Sell More Merch

Sell More Merch

By JP Hunt
Sell More Merch is a casual podcast to share sales and marketing ideas and insights that matter to today's print entrepreneurs.
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Save a Shipload of Time & Money
In this episode of InkSoft’s #SellMoreMerch podcast, we are joined by shipping expert Cody DeArmond, Director of Sales at ShipStation. ShipStation is the leading web-based shipping software that helps online retailers streamline their order fulfillment, wherever they sell and however they ship. Listen in as Cody shares tips and tricks to help you streamline and automate your shipping processes. Cody also shares best practices on:  How to save time on shipping How to save money on shipping How to leverage marketing opportunities available through shipping P.S. Did you know InkSoft is integrated with ShipStation? This integration automatically sends shipping details from InkSoft generated orders to your ShipStation account. This allows you to leverage ShipStation’s sophisticated automation features to help you shave hours off your shipping process and will save you money with discounted USPS rates and a free USPS postage provider account. Not using ShipStation to save time and money? Try it for free for 30-days! Visit: https://info.shipstation.com/inksoft
26:41
September 20, 2019
The most important sales lesson I've learned
In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned.  Listen now to hear how: You can use ‘anchoring’ to help guide prospective customers in the sales process. You should use confidence as a simple way to reduce risk and establish trust. You can (and should) open the door to differentiation.  You can move away from ‘pricing’ onto other important buying considerations.
09:05
August 7, 2019
Increase you Average Order Value
One of the most powerful ( and most accessible) ways to grow revenue is to boost your average order value. Calculate your AOV by dividing your total revenue by the number of orders in the same period. In this episode, we share fives ways to increase your AOV. 
09:12
June 18, 2019
Remote Day
A 'Remote Day' is a dedicated day each week to focus on the things that matter most to growing and improving your printing business. Remote means you are NOT in your office as usual. By working from a dedicated space, you can concentrate and 'pattern interrupt' to get the most from your time.  
06:24
May 18, 2019
Operational Transparency
By providing a window into what it takes to produce printed goods, you can help customers understand (and appreciate) the value you create.  In this episode, we explore how to take full advantage of Operational Transparent. In doing so, you are likely to increase customer satisfaction, reduce pricing resistance, and develop customer loyalty. 
11:00
May 17, 2019
Win MORE business with SPEED and ACTION
How quickly do you respond to prospective customers? What trust are you establishing with prospective customers? In this episode, we explore how speed and action can help you win more business. 
07:45
May 13, 2019
Interview with Marshall Atkinson
Latest episode of InkSoft Thought Starter
46:41
October 5, 2018
Success Profile: T-Shirt Elephant
T-Shirt Elephant is killing it. With over $6.5 million in sales volume and over 300,000 e-commerce transactions through InkSoft, T-Shirt Elephant is focused on sales growth and scaling. How are they doing it?
15:06
July 19, 2018
Lean Manufacturing for Decorators Episode 2
In the second installment of our Lean Manufacturing for Decorators series we look at an important concept in the Lean philosophy: 'Kaizen'. Kaizen is an important tool for incremental change and improvement. You'll need to fully embrace kaizen in order to get the most out of the lean manufacturing process.
16:07
July 6, 2018
Lean Manufacturing for Decorators Episode 1
Lean manufacturing is a model for production and manufacturing used by the world's biggest and best manufacturing companies. There is a lot to learn from the principles and best practices in the Lean framework. We are going to unpack and share the most important insights to help you eliminate waste and improve your business. Saddle up...here we go!
17:06
June 21, 2018
Agency or Purveyor?
There are two ways that a ‘print business’ will interface with and be perceived by their customers: One is an agency and the other is a purveyor. In this thought starter, we are going to dive into why the agency model is ideal for developing profitable repeat customers — and how to transition your business from purveyor to agency.
17:42
May 29, 2018
Mise en Place
Mise en place (pronounced ‘meezon-plas’) is a French term which means “putting in place”. In this episode, we will share ideas for improving your business by adopting the 'mise en place' as a mindset.
12:32
April 26, 2018
Segmentation
Segmentation is a simple marketing practice that organizes a general group of customers into subgroups. Each subgroup has its own interests and needs. The better you segment, the better you can target customers. Listen as we share tips for segmentation.
11:52
April 12, 2018
Print Hackathon
In this first episode of InkSoft's Though-Starter, we discuss creating and conducting a 'print hackathon'. A print hackathon is an easy and important way to develop your team, boost morale, problem solve, and innovate.
17:27
March 28, 2018