Instagram Unveiled

Instagram Unveiled

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By Mark McCammon
Instagram Unveiled is all about pulling back Instagram's curtain of success & uncovering how to build a loyal & targeted following. I’m unveiling tricks and tips each Saturday to creating attention worthy posts and stories. Feel free to reach out by sending me an email: instagramunveiled@gmail.com
More places to listen

More places to listen

20: Organic Vs. Paid
Are you more of a fan of Organic or Paid reach? A lot of people, especially on Instagram, enjoy sharing their advice on how to leverage Instagram by using all sorts of fantastic organic strategies. Although there are numerous organic (FREE) strategies available to us, which people love to sell to us in the form of a webinar or course, and they will likely help our brand gain traction, we shouldn't turn our backs to Paid Social (paid reach). Creating ads is an extremely effective way to expedite the process of generating leads, growing a loyal following, and driving more traffic and sales. In this episode, I share the value of Organic and Paid reach and how we should use both to have a higher Customer Lifetime Value. 
12:11
June 29, 2019
19: How to Pick the Right Influencer
What influencers should we pick to promote a product or service, how can we tell that they’re the right fit, and how should they market our product or service? Also, another real question that should be asked is; is their audience the right fit because it is not the influencer that will be buying the product or service but those who follow and engage with the influencer. In this episode, these questions and more will be answered  https://www.businessinsider.com/instagrammer-arii-2-million-followers-cannot-sell-36-t-shirts-2019-5
13:51
June 22, 2019
18: How to Create Loads of Content
Do you set aside a day of the week to prep and create a weeks or months’ worth of content for Instagram? How long does it take you to finish? In this episode, I talk about the benefits of repurposing 1 long form piece of content for Instagram, share a few ideas for how to generate that long form content, and I share a free tool that I use to create stunning graphics with ease. Creating loads of content for Instagram takes a ton of time and creative energy, and my goal with this episode is to help social media marketers reduce the amount of time spent thinking about what to post and instead spending their time actually creating content. 
05:42
June 16, 2019
17: How to get Featured on Instagram
In this episode, I share how to get content featured on the explore page and the top section of hashtags. I walk through the importance of the 1st hour of engagement after posting, how hashtags are the key whether or not we have a ton of followers, and the value of long tail hashtags which are specific to our niche. Don't hesitate to reach out and ask me any questions you might have on my podcast's instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com Thanks for listening.
09:37
June 8, 2019
16: How to Calculate YOUR Engagement Rate
Ever wanted to know what your Instagram engagement rate is? Are you looking to reach out and impress a brand with the hopes of being an influencer for a product or service? If you answered yes to any of these questions, then this episode is for you. I share in this episode two types of engagement rate calculations that will show how well your content is performing over time.  1. Follower Count based Engagement Rate: ((Likes + Comments) / Follower Count) * 100 = Engagement Rate % of 1 post.  2. Impression Count based Engagement Rate: ((Likes + Comments) / Impressions) * 100 = Engagement Rate % of 1 post. I walk you through how to calculate the engagement rates of more than one post in this episode by taking the average of however many posts you want to use in the calculation. Don't hesitate to reach out to me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com if you have any questions or feedback. 
04:14
June 1, 2019
15: How to Unfollow Without Unfollowing
In this episode, I unveil how to stop seeing someones posts and stories all the while maintaining a following status. Instagram allows its users to mute an accounts content and I walk you through how to do just that. If we are tired of seeing annoying, toxic, or uninteresting content and don't want to burn any bridges, then this tutorial Wednesday episode is for you. Don't hesitate to reach out on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com if you have any questions or feedback. 
04:32
May 29, 2019
14: Is our Content Bland or Engaging?
Are we posting one too many photos, stories, or IGTV episodes? Do our followers value our content or feel inspired to take action? These questions and more are answered in this episode. I share the value of tracking various metrics to get a better understanding for why our engagement is either dropping or rising, and how leveraging these free data points will drive more traffic to our websites and grow our brands awareness on Instagram.. Don't hesitate to reach out and connect with me on Instagram @instaunveiled or shoot me an email with any questions you might have" instagramunveiled@gmail.com 
10:24
May 27, 2019
13: How to Master Instagram Stories!
Instagram Stories are more popular than ever but attention spans keep diminishing. Our followers and viewers are not sticking around for the full 15 second length of our story or stories in a sea of endless story content. In this episode, I unveil how to get our followers to stick around longer, engage more with our stories, what not to do, and what to track in order to understand what our audience values. At the end of the podcast, I share some tips on how to find the story length sweet spot. If you would like to connect and reach out, feel free to message me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com   
07:25
May 18, 2019
12: How to Create an iPhone Mockup for Instagram for Free
I'm sure you have come across an Instagram story or YouTube video where a content creator has a smartphone or laptop mockup displayed on their video and it looks as if a live recording is being played but no one is controlling the device. This is popular within tutorial videos. To me, this was magic and honestly still is. I've been determined to find a free and fantastic mockup tool to help myself and others create some bad A content that can be used for Instagram stories, IGTV, a website, YouTube video, you name it, and I've discovered just that. You can download the free mockup tool from Mokup Frames. There website is  https://www.mokupframes.com/ Think about displaying a tutorial on a laptop, android, website view, iPhone, or Mac computer mockup. It's nuts what this tool can do. I'm not sponsored but a huuugggge fan. In this episode, I unveil Mokup Frames powerful free mockup tool that will take your content 10X. Trust me. This is one tool you want to be using today. 
05:59
May 15, 2019
11: Instagram is Getting Rid of Likes?
In this episode, I share an insanely awesome free tool so you will never have to replace the link in your bio again because it houses all the links you could possibly want to drive traffic to and… Instagram is getting rid of likes? The free tool to revolutionize the way you direct traffic off of the Instagram platform is Linktree  https://linktr.ee/  I'm not sponsored in any way just love the thing. Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com  Do you think removing the like count from the public eye is a good idea? Let me know on my most recent Instagram post.  Thanks for listening 
06:54
May 11, 2019
10: How to Beat the Instagram Algorithm!
In this episode, I unveil the only way to beat the Instagram algorithm. It might not be what you'd expect. I'll discuss how the key is to make Instagram our friend and that we can only do this by being friends with our very own followers. I uncover in more detail what this all means and more. Its time to take our content strategy to the next level and learn to embrace the constant changes on the platform rather than continuing to fight them. Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com with any questions, comments or feedback you might have. Thanks for listening. 
10:08
May 3, 2019
9: 1 Instagram Story App to Rule them all
Do you have important messages, invitations, products and services to share, or ads to promote? If you do, I'm sure you want to have the entire 15 second story or stories consumed and not just 3 seconds, which is becoming the norm for people viewing Instagram Stories. In order to get your Instagram Stories to have a greater view time, we need to up our creative game so that people want to watch from start to finish. In this podcast, I share that 1 app can help you do all of this and the best part is the free version is all you need. You don't need to be on the search for that one app to save the day anymore because that app is mentioned within this podcast.  Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com  Thanks for listening!
07:37
May 2, 2019
8: 8 Benefits for having an Instagram Business Account
In this episode, I unveil 8 benefits to having an Instagram business account. There is so much data and potential to be harnessed with an Instagram business profile and my hope is that if you haven't made the switch already, that after this episode you will go from personal to professional. If you would like to reach out and connect with me or have and questions or feedback, feel free to shoot me a DM on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com. Enjoy!
06:53
April 27, 2019
7: How to Create an Instagram Business Account?
Go from Personal to Professional. By making the switch from a personal Instagram account to a business one, you will have access to a heap of analytics that will help your measure and track how well your content performs. You will be able to provide more value to your audience because now you can discover what your audience is craving more of. In this episode, I go over the needed steps to get your business account up and running in minutes. Are you ready for a business account? By following along or taking notes, you will be able to make the switch in less than 5 minutes. This podcast episode is for those who have a personal account and want to switch to a business account, those who have a personal account but want an entirely new and different account, and even for those who don't have an Instagram account at all. Let me know any questions and feedback you might have. Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com
07:10
April 25, 2019
6: Are Followers Skipping our Stories?
If you're anything like me, you love sharing daily Instagram stories. Its a fun interactive way to engage with people but not every viewer or follower sticks around for the entire length of a story. Don't believe me? Check out this podcast to find out how you can discover how many people are skipping your story and stories and how to create content worth sticking around for. Before you post your next giveaway, ad, or brand message, check out this episode. Feel free to reach out and connect with me on my new Instagram account for Instagram Unveiled @instaunveiled. Thanks for listening. 
05:56
April 23, 2019
5: What Hashtags should I use & Why?
Hello Instagram Lovers! In this episode, I unveil that hashtags are not for just increasing ones engagement with their posts or stories. Although I have used hashtags primarily for increasing my accounts likes, comments, and follower count in the past, I've realized that this was not  helping me drive the right people to my podcast, website, or content. In order to get the most out of hashtags, we need to know why we are using Instagram and then to focus on creating long-tail hashtags, a fancy SEO term I cover in the episode, that are specific to our target audience. If you don't want to waste any more time trying to figure why or which hashtags to use for Instagram, then you will love this comprehensive podcast episode. Sit back, grab a notepad, and enjoy. This one will be worth taking notes on. Feel free to reach out and connect with me on Instagram @mark_mccammon or shoot me an email: instagramunveiled@gmail.com Intro Music:  Rock Angel by Joakim Karud https://soundcloud.com/joakimkarud Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0  http://creativecommons.org/licenses/b...  Music promoted by Audio Library https://youtu.be/K8eRXvLL7Wo 
15:00
April 20, 2019
4: 4 Ways to Hide your Instagram Story Hashtags
Did you know that, according to Statista, there over 500 million daily active users viewing Instagram Stories. What about the fact that you can include up to 10 hashtags within each Instagram story and can be featured in various hashtag stories that your target audience and hundreds to thousands of other hopeful customers and people will be watching? In this episode, I unveil how to create and hide 10 hashtags for your Instagram Stories. Feel free to reach out and connect with me on Instagram @mark_mccammon or shoot me an email: instagramunveiled@gmail.com Intro Music: Rock Angel by Joakim Karud https://soundcloud.com/joakimkarud Creative Commons — Attribution-ShareAlike 3.0 Unported— CC BY-SA 3.0  http://creativecommons.org/licenses/b... Music promoted by Audio Library https://youtu.be/K8eRXvLL7Wo 
09:33
April 17, 2019
3: 9 Instagram Story Insights you should Pay Attention to
Learn how to discover what your audience enjoys. In this episode, I’ll unveil the following Instagram Story Insights: reach, impressions, back, forward, next story, exit, profile visits, shares, and replies. What do these mean and how can they help you create a loyal following. Feel free to reach out and connect with me on Instagram @mark_mccammon
11:42
April 13, 2019
2: Making your Current Landscape & Square Photos Vertical
Today is Tutorial Wednesday! In this episode, I will unveil a hidden trick for converting your iPhones landscape and square photos into the 9:16 vertical format. Make the perfect Instagram Stories and take up as much real estate in your Instagram Feed posts with this Instagram friendly hack. Reach out and connect with me on Instagram @mark_mccammon or send me an email: instagramunveiled@gmail.com
05:43
April 10, 2019
1: Instagram Unveiled
What up, what up, what up Instagram lovers. My podcast, Instagram Unveiled, is all about pulling back Instagram’s curtain of success and uncovering how to build a loyal following. I’m unveiling tricks and hacks to creating attention worthy posts and stories. I post 2x a week. One on Friday, which is the main episode, and I share weekly tutorials on Wednesday. You can reach out and connect with me on Instagram @mark_mccammon
00:47
April 7, 2019
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