Skip to main content
In the Ring with SUMO Heavy

In the Ring with SUMO Heavy

By SUMO Heavy
In The Ring is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman of SUMO Heavy.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Christina Blake from SEER Interactive is In the Ring with SUMO Heavy
This week's guest is Christina Blake. Christina is the Innovation Lead at SEER Interactive focusing on bringing big data and fast insights to team members and clients of SEER by overseeing the development of new analysis tools, applications and other products. She brings years of experience as a strategist and leads in-house marketing efforts for both large and small businesses. Show Takeaways: SEO and Trends for Ecommerce brands An explanation of ‘The Digital Shelf’ Amazon SEO: Where can you compete? SEO tips for new store owners Christina’s LinkedIn https://www.linkedin.com/in/christinablake/ SEER Interactive https://www.seerinteractive.com/ ____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
14:59
June 4, 2021
Liat Karpel Gurwicz from Wix is In the Ring with SUMO Heavy
Today on the show we have Liat Karpel Gurwicz from Wix. Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transactions, and 114% year of growth in overall sales revenue. Show Takeaways: An explanation of Wix features Who is Wix for? Wix’s strategies for cart abandonment Audience segmentation: use whatever channels you have to get in front of your audience. Businesses are expanding in unexplored directions, discovering new audiences. Wix’s approach to the changing lifetime value of a customer Up-selling and cross-selling Post-COVID eCommerce strategies Wix https://www.wix.com Twitter @LiatKarpel LinkedIn https://il.linkedin.com/in/liatkarpel __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
19:51
May 28, 2021
Adam Rose from eCommerce Placement is In the Ring with SUMO Heavy
Today on the show we have Adam Rose, Founder & Chief Talent Officer at eCommerce Placement. Adam has recruited in-house for companies such as Morgan Stanley, Goldman Sachs, AIG, and Pfizer. As the sole Recruiting Manager for Borderfree, a leading global eCommerce and international shipping startup, Adam scaled the business from 40 to 300 employees prior to the company's successful acquisition by Pitney Bowes. Adam is an expert at recruiting candidates for eCommerce strategy and management, online marketing, marketplaces, trade marketing, shopper marketing, merchandising, operations, and web analytics. Show takeaways: Adams background Observations on the current drought of tech talent The rush for talent, companies realizinge remote is the new norm Salaries/bonuses/equities are creeping up Overseas: Uptick in demand for talent especially in CPG and Fashion Clients are still finding their way with talent using a mix of internal teams and agencies Recruiting forecast for the rest of 2021: Amazon, Walmart, Marketplaces, CPG, Analytics Navigating the online Alcohol/Cannabis marketplace Advice for those looking to get into the eCommerce workplace eCommerce Placement https://www.ecommerceplacement.com/ Adam's LinkedIn https://www.linkedin.com/in/recruit4ecommerce/ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
26:41
May 21, 2021
Kai Davis from Double Your Ecommerce with SEO is In The Ring with SUMO Heavy
Today on In the Ring we have Kai Davis. Kai runs Double Your eCommerce with SEO and provides growth and SEO consulting for Shopify merchants. He also writes about marketing growth and lead generation Lead Generation for service professionals daily at KaiDavis.com. Show Takeaways: Why the discovery phase is so important when starting with a potential client Why a 40-minute phone call with a price instead of a deep dive is inappropriate (and unfair to the client!) Start at the goal Why paid discoveries? Why can’t you spend time with me? By charging the client, we know that they take the recommendations seriously and actually sees it as something valuable. RFPs are bad - the client is writing a self-diagnosis and is missing the critical thinking. What to say to the client who just wants to 'get to work' - and skip discovery. Why 'Slow and Steady' is fast What to tell the client who wonders why it takes so long/too expensive Why is it beneficial to agencies and consulting firms to do this as their first engagement as a paid discovery? Kai’s approach to Roadmapping How acknowledging the value sets the client up for success More about Kai Davis: Quick Start Roadmapping by Kai Davis https://kaidavis.com/products/roadmapping/ Kai’s Daily Newsletter Sign up at https://kaidavis.com/ Double Your eCommerce with SEO https://doubleyourecommerce.com/ ___ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
29:29
May 14, 2021
Jordan West of Mindful Marketing is In the Ring with SUMO Heavy
Today on the show we have an interview with Jordan West, CEO of Mindful Marketing. As a multi-brand owner and marketer with his own agency, Jordan shares insights with SUMO Heavy Co-founder and CEO, Bart Mroz on scaling his online audience: Lessons learned in the restaurant industry Running gated eCommerce campaigns via SMS and VIP lists How brands can leverage Facebook VIP Groups: how he made $250,000 of eCommerce sales in 24 hours without using Facebook ads or discounts About Jordan: When he was 23 he decided to buy a Taco Del Mar restaurant. He knew he made a huge mistake at 2pm the first day when only 3 customers had walked in. (two of them were his parents) For the next 5 years he worked hard to grow sales every way he could think of and in the end, tripled his revenue which still didn't seem to matter on the profit side. He didn’t make much. He realized the one thing he seemed to be the best at in the restaurant endeavour was the marketing and getting people in the door. Fast forward to 2014, his wife Carmen started a modest baby clothing line and was selling at craft markets. He tested out running a few ads on Facebook... and the rest is history. He learned every up and coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing. Jordan West (LinkedIn) https://www.linkedin.com/in/jordan-west-marketer/ __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
26:34
May 7, 2021
Steve Dennis, author of Remarkable Retail: How to Win and Keep Customers in the Age of Disruption is In the Ring with SUMO Heavy
Today on In the Ring we have Steve Dennis, a strategic advisor and keynote speaker on retail innovation. Steven is also podcast host and the best-selling author of Remarkable Retail: How to Win and Keep Customers in the Age of Disruption. He has been named a top global retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in his role as a Forbes Senior Contributor. In this episode, Steve and SUMO Heavy CEO and Co-founder, Bart Mroz walk us through a plethora of topics like shifting consumer habits and spending, BOPIS, and Steve’s 8 Essentials of Remarkable Retail. They also touch on omnichannel, and discuss the do’s and don’ts of competing with Amazon. Steve Dennis - Consulting for Remarkable Retail https://stevenpdennis.com/consulting/ __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
33:52
April 30, 2021
Rachel Jacobs of eCommerce Partnerships is In the Ring with SUMO Heavy
Today on In The Ring we have Rachel Jacobs, founder of eCommerce Partnerships. Rachel was Previously the COO of a leading Shopify Plus agency, in London Her new focus at Ecommerce Partnerships is on the four corners of every ecommerce agency: Positioning, Acquisition, Delivery and Retention. She helps ecommerce agencies move away from being dependent on projects in favour of profitable retainers. Rachel has over ten years of experience doing marketing and partnerships and has worked with a number of different industries like nursing, finance, construction, and start-ups. In this episode, Rachel and SUMO Heavy CEO and Co-Founder, Bart Mroz walk us through Paid Discovery in eCommerce. eCommerce Partnerships https://ecommercepartnerships.com/ __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
35:09
April 23, 2021
Ben Marks, Director Global Market Development at Shopware is In the Ring with SUMO Heavy
A conversation with Ben Marks, Director Global Market Development at Shopware and Bart Mroz, Co-founder/CEO of SUMO Heavy. Recorded in March, 2021.  Talking points: - Ben's Magento background - It’s about the merchant’s needs, not the platform - When platforms fight for usage: we don’t care about the platform, we care about what fits the merchant bes - Agencies that survive long term stress good merchant engagement - Payments & profit margins - Shopware (history and background) - Magento 2.0 - Dealing with the pandemic & working with Adobe - SAAS is eating software __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
46:29
April 16, 2021
Melissa Curra from SUMO Heavy – The Benefit of Roadmaps During Discovery
This is Part 6 of our six-part series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. This week, we discuss: The Benefits of Roadmaps. __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
20:15
April 9, 2021
Melissa Curra from SUMO Heavy – Why All Discoveries Are Not Created Equal
This is Part 5 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. This week, we discuss why all discoveries are not equal. __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
20:16
April 2, 2021
Melissa Curra from SUMO Heavy – Knowledge and Tech Review During Discovery
This is Part 4 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. This week, we discuss Knowledge and Tech Review During Discovery. __ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
14:50
March 26, 2021
Melissa Curra from SUMO Heavy – The Cost of Discovery: An Explanation of Value
This is Part 3 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. In this episode Melissa explains the how agencies like SUMO determine cost and explain value to their clients. -- About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
22:55
March 19, 2021
Melissa Curra from SUMO Heavy: Why Does Discovery Take So Long?
This is Part 2 of our series on the discovery process for web projects. Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. Once again we have Melissa Curra, Director of Strategy at SUMO Heavy. In this episode Melissa explains the true value of the time spent during the discovery process.  --- About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
17:06
March 12, 2021
Melissa Curra from SUMO Heavy on The Importance of Discovery
Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project. On the show this week we have Melissa Curra, Director of Strategy at SUMO Heavy. Over the next few episodes, we’ll be sitting down with Melissa to break down the whole discovery thing - from what's involved on the consultant side - as well as the client-side - and some of the pushbacks that a consultant or agency might receive and how to counter that. This episode covers why discovery is necessary for the success of any project, the client commitment involved, and what to say to hesitant clients. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
22:05
March 8, 2021
George Hartley, CEO and Co-founder of SmartrMail is 'In the Ring' with SUMO Heavy
George Hartley is the CEO and Co-founder of SmartrMail. SmartrMail is an automation tool that helps stores send better email marketing by using machine learning to personalize their emails. SmartrMail helped its clients generate $140 million in sales last year through better email. George shares with us how he founded SmartrMail by solving a problem he had with his own eCommerce stores. He also walks us through SmartrMail's features and offers some tips to eCommerce marketers on how automated email can help grow your business.  SmartrMail Website https://www.smartrmail.com/ George Hartley on Twitter https://twitter.com/gthartley Increase Repeat Purchases with Email Marketing with George Hartley of SmartrMail https://www.shopifycompass.com/learn/increase-repeat-purchases-with-email-marketing _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
31:29
November 17, 2020
Jesse Kaufman, CEO of Shippping Tree is 'In the Ring' with SUMO Heavy
Jesse Kaufman is CEO and founder of ShippingTree, a provider of cloud-based logistics and e-commerce fulfillment services for consumer product companies around the world. By streamlining vital operations of global supply chain service providers and seamlessly integrating with online shopping carts, ShippingTree is truly the one-stop-shop for e-commerce logistics and fulfillment. Jesse shares the story of ShippingTree, what merchants need to look out for when looking for 3PLs, how the COVID-91 pandemic has affected eCommerce and 3PLs, and plans for ShippingTree's future. ShippingTree Website https://shippingtree.co/ _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy
30:00
September 22, 2020
Chelsea Craig, Founder of Rhino Reviews is 'In the Ring' with SUMO Heavy
Today's episode features Chelsea Craig, Founder of Rhino Reviews. Rhino Reviews was launched in 2018 with the goal of supporting small businesses in the digital space.  Rhino Reviews has had the opportunity to work with over 80 businesses in all industries, including luxury construction, digital, energy, property management, healthcare, retail, hospitality, and education, to help build or repair their online reputation by growing and leveraging their online reviews. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy  Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
23:31
August 11, 2020
Josh Walter, Co-founder/CEO of BrandJump is 'In the Ring' with SUMO Heavy
Today on the show we have Josh Walter, 
the CEO and Co-founder of BrandJump. Launched in 2011, over the last 9 years BrandJump has become the leading ecommerce sales and marketing firm in the home furnishings industry. Josh was also just recently recognized by Home Furnishings Business magazine, one of the leading publications in the home furnishings space, as a "Forty Under 40" leader -- recognizing the forty top leaders in the industry under 40 years old. ________ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
42:48
August 4, 2020
Discussing Magento One EOL with SUMO Heavy Co-Founder/CTO Bob Brodie
In this week’s episode, our guest is SUMO Heavy Co-founder and CTO Bob Brodie who helps us breakdown the Magento One ‘End of Life’, which is scheduled for June 30, 2020. - What does this mean for merchants who decide to stay on the platform? - What are your options? - What are the security concerns? - What are the costs/ benefits of staying on Magento One vs. moving to other platforms? - How did the marketing by Magento affect the decision-making process? - What’s the future for the platform? _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
43:27
June 29, 2020
Omnichannel eCommerce Marketing with Rytis Lauris of Omnisend
Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform that's focused on moving eCommerce marketers beyond the generic email marketing tools. With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within ecommerce community for his insights on omnichannel and the future of ecommerce. He believes that rich customer data and an omnichannel approach empowers ecommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others. As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the ecommerce field, Rytis discovered ecommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized ecommerce merchants. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
47:41
June 8, 2020
It’s SUMO Heavy’s 10th Birthday: A Conversation with Co-founders Bart Mroz and Bob Brodie
May 2020 is SUMO Heavy's 10th birthday, so we’ve got a candid conversation with the co-founders – CEO Bart Mroz and CTO Bob Brodie. In their conversation they discuss how they met and the founding of SUMO Heavy, the early days of Magento, how they almost lost it all during that first year, the trial and errors with pricing models, the current eCommerce landscape, as well as a discussion around platforms and tools. ________ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
30:06
May 26, 2020
Crowdfunding Strategies for eCommerce Merchants with Khierstyn Ross
In today’s episode, we have a conversation with Khierstyn Ross. Khierstyn Ross is a product launch expert that specializes in Kickstarter & Shopify launches for physical products. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story. Since then she's raised multiple-millions of dollars in pre-order revenue on Kickstarter and Indiegogo with her clients and students. Khierstyn talks about how she went from going to medical school to getting bit by the entrepreneurial bug and eventually working with entrepreneurs to help them launch successful crowdfunding concepts. She’ll take us through some good crowdfunding strategies - from marketing to mailing lists and what makes a good campaign. The Product Launchpad https://khierstyn.com/ _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
41:50
May 19, 2020
Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Taylor Holiday, Managing Partner of Common Thread
Today’s episode is a rebroadcast of our Livestream conversation with SUMO Heavy Co-founder and CEO Bart Mroz, and his guest Taylor Holiday. Taylor is a former athlete and now managing partner at Common Thread Collective. Common Thread Collective is an Online Sales Agency. Their mission is to help entrepreneurs achieve their dreams by focusing on helping consumer product eCommerce businesses scale from 0 - $20M Common Thread Collective https://commonthreadco.com/ This episode was streamed live on May 6, 2020. ________ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
28:20
May 9, 2020
Ecommerce Marketing in the COVID-19 Era with Melanie Balke
Melanie is a Marketing Consultant who has worked with global brands such as Mercedes-Benz and Volkswagen. Her focus now lies in digital consulting for start-ups and e-commerce businesses. She has experience in industries such as skincare, home goods, food, beverage, electronics, and more. Melanie has also built the marketing team and strategy for 2 e-commerce start-ups leading to their acquisition. She's an avid speaker and writer on all things marketing featured in several publications, podcasts and conferences. She joined Bart Mroz on our Livestream on April 30, 2020  to talk about what techniques and strategies ecommerce merchants can use in their marketing during this sensitive COVID-19 era. ________ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
32:36
May 5, 2020
Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Sabir Semerkant of GROWTH by Sabir
This week’s episode is a replay of our Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Sabir Semerkant of GROWTH by Sabir. Bart and Sabir talk about how ecommerce merchants are faring and how they can stay relevant in the uncertain COVID-19 environment. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
01:00:04
April 27, 2020
Ronny Sage, Founder and CEO of ShoppingGives
Ronny Sage is the Founder and CEO of Shopping Gives. Launched in 2016, Shopping Gives enables retailers to donate a percentage of each purchase to nonprofit that the customer selects during checkout. ShoppingGives exists to create social impact with every purchase, having built a community of retailers and nonprofits that give back to one another through their customers and supporters Ronny’s background affiliate marketing, education, and branding gave him a unique insight into consumer behavior and led him to be a leader in ecommerce cause marketing. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
30:18
April 21, 2020
Ashley Merrill, CEO of DTC Sleepwear Company Lunya
As founder of Lunya and Lahgo, Ashley Merrill is reinventing sleepwear for modern women and men, respectively. Both brands share a simple mission: to make people feel confidently comfortable -- at home and within themselves. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
49:41
April 15, 2020
Matthew Parvis, Co-founder of DTC Subscription Brand Fresh Clean Tees
In today’s episode, we talk with Matthew Parvis. He's the co-founder of Fresh Clean Tees, a direct to consumer brand located in San Diego, California. Matthew takes us through the origin story of the company –  how he and his wife had a desire to launch a subscription business and their search which led them to men’s T-shirts and outerwear. He’ll also share some insights on running Fresh Clean Tees, as well as some of the growing pains and challenges in running a successful subscription business. This episode was recorded in February 2020. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
55:38
April 14, 2020
Fraud Prevention 101: A 'Quick Round' with Pat Maguire of SUMO Heavy
Today's episode is a 'Quick Round':  a brief interview with Pat Maguire, Director of Technology at SUMO Heavy. Pat shares some insights on how merchants can keep their online stores safe. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
10:05
April 9, 2020
Eve Ackerley and Carolyn Horner of Jenzy.com, the Kids Shoe Sizing App
Our guests are Carolyn Horner and Eve Ackerly, the founders of kids' shoe sizing app, Jenzy. [This conversation is a rebroadcast from our podcast 'The Register' from February 2019.] _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
37:37
April 2, 2020
Bart Mroz and Rick Watson Discuss Marketplaces in 2020
Bart Mroz, CEO/Co-founder of SUMO Heavy and Rick Watson, CEO & Founder of RMW Commerce Consulting,  discuss Marketplaces in 2020. This is a recording from February 2020.  About Rick Watson: Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City.  He provides a wide variety of services to firms in the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and overall strategy regarding eCommerce marketplaces. LinkedIn https://www.linkedin.com/in/rickwatsonecommerce/ RMW Consulting https://www.rickwatson.io/ _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
31:18
March 26, 2020
Anthony Bucci, Founder of Motorsports Online Retailer RevZilla
We're joined by Anthony Bucci, founder of RevZilla, which sells apparel, gear and parts for two and four-wheeled motorsports. Anthony is here to tell us all about his career and pretty amazing story, from a rocket fueled start to his first business in the early 2000s to his current mix of work and everything in between. We chat about attitude, strategies and all things e-commerce with a true expert and innovator.  Anthony gives us his particular take on customer feedback, word of mouth and the customer acquisition strategies that have served him over years, jam packing these ideas with real anecdotes and lessons that he picked up. We also get into some of the nitty gritty stuff to do with the tech at RevZilla, how they managed to scale and just how terrifying it can be. Anthony tells us about his departure as CEO of the company and how this hand over has worked for everyone involved and then makes  a few predictions for the e-commerce space going forward. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
56:21
March 19, 2020
Gertrude Allen, CEO of Fresh Dog Food Startup Pet Plate
Gertrude Allen has two decades of experience growing consumer-facing businesses in the US and Europe and is the CEO of Pet Plate, an early-stage direct-to-consumer brand in the fast growing human-grade pet food category. Gertrude went from investor to CEO of Pet Plate. She'll take us through Pet Plate's journey from idea to market, and give us some insights on running a food subscription business in the exploding pet food category. Pet Plate https://www.petplate.com _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
47:27
March 12, 2020
Talking Project Management with Melissa Curra of SUMO Heavy
Melissa Curra of SUMO Heavy joins us on the podcast to talk methods, tools, the SUMO Heavy style of project management and client onboarding. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
42:42
March 5, 2020
Jenna Kerner, Co-founder of Harper Wilde, Home of No-Hassle Bra Shopping
In this episode, we interview Jenna Kerner cofounder of Harper Wilde a bra brand that "takes the B.S. out of bra shopping" with benefits like free home try-ons. Harper Wilde was born online in 2017, the brainchild of Jenna Kerner and Jane Fisher, two friends from business school. Jenna takes us through the Harper Wilde origin story and the challenges the founders faced in producing a physical product and getting to market. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
48:02
February 27, 2020
Premiere Episode: Introduction and Interview with Bart Mroz
On this premiere episode of 'In The Ring' we meet the hosts and talk about our plans for the podcast, then in the second half, John and Bart discuss the state of eCommerce business and what challenges eCommerce consulting firms and retailers face in the upcoming year. About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. _____ About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman. The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses. The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia. Hosts: John Suder (@johnsuder) -  Producer and Director of Marketing at SUMO Heavy https://twitter.com/johnsuder Bart Mroz (@bartmroz)  - CEO/Co-founder of SUMO Heavy https://twitter.com/bartmroz Brittany Blackman -  Writer and Junior Marketing Coordinator at SUMO Heavy Learn more about SUMO Heavy: http://www.sumoheavy.com Follow Us: Newsletter: SUMO Heavy Weekly https://www.getrevue.co/profile/sumoheavy Twitter: @sumoheavy Sponsorships: off for this episode
33:44
February 19, 2020