In the Ring with SUMO Heavy

This week's guest is Christina Blake. Christina is the Innovation Lead at SEER Interactive focusing on bringing big data and fast insights to team members and clients of SEER by overseeing the development of new analysis tools, applications and other products. She brings years of experience as a strategist and leads in-house marketing efforts for both large and small businesses.

Show Takeaways:

• SEO and Trends for Ecommerce brands
  
• An explanation of ‘The Digital Shelf’
  
• Amazon SEO: Where can you compete?
  
• SEO tips for new store owners
  

Today on the show we have Liat Karpel Gurwicz from Wix.

Liat leads growth and strategic marketing for the Wix eCommerce platform which powers more than 700,000 online stores worldwide. In 2020, Wix sellers surpassed $5.4 billion in online transactions with 140% year of the growth in sales transactions, and 114% year of growth in overall sales revenue.

Show Takeaways:

• An explanation of Wix features
• Who is Wix for?
• Wix’s strategies for cart abandonment
• Audience segmentation: use whatever channels you have to get in front of your audience.
• Businesses are expanding in unexplored directions, discovering new audiences.
• Wix’s approach to the changing lifetime value of a customer
• Up-selling and cross-selling
• Post-COVID eCommerce strategies

Today on the show we have Adam Rose, Founder & Chief Talent Officer at eCommerce Placement.

Adam has recruited in-house for companies such as Morgan Stanley, Goldman Sachs, AIG, and Pfizer. As the sole Recruiting Manager for Borderfree, a leading global eCommerce and international shipping startup, Adam scaled the business from 40 to 300 employees prior to the company's successful acquisition by Pitney Bowes.

Adam is an expert at recruiting candidates for eCommerce strategy and management, online marketing, marketplaces, trade marketing, shopper marketing, merchandising, operations, and web analytics.

Show takeaways:

• Adams background
• Observations on the current drought of tech talent
• The rush for talent, companies realizinge remote is the new norm
• Salaries/bonuses/equities are creeping up
• Overseas: Uptick in demand for talent especially in CPG and Fashion
• Clients are still finding their way with talent using a mix of internal teams and agencies
• Recruiting forecast for the rest of 2021: Amazon, Walmart, Marketplaces, CPG, Analytics
• Navigating the online Alcohol/Cannabis marketplace
• Advice for those looking to get into the eCommerce workplace

Today on In the Ring we have Kai Davis. Kai runs Double Your eCommerce with SEO and provides growth and SEO consulting for Shopify merchants. He also writes about marketing growth and lead generation Lead Generation for service professionals daily at KaiDavis.com.

Show Takeaways:

• Why the discovery phase is so important when starting with a potential client
• Why a 40-minute phone call with a price instead of a deep dive is inappropriate (and unfair to the client!)
• Start at the goal
• Why paid discoveries? Why can’t you spend time with me? By charging the client, we know that they take the recommendations seriously and actually sees it as something valuable.
• RFPs are bad - the client is writing a self-diagnosis and is missing the critical thinking.
• What to say to the client who just wants to 'get to work' - and skip discovery.
• Why 'Slow and Steady' is fast
• What to tell the client who wonders why it takes so long/too expensive
• Why is it beneficial to agencies and consulting firms to do this as their first engagement as a paid discovery?
• Kai’s approach to Roadmapping
• How acknowledging the value sets the client up for success

More about Kai Davis:

Today on the show we have an interview with Jordan West, CEO of Mindful Marketing.

As a multi-brand owner and marketer with his own agency, Jordan shares insights with SUMO Heavy Co-founder and CEO, Bart Mroz on scaling his online audience:

• Lessons learned in the restaurant industry
  
• Running gated eCommerce campaigns via SMS and VIP lists
  
• How brands can leverage Facebook VIP Groups: how he made $250,000 of eCommerce sales in 24 hours without using Facebook ads or discounts
  

About Jordan:
When he was 23 he decided to buy a Taco Del Mar restaurant.

He knew he made a huge mistake at 2pm the first day when only 3 customers had walked in. (two of them were his parents)

For the next 5 years he worked hard to grow sales every way he could think of and in the end, tripled his revenue which still didn't seem to matter on the profit side. He didn’t make much.

He realized the one thing he seemed to be the best at in the restaurant endeavour was the marketing and getting people in the door.

Fast forward to 2014, his wife Carmen started a modest baby clothing line and was selling at craft markets. He tested out running a few ads on Facebook... and the rest is history. He learned every up and coming strategy and tactic and helped grow the small start-up to a multi-million dollar company and still growing.

Jordan West (LinkedIn)
https://www.linkedin.com/in/jordan-west-marketer/

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Today on In the Ring we have Steve Dennis, a strategic advisor and keynote speaker on retail innovation.

Steven is also podcast host and the best-selling author of Remarkable Retail: How to Win and Keep Customers in the Age of Disruption.

He has been named a top global retail influencer by multiple organizations and his thoughts on the future of shopping are regularly shared in his role as a Forbes Senior Contributor.

In this episode, Steve and SUMO Heavy CEO and Co-founder, Bart Mroz walk us through a plethora of topics like shifting consumer habits and spending, BOPIS, and Steve’s 8 Essentials of Remarkable Retail.

They also touch on omnichannel, and discuss the do’s and don’ts of competing with Amazon.

Today on In The Ring we have Rachel Jacobs, founder of eCommerce Partnerships.

Rachel was Previously the COO of a leading Shopify Plus agency, in London

Her new focus at Ecommerce Partnerships is on the four corners of every ecommerce agency: Positioning, Acquisition, Delivery and Retention. She helps ecommerce agencies move away from being dependent on projects in favour of profitable retainers.

Rachel has over ten years of experience doing marketing and partnerships and has worked with a number of different industries like nursing, finance, construction, and start-ups.

In this episode, Rachel and SUMO Heavy CEO and Co-Founder, Bart Mroz walk us through Paid Discovery in eCommerce.

A conversation with Ben Marks, Director Global Market Development at Shopware and Bart Mroz, Co-founder/CEO of SUMO Heavy. Recorded in March, 2021. 

Talking points:

- Ben's Magento background

- It’s about the merchant’s needs, not the platform

- When platforms fight for usage: we don’t care about the platform, we care about what fits the merchant bes

- Agencies that survive long term stress good merchant engagement

- Payments & profit margins

- Shopware (history and background)

- Magento 2.0

- Dealing with the pandemic & working with Adobe

- SAAS is eating software

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

This is Part 6 of our six-part series on the discovery process for web projects.

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project.

Once again we have Melissa Curra, Director of Strategy at SUMO Heavy.

This week, we discuss: The Benefits of Roadmaps.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

This is Part 5 of our series on the discovery process for web projects.

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project.

Once again we have Melissa Curra, Director of Strategy at SUMO Heavy.

This week, we discuss why all discoveries are not equal.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

This is Part 4 of our series on the discovery process for web projects.

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project.

Once again we have Melissa Curra, Director of Strategy at SUMO Heavy.

This week, we discuss Knowledge and Tech Review During Discovery.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

This is Part 3 of our series on the discovery process for web projects.

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project.

Once again we have Melissa Curra, Director of Strategy at SUMO Heavy.

In this episode Melissa explains the how agencies like SUMO determine cost and explain value to their clients.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

This is Part 2 of our series on the discovery process for web projects.

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project.

Once again we have Melissa Curra, Director of Strategy at SUMO Heavy.

In this episode Melissa explains the true value of the time spent during the discovery process. 

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Discovery, in the simplest of terms, is the process that consulting firms, agencies, and web development shops use to gain knowledge about an upcoming project.

On the show this week we have Melissa Curra, Director of Strategy at SUMO Heavy.

Over the next few episodes, we’ll be sitting down with Melissa to break down the whole discovery thing - from what's involved on the consultant side - as well as the client-side - and some of the pushbacks that a consultant or agency might receive and how to counter that.

This episode covers why discovery is necessary for the success of any project, the client commitment involved, and what to say to hesitant clients.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

George Hartley is the CEO and Co-founder of SmartrMail. SmartrMail is an automation tool that helps stores send better email marketing by using machine learning to personalize their emails. SmartrMail helped its clients generate $140 million in sales last year through better email.

George shares with us how he founded SmartrMail by solving a problem he had with his own eCommerce stores. He also walks us through SmartrMail's features and offers some tips to eCommerce marketers on how automated email can help grow your business. 

Today's episode features Chelsea Craig, Founder of Rhino Reviews.

Rhino Reviews was launched in 2018 with the goal of supporting small businesses in the digital space. 

Rhino Reviews has had the opportunity to work with over 80 businesses in all industries, including luxury construction, digital, energy, property management, healthcare, retail, hospitality, and education, to help build or repair their online reputation by growing and leveraging their online reviews.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Today on the show we have Josh Walter, 
the CEO and Co-founder of BrandJump.

Launched in 2011, over the last 9 years BrandJump has become the leading ecommerce sales and marketing firm in the home furnishings industry.

Josh was also just recently recognized by Home Furnishings Business magazine, one of the leading publications in the home furnishings space, as a "Forty Under 40" leader -- recognizing the forty top leaders in the industry under 40 years old.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

In this week’s episode, our guest is SUMO Heavy Co-founder and CTO Bob Brodie who helps us breakdown the Magento One ‘End of Life’, which is scheduled for June 30, 2020.

- What does this mean for merchants who decide to stay on the platform?
- What are your options?
- What are the security concerns?
- What are the costs/ benefits of staying on Magento One vs. moving to other platforms?
- How did the marketing by Magento affect the decision-making process?
- What’s the future for the platform?

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Rytis Lauris is a co-founder and CEO of Omnisend, the powerful marketing automation platform that's focused on moving eCommerce marketers beyond the generic email marketing tools.

With a mind seemingly crafted for business and an eye to the future, Rytis has gained notoriety within ecommerce community for his insights on omnichannel and the future of ecommerce. He believes that rich customer data and an omnichannel approach empowers ecommerce businesses to generate more sales by sending highly personalized messages via various channels, including email, SMS, Facebook ads, Google retargeting and others.

As a successful entrepreneur who has spent more than 10 years building and bootstrapping startups and being in the ecommerce field, Rytis discovered ecommerce marketers have very specific needs around automation. Since 2014, Rytis has made it his mission to use Omnisend to help and empower small and medium-sized ecommerce merchants.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

May 2020 is SUMO Heavy's 10th birthday, so we’ve got a candid conversation with the co-founders – CEO Bart Mroz and CTO Bob Brodie.

In their conversation they discuss how they met and the founding of SUMO Heavy, the early days of Magento, how they almost lost it all during that first year, the trial and errors with pricing models, the current eCommerce landscape, as well as a discussion around platforms and tools.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

In today’s episode, we have a conversation with Khierstyn Ross.

Khierstyn Ross is a product launch expert that specializes in Kickstarter & Shopify launches for physical products. In 2015, she began this journey when her first launch failed terribly. After relaunching, she went from a $16,710 failure to a $592,742 success story.

Since then she's raised multiple-millions of dollars in pre-order revenue on Kickstarter and Indiegogo with her clients and students.

Khierstyn talks about how she went from going to medical school to getting bit by the entrepreneurial bug and eventually working with entrepreneurs to help them launch successful crowdfunding concepts.

She’ll take us through some good crowdfunding strategies - from marketing to mailing lists and what makes a good campaign.

Today’s episode is a rebroadcast of our Livestream conversation with SUMO Heavy Co-founder and CEO Bart Mroz, and his guest Taylor Holiday.

Taylor is a former athlete and now managing partner at Common Thread Collective.

Common Thread Collective is an Online Sales Agency. Their mission is to help entrepreneurs achieve their dreams by focusing on helping consumer product eCommerce businesses scale from 0 - $20M

Melanie is a Marketing Consultant who has worked with global brands such as Mercedes-Benz and Volkswagen. Her focus now lies in digital consulting for start-ups and e-commerce businesses. She has experience in industries such as skincare, home goods, food, beverage, electronics, and more.

Melanie has also built the marketing team and strategy for 2 e-commerce start-ups leading to their acquisition. She's an avid speaker and writer on all things marketing featured in several publications, podcasts and conferences.

She joined Bart Mroz on our Livestream on April 30, 2020  to talk about what techniques and strategies ecommerce merchants can use in their marketing during this sensitive COVID-19 era.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

This week’s episode is a replay of our Live 'Office Hours' with SUMO Heavy Co-founder and CEO Bart Mroz and Sabir Semerkant of GROWTH by Sabir.

Bart and Sabir talk about how ecommerce merchants are faring and how they can stay relevant in the uncertain COVID-19 environment.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Ronny Sage is the Founder and CEO of Shopping Gives.

Launched in 2016, Shopping Gives enables retailers to donate a percentage of each purchase to nonprofit that the customer selects during checkout.

ShoppingGives exists to create social impact with every purchase, having built a community of retailers and nonprofits that give back to one another through their customers and supporters

Ronny’s background affiliate marketing, education, and branding gave him a unique insight into consumer behavior and led him to be a leader in ecommerce cause marketing.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

As founder of Lunya and Lahgo, Ashley Merrill is reinventing sleepwear for modern women and men, respectively. Both brands share a simple mission: to make people feel confidently comfortable -- at home and within themselves.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

In today’s episode, we talk with Matthew Parvis.

He's the co-founder of Fresh Clean Tees, a direct to consumer brand located in San Diego, California.

Matthew takes us through the origin story of the company –  how he and his wife had a desire to launch a subscription business and their search which led them to men’s T-shirts and outerwear.

He’ll also share some insights on running Fresh Clean Tees, as well as some of the growing pains and challenges in running a successful subscription business.

This episode was recorded in February 2020.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Today's episode is a 'Quick Round':  a brief interview with Pat Maguire, Director of Technology at SUMO Heavy. Pat shares some insights on how merchants can keep their online stores safe.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Bart Mroz, CEO/Co-founder of SUMO Heavy and Rick Watson, CEO & Founder of RMW Commerce Consulting,  discuss Marketplaces in 2020.

This is a recording from February 2020. 

About Rick Watson:
Rick Watson is the CEO and Founder of RMW Commerce Consulting, LLC, a boutique strategic eCommerce consultancy based in New York City.  He provides a wide variety of services to firms in the eCommerce industry, primarily in the areas of Direct-to-Consumer operation build-out for investors and the C-Suite, B2B marketing for software and service firms, and overall strategy regarding eCommerce marketplaces.

We're joined by Anthony Bucci, founder of RevZilla, which sells apparel, gear and parts for two and four-wheeled motorsports. Anthony is here to tell us all about his career and pretty amazing story, from a rocket fueled start to his first business in the early 2000s to his current mix of work and everything in between. We chat about attitude, strategies and all things e-commerce with a true expert and innovator. 

Anthony gives us his particular take on customer feedback, word of mouth and the customer acquisition strategies that have served him over years, jam packing these ideas with real anecdotes and lessons that he picked up. We also get into some of the nitty gritty stuff to do with the tech at RevZilla, how they managed to scale and just how terrifying it can be. Anthony tells us about his departure as CEO of the company and how this hand over has worked for everyone involved and then makes  a few predictions for the e-commerce space going forward.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Gertrude Allen has two decades of experience growing consumer-facing businesses in the US and Europe and is the CEO of Pet Plate, an early-stage direct-to-consumer brand in the fast growing human-grade pet food category.

Gertrude went from investor to CEO of Pet Plate. She'll take us through Pet Plate's journey from idea to market, and give us some insights on running a food subscription business in the exploding pet food category.

Pet Plate
https://www.petplate.com

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

Melissa Curra of SUMO Heavy joins us on the podcast to talk methods, tools, the SUMO Heavy style of project management and client onboarding.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

In this episode, we interview Jenna Kerner cofounder of Harper Wilde a bra brand that "takes the B.S. out of bra shopping" with benefits like free home try-ons.

Harper Wilde was born online in 2017, the brainchild of Jenna Kerner and Jane Fisher, two friends from business school.

Jenna takes us through the Harper Wilde origin story and the challenges the founders faced in producing a physical product and getting to market.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts:

On this premiere episode of 'In The Ring' we meet the hosts and talk about our plans for the podcast, then in the second half, John and Bart discuss the state of eCommerce business and what challenges eCommerce consulting firms and retailers face in the upcoming year.

About the Show:
‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

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About the Show: ‘In The Ring’ is a weekly podcast about eCommerce hosted by John Suder, Bart Mroz and Brittany Blackman.

The show combines interviews with eCommerce leaders together with the latest news and strategies to give listeners actionable ideas and inspiration for their eCommerce businesses.

The show is a production of SUMO Heavy, an eCommerce Consulting firm located in Brooklyn NY and Philadelphia.

Hosts: