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In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

By Julie Nemitz
Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab where she guides regional and community theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more visit julienemitz.com.
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Currently playing episode

Episode 31: Pandemic Pivots by Creatives - Jeff Veley of Veley Productions

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

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Episode 49: It's The Marketing Mastery Mailbag!
Real Questions. Real Answers. It’s a Marketing Mastery episode here on In The Greenroom featuring Julie's mailbag.  A few weeks ago she sent an email to subscribers of our newsletter "Marketing Mayhem Made Less Mayhemmy". The subject line was Struggle Bus? and inside she asked a simple question, "What problem with your marketing can I try and help solve?" We saw nearly a hundred questions come through.  So we've curated them into groups with common themes. Those are featured in this episode. We’re talking about Time Management and Prioritization. Social Media Reach and Engagement. Low Sales. Postcard Best Practices. High School production audiences and more.  *** Canva for nonprofits Click Here to learn more.  Pre-register for the High School Theatre Digital Marketing Launch Plan before October 14 and use code PODCAST22, you'll get $100 off the Launch Plan price. Wow!!! CLICK HERE to learn more about it.  Want to sign up for our bi-weekly newsletter, Marketing Mayhem Made Less Mayhemmy?  Click here.  Have a question?  Click the message link below and leave Julie a voice message. We love hearing from you!
45:21
September 27, 2022
[New Program] A Peek Inside The Audience Loyalty Growth Accelerator
Audience loyalty is a holy grail for theatres, especially as high customer acquisition costs make the value of existing ticket buyers all the more evident. Add in that loyalty has become more tenuous as high inflation causes many consumers to pull back on discretionary spending (like theatre tickets and subscriptions) and focus on price above all else. Loyalty is the key to growth during economically uncertain times. The Theatre Marketing Lab Fall Accelerator is here to help. 4 hours over 3 days.  We're Accelerating  - big time! Join Julie Nemitz (Theatre Marketing Lab founder) and other theatremakers just like you who are seeking out new ways to develop audience loyalty at their theatre. We'll also discuss new innovations in membership models that are driving loyalty and organic brand awareness too! Click here to learn more and register.
03:12
September 21, 2022
Episode 48: Theatremaker Conversations with Nick Demos, Tony Award-Winning Producer
Have we got an episode for you!  Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too!  Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away".  Learn all about Nick's journey as a theatremaker as well as his current success as a sought-after creative coach specializing in supporting entrepreneurs in their journey to happiness and success. Nick is also a documentary filmmaker and host of The Creative Soulpreneur Podcast. With thirty years in the entertainment industry, and over fifteen years teaching yoga, meditation, and creativity he has traveled from the Tony Awards to ashrams and run a multi-million dollar business in between! Learn more at his home on the web thenickdemos.com __ How successful was the digital campaign for your theatre's last production? Do you think you nailed it? Or maybe not. We've created a new, free resource for you to help! "The 25 Questions To Ask Before Launching Your Next Digital Campaign" is a guide that will help you ensure you are ready to rock that next strategy and campaign runway.  Download today! Click here.  Learn more about julie and Theatre Marketing Lab at julienemitz.com
43:14
September 15, 2022
[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?
Subscribe today:  Theatre Marketing Lab Transcription Okay, confession time. How many of these describe you?  Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively? Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals?  Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out. And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to. And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening.  Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab.
02:26
September 08, 2022
Episode 47: Marketing Mastery: Kickstart Your Organic Social Media Marketing!
Tired of posting social media in the days before your show opens and getting 2 or 3 engagements? There are three critical actions you can take in order for your organic social media posts to start HELPING you sell tickets. In this Marketing Mastery episode of the show, Julie shares how her clients have rebooted their organic media practices. You can too! Links from the episode: Subscribe to Theatre Marketing Lab!! Get the Marketing Mayhem Made Less Mayhemmy Newsletter Follow us on Facebook  Follow us on Instagram Join our free private Facebook Group
18:31
September 07, 2022
Episode 46: Theatremaker Conversations with Special Guest Jarrod Kopp of Theatre Tulsa
We kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including  How he and his team kept the theatre moving forward during the pandemic with innovative content projects Marketing content development and tech innovations Jarrod is employing in his marketing practices   Jarrod's strategies when considering the programming of Theatre Tulsa's seasons  Theatre Tulsa's priorities and progress with DEI Developing priorities and training around the support of gender identity with youth and adults And more! It's an episode that will inspire you and perhaps help lay the groundwork for your adoption of innovation and priorities to keep your theatre moving forward! *** To learn more about Theatre Tulsa, visit their website, and follow them on Facebook and Instagram.  *** To access Theatre Marketing Lab's training and development content, join us at founders pricing only through September! Click here to learn more.  Don't miss a nugget of marketing smarts. Subscribe to our newsletter Marketing Mayhem Made Less Mayhemmy today.  Interested in joining theatremakers and theatre marketers from around the world? Join our free, private Facebook Community. Click here to get in on the fun.  Have a question or idea for a podcast topic? Click the link below and leave me a message. If you've enjoyed a podcast episode or three, please take a minute to rate and review us. It helps other theatremakers discover this podcast!
48:09
August 26, 2022
Episode 45: Ch-Ch-Changes (Again!): Social Media Marketing Best Practices
Ding dong! Another Casserole Episode For You! Lots of topics mixed up in a jif for a tasty podcast meal.  This episode is a quickie, filled with important updates on some highly relevant changes happening in digital marketing, specifically social media. Julie also talks about the "Whitney" Content Lifecycle.  What's that, you ask? Listen and learn! The Theatre Marketing Lab All Access Pass is here! Join theatremakers from around the country today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. New pricing rolls out soon so get in on Founders pricing today. Click here to learn more.  *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter *** Want to chat?  Leave a voice message for Julie by simply clicking the link below.  Happy theatre-making!
17:43
August 12, 2022
Episode 44: Season Planning: Reaching New Audiences With Your Programming
The Theatre Marketing Lab All Access Pass is here!  Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly. Click here to learn more.  *** This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing.  The three cover a ton of ground including: Planning a season ... not just show by show.  New titles revealed!   What's popular now inside the Broadway Licensing catalog. How Jennifer and Colleen consider themselves producing partners with all the theatres they work with Ways to integrate into your community Finding new audiences with the shows you program  Why streaming is still a very popular option for theatres of all kinds Find out another reason why Julie loves playwright Lauren Gunderson And more! To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com *** August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time!  Learn more at AACT.org/virtual-masterclasses *** Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here.
43:43
July 29, 2022
Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall
Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.   This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an  innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of 2022! It's an episode that you'll want a pen and paper or your phone notes app handy to write down some of the fantastic knowledge bombs shared with you. You can learn more about Uproar Theatrics on their website uproartheatrics.com.  Additional references from the episode: Subscribe to our newsletter to ensure you are alerted when new podcasts drop and get early access to the Theatre Marketing lab's upcoming classes, workshops, and more! Click here to subscribe at julienemitz.com.  Let us know what you thought of this episode or make a suggestion for an upcoming episode. Click the Anchor link below and leave us a voice message today! ***** In The Greenroom: Theatre Marketing Podcast with Julie Nemitz Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab, where she educates regional and community theatres worldwide with classes, workshops, and more. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more, visit julienemitz.com.
42:34
June 23, 2022
Episode 42: AACT's Quiana Clark-Roland and David VanCleave
Phone rings, door chimes, in comes company! This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward. First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave. Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is evolving to meet the changing needs of theatre-makers in communities everywhere. Listeners will also get a sneak peek into upcoming AACT events in the near and not-too-distant future! It's a lively conversation you don't want to miss. (Plus, you'll find out what Quiana and David's favorite shows are!) You can learn more about the plethora of benefits and upcoming programming available as an AACT member by visiting AACT.org.   About In The Greenroom Theatre Marketing Podcast Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers. Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Academy, where she educates and advises thousands of community and regional theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out. To learn more, visit julienemitz.com or on Instagram @theatremarketinglab. For questions and press inquiries, please contact us via email at  hello@julienemitz.com.
28:21
June 09, 2022
Episode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing Survey
In this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022.  Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content! ******* To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist.  To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz. 
22:18
June 02, 2022
Episode 40: Are you stressed? Here's how to deal...
May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it! Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year.  Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on.  She'll also talk about ways to deal with those stressors including advice from the celebrated researcher, NY Times bestselling author, TedTalk rockstar, and all-around-wise owl, Brene Brown that Julie uses nearly every day.  Resources mentioned in the episode: Mental Health America Association  The Entertainment Community Fund (formerly The Actors Fund) offers licensed clinicians who can provide industry professionals and their families support for issues related to personal stress, anxiety, depression and life transitions. Financial assistance is available.  Website and SEO Resources - Neil Patel The HubSpot Website Grader BreneBrown.com Episode 38: Dive on Next Generation Google Analytics Episode 39: Dive on Goal Setting and Measuring Them To learn about what classes, workshops and webinars are coming up inside The Theatre Marketing Lab, join our mailing list.  
33:33
May 19, 2022
Episode 39: What Type of Goalie Are You? Approaches To Goal Setting And Measurement
Are you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is?  With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less! She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind  -- that effectively and generously measure the impact and effectiveness of your marketing plan. (And Sour Patch Kids color preferences are revealed!) If you or someone at your theatre is ready for a tactical goal-setting workshop that also includes a deep dive into META advertising best practices, then head over to theatremarketingacademy.com/goals  and let us know. Just need your name and email. That's it!  This is a hands-on, roll-up-the-sleeves, "GET 'ER DONE" workshop.  With enough interest, we'll be offering the workshop in late June. Show your interest and join the waitlist by clicking here. Additional details coming soon.  ====================== Want to leave a voice message for Julie? Click the Anchor link below and say hello, ask a question, or give a suggestion for an upcoming podcast episode topic. 
24:38
May 12, 2022
Episode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience Feedback
It's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish?  Well, that's today's episode to a "T".  Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.   Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing,  learning, and rethinking the categories of media.  We hope they inspire you as much as they inspired us! ******* Joining Theatre Marketing Academy is free!  Visit theatremarketingacademy.com and you'll be in the loop on upcoming masterclasses, workshops, and virtual events.  You'll be automatically registered for our weekly newsletter "Marketing Mayhem Made Less Mayhemmy". Also, if you haven't done so already, follow this podcast. Julie adds bonus episodes and if you're not following, there's a chance you'll miss out.  To learn more about Seth Godin and read his inspiring work, visit his website at sethgodin.com.  Look down! You can click on the Anchor link and send me a voice message.  I love hearing from listeners and readers.  Ask me a question or share some feedback on what topics you'd like Julie to cover or guests you'd love to have her interview.  
31:01
April 28, 2022
Episode 37: Is your marketing conscious? Plus diving into demos!
What is conscious marketing, exactly? You'll find out in today's episode. Julie discusses the intersection of your theatre's core values and marketing plus ways we can “zoom-out” and ensure that we’re leveraging the right platforms to reach a more equitable array of cultural consumers. You'll learn the 5 marketing channels you may not be activating...yet.  Julie also takes a quick dip in the demo pool to discuss new insights about theatre's critically important growth audience -- Gen X'ers. So let's crank up Simple Minds' "Don't You (Forget About Me)" and let's get to it! **** Links and references from today's episode: Fortune Magazine "Millennials and Gen X Show Loyalty when Companies Value Purpose" Digiday "How Brands Are Making Values-Based Decisions" RevLocal "Surprising Statistics That Will Help You Market To GenX" CTV and OTT Explained Local advertising on Hulu. Learn more.  Simple Minds "Don't You (Forget About Me)" on Spotify (Crank it on up!) To learn more about Julie and the  new Theatre Marketing Lab, head over to julienemitz.com Have a question? An idea for an upcoming episode? DM Julie on Instagram. 
30:45
April 22, 2022
Episode 36: Tinder For Theatre Lovers?!? It's News and Views This Week!
Wait, what? Could it be true? Tinder for the theatre crowd? It's News and Views week! Julie chats about the news you may not have heard about yet and shares ways theatre is innovating in our industry. Let's keep theatre moving forward friends! In The Greenroom Theatre Marketing Podcast with Julie Nemitz **** To register for our free April masterclass in the Theatre Marketing Lab, learn more and sign up here.  To become a member of Theater Marketing Academy (it's free!) head on over to our website here.  To learn more about Julie Nemitz and her consultation and coaching offerings, visit her website here.  Interested in being a guest on the podcast? Have a story to share? DM Julie on the Gram here. 
14:53
April 12, 2022
Intermission Episode 1: Theatre's Tik Tok-Palooza and Lovin' The Unofficial Bridgerton Musical
Episodes with music are only available on Spotify.
Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the upcoming event For You, Paige, the first commissioned Tik Tok musical coming to a phone very near you on April 14. What do YOU think of theatre artists making TikToks and developing new works there?  Is there a theater creator on the platform that you enjoy? I want to hear from you! Leave me a voice message by clicking here.  **Bonus episodes with music only available on Spotify! So hit that bell on the app and make it green so you know when new episodes arrive. Don't miss April's free Masterclass in the Theatre Marketing Lab! Julie will be presenting a Case Study covering, in depth, the marketing campaign for the play The Lifespan Of A Fact. Don't miss grabbing your seat. Click here to register.  To learn more about Julie Nemitz, visit JulieNemitz.com.  To join the Theatre Marketing Academy, visit TheatreMarketingAcademy.com.
32:27
April 08, 2022
INTERMISSION Sneak Peek: Theatre's Tik Tok-Palooza and Lovin' The Unofficial Bridgerton Musical
Hi listeners! This is a preview of the new Intermission shortie episodes we're launching in Season Three of the podcast. Bonus episodes with fantastic music selections are only available on Spotify! So click here to go to In The Greenroom Theatre Marketing Podcast on Spotify, hit that bell on the app to make it green so you know when new episodes arrive. Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the upcoming event For You, Paige, the first commissioned Tik Tok musical coming to a phone very near you on April 14. What do YOU think of theatre artists making TikToks and developing new works there?  Is there a theater creator on the platform that you enjoy? I want to hear from you! Leave me a voice message by clicking here. Don't miss April's free Masterclass in the Theatre Marketing Lab! Julie will be presenting a Case Study covering, in depth, the marketing campaign for the play The Lifespan Of A Fact. Don't miss grabbing your seat. Click here to register. To learn more about Julie Nemitz, visit JulieNemitz.com.  To join the Theatre Marketing Academy, visit TheatreMarketingAcademy.com.
04:05
April 08, 2022
Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!
Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre.  **** To learn more about Lead Generation campaigns, visit this handy primer Facebook has created.  Need to take a step before that and learn more about your Meta Business Suite and Ad Manager?  Visit this link.  Check out Zapier and get your automation groove on! Zapier.com. **** Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact.  Wednesday, April 13 - 7 pm ET Friday, April 15 - 11 am ET Tuesday, 19 - 3 pm ET Register for free at: TheatreMarketingAcademy.com/lab For our first masterclass in the Lab, I’m going to do something I’ve never done before: Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media. I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit). This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be! You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab Go to it! Sign up today. There are limited spots in each class.
36:01
April 05, 2022
EPISODE 34: Is The Audience’s Social Contract With Your Theatre Dead?
Julie Nemitz returns for Season 3 of the podcast with two compelling questions for theatre-makers:  How is the social contract your audience has with your theatre faring today? And have you re-assessed your go-to-market strategies as we evolve out of the pandemic? She'll discuss those two topics and more here on In The Greenroom: Theatre Marketing Podcast.  To download the Go-To-Market Planning Worksheet that Julie covers in the episode, click here.  And to learn more about Theatre Marketing Academy and become a member (it's free!), head to our website. Connect with us on Instagram too by following us there.  In The Greenroom: Theatre Marketing Podcast is produced by Theatre Marketing Academy. 
15:59
March 29, 2022
In The Greenroom Trailer: Season 3
Host Julie Nemitz kicks off Season 3 with a full schedule of podcasts dedicated to leading theatres to grow with marketing innovation, strategies and kickin' content. Special guests will be featured throughout the season as well. Theatre can thrive again in communities just like yours! Coming March 2022. Learn more at our website:  theatremarketingacademy.com.
02:03
March 29, 2022
Episode 33: Women Who Rock The Theatrical Livestream World
This episode of In The Greenroom LIVE! is going to be Epic!  You will not want to miss the rockstars I have invited to join me:  Jess Ryan and Emily McGill of Broadway Unlocked and All Together Now. These two, remarkable and dynamic women are creating content faster than I can follow online. They're bringing the technology know how, digital content, marketing and PR smarts to our conversation that will, I promise, teach and inspire you!. We dig into a multitude of topics relevant to creative artists and theatre-makers everywhere.   ---- You can learn more about Broadway Unlocked and All Together Now.   Find Jess across all social media and Clubhouse @jessicaryannyla. Check out Emily McGill Entertainment and Find Emily across all social media and Clubhouse @emilyannmcg 
56:40
April 23, 2021
Episode 32: Pandemic Pivots by Creatives, Pt. 2: Special Guest Adam Rei Siegel
In this week's episode, part two in my series sharing inspiring stories of Pandemic Pivots by Creatives, I dive in with the multi-passionate and multi-talented Adam Rei Siegel.  From Adam's youth as a theatre-loving kid in the San Francisco bay area to today, his accomplishments are nothing short of incredibly impressive. Join Julie as she interviews Adam specifically about his partnership with the celebrated mentalist, Jason Suran. Adam is co-producing Jason's virtual experience Reconnected for audiences worldwide.  And it's a hit! Learn all about Adam's journey as an artist and the experience of producing virtual experiential theatre for the digital age.  --- You can learn more about Jason Suran - Reconnected by visiting the website here.  To talk with Adam about booking Reconnected, reach out to Adam at booking@jasonsuran.com.  --- You can learn more about Julie and Creatives Going Digital by visiting the website here or following Julie on social media @creativesgoingdigital. On Clubhouse you'll find her @julienemitz and hanging out in the Creatives Going Digital Club!  Join the club today.  
26:21
April 09, 2021
Episode 31: Pandemic Pivots by Creatives - Jeff Veley of Veley Productions
In this next episode in our Pandemic Pivot series, Julie interviews Jeff Veley of Veley Productions.  Julie & Jeff discuss how he and his company weathered the pandemic and how he uses his expertise in virtual events to support organizations and creative makers all over the world.  Looking to improve or implement virtual events or utilize professional software like QLab to make your digital productions easier to produce?  Don't miss a minute of this informative episode.  == Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia. They believe that a single event in someone’s life can make a lasting impact.  For that reason, we keep dreaming up new ways to reach people and create live experiences that share valuable messages.  To put it simply, we love empowering people both onstage and behind-the-scenes. Find out what type of virtual event is best for you or your organization - visit: VirtualEventGenerator.com
36:28
March 23, 2021
Episode 30: All Things Clubhouse Part II - An interview with Talia Moore, Executive Director of The Wiz on Clubhouse!
In part two of our series on the newest social media app Clubhouse, we welcome the incredibly talented Talia Moore, the Executive Producer and Writer of the upcoming TheWizCH production.  This is an abridged LIVE audio-only version of the beloved musical an film we all know and adore.   Talia takes you behind the scenes of the making of TheWizCH and you'll also learn about her journey as a writer and director of theatre. Her story is so inspiring.    Follow The show on Instagram at @thewizchlive and you can follow Talia at @taliamoorent The Wiz CH is live inside of The OG Room Club  March 12 at 4pm and 7pm ET and March 13 at 4pm and 7pm ET.  Don't miss it!  ******** Clubhouse is an iPhone app that allows users to host and join chat rooms to experience panels and conversations—all through audio. There’s a variety of topics to explore, from sports to wellness to business and naturally -- theatre. You can get on the Clubhouse waitlist at JoinClubhouse.com. Apple phone users only at this time.   **** Want to join like-minded theatre makers on Facebook? You should join us In The Greenroom. Julie Nemitz goes live the last Thursday of the month and answers all your theatre marketing and content questions  -- plus a dose of inspiration to keep your theatre moving forward. Join here:  In The Greenroom on Facebook.
37:07
March 09, 2021
Episode 29: What's Clubhouse? And Why Is It The Theatre's Newest, Most Exciting New Virtual Stage? Part I
Episodes with music are only available on Spotify.
With the continued shutdown of theatres across the country, artists and theatre-makers are coming together to collaborate. From The TikTok phenom Ratatouille: The TikTok Musical to experiencing Bridgerton: The Musical being created in real-time on Instagram, theatre is innovating! But there's a new social media platform taking flight:  Clubhouse.  Clubhouse is an iPhone app that allows users to host and join chat rooms to experience panels and conversations—all through audio. There’s a variety of topics to explore, from sports to wellness to business and naturally -- theatre.   In today's episode, I discuss what exactly is Clubhouse, how you can join (it's still in BETA and hard to nab an invitation) and share with you an interview with Leroy Church, the Artistic Director of the upcoming LIVE audio performance of the musical Dreamgirls Clubhouse.  You can get on the Clubhouse waitlist at JoinClubhouse.com.  Follow Leroy on Twitter and Instagram.   Dreamgirls CH is live:  February 27, at 3PM ET and 7PM ET, and February 28, at 1PM and 7PM ET. **** Want to join like-minded theatre makers on Facebook? You should join us In The Greenroom. Julie Nemitz goes live the last Thursday of the month and answers all your theatre marketing and content questions  -- plus a dose of inspiration to keep your theatre moving forward. Join here:  The Greenroom on Facebook.
38:36
February 23, 2021
Episode 28: Epic Year-End Event: Part 4 - Theatre Leaders Share How They Persevered This Year & What's In Store for 2021
Julie is joined by six remarkable, resilient, and respected theatre leaders from across the country.  They represent theatres who, despite the challenges we all faced as theatre artists and theatre makers, persevered in this tumultuous year for theatre. Three innovative and scrappy regional theatre leaders Jeremy Koch from Farmers Alley Theatre, Bert Bernardi from Pantochino Productions and Natasha Parnian from Dark Horse Theatre company were joined by three powerhouses of community theatre leadership, Tony Humrichouser from Kalamazoo Civic Theatre, Jarrod Kopp from Theatre Tulsa and Dorina Toner from Twilight Theater Company.  Julie and these six theatre rockstars talk about the year that was and what's in store for 2021 in their organizations.  They even have words of inspiration and advice for all those out there working to keep their theatre moving forward.  *** When you join the Academy as a subscriber, you get so much in return!  Advance notices of digital marketing masterclasses, special invitations to digital marketing collaboration sessions in 2021, and more.  Sign up today:  PlayhouseTheatreMarketingAcademy.com/Subscribe
53:32
December 31, 2020
Episode 27: Epic Year-End Event: Part 3 - Youth Theatre Leaders Speak!
Theatre For Young Audiences, Youth Theatre and Theatre Educators have faced some of the most challenging of times this year. From learning digital content creation to keeping kids who love theatre engaged and entertained throughout the Coronavirus pandemic and shelter in place orders throughout the country, in this episode, Julie speaks with three youth theatre leaders who kept their theatres moving forward and persevered during the pandemic. Julie’s joined by Roderick Justice, Producing Artistic Director of The Children’s Theatre of Cincinnati, Ashley Bowen, Director and Educator Portage Central Performing Arts and Sherry Johnson, owner and executive director of Building Block Arts. *** Learn how to make, market and monetize content online for your theatre!  Subscribe to PlayhouseTheatreMarketing Academy's weekly emails. 
35:47
December 30, 2020
Episode 26: Epic Year-End Event: Part 2 with Julia Campbell
Nonprofit fundraising and social marketing Rockstar Julia Campbell is back to talk with Julie about the year that was and what’s important for nonprofits to know right now to ensure their digital marketing chops are ready for a rollercoaster that will inevitably be 2021. If there’s one thing that does not stay the same, it’s digital and social marketing! You can learn more about Julia and her amazing work at jcsocialmarketing.com, **  Are you a creative who needs to go digital in 2021 for your theatre organization ... or yourself?   Then become a part of the Academy!  Subscribe at playhousetheatremarketingacademy.com or follow us on instagram at Instagram.com/creativesgoingdigital
22:46
December 29, 2020
Episode 25: Epic Year-End Event: Part 1 with Tralen Doler of Broadway On Demand
Julie Nemitz welcomes back Tralen Doler, Vice President at Broadway On Demand. Much has happened with digital content and marketing since Julie and Tralen first spoke last April.  Join them as they reconnect and talk about innovation during the pandemic and what's to come in 2021 as we keep theatre moving forward.  
33:50
December 28, 2020
Episode 24: Website Design and Innovations with Warren Wilansky of Plank Design
If you still have PTSD from that last time you collaborated with a web designer to create your website, then this episode will be the cure to what ails you! Great website design for artists and organizations has never been more streamlined and achievable! Join Julie Nemitz and her special guest Warren Wilansky, the President & Founder of Plank Designs for this enlightening masterclass to learn what great websites look like today and what content is most important (hint: it’s not you or your organization’s life history!) To learn more about the great work Warren and his team do, visit PlankDesign.com *** Interested in knowing more about what's coming up at Creatives Going Digital?  Click here to sign up to know when new content and masterclasses are scheduled.  
50:43
December 01, 2020
Episode 23: Navigating Change with Arts Thought-Leader Diane Mataraza
How are you navigating change?  Increasing relevance in your community? Join Julie Nemitz and her very special guest Diane Mataraza for this important conversation. Diane is a revered arts consultant and thought-leader with a career that spans an impressive list of accomplishments:  from Senior Advisor at the National Endowment for the Arts [NEA] to Executive Director of the National Academy of Recording Arts and Sciences Foundation (the Grammy Awards). A former national grant maker and registered lobbyist, the considerable scale of Diane’s experience has enabled her to quickly relate to and comprehend client realities. Learn how you can keep your theatre moving forward strategically into 2021 with a new-found sense of focus and purpose. -- Become a subscriber!  LEARN to make, market, and monetize content online.   Organizations go to PlayhouseTheatreMarketingAcademy.com.  If you are a creative artist visit:  CreativesGoingDigital.com
51:44
October 28, 2020
Episode 22: Are You An #ArtsHero Yet?
Are you an #arts hero yet? Well, It’s time to become one and ACT TODAY. Be an #ArtsHero is an intersectional grassroots campaign comprised of Arts & Culture workers, Unions, and institutions in the United States pushing the Senate to allocate proportionate relief to the Arts & Culture sector of the American economy. #ArtsHero is 100% volunteer run. On today's mini-episode (OK, a PSA), you'll learn how creative artists like you and the organizations you work for and with, can become involved.  To jump right in, visit BeAnArtsHero.com and get started today.  You can follow them on Instagram too @beanartshero.  --- Creatives Going Digital has officially launched!  Please sign up and join your fellow creative colleagues! Together we'll learn how to define and refine your special creative expertise and what wonderful talents you have to share online.  Learn to make, market and monetize your content online and grow your audience.   Learn more at CreativesGoingDigital.com. 
06:60
October 23, 2020
Episode 21: Year-End Fundraising Must-Knows with Julia Campbell
It's the nonprofit Julie (Nemitz) and Julia (Campbell)!   Nonprofit fundraising and development rockstar Julia Campbell joins host Julie Nemitz to discuss nonprofit organization challenges, innovations and best-practices managing your theatre's fundraising strategy given today's challenges due to the pandemic. Julia answers your questions on how best to support your theatre to keep your organization moving forward and grow donor revenue this fall. It's an interview where you're sure to find value and inspiration.   To learn more about Julia Campbell, visit JCSocialMarketing.com.  --- Creatives Going Digital has officially launched!  Please sign up and join your fellow creative colleagues! Together we'll learn how to define and refine your special creative expertise and what wonderful talents you have to share online.  Learn to make, market and monetize your content online and grow your audience.  Learn more at CreativesGoingDigital.com.
01:05:59
October 20, 2020
Episode 20: Women In Theatre Speak! An Artists Roundtable
Last week, we had the privilege of bringing four formidable theatre making women together for the Monthly Artists Roundtable hosted by Julie Nemitz. This dynamic panel of women theatre-makers and thought-leaders as they discuss how changing times are affecting their perspectives, decisions and opportunities. These prolific women will discuss where they are finding their internal call-to-action during these tumultuous times, what roadblocks they still see for women in the theatre industry. We also discussed ways we keep our passion for theatre alive and how we envision continuing the fight for equality in the theatre industry. Guests:  Quiana Clark-Roland (Executive Director, American Association of Community Theatre), Natasha Parnian (Founder and Managing Artistic Director, Dark Horse Theatre Company), Sara Phoenix (Artistic Director, Theatre Tulsa) and Ina Marlowe (Award-winning Director, Distinguished Alumni Goodman School of Drama) and boy I can’t wait for you to hear what Ina has to say. Safe to say there are plenty of new #teaminamarlowe fans, growing daily! So take your seat in the Greenroom. I’m so glad to have you here where you belong. To learn more about us and how you can work with us, visit CreativesGoingDigital.com today!  And follow us on Instagram. It's fun over there:  CreativesGoingDigital on Instagram
59:12
October 01, 2020
In The Greenroom With Julie Nemitz: About The Podcast
Welcome to In The Greenroom with Julie Nemitz -- a Creatives Going Digital Podcast.  Julie takes the fifteen+ years spent in digital marketing for Fortune 500 brands as well as her years supporting nonprofit arts organizations to grow online … to today… ...where Julie helps creative folks like you learn to make, move and market content online. Whether you are working for an arts organization or for yourself, this podcast serves to help keep the creative arts and artists moving forward into the digital age. I also feature current arts news, a healthy dose of marketing know-how, tips and tricks AND feature interviews with some of the country's finest arts-makers. So take your seat In The Greenroom. We're so glad to have you here where you belong. To learn more about us visit CreativesGoingDigital.com and subscribe to our mailing list today.  Our mailing list is the only place to get free content to help your journey to create online!  Fun stuff happens on Instagram, too:  Creatives Going Digital on Instagram.  Follow us over there and send Julie a DM while you're there.
01:02
October 01, 2020
Episode 19: In The Greenroom Weekly Wrap Up for August 21, 2020
It's the Weekly Wrap Up!  Yes, every Friday I’ll be popping up on Facebook LIVE and right here on the podcast to share theatre news of the week, what's inspiring me from great theatres who are keeping theatre moving ahead, what theatre content there is to watch online, and of course -- I'll share marketing tips and trainings so you, too, can make, move and market your theatre online.  This week, I discuss Diana: The Musical's move from a Broadway opening to a ... Netflix premiere, inspiring work happening at The Lincoln Community Playhouse in Lincoln, Nebraska, great innovations happening in online theatre content and some fast fixes to make your email marketing practices successful. Tune in and then if you will, subscribe to this podcast and leave me a message or review.  I'd love to hear what you think about the new format and what content you most want to hear.   For more information about the Playhouse Theatre Marketing Academy, visit PTMA.LIVE/Info
14:24
August 22, 2020
Episode 18: August Roundtable Discussion - Artistic Directors Moving Theatre Forward
Join three incredibly talented (and busy!) Artistic Directors who talk about the theatre they're making now and how changing times are affecting their perspectives and creativity.  We're thrilled to bring together very special guests Marissa Harrington (Face Off Theatre), Bert Bernardi (Pantochino Productions) and Jeremy Koch (Farmers Alley Theatre) sit down for a virtual conversation about the theatre they're making now and how changing times are affecting their perspectives and creativity to keep theatre moving forward. Now more than ever, a theatre's marketing practices are deeply connected to the creative vision set forth by Artistic Directors managing through the pandemic pivot.  We're all facing challenging times. This week, four creative leaders who embody the philosophy of "the show must go on" are joining us. Learn more about Marissa  at Faceofftheatre.com, Bert Bernardi  at Pantochino.com and Jeremy Koch at Farmersalleytheatre.com Get in touch!  visit: playhousetheatremarketingacademy.com and follow us on Instagram at @playhousemarketinggroup Let us know what's happening in your theatre community.
01:10:14
August 20, 2020
Episode 17: Visioning For Creative Artists with Author and Spiritual Teacher Mark Anthony Lord
Welcome to Season 2! Visioning is a great way to stop, listen, and actualize new ideas. It is especially helpful in creating something new or when you need to reset, restart, or simply become curious about what is next. The theatre industry and theatre professionals are in the middle of what is the biggest transition and challenge in the history of our lifetimes. This masterclass will help you become quiet and listen to the "voice" within your project or whatever you are creating next. You'll discover the highest possibilities and also where you yourself need to grow, let go, and allow. Mark Anthony Lord is a visionary, transformational leader, and master teacher. As an expert in the area of spiritual psychology, Mark assists people of all paths in awakening to their true essence. For over twenty-five years he has facilitated retreats, workshops, classes, and spoken at conferences around the world on spiritual practices that transform the heart, mind, and spirit. He is the Founder of the Bodhi Spiritual Center, a community that grew from three people meeting around his dining room table to over 1000's calling it their spiritual home. He is also the Founder of Cityside Church both in Chicago. Both thriving organizations were birthed through the practice of Visioning, of which is a certified teacher. Mark is the author of two books,The Seven Living Words and Thou Shall Not Suffer: 7 Steps to a Life of Joy. To get connected with Mark Anthony Lord, visit MarkAnthonyLord.Me and follow him on Instagram @markanthonylord.    And while you're at it, follow us in Instagram too @playhousemarketinggroup. Send me a DM let me know what's going on in your theatre community. 
01:11:22
August 13, 2020
Episode 16: Bringing Your Theatre Online - Interview with Tralen Doler of Broadway On Demand
Ready to stream your theatre's next production?  No clue where to start? Feeling anxious or perhaps ambivalent moving your organization into the digital theatre experience? Join Julie Nemitz and very special guest Tralen Doler (Broadway On Demand) to learn more and get excited about the journey of bringing your production to life online using some of the best technology available through Broadway On Demand and Show Share. For theatres just dipping their toe into digital content to those ready for the big [virtual] stage, you'll find this masterclass extremely informative and inspiring! To learn more about how to use ShowShare livestream technology for your theatre, visit https://livestream.broadwayondemand.com/
59:40
July 18, 2020
Episode 15: The Big Reveal! The Content We'll Be Covering In The Marketeers Summer Membership
Curious about what topics, guest interviews and virtual group gatherings are planned for this summer inside our membership group The Playhouse Theatre Marketeers? I'll be going live on Facebook to tell you. It's the big reveal! I'll also answer questions about The Marketeers that have come in via Instagram and email. If you are on the fence about joining The Playhouse Marketeers, this 30 minutes will get you excited about moving your digital content and marketing forward. To join the marketeers, visit:  ptma.rocks/joinmarketeers ASAP! Summer enrollment ends June 30th. 
27:58
June 30, 2020
Episode 14: Does Streaming Productions Online Make Sense For Your Theatre?
Does investing in the time and technology required to stream content online make sense for your organization? Today on the podcast we review the 4 questions you must ask yourself in order to move forward with streaming. Plus there's one additional important aspect of consideration that cannot be ignored.  Find out what those questions are. -------- Playhouse Theatre Marketeers membership group is open for enrollment until June 30th!  Learn more by clicking here.  Join your colleagues today! Visit playousetheatremarketingacademy.com to learn more. 
14:22
June 12, 2020
Episode 13: What Does CRM Mean To You?
CRM (customer relationship management) has long been a staple of marketing practices. But today on the podcast, I challenge you to re-think what CRM means to you and to your theatre.  In these challenging times, it's not just your data management storehouse anymore.  ___ Playhouse Theatre Marketeers membership group is open for enrollment through June 30.  Learn more and sign up today by clicking this link. 
07:10
June 05, 2020
Episode 12: New Facebook Video Tools and Practices
To keep up with the increased demand for video content, Facebook rolled out a series of new video features designed to help creators build audiences, increase discovery, and encourage return viewership. These new features include a streamlined process for uploading and managing video content in bulk, updates to playlists, a fresh way to publish episodic content like a video series right on your Facebook page, and more. These updates are available to implement on your theatre’s Facebook page today! As we practice social distancing and take an extended intermission in welcoming audiences to our theatre spaces, it’s the perfect time to pick a project like organizing the video content your theatre has created. How does the new Facebook features benefit your theatre’s content?  Well, I share that and more … on today’s podcast. Resources mentioned in the episode: Learn and try out the Facebook Creator Studio  https://business.facebook.com/creatorstudio Learn more about Facebook Video Series:  https://www.facebook.com/help/publisher/572846466526039 Learn more at PlayhouseTheatreMarketingAcademy.com  Join our private community THE GREENROOM today.  It's free and there's lots of content there as we navigate the challenges during this COVID-19 and Social Distancing challenge... together. 
18:41
April 09, 2020
Episode 11: Julie & Guest Patrick Ziegler Discuss The Online Video Platform ZOOM
Julie talks with Patrick Ziegler, Emmy® Award winning Producer, actor, director, teacher, writer and Co-Founder/Managing Partner of Fubble Entertainment about how he and his partners launched a successful online reunion via Zoom for the theatres participating in the documentary 'Grand Rapids Theatre Documentary'. Take a peek behind the scenes to see how it came together! Want more content like this? Then join us in The Greenroom.  It's free. 
28:38
April 02, 2020
Episode 10: Creating Your Theatre's Virtual Talk Show Online
Wonder how theatres are going online and interacting remotely with one another, TV style? On the podcast this week, you'll learn how you and your theatre can accomplish this too!  By using the platform StreamYard, you too can create content that engages and delights your audience members as they look to online platforms for connection during these extraordinarily difficult times during the COVID-19 pandemic and social distancing.  For a limited time, listeners can receive a $10 credit on the $25/month fee for StreamYard technology!  Visit PTMA.ROCKS/Streamyard to learn more. Want to join your fellow theatre-makers online to learn more about how to develop great content for your digital media channels?  Join The Greenroom today.  It's free!  Visit our website today  PlayhouseTheatreMarketingAcademy.com.   Take care.  Stay Safe.  Make content! 
31:02
March 26, 2020
Episode 9: The Sondheim 90th Birthday Celebration Virtual Playbook
Julie reviews ways you and your theatre can make an impact online by celebrating Stephen Sondheim's 90th Birthday by participating in the virtual celebration!  The Sondheim 90th Birthday Virtual Celebration Playbook is here. Read, execute, share with theatres and friends. Let's make Sunday a special day for our theatres and Mr. Sondheim. .This episode was recorded live for Playhouse Theatre Marketeers members as well as the theatres in The Greenroom community.   If you'd like to join your colleagues in The Greenroom, simply click here.  
31:49
March 20, 2020
Episode 8: Tips As the Emerging COVID-19 Crisis Affects Theatres Nationwide
Julie spoke live to the members of Playhouse Theatre Marketeers as well as the theatres in The Greenroom community - both part of the Playhouse Theatre Marketing Academy.   The Greenroom is open!  Join the free community.  Visit The Greenroom website today.  
17:57
March 14, 2020
Episode 7: Does Your Website Score An A On This Quiz?
It only takes 0.05 seconds for people to form an opinion about your theatre’s website. Yes, you read that correctly — 50 milliseconds. And guess what? Most of that opinion is coming from the design. Perhaps some of you are still nursing a case of PTSD from the last time you upgraded and redesigned your theatre's website? It was a grueling process that required coders, designers, and mysterious technology. Take heart. Website design process has simplified because consumers have forced simplification! On today's podcast, let's explore together the shape of your website now and where it should go next. Can your theatre's website score an A on this quiz?  Let's dig in.  To learn more digital marketing strategies, join our mailing list at Playhousetheatremarketingacademy.com  To visit a best-in-class theatre website, check out https://www.goodmantheatre.org/ Happy theatre-making friends!
15:57
March 10, 2020
Episode 6: 2019 Theatre-Maker Survey Results Are In!
Today on the podcast I’m revealing the results of our 2019 theatre marketing practices survey. Playhouse Theatre Marketing Academy surveyed 148 theatre-makers regarding their marketing practices, processes, needs and challenges.  Some of the results and feedback may surprise you but it’s more likely you’ll say,  “Ah yes! me too.” If you’ve spent time on the Playhouse Theatre Marketing Academy’s website, subscribe to our weekly emails or even listened to past podcasts, you likely know by now that I love data and insights. Professor, author, lecturer, and management consultant W. Edward Deming said, “Without data, you are just another person with an opinion.” So naturally, when I launched the Academy, my first task was to collect data and insights about theatre-makers and theatre-marketers just like you. So let's dig in.  == Would you like to participate in Phase 2 of the Survey?  Let your voice be heard!  (All respondent names and email are kept strictly confidential.) Follow this link:  Playhouse Theatre Marketing Academy Survey: Phase 2
13:34
March 03, 2020
Episode 5: Yes, Your Theatre's A Brand! Digging Into The 4 "Ps" of Theatre Branding
Solidifying your theatre’s brand ... and YES, your theatre is a brand!... well, it’s critical to nearly everything you do: your play selection, casting, your MARKETING (of course), hiring of employees, even courting donors and sponsors. Today, I’ll share with you the 4 “Ps” of Theatre Branding.  I’ll bet you’ll have a few “ahas” that lead to an evolution in your theatre’s branding for the new decade. How does your theatre fare? Let’s find out.  On today’s episode of Butts In Seats Theatre Marketing Podcast. Referenced in this episode:   Playhouse Theatre Marketeers membership group opens for Spring enrollment March 15. Check it out! Learn more about the Playhouse Theatre Marketeers Membership Group  More smarts from Colleen Dilenschneider:  https://www.colleendilen.com/2019/10/01/accepting-data-can-be-hard-these-brain-tricks-make-it-even-harder/ https://www.colleendilen.com/2019/07/24/digesting-the-data-five-cultural-organization-findings-even-we-found-difficult-to-swallow/ The Fastest (and cheapest - it's free!) way to survey your audiences:  http://surveymonkey.com Books I highly recommend: This is Marketing by Seth Godin  Building A Storybrand by Donald Miller
18:02
February 25, 2020
Episode 4: We Shall Overcome! Outwitting The Facebook Algorithm
Is the content you post on Facebook failing you? Are you doing a whole lotta work for a whole lotta crickets? Here’s the not so secret anymore secret about Facebook:  they limit the number of people who actually see your theatre’s Facebook page posts in their feed.  In fact, only 2-5% of people who like your theatres FB page even see the content. Frustrating, right? That is NO BUENO for your ticket sales. On today’s episode I’ll share 6 ways you can challenge and overcome that Facebook algorithm --with the help of your theatre's supporters. FREEBIE ALERT!  Head over to PlayhouseTheatreMarketingAcademy.com/podcast4 and download a How To Guide To Overcoming The Algorithm resource . It's a step-by-step guide in the form of a Swipe File -- a done-for-you document you download from Google and then edit and modify for your own use. It will take you just 10 minutes or less to edit it. You can make the designing of it as simple or complex as you'd like. Then hand it out to your cast and crew. Review it in a staff meeting. Share it with your volunteers and super-fans. Present it to your board members and encourage your sponsors to take part in getting your social media content seen!
12:39
February 18, 2020
Episode 1: Why I Do What I Do...
In this very first episode of Butts In Seats! Theatre Marketing Podcast, host Julie Nemitz talks about who she is and why she does what she does.  It's story time friends!  To learn more about Julie and Playhouse Theatre Marketing Academy, visit the website today!
06:44
February 07, 2020
Episode 2: So Who's Going To The Theatre Anyway?
OK, I’ll admit it.  I’m a total data and insights geek. Which is why I am a loyal fan girl of Colleen Dilenschneider. On today’s episode, I’m going to tell you all about Colleen and share some of her analysis on the state of arts marketing and arts audiences.  So who’s going to the theatre anyway?  Coming up today on Butts In Seats! Clip: "The Lucy/Desi Comedy Hour" with special guest Tallulah Bankhead Two great articles by Colleen:  https://www.colleendilen.com/2019/02/06/theyre-just-not-that-into-you-what-cultural-organizations-need-to-know-about-non-visitors-data/ https://www.colleendilen.com/2019/01/30/inactive-visitors-are-interested-in-attending-cultural-organizations-why-dont-they-data/
10:06
February 07, 2020
Episode 3: So What Do Artistic Directors Have To Say About Marketing? (Part 1)
Julie and special guest Jeremy Koch, Artistic Director of Farmers Alley Theatre, discuss marketing, play selection, their perspective on local theatre's future and other topics! This is part 1 of a 2 part episode.  To learn more about Jeremy and Farmers Alley Theatre, visit FarmersAlleyTheatre.com. This podcast is produced by Playhouse Theatre Marketing Academy.  To learn more, visit our website. 
47:38
February 07, 2020