The types of influencers that brands partner with go beyond those celebrity or mega influencers that have, for example, published books or are keynote speakers at large conferences. There are several categories of influencers that brands should look to when building their campaigns.

To dive deeper into this, I sat down with Ashley Zeckman who is an 8-10 year B2B influencer marketing pro. Ashley is currently the Vice President of Strategy and Customer Success for North America at Onalytica, an influencer marketing platform.

Learn about how Ashley thinks about these different types of influencers, which aren’t the typical tiers such as nano, micro, macro, and celebrities.

After listening to the episode, make sure you connect with Ashley:

Website: https://onalytica.com/
Twitter @azeckman / LinkedIn: @ashleyzeckman

And, if you enjoy learning about influencer marketing and dark social, please consider joining our community. Until next time!

Understanding the Difference Between Influence and Influencer Marketing with Jason Falls