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EventUp

EventUp

By Innovate Marketing Group

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
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15. Mastering Multicultural Marketing with Dana C. Arnett of Wicked Bionic

EventUpAug 30, 2021

00:00
24:57
69: Harnessing Creator Marketing with Nadine Gamie from Amazon

69: Harnessing Creator Marketing with Nadine Gamie from Amazon

Nadine Gamie, Creator Marketing and Partnerships Manager at Amazon, joins Amanda Ma, CEO & Founder of Innovate Marketing Group to discover how to stand out in the marketing world by tapping into the creativity and influence of creators. Listen now as we uncover the secrets to implementing influencer marketing to boost your brand and truly connect with your audience.

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Mar 28, 202420:36
67. Discover Visit Anaheim’s blueprint for elevating global events with Mariles Krok

67. Discover Visit Anaheim’s blueprint for elevating global events with Mariles Krok

Uncover the secrets to elevating global events in the dynamic City of Anaheim as Mariles Krok, VP of Meeting & Partnership Sales at Visit Anaheim, joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Join us for invaluable insights and strategies shaping unforgettable experiences.

Listen now on EventUp!


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Mar 14, 202428:15
68. Spotlight on Hospitality Excellence with Mai Lim, Director of Intermediary Sales at Visit Las Vegas

68. Spotlight on Hospitality Excellence with Mai Lim, Director of Intermediary Sales at Visit Las Vegas

Join host Amanda Ma, CEO of Innovate Marketing Group, for an inspiring chat with Mai Lim, Director at LVCVA. With over two decades of experience, Mai shares insights from her leadership journey at MPI and her role as a Smart Woman in Meetings-Industry Leader. Discover Mai's passion for mentorship and her invaluable contributions to the world of events. Tune in for insights from a true hospitality trailblazer!

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Mar 13, 202425:48
66. Beyond the Algorithm: Building Brands That Matter with Denise Vitola
Feb 14, 202435:35
65. 2024 Event Trends & Forecast
Jan 31, 202424:21
64. Unraveling the Power of Incentive Travels with Annette Gregg from SITE
Jan 05, 202434:49
63. This is how Google does Events with Megan Henshall

63. This is how Google does Events with Megan Henshall

Megan Henshall, Global Events Strategic Lead at Google, joins Amanda Ma, CEO of Innovate Marketing Group to discuss how Google does events! Listen now on EventUp! 


Megan (she/her) joined Google in April 2019, and serves as the Global Events Solutions, Strategic Lead. She partners across Google to understand how events drive business, build communities and promote cultural continuity, informing strategy for a global team of amazing event professionals. She leads an internal/external innovation effort called the Google Experience Institute (Xi), focused on the future of human-centered, multi-modal experience design.


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Dec 12, 202322:20
62. Connecting through Cuisine with Chef Katie Chin

62. Connecting through Cuisine with Chef Katie Chin

Chef Katie Chin joins Amanda Ma, CEO of Innovate Marketing Group to discuss upcoming catering trends! Listen now on EventUp! 


Celebrity Chef Katie Chin is an Award-winning cookbook author, caterer, blogger and Culinary Ambassador to the National Pediatric Cancer Foundation. After growing up working in the kitchens of her late mother Leeann Chin’s award-winning Minneapolis-area restaurants, Katie pursued a career in film and television marketing, but eventually left her executive position to return to her culinary roots. Katie has been featured in many publications such as USA Today, O Magazine, Cooking Light, Bon Appetit, Elle, Real Simple, The Wall Street Journal, HuffPost and Epicurious. Her numerous appearances on national television include The Kelly Clarkson Show, Live with Kelly and Ryan, The Real, The Today Show, Hallmark Channel, Cooking Channel, Cutthroat Kitchen, Beat Bobby Flay, ABC's Localish and as a guest judge on Food Network’s Iron Chef America. In 2013, Katie was a featured chef at the annual Easter Egg Roll at the White House under the Obama administration. Her fifth cookbook "Katie Chin's Global Family Cookbook" was released in June 2021. Katie is co-chair of Los Angeles Mayor Karen Bass' AAPI LA Task Force, serves on the board of #teachaapi and is the SW Regional Ambassador for Women's Entrepreneurship Day.


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Dec 07, 202326:37
61. Implementing company culture for IMPACT with Jaya Prasad

61. Implementing company culture for IMPACT with Jaya Prasad

Jaya Prasad, previously Head of Global Workplace Experience, Engagement, and Communications with Poshmark, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the impact of company culture and how to set up your team for success. Listen now on EventUp! 


Jaya Prasad has over twenty years of experience in corporate workplace strategy, employee experience, large-scale change management, experiential event production, and internal communications. Jaya focuses on designing and executing innovative workplace programs and technology that improve employee productivity, enhance engagement, build trust, and increase overall company sentiment.


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Nov 27, 202344:00
60. Events from a Bird's Eye View with Elise Schoening of Northstar Meetings Group

60. Events from a Bird's Eye View with Elise Schoening of Northstar Meetings Group

Elise Schoening, Senior Editor with Northstar Meetings Group, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the evolution of the events industry and social responsibility in the events space! Listen now on EventUp! 


Elise Schoening is a Senior Editor for Northstar Meetings Group and the Editor of Meeting News, a daily newsletter on breaking news and top trends impacting the events industry. She joined Northstar in 2019, right before the pandemic. Her responsibilities include writing and editing for online and print publications, managing social media, producing webinars and events, overseeing the annual Convention Cities Index, and more. Elise has always had a passion for travel, as she comes from a bicultural family and has dual citizenship in Sweden. While in high school, Elise spent a year studying in Sweden so she could master the language and learn more about the country her mother came from. Working for Northstar has allowed Elise to channel her love of travel into a career.


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Nov 01, 202333:19
59. The Power of Experiential Marketing with Melissa Cintrón-Muñoz

59. The Power of Experiential Marketing with Melissa Cintrón-Muñoz

Melissa Cintron, Experiential Events Director with MM2 Media Inc, joins Amanda Ma, CEO of Innovate Marketing Group to discuss the power of experiential marketing and how companies can use it to their advantage! Listen now on EventUp! Melissa Cintrón-Muñoz boasts an impressive 18-year journey as an Experiential Events Marketing Manager and Producer. Her remarkable expertise shines through her recent six-year tenure at Meta, where she excelled within the Consumer Marketing Creative X, Events & Experiences team. During this stint, she skillfully orchestrated experiential and virtual events catering to the Latin American and North American markets. Most recently, she led the charge on internal Diversity, Equity & Inclusion initiatives. Melissa's knack for leadership is evident in her pivotal co-leadership role at the esteemed Marketing Business Resource Group, REPRESENT (REP), which garnered recognition at the 2020 Global Consumer Marketing Awards. Fluent in English, Spanish, and Portuguese, she embodies cultural versatility. Her proven track record in team leadership, relationship cultivation, and strategic production planning set her apart. Key strengths in Melissa's arsenal include adaptability, innovation, and a talent for implementing creative solutions that yield concrete results. Her collaborative, inclusive, and communicative approach complements her agile work style. Committed to mentorship and support, Melissa actively fosters growth in others. Before her time at Facebook, Melissa earned a Master's in Mass Communications from Florida International University (FIU). Her rich experience spans collaborations with diverse clients, including Diageo, BMW, Avianca (formerly TACA Airlines), Nu Skin, and Rheem Mexico, among others, during her tenure with various agencies. A native of Puerto Rico, she has resided in Miami for 17 years alongside her artistic husband, Marlon Muñoz (reflected in the hyphen). Together, they've embarked on MM2 Media, a venture integrating 3D, Motion, Design, Aerial, and Experiential elements. This dynamic team, including their son, Maverick, and their feline companion, Smokey, continues to innovate and create.

Oct 10, 202348:03
58. Unveil The Magic of Holiday Events!

58. Unveil The Magic of Holiday Events!

Sara Rosas, Business Development Manager with Innovate Marketing Group, joins Amanda Ma, CEO of Innovate Marketing Group to all things holiday events and how to make your next holiday event one to remember! Listen now on EventUp!

Oct 03, 202326:49
57. Unleash your Marketing Magic with Jerry Shen

57. Unleash your Marketing Magic with Jerry Shen

Jerry Shen, Vice President of Marketing of Dave's Hot Chicken, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss how to unleash your marketing magic. Listen Now on EventUp!   With almost 20 years in restaurant marketing experience, I got my start originally on the creative side as a graphic designer. I slowly transitioned to digital and social marketing roles as those marketing disciplines emerged and have continued developing my marketing skillset over the years supporting Panda Express, Blaze Pizza, Zankou Chicken and now at Dave’s Hot Chicken.

Sep 06, 202336:13
56. Branding Unveiled - Crafting Identity with Lucy Cheng

56. Branding Unveiled - Crafting Identity with Lucy Cheng

Lucy Cheng, Senior Brand Manager, Hendrick's Gin at William Grant & Sons, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss everything from branding, creative development, to experiential marketing. Listen Now on EventUp!  

Lucy Cheng is a marketing leader and general manager who leads brands end-to-end, from Strategy to Creative Development & Comms to PR & Experiential to Innovation and to Retail.  She has worked on everything from completely new-to-the-world brands to well-established icons, primarily in the CPG and Beverage space. She’s led brands like Clearasil, K-Y, Durex, Coors Light, Seagram’s, Beefeater Gin and most recently Hendrick’s Gin.  During her time on Hendrick’s, she helped the brand reach the half-a-million case milestone and earn many industry awards like the “Impact Blue Chip Award” and the “Impact Hot Brand award”.

Aug 23, 202336:28
55. What Makes an Event Go From Good to Great with Micaela Christophe

55. What Makes an Event Go From Good to Great with Micaela Christophe

Micaela Christophe, Vice President of Bessemer Trust, Joins Amanda Ma, CEO and Founder of Innovate Marketing Group, to discuss what makes an event go from good to great! Listen Now on EventUp!  Micaela Christophe is a Vice President for Corporate Event Management at Bessemer Trust. In this role, she is responsible for the planning, execution, and management for 75-100 events annually across the U.S. Guests include clients, prospective clients, and COIs. Prior to joining Bessemer, Micaela worked for Bank of New York Mellon, where she managed global events with ownership of the client entertainment program including sporting events and concerts. She also served as Corporate Events Liaison for BNY Mellon’s employee resource groups and was actively involved in enterprise-level events driving diversity, equity, and inclusion strategy, including events surrounding talent recruitment, employee development, and client engagement. She serves as a founding junior board member of Part of the Solution, an organization that assists New Yorkers struggling with poverty. She is a past recipient of Harlem YMCA’s 50 Achievers in Industry award and has been featured on the EMpower 100 Ethnic Minority list and the BizBash x Connect 40 Under 40 list for event professionals. Micaela earned an M.B.A. in marketing and project management from Iona College and a B.A. in communications from SUNY Albany.

Aug 02, 202336:00
54. Los Angeles Dodgers Foundation Unites L.A through Events with Erin Edwards

54. Los Angeles Dodgers Foundation Unites L.A through Events with Erin Edwards

Erin Edwards, Director of Marketing & Communication at Los Angeles Dodgers Foundation, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss community events and uniting Los Angeles. Listen Now on EventUp! 


Erin Edwards is an accomplished marketing and communications professional, currently serving as the Director of Marketing & Communications for the Los Angeles Dodgers Foundation (LADF). With a decade of experience at LADF, she has grown from an intern to an executive, demonstrating a strong work ethic and a passion for creating positive change. In her current role, Erin leads all aspects of LADF’s digital, social, print, and PR communications. Her innovative approach to social media has helped LADF achieve an millions of impressions each year and become a leader among MLB Foundation and Community Relations teams on social media. In addition to social media, Erin manages digital marketing campaigns, email marketing, display advertising, mobile, video, photo and analytics management. Erin’s comitment to social justice is evident in her work at LADF. She was instrumental in launching the “In This Together” campaign, where Dodger players released a powerful message speaking out against racial injustice in America. She is also committed to using LADF platforms to amplify the voices of social justice organizations in Los Angeles. In 2020, she was a key player in securing the ESPN Sports Humanitarian Team of the Year award for LADF. She has also been the recipient and nominee of multiple awards including the 2021 Los Angeles Business Journal - Women’s Leadership Award Nominee (Women to Watch), the Presidents Volunteer Service Award (10 years), and the Congressional Volunteer Award (5 years).

Jul 05, 202329:24
53. This is how Forbes does Events with Erika Speed

53. This is how Forbes does Events with Erika Speed

Erika Speed, Manager of Live Programming at Forbes, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss events trends and how Forbes creates their events. Listen Now on EventUp! Erika Speed is the Manager of Live Programming at Forbes, where she leverages her 15+ years of experience and skills in curating programming across a wide range of business verticals. In her role, Erika works with the editorial team, vested clients, and a diverse set of speakers in bridging meaningful and engaging conversations with Forbes’ audience in both in-person and virtual spaces. Prior to her role at Forbes, she served in other experiential event management positions such as Chief Experience Officer, Lifestyle Director, Promotion Director, Community Manager, and Multicultural Event Marketing Manager. Across time and her diverse background, she has had the opportunity to help produce many award-winning events and build a vast network in many different arenas. Erika’s thirst for community building, networking, and being a conduit for authenticity are things that she holds very dear to her heart and is what she brings with her wherever she goes. She holds her degree in Mass Communications from Hampton University.

Jun 07, 202328:43
52. What makes the ultimate immersive experience with Megan Pulver of Riot Games!

52. What makes the ultimate immersive experience with Megan Pulver of Riot Games!

Megan Pulver,  Head of Production of Global Live Events & Experiences & Exec. Producer at RiotGames, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss events and immersive experiences in the gaming industry. Listen Now on EventUp!

Megan Pulver is a cross-functional Lead Producer who manages end-to-end audience experiences, marketing campaigns, and teams by providing overall strategic vision and executional excellence. She focuses on working with her team to create new, immersive, cross-platform experiences and high-impact, results-driven moments. And she was recently a speaker at Event Marketer’s Experiential Marketing Summit in Las Vegas!

May 31, 202342:20
51. 2023 Marketing Trends and What's New For Hubspot with Christina Garnett

51. 2023 Marketing Trends and What's New For Hubspot with Christina Garnett

Christina Garnett, Principal Marketing Manager, Offline Community and Advocacy, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss 2023 marketing trends and what's new for HubSpot. Listen Now on EventUp!


Award-winning community builder and advocacy strategist Christina Garnett uses audience intelligence and social listening to learn more about audiences and determine needs and behaviors. Her work serves to help brands better connect with their current customers, potential customers, and fans. Christina is featured in HubSpot Academy's Social Media Certification course and social listening courses, Semrush Academy's social listening course, and is a partner for On Deck's Community Builder Program, teaching a module on advocacy as a community growth lever. She has been a speaker for events like the Cannes Lions International Festival of Creativity (Hubilo-BizBash), INBOUND, Digital Summit, Social Fresh, Adapted Digital Media Summit, and MnSearch Summit. You can also find her featured in HubSpot, Social Insider, and Talkwalker ebooks and articles in Adweek, The Next Web, and Meltwater.


May 04, 202332:50
50. What's New in the World of Zoom with Robin Bunevich

50. What's New in the World of Zoom with Robin Bunevich

Robin Bunevich, Marketing Manager for Zoom Events and Webinars at Zoom, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss how to find a virtual platform that is right for you and what's new in the world of Zoom. Listen Now on EventUp!


Robin oversees marketing and product strategy for Zoom’s Event Solutions – Zoom Events, Zoom Webinars and Zoom Sessions. Prior to Zoom, she ran the marketing team for live events at The New York Times, and was instrumental in helping the organization transition to a virtual events program in March 2020. At Zoom, Robin uses her 15 plus years of marketing and event experience to drive new audiences for Zoom’s virtual and hybrid event solutions.

Apr 12, 202331:13
49. This is how Amazon Web Services do Events with Venita McLemore!

49. This is how Amazon Web Services do Events with Venita McLemore!

Venita McLemore, Senior Manager of Public Relations Events at Amazon Web Services, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss howAmazon Web Services does events, trends we are seeing, and finding your passion. Listen Now on EventUp!


Venita McLemore is an Event Producer and Entrepreneur who has leveraged her career beginnings in dance to create singular, immersive performance and tech events. Based in New York City, Venita earned a BA in Biology and a BFA in Dance Performance and Choreography from Columbia College, and then attended the MFA Dance program at the University of Colorado at Boulder. For the past 15 years, Venita has worked as a Conceptualizer, Producer, and Operations and Events Management Consultant for several Fortune 500 companies. She also co-founded Calm and Sense creations as a vehicle for interactive artistic productions and events in NYC. In 2018, Venita joined Amazon as the Senior Manager of Events for Audible and is currently the Senior Manager of PR Events for Amazon Web Services. Event production highlights include Audible’s Innovation Cathedral Premiere, Sponsorship activations for Afrotech, Grace Hopper, and the Voice Summit, AWS re:Invent -the largest global Cloud conference, re:MARS – AI/ML, Automation, Robotics, and Space conference, and re:Inforce - Security conference.

Mar 28, 202341:52
48. Find the Right Destination for Your Next Event with Virginie De Visscher

48. Find the Right Destination for Your Next Event with Virginie De Visscher

Virginie De Visscher, Senior Director of Business Development with Destination Canada, joins Amanda Ma, CEO of Innovate Marketing Group, to discuss everything you need to know about planning a destination event and current meeting trends! Listen Now on EventUp!

Virginie De Visscher has a tenacious determination to reimagine how the country attracts business events to its destinations. An innovative thinker with a highly collaborative approach, Virginie has extensive experience in business development, international operations, and humanitarian aid; from leading international trade missions to managing coffee and cocoa operations in East Africa. With an infectious enthusiasm and passion for topics that range from sustainability to meeting trends, Virginie is a highly sought speaker and thought leader.


Mar 03, 202324:26
47. The Secret To Engagement for 2023 Event Experiences with Jitter Garcia

47. The Secret To Engagement for 2023 Event Experiences with Jitter Garcia

Jitter Garcia, Vice President of Event Marketing & Brand Experiences, joins Amanda Ma, CEO of Innovate Marketing Group to discuss everything you need to know about diversity within events and what goes into producing engaging experiences for the new year! Listen Now on EventUp!


Jitter is the Vice President of Event Marketing and Brand Experiences at TelevisaUnivision, overseeing the team that strategizes, curates, and executes culturally-relevant engagements that deepen both internal and external client affinity for its brands, content, and the community it serves. Before coming to TelevisaUnivision, Jitter worked in-house events at the recognizable brands of Dow Jones, The Wall Street Journal, and Discovery Communications, creating experiences for both B2B and consumer audiences.   Jitter was named one of Connect x BizBash’s 2022 40 Under 40, Event Marketer’s 2021 Women in Events as featured on the cover of their December issue and was BizBash’s first Event Master in the inaugural episode of their docuseries of the same name. She has been featured in numerous publications as a thought leader in the events industry and her team’s work has been celebrated and recognized with several industry awards over the years.

Feb 08, 202329:07
46. 2023 State of the Industry - Event Trends and More!
Jan 31, 202343:03
45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline

45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline

Ashley Cline, co-founder of Ice Cream Social, joins Amanda Ma to discuss everything you need to know to market your event like a pro! Listen Now on EventUp!

Oct 19, 202231:57
44. The Magic is in the Data with Jonathan Kazarian

44. The Magic is in the Data with Jonathan Kazarian

Jonathan Kazarian, Founder & CEO of Accelevents, joins Amanda Ma to discuss all things event management and why event data is so important. Listen Now on EventUp!

Oct 05, 202233:49
43. Wine is a Universal Language with Amelia Ceja

43. Wine is a Universal Language with Amelia Ceja

Amelia Ceja, President & CEO of Ceja Vineyards joins Amanda Ma to discuss all things wine and the importance of Hispanic Heritage Month! Listen now on EventUp!

Sep 20, 202240:45
42. DEI is NOT Just Another Trend with Carolina Veira

42. DEI is NOT Just Another Trend with Carolina Veira

Carolina Veira, Director of Strategic Partnerships – DEI with CareMax Inc, joins Amanda Ma to discuss all things Diversity, Equity, & Inclusion as well as HR best practices you should be implementing! Listen now on EventUp!

Sep 07, 202244:06
41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!

41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!

Dan Gingiss, customer service expert and author of The Experience Maker, joins Amanda Ma to discuss all things customer experience and why you should be focusing on creating experiences for your customers. Listen now on EventUp!

Aug 31, 202242:24
40. How to Build a Company Culture Where Employees Thrive with Robert Richman

40. How to Build a Company Culture Where Employees Thrive with Robert Richman

Robert Richman, previously the Culture Strategist at Zappos, author of The Culture Blueprint, speaker, and leader in the world of company culture, joins Amanda Ma to discuss all things company culture and how it is the key to your company's success.

Aug 23, 202226:04
39. Pack Your Summer Full of Flavor with Jennifer Reynolds of Sauce Goddess LLC.

39. Pack Your Summer Full of Flavor with Jennifer Reynolds of Sauce Goddess LLC.

Jennifer Reynolds, Founder of Sauce Goddess LLC, joins Amanda Ma to discuss fun gourmet kits for the summer season and advice we would give our younger selves.

Aug 10, 202232:01
38. This is How the NFL does events with Carly Slivinski!

38. This is How the NFL does events with Carly Slivinski!

Carly Slivinski, Event Operations and Logistics at National Football League, joins Amanda Ma to discuss all things events and what's next for the NFL! Listen now on EventUp!

Jul 27, 202235:56
37. The Key to Tracking Performance and KPI with Connie Luc

37. The Key to Tracking Performance and KPI with Connie Luc

Connie Luc, VP of Events Marketing with City National Bank, joins Amanda Ma to discuss all things events and how you can track your event performance and KPI! Listen now on EventUp!

Jul 13, 202243:40
36. Sustainability Tips and Tricks with Amanda Ma and Sara Rosas

36. Sustainability Tips and Tricks with Amanda Ma and Sara Rosas

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the importance of sustainability, our impact on the environment, and sustainable tips and tricks for your next event Listen now on EventUp!

Jul 01, 202218:51
35. The Power of the Creator with Trish Lindo of LinkedIn

35. The Power of the Creator with Trish Lindo of LinkedIn

Trish Lindo, Senior Creator Manager, with LinkedIn, joins Amanda Ma to discuss the LinkedIn Creator Program, how to become a creator and advice on how to be fearless! Listen now on EventUp!

Jun 15, 202227:56
34. Become a Fundraising Master!

34. Become a Fundraising Master!

Kerilyn Sato, Corporate Event Manager, with Innovate Marketing Group, joins Amanda Ma to discuss all things fundraising and how to make sure your fundraising efforts are working to your advantage! Listen now on EventUp!


Sign Up for our digital course, Reimagining Fundraising Events for Nonprofits. In this course you will learn how to become a fundraising master! Together, we will change the way nonprofit organizations use their superpowers to make a better world!

Sign Up for the course here: eventmasterclass.teachable.com


Jun 01, 202241:03
33. What is Communications and How You Can Use it to Your Advantage with Anu Rao

33. What is Communications and How You Can Use it to Your Advantage with Anu Rao

Anu Rao, Vice President of Communications, with Moët Hennessy North America, joins Amanda Ma to discuss the world of communications and steps you can take to make sure your communication efforts are working to your advantage! Listen now on EventUp!

May 19, 202233:59
32. Storytelling for Impact and the Art of PR with Susan Lindner

32. Storytelling for Impact and the Art of PR with Susan Lindner

Susan Lindner, CEO & Founder of Emerging Media PR, joins Amanda Ma to discuss the world of public relations and how you could use PR strategies and storytelling to your advantage! Listen now on EventUp!

Apr 28, 202231:49
31. Becoming a DEI Ally with Edward Simon

31. Becoming a DEI Ally with Edward Simon

Edward Simon, COO/Founder of Diversity Advisors, joins Amanda Ma to discuss why DEI is important and strategies you can implement to be more DEI friendly. Listen now on EventUp!

Apr 13, 202230:05
30. Keep Your Hand Up: Advice for Young Women Professionals with Amanda Ma

30. Keep Your Hand Up: Advice for Young Women Professionals with Amanda Ma

Bird Cooley, Marketing Intern at Innovate Marketing Group, joins Amanda Ma to discuss starting your career as a young professional and advice for young women looking to get started in the event & business industries. Listen now on EventUp!

Mar 30, 202234:27
29. Bringing the Biggest Sporting Event to Los Angeles with Allison Citelli

29. Bringing the Biggest Sporting Event to Los Angeles with Allison Citelli

Allison Citelli, Vice President, Events & Business Development of the Los Angeles Sports & Entertainment Commission (LASEC),  joins Amanda Ma to discuss all things events, bringing the nation's biggest sporting events to Los Angeles, and new skills we have gathered from the past two years. Listen now on EventUp!

Mar 24, 202227:35
28. Never Plan a Boring Hybrid Event Again with Amanda Ma and Sara Rosas

28. Never Plan a Boring Hybrid Event Again with Amanda Ma and Sara Rosas

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the current trends within Hybrid Events! Tune in now on EventUp!

Mar 16, 202216:42
27. Crisis Creates Opportunity with Shelly Pisors

27. Crisis Creates Opportunity with Shelly Pisors

Shelly Pisors, Senior Vice President, Director of Events & Contributions with Comerica Bank, joins Amanda Ma to discuss all things events, how crisis creates opportunity, and new skills we have gathered from the past two years. Listen now on EventUp!

Mar 09, 202236:52
26. Paving The Way For Diversity with Kevin Iwamoto

26. Paving The Way For Diversity with Kevin Iwamoto

Kevin Iwamoto, Chief Customer Officer at Bizly Inc., joins Amanda Ma to discuss all things events, paving the way for diversity, and building your personal brand.  Listen now on EventUp!

Feb 24, 202238:42
25. This is How Walmart Does Events with Mark Henneberger

25. This is How Walmart Does Events with Mark Henneberger

Mark Henneberger, VP of Creative Services at Walmart, joins Amanda Ma to discuss all things events, Walmart's biggest events and getting back to live events safely.  Listen now on EventUp!

Feb 09, 202225:18
24. State of Industry Report with Amanda Ma and Sara Rosas

24. State of Industry Report with Amanda Ma and Sara Rosas

Sara Rosas, Business Development Manager of Innovate Marketing Group, joins Amanda Ma to discuss the State of the Industry, including Covid-19 safety, hybrid events, and what's to come in all things events for 2022! Tune in now on EventUp!

Jan 24, 202233:58
23. What's Next in the World of Events for 2022 with Tomiko Iwata

23. What's Next in the World of Events for 2022 with Tomiko Iwata

Tomiko Iwata, EVP of Creative Services at FOX Entertainment, joins Amanda Ma to discuss all things events and getting ready for the new year! Listen now on EventUp!

Dec 22, 202150:09
22. Top Tips For Creating a Killer Brand with Kalika Yap

22. Top Tips For Creating a Killer Brand with Kalika Yap

Kalika Yap, entrepreneur, inventor, author, and podcaster, joins Amanda Ma to discuss digital marketing trends and how to create a killer brand! Listen now on EventUp!

Dec 09, 202123:32
21. How to Attract Customers and Keep Them Forever with Joey Coleman

21. How to Attract Customers and Keep Them Forever with Joey Coleman

Joey Coleman, author of the Wall Street Journal bestseller, Never Lose a Customer Again, joins Amanda Ma to discuss how to attract customers and keep them forever! Listen now on EventUp!

Nov 18, 202151:54
20. Empowering Yourself and The People Around You with Courtney Stanley

20. Empowering Yourself and The People Around You with Courtney Stanley

Courtney Stanley, Keynote Speaker, Event Emcee, and Career Coach, joins Amanda Ma to discuss how to create your own brand, how you can share your voice with the world, and much more! Listen now on EventUp!

Oct 26, 202136:07