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Sell More Merch

Sell More Merch

By InkSoft
Sell More Merch is a casual podcast to share sales and marketing ideas and insights that matter to today's apparel decorators. #SellMoreMerch

InkSoft is the Sales Platform for the Decorated Apparel Industry. With InkSoft, you’ll have all the tools in one place to grow sales and get organized. Plus, you’ll be in good company with thousands of InkSoft clients who’ve used our cloud-based tools to process more than $1 billion in orders. Learn more at: www.inksoft.com
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Currently playing episode

How The Mimetic Desire Theory Can Help You Optimize Your Marketing

Sell More Merch

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The Benefits of the BLUF (Bottom Line Up Front)
The newest episode of our Sell More Merch podcast is out now, and if you’re an apparel decorator -- or a professional in any business -- you certainly don’t want to miss this one. InkSoft co-founder JP Hunt discusses one strategy (with diverse use-cases) for getting -- and keeping -- your audience’s attention. You can use it in your marketing, pitching, and all other content -- and it’ll definitely show your consumers that you put them first. The strategy? The BLUF. Find out exactly what it is, and how to use it, listen in now.  See more details here: https://www.inksoft.com/new-podcast-alert-the-benefits-of-the-bluf-bottom-line-up-front/
09:26
July 30, 2020
The Sales Approach That Led Anthem Branding to Major Success
For industry expert/Anthem Branding founder Ted Church, growing his business was about more than just offering great products. It was about offering a stand-out experience. He gives his sales tips, tricks, & advice on this episode of Sell More Merch. In the newest edition of the Sell More Merch podcast, we’re joined by industry thought leader, creative innovator, and the founder & principal of Anthem Branding Ted Church. And folks, let me tell you: this is one episode you don’t want to miss. From diving into the nitty-gritty of what makes clients keep coming back to how to know whether you’re attracting the right clients in the first place, we cover all things sales with Church -- and nothing is off-limits. You get tips and tricks, you get sage pieces of time-tested wisdom, and you get a whole lot of candid anecdotes relevant to our industry today. Learn more here: https://www.inksoft.com/anthem-branding
49:36
July 13, 2020
Where We Grow From Here
In this episode, we are joined by Justin McKibben, Director of Business Development at Melmarc, a vertical private label apparel manufacturer. Justin has 25 years of wide-ranging industry experience and he shares his insights on operations, growth opportunities, and how print shops and decorators ought to be thinking about the post-Covid print economy.
40:28
June 6, 2020
How The Mimetic Desire Theory Can Help You Optimize Your Marketing
What is ‘Mimetic Desire,’ and what does it have to do with the marketing strategies of apparel decorators? We’re telling you all that and more in our latest podcast -- and yes, we’re including some real-world tips, tricks, & techniques for increasing your sales too. Learn more about InkSoft, the Sales Platform for the Decorated Apparel Industry at https://www.inksoft.com/
08:06
May 27, 2020
The Business Value of Contact Decoration
Monty Mims is Strategic Account Manager Decorator & Digital Solutions at SanMar and one of our favorite decorated apparel industry experts. Monty has some real street credibility and industry pedigree as he grew up in the business. Literally. Monty and his peers on the SanMar Decorator & Digital Solutions team are some of the most respected and well-connected industry professionals. In this episode of the #SellMoreMerch Podcast, Monty shares his contract decoration insights and expertise including: A breakdown and explanation of contract decoration The business benefits of contract decoration Best practices to leverage profitability in contract decoration What shops, apparel decorators, and contract decorators are doing in the face of Coronavirus. Trends and changes to be expected in the post Coronavirus print economy SanMar's contract decoration tools and resources to support both shops and decorators. Learn more about wholesale apparel contract decoration, and listen to our first podcast with Monty here: https://www.inksoft.com/apparel-contact-decoration/
49:34
April 22, 2020
The Here for Good Fundraising Movement
Heard of the Here for Good movement yet? It's the brilliant brainchild of Sloan Coleman, "Monster Marketer" at St. Louis-based screen-printing shop Tiny Little Monster. Here for Good fundraising Stores are popping up all across the decorated-apparel industry, as screen printers imprint T-shirts with local businesses' logos: Half the proceeds go to support the local business and the other half helps keep the printer afloat. Coleman launched Tiny Little Monster's Here for Good store, effectively springboarding a grassroots movement to do good in our communities during the COVID-19 outbreak. We talk to Sloan about the most surprising things she's learned from jump-starting this do-good movement—and how other shop owners can gain the most traction from this fundraising opportunity. Ultimately, it's still going to be smaller decorators vs. larger e-commerce corporations like Tee Spring and Custom Ink, so Sloan weighs in about what shifts decorators should consider when they look ahead to doing business in the post-coronavirus economy. We're hoping that Here for Good truly is a movement, that while rising from a crisis, endures after things settle into a "new normal." Learn more about InkSoft's online t-shirt fundraising stores. Be sure to give Tiny Little Monster a follow on Instagram @tinylittlemonster Check out Sloan's book recommendation: James Altucher's Choose Yourself!
58:55
April 9, 2020
The Profit Potential of Custom Heat Transfers
In this episode of InkSoft's Sell More Merch Podcast, we are joined by Nathan Anderson of FM Expressions. Nathan shares his experience and insights into the use cases and opportunities that custom heat transfers offer to print shops and apparel decorators.   To learn more about FM Expressions and to create your free account and get a free heat transfer sample pack go to https://www.inksoft.com/custom-heat-transfers
40:27
February 27, 2020
Tips on Outsourcing Products & Services Outside of your Core Competency
In this episode of InkSoft's SellMoreMerch podcast, we are joined by Jeremy Picker of AMB3R, a Colorado-based apparel design firm. Jeremy shares his insights into how to apparel decorators and prints shops can leverage the outsourcing of products and services outside of core competency to provide more value and grow revenue. 
50:09
February 19, 2020
Copyright & Trademark Law for Apparel Decorators
Listen in as InkSoft's Director of Marketing Kevin Houchin shares his best insights on copyright and trademark law specific to apparel decorators and print shops. 
36:07
January 28, 2020
Save a Shipload of Time & Money
In this episode of InkSoft’s #SellMoreMerch podcast, we are joined by shipping expert Cody DeArmond, Director of Sales at ShipStation. ShipStation is the leading web-based shipping software that helps online retailers streamline their order fulfillment, wherever they sell and however they ship. Listen in as Cody shares tips and tricks to help you streamline and automate your shipping processes. Cody also shares best practices on:  How to save time on shipping How to save money on shipping How to leverage marketing opportunities available through shipping P.S. Did you know InkSoft is integrated with ShipStation? This integration automatically sends shipping details from InkSoft generated orders to your ShipStation account. This allows you to leverage ShipStation’s sophisticated automation features to help you shave hours off your shipping process and will save you money with discounted USPS rates and a free USPS postage provider account. Not using ShipStation to save time and money? Try it for free for 30-days! Visit: https://info.shipstation.com/inksoft
26:41
September 20, 2019
The most important sales lesson I've learned
In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned.  Listen now to hear how: You can use ‘anchoring’ to help guide prospective customers in the sales process. You should use confidence as a simple way to reduce risk and establish trust. You can (and should) open the door to differentiation.  You can move away from ‘pricing’ onto other important buying considerations.
09:05
August 7, 2019
Increase you Average Order Value
One of the most powerful ( and most accessible) ways to grow revenue is to boost your average order value. Calculate your AOV by dividing your total revenue by the number of orders in the same period. In this episode, we share fives ways to increase your AOV. 
09:12
June 18, 2019
Remote Day
A 'Remote Day' is a dedicated day each week to focus on the things that matter most to growing and improving your printing business. Remote means you are NOT in your office as usual. By working from a dedicated space, you can concentrate and 'pattern interrupt' to get the most from your time.  
06:24
May 18, 2019
Operational Transparency
By providing a window into what it takes to produce printed goods, you can help customers understand (and appreciate) the value you create.  In this episode, we explore how to take full advantage of Operational Transparent. In doing so, you are likely to increase customer satisfaction, reduce pricing resistance, and develop customer loyalty. 
11:00
May 17, 2019
Win MORE business with SPEED and ACTION
How quickly do you respond to prospective customers? What trust are you establishing with prospective customers? In this episode, we explore how speed and action can help you win more business. 
07:45
May 13, 2019
Interview with Marshall Atkinson
Latest episode of InkSoft Thought Starter
46:41
October 5, 2018
Success Profile: T-Shirt Elephant
T-Shirt Elephant is killing it. With over $6.5 million in sales volume and over 300,000 e-commerce transactions through InkSoft, T-Shirt Elephant is focused on sales growth and scaling. How are they doing it?
15:06
July 19, 2018
Lean Manufacturing for Decorators Episode 2
In the second installment of our Lean Manufacturing for Decorators series we look at an important concept in the Lean philosophy: 'Kaizen'. Kaizen is an important tool for incremental change and improvement. You'll need to fully embrace kaizen in order to get the most out of the lean manufacturing process.
16:07
July 6, 2018
Lean Manufacturing for Decorators Episode 1
Lean manufacturing is a model for production and manufacturing used by the world's biggest and best manufacturing companies. There is a lot to learn from the principles and best practices in the Lean framework. We are going to unpack and share the most important insights to help you eliminate waste and improve your business. Saddle up...here we go!
17:06
June 21, 2018
Agency or Purveyor?
There are two ways that a ‘print business’ will interface with and be perceived by their customers: One is an agency and the other is a purveyor. In this thought starter, we are going to dive into why the agency model is ideal for developing profitable repeat customers — and how to transition your business from purveyor to agency.
17:42
May 29, 2018
Mise en Place
Mise en place (pronounced ‘meezon-plas’) is a French term which means “putting in place”. In this episode, we will share ideas for improving your business by adopting the 'mise en place' as a mindset.
12:32
April 26, 2018
Segmentation
Segmentation is a simple marketing practice that organizes a general group of customers into subgroups. Each subgroup has its own interests and needs. The better you segment, the better you can target customers. Listen as we share tips for segmentation.
11:52
April 12, 2018
Print Hackathon
In this first episode of InkSoft's Though-Starter, we discuss creating and conducting a 'print hackathon'. A print hackathon is an easy and important way to develop your team, boost morale, problem solve, and innovate.
17:27
March 28, 2018