18: In Conversation With Jeanette Okwu, Founder of Beyond Influence

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA talks with the Founder of Beyond Influence an influencer marketing platform. Jeanette has over 10-years experience in the industry and shares her views on the way the...
Jan 08, 202117:56
S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer

S2, Ep15: The Growth In Consumer Ambassador Programmes Ft. Paul Archer

Paul Archer, CEO and founder of brand advocacy platform Duel talks with Gordon Glenister, Global Head of Branded Content at the BCMA, about the growth in consumer ambassador programmes. Brands are realising that campaigns that involve consumer advocates...
Dec 15, 202024:50
S2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in Canada

S2, Ep16: Haem Roy – President of BCMA Canada talks about branded content and influencer marketing in Canada

In this episode edition, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to Haem Roy, who is the President of BCMA in Canada. I wanted to get a different perspective from other countries on what sort of trends are impacting...
Dec 15, 202026:37
S2, Ep14: What Does It Cost To Hire An Influencer

S2, Ep14: What Does It Cost To Hire An Influencer

Influencer agency boss Mark Dandy, Founder of Captivate Influence, talks about how much an influencer campaign costs. He tells Gordon Glenister, Global Head of Influencer Marketing at the BCMA that there are many variables in attributing cost to an...
Nov 26, 202038:19
S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass

S2, Ep13: Why Being A Thought Leader Is The New Influencer Ft. Warren Cass

We hear from trainer and speaker, Warren Cass as he talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about what it takes to be a thought leader. Who is really answering the questions of their audience? Warren talks about the...
Nov 26, 202025:30
S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed

S2, Ep12: How Influencer Marketing In The Travel Industry Has Changed

2020 was a difficult year for many in the travel industry. In this engaging interview Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with content creator Charlie Wild from the Travel Project and also from global influencer...
Nov 16, 202027:27
S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton

S2, Ep11: How To Get 24m Views On Your Channel – Tik Tok Star Sherice Banton

Sherice Banton is a Tik Tok comedy star with over 1.7m fans on her channel. Her success has been around comedy sketches. One of her most successful projects was creating a single story spread over 11 Tik Tok videos and it 'blew-up' to over 24m views....
Nov 16, 202018:38
S2-E10: How To Tackle Sensitive Subjects

S2-E10: How To Tackle Sensitive Subjects

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, speaks to Sophie Crowther, Head of Talent (Asia Pacific) at top global agency Brave Bison to discuss how to manage campaigns tackling sensitive issues. Sophie talks about...
Oct 12, 202019:42
S2-E9: Influencer Marketing Trends - Impact Of Covid-19

S2-E9: Influencer Marketing Trends - Impact Of Covid-19

Leading influencer specialist Andrew Kamphey, editor of Influence Weekly shares his insights on the influencer market, and still believes the industry is worth $50bn.Kampney is also the creator of Creatorscape, a unique insight into the key players in...
Sep 09, 202018:15
S2-E7: How Influencers Can Protect Themselves

S2-E7: How Influencers Can Protect Themselves

All sorts of things can go wrong in an influencer marketing campaign. So whether it’s IP theft, failure to disclose, defamation and a lot more. In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, discusses some of the...
Aug 07, 202021:24
S2-E8: Creativity Is Alive And Kicking

S2-E8: Creativity Is Alive And Kicking

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, is joined by CEO Mary Keane Dawson of leading influencer agency Takumi along with top content creator and artist Shaadow Sefiroth and together discuss the importance...
Aug 06, 202043:10
S2-E6: Getting Diversity Right

S2-E6: Getting Diversity Right

In this episode Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Eric Dahan the CEO of leading influencer agency Open Influence and discusses why brands need to ensure they work with a diverse group of talent on campaigns....
Aug 06, 202029:07
S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

S2-E5: Food For Thought - In Conversation With Katy Coffield Of Foodie Tribe

Katy Coffield is the CEO and founder of the Foodie Tribe and runs a successful influencer marketing agency dedicated to food. Hear her fascinating story and why working with food influencers can be good for your brand. Katy shares some of the tips it...
Jul 16, 202016:19
S2-E4: In Conversation With Amber Doig-Thorne

S2-E4: In Conversation With Amber Doig-Thorne

In this episode we speak to Amber Doig-Thorne who is a highly successful actress, presenter and content creator. Amber talks openly about her experiences as a content creator, the brands she has worked with and the lessons she learnt along the...
Jul 16, 202035:46
S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

S2-E3: How Do You Ensure Your Campaign Is Legal Across Europe – In Conversation With Lucas Boudet

The European Advertising Standards Alliance (EASA) represents all the leading advertising government bodies in Europe. In this episode we hear from Director General Lucas Boudet on their work in making sure advertising standards are upheld. We also...
Jun 15, 202024:15
S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

S2-E2: In Conversation With Photographer's Rebecca Spencer & Latoya Lovell

Getting the right shot is never easy, we discuss some of the ups and downs of working as an influencer photographer. We talk to Rebecca Spencer & Latoya Lovell about the type of cameras to work with and what makes a great shoot but equally, what...
Jun 15, 202022:56
S2-E1: PR & Influencer Marketing

S2-E1: PR & Influencer Marketing

PR and Influencer marketing are often intertwined, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks with Director General of the Public Relations & Communications Association (PRCA), Francis Ingham about his take on the PR...
Jun 03, 202035:12
S1-E20: Virtual Influencer Marketing

S1-E20: Virtual Influencer Marketing

Head of strategy at Live & Breathe and Founder of Virtual Influencer Agency Dudley Nevill-Spencer talks with Gordon Glenister, Global Head of Influencer Marketing at the BCMA about the growth of the virtual...
May 18, 202026:51
S1-E21: Influencer Marketing On Tik Tok

S1-E21: Influencer Marketing On Tik Tok

Top Tik Tok star Laura Edwards talks to Gordon Glenister, Global Head of Influencer Marketing at the BCMA, about the growth of Tik Tok and how important it will be for brands to engage new audiences. @gordonglenister@laurbubbleProduced by Neil Whiteside...
May 18, 202015:24
S1-E19: Worklife Balance In Lockdown

S1-E19: Worklife Balance In Lockdown

In this episode we hear about life in lockdown – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Influencers Anthea Biggs and John Adams aka Dad Blog UK who talk about home schooling and their work-life...
May 05, 202029:40
S1-E18: The Rules Of Influencer Marketing

S1-E18: The Rules Of Influencer Marketing

In this episode we hear about the rules of advertising practices in the influencer marketing industry – Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks with Emma Smith, Copy Advice Manager at Committee of...
May 05, 202013:12
S1-E17: The Magic Of Influence

S1-E17: The Magic Of Influence

In this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA (www.thebcma.info) talks to top female magician and star or Britains Got Talent, Josephine Lee (@josephineleeofficial) on how the entertainment industry is being creative...
Apr 28, 202010:05
S1-E16: Keeping Fit And Healthy In The Lockdown

S1-E16: Keeping Fit And Healthy In The Lockdown

Influencers, James Middleton and Rob Eades talk about keeping fit and healthy in the lockdown. These top content creators have found newly engaged audiences with their online fitness routines #fitness #influencer #contentcreator #stayfit #eatwell ...
Apr 22, 202027:29
S1-E15: Influencer Marketing In Challenging Times

S1-E15: Influencer Marketing In Challenging Times

More discussion on the impact of the Covid-19 outbreak on the influencer market.In this episode, host Gordon Glenister, Global Head of Influencer Marketing, talks with Rich Keith, a BCMA Board member and CEO of Fourth Floor Creative.Produced by Neil...
Apr 06, 202022:20
S1-E14: Impact Of Coronavirus On Influencer Marketing

S1-E14: Impact Of Coronavirus On Influencer Marketing

In this episode host Gordon Glenister, BCMA's Global Head of Influencer Marketing, discusses the impact of the Coronavirus lockdown with Jess Markwood – Content & Strategy Director at The Fifth. Produced by Neil Whiteside at freedom:ONE
Apr 03, 202022:21
S1-E13: Influencer Marketing In China

S1-E13: Influencer Marketing In China

In this feature-length episode, host Gordon Glenister, Global Head of Influencer Marketing at the BCMA, compares and contrasts the Influencer Marketing Industry in China with Elijah Whaley, Chief Marketing Officer at Parklu. Produced by Neil Whiteside...
Mar 27, 202036:45
S1-E12: High Profile & Luxury Brands

S1-E12: High Profile & Luxury Brands

In this episode we get expert insight into the use of Influencers with high profile & luxury brands.We hear from Monika Shulz of Zurich Insurance and Rachel Clay of Matter of Form.Hosted by Gordon Glenister, Global Head of Influencer Marketing,...
Feb 28, 202020:59