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Sell More Merch

Sell More Merch

By InkSoft

Sell More Merch is a casual podcast to share sales and marketing ideas and insights that matter to today's apparel decorators. #SellMoreMerch

InkSoft is the Sales Platform for the Decorated Apparel Industry. With InkSoft, you’ll have all the tools in one place to grow sales and get organized. Plus, you’ll be in good company with thousands of InkSoft clients who’ve used our cloud-based tools to process more than $1 billion in orders. Learn more at: www.inksoft.com
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Currently playing episode

The most important sales lesson I've learned

Sell More MerchAug 07, 2019

00:00
09:05
Rishi Narayan of Underground Printing

Rishi Narayan of Underground Printing

Learn more about Underground Printing here: https://www.inksoft.com/customer-success-spotlight-underground-printing/

Find Underground Printing online at https://undergroundshirts.com/pages/custom-t-shirt-printing

On social at:

  • Instagram: https://www.instagram.com/undergroundprinting/
  • Twitter: https://twitter.com/UGP
  • Facebook: https://www.facebook.com/undergroundprinting
Jul 23, 202142:32
The Halo Effect

The Halo Effect

Doing good is good for business. 

In this episode of InkSoft's Sell More Merch podcast, we break down what the halo effect is and how your can leverage it with online fundraising stores. 

Jul 15, 202108:40
Assign Results, Not Tasks.

Assign Results, Not Tasks.

In this episode of InkSoft's Sell More Merch Podcast we share a simple strategy to be a more effective business operator. Rather than assigning tasks to your team, focus your efforts on assigning an end result. This might seem like a subtle change but trust that this approach makes for huge outcomes. 

Mar 10, 202107:36
How to Sell Custom Branded Face Masks

How to Sell Custom Branded Face Masks

Face masks are the product offering that every decorator needs in their product mix today. By breaking down the simple ways to pitch them, implement them, and capitalize on them in the long-term, we give you the complete roadmap.


Get the free Marketing Kit here: https://www.inksoft.com/how-to-sell-custom-face-masks/

Feb 02, 202153:44
Allmade’s Mel Lay on the Importance of Impact

Allmade’s Mel Lay on the Importance of Impact

One of the founders of Allmade, the eco-friendly apparel company that’s taking our industry by storm, is here to break down the best sales & marketing tips she’s learned throughout her career. Listen to her insight now.



Oct 16, 202038:05
The Benefits of the BLUF (Bottom Line Up Front)

The Benefits of the BLUF (Bottom Line Up Front)

The newest episode of our Sell More Merch podcast is out now, and if you’re an apparel decorator -- or a professional in any business -- you certainly don’t want to miss this one. InkSoft co-founder JP Hunt discusses one strategy (with diverse use-cases) for getting -- and keeping -- your audience’s attention. You can use it in your marketing, pitching, and all other content -- and it’ll definitely show your consumers that you put them first. The strategy? The BLUF. Find out exactly what it is, and how to use it, listen in now. 

See more details here: https://www.inksoft.com/new-podcast-alert-the-benefits-of-the-bluf-bottom-line-up-front/

Jul 30, 202009:27
The Sales Approach That Led Anthem Branding to Major Success

The Sales Approach That Led Anthem Branding to Major Success

For industry expert/Anthem Branding founder Ted Church, growing his business was about more than just offering great products. It was about offering a stand-out experience. He gives his sales tips, tricks, & advice on this episode of Sell More Merch.

In the newest edition of the Sell More Merch podcast, we’re joined by industry thought leader, creative innovator, and the founder & principal of Anthem Branding Ted Church. And folks, let me tell you: this is one episode you don’t want to miss.

From diving into the nitty-gritty of what makes clients keep coming back to how to know whether you’re attracting the right clients in the first place, we cover all things sales with Church -- and nothing is off-limits. You get tips and tricks, you get sage pieces of time-tested wisdom, and you get a whole lot of candid anecdotes relevant to our industry today.

Learn more here: https://www.inksoft.com/anthem-branding


Jul 13, 202049:36
Where We Grow From Here

Where We Grow From Here

In this episode, we are joined by Justin McKibben, Director of Business Development at Melmarc, a vertical private label apparel manufacturer. Justin has 25 years of wide-ranging industry experience and he shares his insights on operations, growth opportunities, and how print shops and decorators ought to be thinking about the post-Covid print economy.

Jun 06, 202040:28
How The Mimetic Desire Theory Can Help You Optimize Your Marketing
May 27, 202008:07
The Business Value of Contact Decoration
Apr 22, 202049:34
The Here for Good Fundraising Movement

The Here for Good Fundraising Movement

Heard of the Here for Good movement yet? It's the brilliant brainchild of Sloan Coleman, "Monster Marketer" at St. Louis-based screen-printing shop Tiny Little Monster.

Here for Good fundraising Stores are popping up all across the decorated-apparel industry, as screen printers imprint T-shirts with local businesses' logos: Half the proceeds go to support the local business and the other half helps keep the printer afloat.

Coleman launched Tiny Little Monster's Here for Good store, effectively springboarding a grassroots movement to do good in our communities during the COVID-19 outbreak. We talk to Sloan about the most surprising things she's learned from jump-starting this do-good movement—and how other shop owners can gain the most traction from this fundraising opportunity. Ultimately, it's still going to be smaller decorators vs. larger e-commerce corporations like Tee Spring and Custom Ink, so Sloan weighs in about what shifts decorators should consider when they look ahead to doing business in the post-coronavirus economy.

We're hoping that Here for Good truly is a movement, that while rising from a crisis, endures after things settle into a "new normal."

Learn more about InkSoft's online t-shirt fundraising stores.

Be sure to give Tiny Little Monster a follow on Instagram @tinylittlemonster

Check out Sloan's book recommendation: James Altucher's Choose Yourself!

Apr 09, 202058:56
The Profit Potential of Custom Heat Transfers
Feb 27, 202040:28
Tips on Outsourcing Products & Services Outside of your Core Competency

Tips on Outsourcing Products & Services Outside of your Core Competency

In this episode of InkSoft's SellMoreMerch podcast, we are joined by Jeremy Picker of AMB3R, a Colorado-based apparel design firm. Jeremy shares his insights into how to apparel decorators and prints shops can leverage the outsourcing of products and services outside of core competency to provide more value and grow revenue. 

Feb 19, 202050:10
Copyright & Trademark Law for Apparel Decorators

Copyright & Trademark Law for Apparel Decorators

Listen in as InkSoft's Director of Marketing Kevin Houchin shares his best insights on copyright and trademark law specific to apparel decorators and print shops. 

Jan 28, 202036:08
Save a Shipload of Time & Money
Sep 20, 201926:41
The most important sales lesson I've learned

The most important sales lesson I've learned

In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned. 

Listen now to hear how:

  • You can use ‘anchoring’ to help guide prospective customers in the sales process.
  • You should use confidence as a simple way to reduce risk and establish trust.
  • You can (and should) open the door to differentiation. 
  • You can move away from ‘pricing’ onto other important buying considerations.
Aug 07, 201909:05
Increase you Average Order Value

Increase you Average Order Value

One of the most powerful ( and most accessible) ways to grow revenue is to boost your average order value. Calculate your AOV by dividing your total revenue by the number of orders in the same period. In this episode, we share fives ways to increase your AOV. 

Jun 18, 201909:12
Remote Day

Remote Day

A 'Remote Day' is a dedicated day each week to focus on the things that matter most to growing and improving your printing business. Remote means you are NOT in your office as usual. By working from a dedicated space, you can concentrate and 'pattern interrupt' to get the most from your time.  

May 18, 201906:25
Operational Transparency

Operational Transparency

By providing a window into what it takes to produce printed goods, you can help customers understand (and appreciate) the value you create. 

In this episode, we explore how to take full advantage of Operational Transparent. In doing so, you are likely to increase customer satisfaction, reduce pricing resistance, and develop customer loyalty. 

May 17, 201911:00
Win MORE business with SPEED and ACTION

Win MORE business with SPEED and ACTION

How quickly do you respond to prospective customers? What trust are you establishing with prospective customers? In this episode, we explore how speed and action can help you win more business. 

May 13, 201907:45
Interview with Marshall Atkinson

Interview with Marshall Atkinson

Latest episode of InkSoft Thought Starter
Oct 05, 201846:41
Success Profile: T-Shirt Elephant

Success Profile: T-Shirt Elephant

T-Shirt Elephant is killing it. With over $6.5 million in sales volume and over 300,000 e-commerce transactions through InkSoft, T-Shirt Elephant is focused on sales growth and scaling. How are they doing it?
Jul 19, 201815:06
Lean Manufacturing for Decorators Episode 2

Lean Manufacturing for Decorators Episode 2

In the second installment of our Lean Manufacturing for Decorators series we look at an important concept in the Lean philosophy: 'Kaizen'. Kaizen is an important tool for incremental change and improvement. You'll need to fully embrace kaizen in order to get the most out of the lean manufacturing process.
Jul 06, 201816:07
Lean Manufacturing for Decorators Episode 1

Lean Manufacturing for Decorators Episode 1

Lean manufacturing is a model for production and manufacturing used by the world's biggest and best manufacturing companies. There is a lot to learn from the principles and best practices in the Lean framework. We are going to unpack and share the most important insights to help you eliminate waste and improve your business. Saddle up...here we go!
Jun 21, 201817:06
Agency or Purveyor?

Agency or Purveyor?

There are two ways that a ‘print business’ will interface with and be perceived by their customers: One is an agency and the other is a purveyor. In this thought starter, we are going to dive into why the agency model is ideal for developing profitable repeat customers — and how to transition your business from purveyor to agency.
May 29, 201817:42
Mise en Place

Mise en Place

Mise en place (pronounced ‘meezon-plas’) is a French term which means “putting in place”. In this episode, we will share ideas for improving your business by adopting the 'mise en place' as a mindset.
Apr 26, 201812:32
Segmentation

Segmentation

Segmentation is a simple marketing practice that organizes a general group of customers into subgroups. Each subgroup has its own interests and needs. The better you segment, the better you can target customers. Listen as we share tips for segmentation.
Apr 12, 201811:52
Print Hackathon

Print Hackathon

In this first episode of InkSoft's Though-Starter, we discuss creating and conducting a 'print hackathon'. A print hackathon is an easy and important way to develop your team, boost morale, problem solve, and innovate.
Mar 28, 201817:27