Senator, We Run Ads

Have you made the Instagram & Facebook page connection? These social channels were just made for each other. They are like Jim and Pam of the Office or Rachel or Ross from Friends. In this episode, I walk you through 2 ways to connect your Instagram account and Facebook page. I share why this is a fantastic opportunity and how it can all be done without a Business account on Instagram. Later on in the episode, I also share the value of making the switch between a personal Instagram account to a professional one and how this not only acts as another way to connect Instagram with Facebook but comes with a heap of benefits that far out way any skepticism. 

Are you more of a fan of Organic or Paid reach? A lot of people, especially on Instagram, enjoy sharing their advice on how to leverage Instagram by using all sorts of fantastic organic strategies. Although there are numerous organic (FREE) strategies available to us, which people love to sell to us in the form of a webinar or course, and they will likely help our brand gain traction, we shouldn't turn our backs to Paid Social (paid reach). Creating ads is an extremely effective way to expedite the process of generating leads, growing a loyal following, and driving more traffic and sales. In this episode, I share the value of Organic and Paid reach and how we should use both to have a higher Customer Lifetime Value. 

Do you set aside a day of the week to prep and create a weeks or months’ worth of content for Instagram? How long does it take you to finish? In this episode, I talk about the benefits of repurposing 1 long form piece of content for Instagram, share a few ideas for how to generate that long form content, and I share a free tool that I use to create stunning graphics with ease. Creating loads of content for Instagram takes a ton of time and creative energy, and my goal with this episode is to help social media marketers reduce the amount of time spent thinking about what to post and instead spending their time actually creating content. 

In this episode, I share how to get content featured on the explore page and the top section of hashtags. I walk through the importance of the 1st hour of engagement after posting, how hashtags are the key whether or not we have a ton of followers, and the value of long tail hashtags which are specific to our niche. Don't hesitate to reach out and ask me any questions you might have on my podcast's instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com Thanks for listening.

Ever wanted to know what your Instagram engagement rate is? Are you looking to reach out and impress a brand with the hopes of being an influencer for a product or service? If you answered yes to any of these questions, then this episode is for you. I share in this episode two types of engagement rate calculations that will show how well your content is performing over time.  1. Follower Count based Engagement Rate: ((Likes + Comments) / Follower Count) * 100 = Engagement Rate % of 1 post.  2. Impression Count based Engagement Rate: ((Likes + Comments) / Impressions) * 100 = Engagement Rate % of 1 post. I walk you through how to calculate the engagement rates of more than one post in this episode by taking the average of however many posts you want to use in the calculation. Don't hesitate to reach out to me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com if you have any questions or feedback. 

In this episode, I unveil how to stop seeing someones posts and stories all the while maintaining a following status. Instagram allows its users to mute an accounts content and I walk you through how to do just that. If we are tired of seeing annoying, toxic, or uninteresting content and don't want to burn any bridges, then this tutorial Wednesday episode is for you. Don't hesitate to reach out on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com if you have any questions or feedback. 

Are we posting one too many photos, stories, or IGTV episodes? Do our followers value our content or feel inspired to take action? These questions and more are answered in this episode. I share the value of tracking various metrics to get a better understanding for why our engagement is either dropping or rising, and how leveraging these free data points will drive more traffic to our websites and grow our brands awareness on Instagram.. Don't hesitate to reach out and connect with me on Instagram @instaunveiled or shoot me an email with any questions you might have" instagramunveiled@gmail.com 

Instagram Stories are more popular than ever but attention spans keep diminishing. Our followers and viewers are not sticking around for the full 15 second length of our story or stories in a sea of endless story content. In this episode, I unveil how to get our followers to stick around longer, engage more with our stories, what not to do, and what to track in order to understand what our audience values. At the end of the podcast, I share some tips on how to find the story length sweet spot. If you would like to connect and reach out, feel free to message me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com   

In this episode, I unveil the only way to beat the Instagram algorithm. It might not be what you'd expect. I'll discuss how the key is to make Instagram our friend and that we can only do this by being friends with our very own followers. I uncover in more detail what this all means and more. Its time to take our content strategy to the next level and learn to embrace the constant changes on the platform rather than continuing to fight them. Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com with any questions, comments or feedback you might have. Thanks for listening. 

Do you have important messages, invitations, products and services to share, or ads to promote? If you do, I'm sure you want to have the entire 15 second story or stories consumed and not just 3 seconds, which is becoming the norm for people viewing Instagram Stories. In order to get your Instagram Stories to have a greater view time, we need to up our creative game so that people want to watch from start to finish. In this podcast, I share that 1 app can help you do all of this and the best part is the free version is all you need. You don't need to be on the search for that one app to save the day anymore because that app is mentioned within this podcast.  Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com 

Thanks for listening!

In this episode, I unveil 8 benefits to having an Instagram business account. There is so much data and potential to be harnessed with an Instagram business profile and my hope is that if you haven't made the switch already, that after this episode you will go from personal to professional. If you would like to reach out and connect with me or have and questions or feedback, feel free to shoot me a DM on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com. Enjoy!

Go from Personal to Professional. By making the switch from a personal Instagram account to a business one, you will have access to a heap of analytics that will help your measure and track how well your content performs. You will be able to provide more value to your audience because now you can discover what your audience is craving more of. In this episode, I go over the needed steps to get your business account up and running in minutes. Are you ready for a business account? By following along or taking notes, you will be able to make the switch in less than 5 minutes. This podcast episode is for those who have a personal account and want to switch to a business account, those who have a personal account but want an entirely new and different account, and even for those who don't have an Instagram account at all. Let me know any questions and feedback you might have. Feel free to reach out and connect with me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com

If you're anything like me, you love sharing daily Instagram stories. Its a fun interactive way to engage with people but not every viewer or follower sticks around for the entire length of a story. Don't believe me?

Check out this podcast to find out how you can discover how many people are skipping your story and stories and how to create content worth sticking around for.

Before you post your next giveaway, ad, or brand message, check out this episode.

Feel free to reach out and connect with me on my new Instagram account for Instagram Unveiled @instaunveiled. Thanks for listening.