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In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

By Julie Nemitz

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab where she guides regional and community theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more visit julienemitz.com.
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[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?

In The Greenroom: Theatre Marketing Podcast with Julie NemitzSep 08, 2022

00:00
02:26
Episode 61: Boost Your Marketing Game With Content That Sings!

Episode 61: Boost Your Marketing Game With Content That Sings!

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!

Registration to join the Theatre Marketing Lab Content Club is now open! Join Julie for 2 1/2 hours each month to make a full month's worth of marketing content for your theatre and upcoming productions! Our first session is July 14 so sign up now! Click Here Creating great marketing content is crucial in attracting audiences to theaters. It needs to be thoughtful, engaging, and resonate with the intended demographic to successfully build loyalty and drive ticket sales. By approaching content creation with clear objectives and a deep understanding of your target market, you can craft content that not only informs but captivates and inspires your audience. A well-executed content strategy should prioritize quality over quantity and focus on fostering relationships with your audience.

In this episode, you will be able to:

  • Identify core audience preferences to make well-informed decisions in your theater marketing strategies.

  • Get a glimpse into the complex world of social media algorithms and how they can make or break your ticket sales success.

  • Master the art of weaving captivating stories to engage audiences and create lasting impressions.

  • Find out how the Content Club program can elevate your theater organization’s marketing game.

summary of this episode:
00:03:30 - Great Content Drives Audiences,
Great creative content means great success with marketing. Theaters are uniquely positioned to be storytellers, mission-based, and to spread the word that live theater is an incredible experience.
00:06:29 - Moving Beyond the Marketing Funnel,
The marketing funnel is something of the past, especially in theater marketing. We work in a flywheel where everything is circular, constantly engaging, and exciting audiences to become loyal and return time and time again.
00:08:28 - Social Media Content,
The type of content that works best on social media channels is vertical videos, short-form videos, long-form videos, carousel creative, photos, text posts, and reels. The algorithm demands we vary the types of content we post to get it seen by more people.
00:13:17 - The 70-30 Rule,
The 70-30 rule in marketing is that 70% of your content should be engagement-based, while 30% should be sales-driven. To create great content, intent, and emotion are important, as is knowing the target audience.
00:17:32 - Creating Content for the Ideal Audience,
When creating content, it's important to consider the audience's perspective. Think about what will move them to respond to your content. Consider the creative level of effort required and have a plan B in case the initial idea doesn't work.
00:19:24 - AI and Content Creation,
AI platforms are becoming valuable in making content creation faster and easier. However, it's important to use these tools ethically and responsibly. They deliver content that requires tweaking and refinement.
00:25:46 - Content Creation for Small Theater Organizations,
Small theater organizations might not have a robust content team and might be doing DIY marketing content. The Theater Marketing Lab Content Club can be a solution for finding sanity in the content jungle. It's a monthly program that creates marketing content for theaters.
00:33:41 - Crafting Authentic Stories for Your Theater's Marketing,
Julie has compiled a guide with over 100 content marketing thought starters, tips, and best practices to inspire theaters to create effective content that can build their audiences online and drive sales and engagement. The guide is called "Behind the Curtain." Get your free copy today.

Jun 20, 202334:49
Episode 60: A Conversation Fest All About AACTFest!

Episode 60: A Conversation Fest All About AACTFest!

It's a full house on this week's episode! Julie welcomes AACT team members Quiana Clark-Roland, Kristie Quinn and David VanCleave to talk about the upcoming AACTFest -- the organization's bi-annual conference and theatre competition. They also discuss what the future holds for theatres across the US.


To learn more about AACTFest, visit aact.org


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If you're attending this year's festival in Louisville, be sure to register for Julie's workshop session Thursday, June 15 from 10:00 - 11:15am. If you listen to this podcast regularly you'll love the update to Julie's "Three P's Of Theatre From A Marketer's Perspective". It's going to be a fantastic session.


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This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!


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If you haven't yet joined Theatre Marketing Lab's monthly newsletter, now is the time! July is going to be a big month for the Lab, with many new programs and opportunities to connect ahead. Visit our website at julienemitz.com today and sign up!


The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! ⁠Click here to register⁠.

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This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! ----

Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to facebook.com/groups/theatremarketinglab now.

May 25, 202335:36
Episode 59: Is Your Mental Health Toolkit In Need Of A Refresh?

Episode 59: Is Your Mental Health Toolkit In Need Of A Refresh?

Theatremakers, it's Mental Health Month and Julie could think of no better guest to invite to speak on the important topic of artist mental health than the wonderful Nick Demos! Nick returns to the podcast to share his expertise and wisdom with you. From his roots as a dancer to his standing on the stage accepting a Tony Award for the musical "Memphis" to his recently released film "Invisible" Nick is a master creative, working with entrepreneurs and artists to unblock, share stories and manifest a life that dreams are made of.

Learn more about Nick and his wellness and creativity support for artists on his website: www.thenickdemos.com. With Nick as your support guide, you too can become a conscious creator.


Nick also has a fantastic podcast called The Creative Soulpreneur Podcast. It's a do-not-miss listen! Listen and subscribe today.


To learn more about The Artist's Way by Julia Cameron, visit her website.

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The waitlist is open for Theatre Marketing Lab's Sell The Show Program! If your theatre needs to learn the right way to prepare, plan, create and activate digital marketing campaigns that sell more tickets and grow your audience's loyalty, then you will want to get on this list! The summer cohort begins in July. Get on the waitlist now because wait listers get discounts and bonuses too! Click here to register.

----

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers! ----

Theatre Marketing Lab's Marketing Mastery Masterclasses are held live on Facebook each month. Did you know that? Join Julie there for an hour that is always designed to give you marketing knowledge and tips to use immediately. Be sure you are a part of the Theatre Marketing Lab community today! Head over to facebook.com/groups/theatremarketinglab now.


May 11, 202340:32
Episode 58: Are Your Emails Ready For Liftoff?

Episode 58: Are Your Emails Ready For Liftoff?

It's a Marketing Mastery episode! Julie takes you into her process and shares how to ensure your theatre's emails are being opened. Opened emails convert to sales and help your patrons connect more deeply to your productions and the human beings creating the work.

** Sell The Show is the program that is helping theatres across the country use the latest in digital marketing tactics and strategies to create marketing campaigns that sell more tickets! The next cohort of theatres starts in June and the waitlist is open now. Learn more by clicking here. **

This podcast is proudly sponsored by Course Storm. Learn more about the platform by visiting coursestorm.com/podcast to try it for free and learn how your theatre can benefit from the impossibly simple class registration software -- so you can focus on more important things, like helping your students grow as artists and performers!


Julie references several online tools you can use when optimizing your emails and ensuring they're ready for liftoff!

Subject Line Reviewer - Subjectline.com

Get Emoji

Emojipedia

The Keyword Checker with SEMRush

Tiny PNG

Validate with Zero Bounce


Stay in the know! Join Theatre Marketing Lab's monthly email newsletter Marketing Mayhem Made Less Mayhemmy today.



Apr 28, 202351:16
Episode 57: It's World Theatre Day! Marketing Advice From Theatremakers Across The Country
Mar 27, 202310:59
Episode 56: In The News! Advertising, Digital Theatre, and The Changing Consumer Behavior of Theatregoers

Episode 56: In The News! Advertising, Digital Theatre, and The Changing Consumer Behavior of Theatregoers

***Sign up for Sell The Season Bootcamp - online April 6-10. Learn more click here. ***

What stopped Julie in her tracks when she read it? Find out in this episode! In The News discusses three important think pieces currently making the rounds in theatre circles.

Broadway Advertising Isn’t Working But It Can

An essay by Drew Hodges published on Broadwaynews.com


Digital Theatre Is Here To Stay: Paula Vogel’s Bard At The Gate

An essay by Jonathan Mandell published on Howlround


Tyne Rafaeli & Kate Whoriskey: Community, Not Competition By Rob Weinert-Kent published on Americantheatre.com

This episode was sponsored in part by Coursestorm.

Visit coursestorm.com/podcast, to try it for free and learn how your theatre can benefit from CourseStorm's impossibly simple class registration software–so you can focus on more important things, like helping your students grow as artists and performers!

***

Join Theatre Marketing Lab's newsletter so you can be in the know about latest episodes and mor theatre marketing magic. Click here.

Mar 17, 202345:30
Episode 55: Theatremaker Conversations: How Jason Cocovinis (MTI) Keeps Hundreds of Brands Thriving!
Feb 24, 202352:32
Why Do We Do Theatre? Identifying (and Celebrating!) The Value Our Audiences Seek
Feb 09, 202316:49
Episode 53: Theatremaker Conversations: Enola Riann-White and Elizabeth Alexander of Columbia Entertainment Company

Episode 53: Theatremaker Conversations: Enola Riann-White and Elizabeth Alexander of Columbia Entertainment Company

[Sell The Show! Enrollment is open! Use code PODCAST100 and get $100 off. Visit selltheshow.com today.] 

This week on the podcast, it’s a Theatremaker Conversations episode with two fantastic leaders from Columbia Entertainment Company -- its executive director Enola Riann-White and artistic AND marketing director, Elizabeth Alexander

In our conversation, we talk about their first full season post-pandemic shutdown, how marketing has changed and Enola shares a profound story of how she challenged her board not to do business as usual and embrace the diversity Columbia has to refocus the theatre’s intent and mission with inclusivity, diversity, equity and access as paramount to their present and future.

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Julie has just one more consultation opening in her first half of 2023 calendar. Interested in working one-on-one with Julie? Book a 15 minute chat here.


 

Dec 14, 202234:54
Episode 52: 4 MASSIVE changes in digital marketing that are impacting ticket sales

Episode 52: 4 MASSIVE changes in digital marketing that are impacting ticket sales

Use code PODCAST100 for $100 off THRU DEC 31, 2022. Visit Selltheshow.com.
Nothing changes faster than digital marketing, and recent changes are impacting your ticket sales, acquisition of new patrons and the audience's engagement with your theatre online.
In this previously recorded Marketing Mastery session with Julie Nemitz (Founder, Theatre Marketing Lab), you'll learn what they are and what to do about it!
Julie also shares details of her 2023 program, Sell The Show!. Enrollment is open NOW! selltheshow.com AND register before December 331 use code PODCAST100 for $100 off your enrollment!

__ Subscribe to our newsletter - Marketing Mayhem Made Less Mayhemmy at julienemitz.com
Dec 13, 202252:10
Are You Ready To Sell More Tickets in 2023?

Are You Ready To Sell More Tickets in 2023?

Julie has opened enrollment for her 2023 program, Sell The Show! a learning, coaching, and activation program dedicated to one thing:  using digital marketing tactics like email, social media, and website optimizations to create and launch marketing campaigns that grow audiences! Learn more at SellTheShow.com  and use the exclusive podcast listener code PODCAST100 and get $100 off your enrollment!

Dec 12, 202205:46
Episode 51: Could Your Theatre's Video Promo Trailers Be Better?
Nov 21, 202229:36
Episode 50: Theatremaker Conversations: How Katie Broman (Omaha Community Playhouse) leads this top theatre to rebound this season

Episode 50: Theatremaker Conversations: How Katie Broman (Omaha Community Playhouse) leads this top theatre to rebound this season

It's our fabulous 50th episode of In The Greenroom Theatre Marketing Podcast. And for it, nothing less than the best of the best joined me.

Executive Director Katie Broman of Omaha Community Playhouse and I have one of the most comprehensive theatremaker conversations yet on this podcast.

We talk about:

  • Modeling best practices in marketing strategy
  • Upending the traditional season brochure model
  • Best practices for discounting and dynamic pricing
  • Why and how they’re now paying all artists for their contributions and time. Yes it’s true..
  • You’ll also learn all about the hit production that had over 45% new patrons in its audience.45% new booties in seats!!!

And more!

Join me for this theatremaker conversation and learn all about how our country’s top community theatre rebounded out of the pandemic and into a thriving season of theatre.


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Subscribe to the Marketing Mayhem Made Less Mayhemmy newsletter

Free Guide! 25 Questions To Ask Before Launching Your Next Digital Campaign

It's here! Marketing Platforms and Systems: The Essential Guide - 3rd Edition

New Program: Working with Julie One-On-One at any budget.  Learn more. 

Oct 20, 202245:03
Episode 49: It's The Marketing Mastery Mailbag!
Sep 27, 202245:21
Episode 48: Theatremaker Conversations with Nick Demos, Tony Award-Winning Producer

Episode 48: Theatremaker Conversations with Nick Demos, Tony Award-Winning Producer

Have we got an episode for you!  Not only is this a jam-packed, full of goodness Theatremaker Conversation, it's also a "Friends From College" episode, too! 

Julie is joined by master storyteller Nick Demos, whose career has spanned community theatre, professional theatre as a dancer and choreographer, an eight-year residency as the Artistic Director of Lyric Theatre of Oklahoma straight into a successful Broadway producing career that includes "Drowsy Chaperone", the Tony Award for "Memphis" and the beloved hit "Come From Away". 

Learn all about Nick's journey as a theatremaker as well as his current success as a sought-after creative coach specializing in supporting entrepreneurs in their journey to happiness and success. Nick is also a documentary filmmaker and host of The Creative Soulpreneur Podcast.

With thirty years in the entertainment industry, and over fifteen years teaching yoga, meditation, and creativity he has traveled from the Tony Awards to ashrams and run a multi-million dollar business in between!

Learn more at his home on the web thenickdemos.com

__


How successful was the digital campaign for your theatre's last production? Do you think you nailed it? Or maybe not. We've created a new, free resource for you to help! "The 25 Questions To Ask Before Launching Your Next Digital Campaign" is a guide that will help you ensure you are ready to rock that next strategy and campaign runway.  Download today! Click here. 


Learn more about julie and Theatre Marketing Lab at julienemitz.com

Sep 15, 202243:14
[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?

[Update] What's Making Marketing Less Mayhemmy For Theatres Worldwide?

Subscribe today:  Theatre Marketing Lab

Transcription

Okay, confession time. How many of these describe you? 

Are you still using a pre-pandemic marketing playbook from oh, 2018? Are you constantly in, get it done, figure it out if it worked later mode with your theater's marketing? Are you just checking off deliverables on a list with no strategy? Are you not trying a new marketing tactic because you just don't know how to do it effectively?


Maybe you're juggling multiple projects with increasingly urgent deadlines. Aren't we all competing for audience members' time and money growing in your community? Are you missing your revenue goals? 

Well, how'd you do? How many of those describe you? Listen. The biggest accomplishment we theater makers can achieve right now today in the fall of 2022 is growing our theater's audiences. And that takes smart marketing strategies and kicking content to promote our productions and sell that house out.


And because of all these challenges and more that I just listed, well, that's why the Theatre Marketing Lab exists. We welcomed in over 70 founding subscribers to the Theatre Marketing Lab in August, and you can join them. The lab is a self-serve library platform where you can access hours of video training, workbooks, guides, and audio content. Even this podcast is there for you to listen to.


And here's maybe the best benefit you get discounts on all upcoming workshops, master classes, and even your first consultation with me. Shhh now don't tell my business advisor about that one. I hope she's not listening. 

Anyway. Stay up to date on the necessary marketing skills that keep your theaters moving forward. I say it all the time, right? Nothing changes faster than marketing best practices. Inside the lab, you can go at your own pace. You can use what you need. You can cancel any time. New content is added regularly because you never know what's gonna happen in marketing that you need to know, and you need to change and need to fix. So head on over to julienemitz.com to learn more and subscribe, I'll see you in the lab.



Sep 08, 202202:26
Episode 47: Marketing Mastery: Kickstart Your Organic Social Media Marketing!
Sep 07, 202218:31
Episode 46: Theatremaker Conversations with Special Guest Jarrod Kopp of Theatre Tulsa

Episode 46: Theatremaker Conversations with Special Guest Jarrod Kopp of Theatre Tulsa

We kick off our series of theatremaker interviews with special guest, Jarrod Kopp. Jarrod is the Executive Director of Theatre Tulsa, a community theatre in Tulsa, Oklahoma. Julie and Jarrod dive in head first into topics including 

  • How he and his team kept the theatre moving forward during the pandemic with innovative content projects
  • Marketing content development and tech innovations Jarrod is employing in his marketing practices  
  • Jarrod's strategies when considering the programming of Theatre Tulsa's seasons 
  • Theatre Tulsa's priorities and progress with DEI
  • Developing priorities and training around the support of gender identity with youth and adults
  • And more!

It's an episode that will inspire you and perhaps help lay the groundwork for your adoption of innovation and priorities to keep your theatre moving forward!


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To learn more about Theatre Tulsa, visit their website, and follow them on Facebook and Instagram


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To access Theatre Marketing Lab's training and development content, join us at founders pricing only through September! Click here to learn more

Don't miss a nugget of marketing smarts. Subscribe to our newsletter Marketing Mayhem Made Less Mayhemmy today. 

Interested in joining theatremakers and theatre marketers from around the world? Join our free, private Facebook Community. Click here to get in on the fun

Have a question or idea for a podcast topic? Click the link below and leave me a message.


If you've enjoyed a podcast episode or three, please take a minute to rate and review us. It helps other theatremakers discover this podcast!

Aug 26, 202248:09
Episode 45: Ch-Ch-Changes (Again!): Social Media Marketing Best Practices
Aug 12, 202217:43
Episode 44: Season Planning: Reaching New Audiences With Your Programming

Episode 44: Season Planning: Reaching New Audiences With Your Programming

The Theatre Marketing Lab All Access Pass is here!  Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly.

Click here to learn more. 

***

This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing.  The three cover a ton of ground including:

  • Planning a season ... not just show by show. 
  • New titles revealed!  
  • What's popular now inside the Broadway Licensing catalog.
  • How Jennifer and Colleen consider themselves producing partners with all the theatres they work with
  • Ways to integrate into your community
  • Finding new audiences with the shows you program 
  • Why streaming is still a very popular option for theatres of all kinds
  • Find out another reason why Julie loves playwright Lauren Gunderson
  • And more!

To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com

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August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time!  Learn more at AACT.org/virtual-masterclasses

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Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter

One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here.

Jul 29, 202243:43
Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall

Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall

Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.  

This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an  innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of 2022!

It's an episode that you'll want a pen and paper or your phone notes app handy to write down some of the fantastic knowledge bombs shared with you.

You can learn more about Uproar Theatrics on their website uproartheatrics.com

Additional references from the episode:

Subscribe to our newsletter to ensure you are alerted when new podcasts drop and get early access to the Theatre Marketing lab's upcoming classes, workshops, and more! Click here to subscribe at julienemitz.com

Let us know what you thought of this episode or make a suggestion for an upcoming episode. Click the Anchor link below and leave us a voice message today!

*****

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab, where she educates regional and community theatres worldwide with classes, workshops, and more. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more, visit julienemitz.com.


Jun 23, 202242:34
Episode 42: AACT's Quiana Clark-Roland and David VanCleave

Episode 42: AACT's Quiana Clark-Roland and David VanCleave

Phone rings, door chimes, in comes company!

This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward.

First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave.

Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is evolving to meet the changing needs of theatre-makers in communities everywhere. Listeners will also get a sneak peek into upcoming AACT events in the near and not-too-distant future!

It's a lively conversation you don't want to miss. (Plus, you'll find out what Quiana and David's favorite shows are!)

You can learn more about the plethora of benefits and upcoming programming available as an AACT member by visiting AACT.org.  


About In The Greenroom Theatre Marketing Podcast

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Academy, where she educates and advises thousands of community and regional theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more, visit julienemitz.com or on Instagram @theatremarketinglab.

For questions and press inquiries, please contact us via email at  hello@julienemitz.com.

Jun 09, 202228:21
Episode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing Survey
Jun 02, 202222:18
Episode 40: Are you stressed? Here's how to deal...
May 19, 202233:33
Episode 39: What Type of Goalie Are You? Approaches To Goal Setting And Measurement
May 12, 202224:38
Episode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience Feedback

Episode 38: A Casserole Episode: Seth Godin + Next Gen Google Analytics + Asking For Audience Feedback

It's a casserole episode! Do you know how a casserole is created with disparate ingredients but when put together, they make an enjoyable dish?  Well, that's today's episode to a "T". 

Julie shares questions from members of Theatre Marketing Academy and lends her perspective and guidance on the future of Universal Google Analytics (it's a GA4 world we'll live in) and how to grow audience ratings and reviews.  

Julie also shares two recent Seth Godin gems that we hope inspire you to pause and think about the future of marketing,  learning, and rethinking the categories of media.  We hope they inspire you as much as they inspired us!

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Joining Theatre Marketing Academy is free!  Visit theatremarketingacademy.com and you'll be in the loop on upcoming masterclasses, workshops, and virtual events.  You'll be automatically registered for our weekly newsletter "Marketing Mayhem Made Less Mayhemmy".

Also, if you haven't done so already, follow this podcast. Julie adds bonus episodes and if you're not following, there's a chance you'll miss out. 

To learn more about Seth Godin and read his inspiring work, visit his website at sethgodin.com

Look down! You can click on the Anchor link and send me a voice message.  I love hearing from listeners and readers.  Ask me a question or share some feedback on what topics you'd like Julie to cover or guests you'd love to have her interview.  

Apr 28, 202231:01
Episode 37: Is your marketing conscious? Plus diving into demos!
Apr 22, 202230:45
Episode 36: Tinder For Theatre Lovers?!? It's News and Views This Week!
Apr 12, 202214:53
Intermission Episode 1: Theatre's Tik Tok-Palooza and Lovin' The Unofficial Bridgerton Musical
Apr 08, 202232:27
INTERMISSION Sneak Peek: Theatre's Tik Tok-Palooza and Lovin' The Unofficial Bridgerton Musical

INTERMISSION Sneak Peek: Theatre's Tik Tok-Palooza and Lovin' The Unofficial Bridgerton Musical

Hi listeners! This is a preview of the new Intermission shortie episodes we're launching in Season Three of the podcast. Bonus episodes with fantastic music selections are only available on Spotify! So click here to go to In The Greenroom Theatre Marketing Podcast on Spotify, hit that bell on the app to make it green so you know when new episodes arrive.

Winners of the 2022 Grammy Awards have been announced, and Julie's talking about all things The Unofficial Bridgerton Musical and celebrating Barlow and Bear's groundbreaking win for Best Musical Theater recording. Julie will also discuss the upcoming event For You, Paige, the first commissioned Tik Tok musical coming to a phone very near you on April 14.

What do YOU think of theatre artists making TikToks and developing new works there?  Is there a theater creator on the platform that you enjoy? I want to hear from you! Leave me a voice message by clicking here.

Don't miss April's free Masterclass in the Theatre Marketing Lab! Julie will be presenting a Case Study covering, in depth, the marketing campaign for the play The Lifespan Of A Fact. Don't miss grabbing your seat. Click here to register.

To learn more about Julie Nemitz, visit JulieNemitz.com.  To join the Theatre Marketing Academy, visit TheatreMarketingAcademy.com.

Apr 08, 202204:05
Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!

Episode 35: Retirement Party For The Marketing Funnel and The 1 Marketing Tactic You Need To Launch Today!

Pull out the party hats and bubbly for The Marketing Funnel’s retirement party! On this episode of the podcast, Julie Nemitz discusses how the Inbound Marketing Flywheel is the new and right way to think about how we attract, engage and delight our audiences. She'll also share the three most important aspects to master in launching a Meta Lead Generation Campaign for your theatre. 

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To learn more about Lead Generation campaigns, visit this handy primer Facebook has created

Need to take a step before that and learn more about your Meta Business Suite and Ad Manager?  Visit this link

Check out Zapier and get your automation groove on! Zapier.com.

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Don't miss the upcoming Theatre Marketing Lab's Case Study Masterclass on the play The Lifespan Of A Fact

Wednesday, April 13 - 7 pm ET

Friday, April 15 - 11 am ET

Tuesday, 19 - 3 pm ET

Register for free at: TheatreMarketingAcademy.com/lab

For our first masterclass in the Lab, I’m going to do something I’ve never done before:

Take you step-by-step, day-by-day through a full marketing case study for a production of the play The Lifespan Of A Fact. This Broadway hit play delves into a battle between a writer, a publisher, and a fact-checker in a comedic yet gripping battle over facts versus truth.  This topical comedy was a blast to market with timely themes about truth and media.

I’ll cover strategy! Creative! And this is going to be so helpful to you … we’ll go behind the scenes and look at the creative assets built – the photoshoots, the videos, the trailers, and more. I’ll share some hiccups, missteps, and how we recovered (not to mention how we overcame Omicron’s unwelcome visit).

This free masterclass is a must for Marketing Directors, Executive Directors, Artistic Directors, Box Office managers, and marketing and audience development teams. I say this all the time: if you work with a theatre – whether you’re staff, production team, or volunteer -- YOU have a hand in how your theatre markets your productions and the more everyone knows, the more successful your marketing will be!

You can learn more and register for Theatre Marketing Lab: A Case Study Masterclass at TheatreMarketingAcademy.com/lab

Go to it! Sign up today. There are limited spots in each class.

Apr 05, 202236:01
EPISODE 34: Is The Audience’s Social Contract With Your Theatre Dead?
Mar 29, 202215:59
In The Greenroom Trailer
Mar 29, 202202:03
Episode 33: Women Who Rock The Theatrical Livestream World
Apr 23, 202156:40
Episode 32: Pandemic Pivots by Creatives, Pt. 2: Special Guest Adam Rei Siegel
Apr 09, 202126:21
Episode 31: Pandemic Pivots by Creatives - Jeff Veley of Veley Productions

Episode 31: Pandemic Pivots by Creatives - Jeff Veley of Veley Productions

In this next episode in our Pandemic Pivot series, Julie interviews Jeff Veley of Veley Productions.  Julie & Jeff discuss how he and his company weathered the pandemic and how he uses his expertise in virtual events to support organizations and creative makers all over the world. 

Looking to improve or implement virtual events or utilize professional software like QLab to make your digital productions easier to produce?  Don't miss a minute of this informative episode. 

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Veley Productions exists to provide professional solutions to those that communicate through live events and multimedia.

They believe that a single event in someone’s life can make a lasting impact.  For that reason, we keep dreaming up new ways to reach people and create live experiences that share valuable messages.  To put it simply, we love empowering people both onstage and behind-the-scenes.

Find out what type of virtual event is best for you or your organization - visit: VirtualEventGenerator.com

Mar 23, 202136:28
Episode 30: All Things Clubhouse Part II - An interview with Talia Moore, Executive Director of The Wiz on Clubhouse!

Episode 30: All Things Clubhouse Part II - An interview with Talia Moore, Executive Director of The Wiz on Clubhouse!

In part two of our series on the newest social media app Clubhouse, we welcome the incredibly talented Talia Moore, the Executive Producer and Writer of the upcoming TheWizCH production.  This is an abridged LIVE audio-only version of the beloved musical an film we all know and adore.  

Talia takes you behind the scenes of the making of TheWizCH and you'll also learn about her journey as a writer and director of theatre. Her story is so inspiring.  


 Follow The show on Instagram at @thewizchlive and you can follow Talia at @taliamoorent

The Wiz CH is live inside of The OG Room Club  March 12 at 4pm and 7pm ET and March 13 at 4pm and 7pm ET.  Don't miss it! 

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Clubhouse is an iPhone app that allows users to host and join chat rooms to experience panels and conversations—all through audio. There’s a variety of topics to explore, from sports to wellness to business and naturally -- theatre.

You can get on the Clubhouse waitlist at JoinClubhouse.com. Apple phone users only at this time.  

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Want to join like-minded theatre makers on Facebook? You should join us In The Greenroom. Julie Nemitz goes live the last Thursday of the month and answers all your theatre marketing and content questions  -- plus a dose of inspiration to keep your theatre moving forward. Join here:  In The Greenroom on Facebook.

Mar 09, 202137:07
Episode 29: What's Clubhouse? And Why Is It The Theatre's Newest, Most Exciting New Virtual Stage? Part I

Episode 29: What's Clubhouse? And Why Is It The Theatre's Newest, Most Exciting New Virtual Stage? Part I

Episodes with music are only available on Spotify.
Feb 23, 202138:36
Episode 28: Epic Year-End Event: Part 4 - Theatre Leaders Share How They Persevered This Year & What's In Store for 2021

Episode 28: Epic Year-End Event: Part 4 - Theatre Leaders Share How They Persevered This Year & What's In Store for 2021

Julie is joined by six remarkable, resilient, and respected theatre leaders from across the country.  They represent theatres who, despite the challenges we all faced as theatre artists and theatre makers, persevered in this tumultuous year for theatre.

Three innovative and scrappy regional theatre leaders Jeremy Koch from Farmers Alley Theatre, Bert Bernardi from Pantochino Productions and Natasha Parnian from Dark Horse Theatre company were joined by three powerhouses of community theatre leadership, Tony Humrichouser from Kalamazoo Civic Theatre, Jarrod Kopp from Theatre Tulsa and Dorina Toner from Twilight Theater Company

Julie and these six theatre rockstars talk about the year that was and what's in store for 2021 in their organizations.  They even have words of inspiration and advice for all those out there working to keep their theatre moving forward. 

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When you join the Academy as a subscriber, you get so much in return!  Advance notices of digital marketing masterclasses, special invitations to digital marketing collaboration sessions in 2021, and more.  Sign up today:  PlayhouseTheatreMarketingAcademy.com/Subscribe

Dec 31, 202053:32
Episode 27: Epic Year-End Event: Part 3 - Youth Theatre Leaders Speak!
Dec 30, 202035:47
Episode 26: Epic Year-End Event: Part 2 with Julia Campbell
Dec 29, 202022:46
Episode 25: Epic Year-End Event: Part 1 with Tralen Doler of Broadway On Demand

Episode 25: Epic Year-End Event: Part 1 with Tralen Doler of Broadway On Demand

Julie Nemitz welcomes back Tralen Doler, Vice President at Broadway On Demand. Much has happened with digital content and marketing since Julie and Tralen first spoke last April.  Join them as they reconnect and talk about innovation during the pandemic and what's to come in 2021 as we keep theatre moving forward.  

Dec 28, 202033:50
Episode 24: Website Design and Innovations with Warren Wilansky of Plank Design
Dec 01, 202050:43
Episode 23: Navigating Change with Arts Thought-Leader Diane Mataraza
Oct 28, 202051:44
Episode 22: Are You An #ArtsHero Yet?

Episode 22: Are You An #ArtsHero Yet?

Are you an #arts hero yet?

Well, It’s time to become one and ACT TODAY.

Be an #ArtsHero is an intersectional grassroots campaign comprised of Arts & Culture workers, Unions, and institutions in the United States pushing the Senate to allocate proportionate relief to the Arts & Culture sector of the American economy.

#ArtsHero is 100% volunteer run.

On today's mini-episode (OK, a PSA), you'll learn how creative artists like you and the organizations you work for and with, can become involved. 

To jump right in, visit BeAnArtsHero.com and get started today.  You can follow them on Instagram too @beanartshero

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Creatives Going Digital has officially launched!  Please sign up and join your fellow creative colleagues! Together we'll learn how to define and refine your special creative expertise and what wonderful talents you have to share online.  Learn to make, market and monetize your content online and grow your audience.   Learn more at CreativesGoingDigital.com


Oct 23, 202006:60
Episode 21: Year-End Fundraising Must-Knows with Julia Campbell
Oct 20, 202001:05:59
Episode 20: Women In Theatre Speak! An Artists Roundtable
Oct 01, 202059:12
In The Greenroom With Julie Nemitz: About The Podcast
Oct 01, 202001:02
Episode 19: In The Greenroom Weekly Wrap Up for August 21, 2020
Aug 22, 202014:24
Episode 18: August Roundtable Discussion - Artistic Directors Moving Theatre Forward
Aug 20, 202001:10:14